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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 389 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (292)
  • Long lasting (252)
  • Good pigmentation (176)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (22)
  • Difficult to apply (20)
  • Wears off easily (14)
  • Messy (12)
  • Difficult removal (7)

Best Uses

  • Daily use (118)
  • Everyday (95)
  • Sensitive eyes (46)
  • Going out (44)
  • Special occasions (40)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (194), Classic style (144), Trendy style (19)

Reviewed by 389 customers

Displaying reviews 1-10

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5.0

Great. . very happy

By Cassi

from Maumelle, AR

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    Better than the original as it stays on. My eyes water sometimes due to allergies and the other would wear off.
    I love the small applicator.

     
    4.0

    Finally a natural looking mascara without clumps!

    By Got2Grands

    from Moore, SC

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I'm 55 years old, so I'm not looking for my lashes to look 4" long and thick as grass. I want to enhance the lashes that I have with a natural look. This mascara goes on easily and doesn't clump! While it does lengthen and give some volume, I don't have to apply several coats. Love it!

       
      5.0

      It is really water proof

      By The kid

      from san jose ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        It really stays on and does not smear!

         
        4.0

        I like this product

        By Red

        from North Carolina

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Saw on tv Have several IT Products

           
          2.0

          Mixed feelings on this one

          By Laura

          from Idaho

          Verified Buyer

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I liked this mascara for my lower lashes but I have heavy straight lashes on top, that once they have been curled I have to use a waterproof mascara to set/keep the curl. This waterproof mascara didn't hold my lashes nor did it go on as thick I would like. But if you are looking for a simple non makeup looking mascara and you dont curl your eyelashes, I think it is a good mascara. It goes on natural with no clumps.

           
          5.0

          Always a favorite!

          By D's mom

          from Davie Florida

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            Love everything about it other than only having black.

             
            5.0

            I love the Tightline mascara because it never clumps.

            By Cathy

            from Massachusetts

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              I have tried several other mascaras but none of them work as well as this one does.

               
              5.0

              I'd buy it again

              By Sal

              from Scottsdale

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

              • Difficult Removal

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              I love this! Just need an eye makeup remover to get it off.

               
              4.0

              We Have a Winner

              By Delphinium

              from Texas

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Goes on easily. The super-tiny brush really gets in the tight spaces at the corners and finds tiny lashes.

                 
                4.0

                I buy this product often

                By krazy kim

                from Rossburg, OH

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  Gets even the smallest lashes

                  Displaying reviews 1-10

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