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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

0.118 oz Item 2272955

Color:Black

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 523 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (405)
  • Long lasting (346)
  • Good pigmentation (211)
  • Easy removal (118)
  • Smooth look (101)

Cons

  • Difficult to apply (29)
  • Flakes (25)
  • Difficult removal (17)
  • Smudges (15)
  • Wears off easily (14)

Best Uses

  • Everyday (202)
  • Daily use (118)
  • Going out (83)
  • Sensitive eyes (78)
  • Travel (66)
    • Reviewer Profile:
    • Natural style (257), Classic style (198), Trendy style (26)
    • Was this a gift?:
    • No (3)

Reviewed by 523 customers

Displaying reviews 1-10

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1.0

Never Again

By Disappointed Grammy

from Williamsburg, Va

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal

Cons

  • Difficult To Apply
  • Fades
  • Smudges

Best Uses

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I found this difficult to apply. The brush fid not pick up and hold the mascsra/eyeliner well. Very disappointed.

     
    5.0

    Love, love, love this mascara

    By Bleem

    from Salt Lake City, Utah

    About Me Natural Style

    Verified Reviewer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      The brush is awesome. Doesn't clump, and seperates eyelashes well. Use IT makeup remover after using facewash, comes off nicely. This is my favorite mascara ever!

       
      5.0

      Definitely going to buy again

      By Vainteachr

      from NYC

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

      • Clumps

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      Love it on its own or with makeup forever excessive lash mascara when I'm going out!

       
      5.0

      Where has this been all my life?!?!

      By Mib

      from Rotterdam, NY

      About Me Classic Style

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

      • Difficult Removal

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I love this mascara! I've tried many different mascaras but none can compare to the combination of this formula and brush. When I first opened it and saw the thin tiny brush I was very skeptical but boy does that thin brush get right down to your lid and do wonders on your lashes! It separates your lashes and prevents clumping like no other brush I've used and gives me full and well defined lashes that last all day.

      The only con I would give this is it is one of the more difficult mascaras to remove, probably due to the waterproofing, but not so difficult that it pulls at your lashes just a little extra makeup remover needed.

       
      3.0

      Live it but it doesn't last long & dries out very quickly!

      By ValerieVarieties

      from Ohio

      About Me Natural Style

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        It makes my mascara last very long without smears . Love the skinny brush that separates my lashes making them look so long.

         
        3.0

        Would not buy again

        By Cookie

        from Bella Vista, AR

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Difficult To Apply

          Best Uses

          • Travel

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Not used to the fine applicator

           
          5.0

          Great product , versatile

          By Marissa

          from Scranton, pa

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            I like to use this as a base or if I don't want to wear alot of make up, I will wear just this. It's great for lengthening. I wear it while running and at the gym and it doesnt go anywhere .

             
            2.0

            Not crazy about it

            By KarenSC

            from Bluffton SC

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Clumps
              • Difficult To Apply

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              I was sold on the ability to apply this at the lash line giving it an appearance of eyeliner however it did not go on at all smooth and was messy. Maybe after tons of practice this would work but I don't have the patience to find out. It will be going back.

               
              1.0

              Wow this sucks!

              By Lisa marmo

              from Staten Island

              About Me Classic Style

              Pros

              • Applicator is surprisingly good

              Cons

              • Flakes
              • Horrible horrible.
              • Not waterproof
              • Uncurled my lashes IMMEDIATELY
              • Waste of $$$

              Best Uses

              • No best use for a bad product

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              I was surprised that I liked this thin applicator. That was the only good part of this product.

               
              3.0

              Not worth the money

              By Nic

              from Columbus, OH

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                I don't feel that it is worth the amount of money I paid for this product. It didn't really do the "eyeliner" effect for me it was just like any other mascara and I can get the same thing from a much cheaper brand. Though I do love many of the IT products just not this one.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                6 Questions | 6 Answers
                Displaying questions 1-6
                • Q:

                  Reading thru some of the reviews I noticed comments from girls that need to curl their straight lashes & using this product causes their lashes to uncurl, making them straight again. Is there an ingredient in this Tightline mascara that could be the cause of the lashes uncurling or what do you attribute the uncurling to? I've had this happen to my straight lashes with some mascara & I really wanna try your product but fear experiencing the same uncurling effect as some of the reviewers have.
                  Asked on 12/4/2017 by Ms P from Phila Pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! We completely understand your concern, but can assure you everyone has a different experience with products. Lashes are very different from person to person as well, so results may vary. There is no ingredient in particular in this product that would cause lashes to uncurl or straighten purposely. We recommend trying IT out to see how it works for you. Ulta Beauty offers a great 60 day return window, so you can try IT with confidence! XOXO

                    Answered on 12/4/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I use Superhero, which is not warerproof....can I use Tightline as a waterproofing TOP coat as well as a Primer ?
                  Thank you!
                  Asked on 7/10/2017 by RACHEL from VA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Superhero Mascara is not waterproof, however you can apply Tightline Waterproof over top to seal in waterproof wear! XOXO

                    Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  when using this product, when should mascara be applied? when the primer is still wet, or after it has dried?
                  Asked on 6/15/2017 by emy from kcmo

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! When using Tightline with another mascara, we suggest applying Tightline first, then applying mascara over top when IT is still slightly wet. This will ensure for the most natural, flawless finish! XOXO

                    Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                • Q:

                  which formula should I use, waterproof or regular, with waterproof mascara? I don't want to hurt my lashes..... regular with regular, waterproof with waterproof? or is that too harsh for lashes?
                  Asked on 6/7/2017 by emy from kcmo

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for your question! Both formulas of the Tightline are formulated with good for you, lash-loving ingredients so IT is all about personal preference. Either way, you're going to see your most beautiful lashes! We hope this helps! XOXO

                    Answered on 6/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Wondering about the eyeliner effect. Have not read comments on that..... is there something you do other than apply to the very base of the lashes ? Or is that all you do and that creates eyeliner?
                  Asked on 6/4/2017 by Patty from Coeurd'alene, Idaho

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! To get the eyeliner effect from TIghtline, use the wand to press into the base of the lashes to define the eyes. It gives a natural "tightlined" effect to the base of the lashes and waterline. XOXO

                    Answered on 6/5/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this product safe to use if you wear contact lenses?
                  Asked on 6/1/2017 by Nancy from Cincinnati, OH

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Tightline Waterproof Mascara Primer is made for sensitive eyes and sensitive skin. We recommend consulting with your doctor before use of IT with any further concerns! XOXO

                    Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                Displaying questions 1-6

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