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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 410 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (311)
  • Long lasting (265)
  • Good pigmentation (181)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (22)
  • Difficult to apply (20)
  • Wears off easily (14)
  • Messy (12)
  • Difficult removal (8)

Best Uses

  • Daily use (118)
  • Everyday (111)
  • Going out (51)
  • Sensitive eyes (50)
  • Special occasions (40)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (204), Classic style (153), Trendy style (19)

Reviewed by 410 customers

Displaying reviews 1-10

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5.0

Love this product

By Sue

from Irondequoit

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I use this as my only mascara, it covers well and gives just enough coverage!

     
    2.0

    good in theory but no go

    By Kae

    from Las Vegas

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

    • didn't make eyelashes full
    • Difficult Removal

    Best Uses

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I got the waterproof one ***** I wanted to love this product and thought that with the small wand i would be able to get each eyelash hair individually and make them long and pretty but there isnt enough mascara on the wand to give your eyes any type of WOW factor and getting it off, even with waterproof eyemakeup remover was impossible.

       
      5.0

      Great coverage for short lashes

      By Gerry

      from Oklahoma

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • No clumping

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        Great for short lashes; no clumping & lashes appear longer

         
        5.0

        Contact wearer

        By SLH

        from Wilmington, NC

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I wanted to try this as I need a waterproof mascara on my bottom lashes due to watery eyes from contacts and allergies. Works perfectly for this!

           
          5.0

          I would buy this product again

          By Tina

          from Spartanburg

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply

          Cons

          • Love the brush

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Love it tight line mascara

           
          5.0

          Best I've ever used!

          By Kimberly

          from Wisconsin

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Long natural lash look
          • No clumping
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            I have extremely sensitive eyes and this is the only mascara I've found that doesn't irritate them! Not even if sleeping with it on. It makes your lashes look like lush born with lashes, and lengthens fantastically! The precision of the brush is fantastic and works just as well on lower lashes as it does with the upper ones. Must buy!!

             
            5.0

            Love it!!

            By Kristaoc

            from Waco

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Pigmentation

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              My lashes are very light. I love having the ability to get so close to the root.

               
              1.0

              No

              By Lisa

              from Susanville california

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply

              Cons

              • Smudges

              Best Uses

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Don't give a new eye liner effact lick it says

                 
                4.0

                great for lower lashes

                By HoosierMama1972

                from Indiana

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  I don't use this to tight line, an eyeliner would be much better for that. I use this exclusively for my lower lash line. I am in my mid 40s and I have started using more emollient under eye concealers, correctors, & creams which unfortunately make my mascara smudge. With regular mascara, halfway through the day I get raccoon eyes. This waterproof IT tight line has solved my problem. I use it on lower lashes only, and voila NO smudging on my under eye area! It is easier and more precise to use on lower lashes...I just wish it weren't so dang expensive.

                   
                  5.0

                  Awesome Item

                  By Diane B.

                  from Traverse City, MI

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • No clumping.
                  • Smooth Look

                  Cons

                  • Pricey

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  Lives up to it's reputation.

                  Displaying reviews 1-10

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