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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 450 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (345)
  • Long lasting (295)
  • Good pigmentation (190)
  • Easy removal (82)
  • Versatile (75)

Cons

  • Difficult to apply (24)
  • Flakes (24)
  • Wears off easily (14)
  • Smudges (13)
  • Messy (12)

Best Uses

  • Everyday (143)
  • Daily use (118)
  • Going out (63)
  • Sensitive eyes (62)
  • Travel (45)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (225), Classic style (168), Trendy style (21)

Reviewed by 450 customers

Displaying reviews 1-10

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1.0

Would not buy again; disappointed

By Teri

from Washington

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Difficult To Apply
    • Fades

    Best Uses

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      Too hard to apply, vary faint. No coverage

       
      5.0

      Love this!

      By Jobilinn

      from Michigan

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        I can use this alone or as a primer on both the upper and lower lashes. It stays put and allows me to get close to the water line.

         
        4.0

        I would buy this product again

        By Ashley

        from Arkansas

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I like this mascara - the applicators is very thin- I have never used anything as thin (skinny) as this and didn't think it would be able to apply well but surprisingly it applies great! I actually love the narrow skinny applicator and it's easy to control- makes my lashes look great! I will be buying this again. It's pretty amazing

           
          2.0

          Won't buy it again

          By Elizabeth

          from Philadelphia

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply

          Cons

          • Smudges

          Best Uses

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            Was disappointed

             
            5.0

            Love it!!

            By Kim

            from Rural Hall NC

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

            • Difficult Removal

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            Love how it makes my lashes look

             
            5.0

            Easy to use

            By eileen595

            from Atlanta GA

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

            • Difficult Removal

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            Instructions seem simple but the result is fantastic. Eyeliner and mascara in one. The instructions say you can use as a base but I did not need to use any other mascara. Maybe for a night out. It was a bit hard to remove - I didn't think I used as much as I did with that little wand.

             
            3.0

            Only if it were non waterproof my store only had waterproof.

            By Beth

            from Florida

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply

            Cons

            • I believe it sperates because it is waterproof.
            • It becomes stiff and then cracks and seperates.

            Best Uses

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              Whwn it cracks it crumbs all over your face, once again non waterproof!

               
              5.0

              All in one natural look

              By Amy

              from Bethlehem PA

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Love the all-in-one factor. You really can skip liner for a natural look. Does not smudge. Lengthened and separated lashes well.

                (1 of 1 customers found this review helpful)

                 
                3.0

                Wanted to like this

                By Britni

                from Utah

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply

                Cons

                • Was too heavy for my lashes

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                I was so excited to try this mascara. It goes on great at first...I have very straight lashes so I have to really curl them. Within minutes my lashes were straight down again. I think the mascara was just too thick & weighed my lashes down. I'm sure it works great for others that don't have my problem, but I was a little disappointed since I'd heard such great things about this mascara.

                 
                5.0

                Love how IT Tightline Mascara! works on my lower lashes!

                By Minotgirl

                from Niagara Falls NY

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  Love how IT Tightline Mascara works on my lower lashes!

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  3 Questions | 3 Answers
                  Displaying questions 1-3
                  • Q:

                    which formula should I use, waterproof or regular, with waterproof mascara? I don't want to hurt my lashes..... regular with regular, waterproof with waterproof? or is that too harsh for lashes?
                    Asked on 6/7/2017 by emy from kcmo

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for your question! Both formulas of the Tightline are formulated with good for you, lash-loving ingredients so IT is all about personal preference. Either way, you're going to see your most beautiful lashes! We hope this helps! XOXO

                      Answered on 6/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Wondering about the eyeliner effect. Have not read comments on that..... is there something you do other than apply to the very base of the lashes ? Or is that all you do and that creates eyeliner?
                    Asked on 6/4/2017 by Patty from Coeurd'alene, Idaho

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! To get the eyeliner effect from TIghtline, use the wand to press into the base of the lashes to define the eyes. It gives a natural "tightlined" effect to the base of the lashes and waterline. XOXO

                      Answered on 6/5/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product safe to use if you wear contact lenses?
                    Asked on 6/1/2017 by Nancy from Cincinnati, OH

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Tightline Waterproof Mascara Primer is made for sensitive eyes and sensitive skin. We recommend consulting with your doctor before use of IT with any further concerns! XOXO

                      Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                  Displaying questions 1-3

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