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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 476 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (370)
  • Long lasting (316)
  • Good pigmentation (199)
  • Easy removal (98)
  • Smooth look (84)

Cons

  • Difficult to apply (24)
  • Flakes (24)
  • Wears off easily (14)
  • Difficult removal (13)
  • Smudges (13)

Best Uses

  • Everyday (168)
  • Daily use (118)
  • Going out (72)
  • Sensitive eyes (70)
  • Travel (54)
    • Reviewer Profile:
    • Natural style (238), Classic style (180), Trendy style (22)
    • Was this a gift?:
    • No (3)

Reviewed by 476 customers

Displaying reviews 1-10

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5.0

LOVE IT

By Ms Patti

from Gurnee, IL

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • looks natural and full
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    You won't find a bad product in the IT line. Products are developed with professionals and you get great results. Wonderful line!

     
    5.0

    LOVE LOVE LOVE

    By Ellie wants to be an mua

    from Oregon

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      The thin wand scared me a little bit at first but it makes it SO much easier to apply- my new all time favorite mascara! My only problem is that there is not a ton of product. The packaging makes it seem like there is a lot more.

       
      4.0

      Only as a primer

      By April720303

      from Lakewood, CO

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        Def not as a primary mascara, but a great finishing touch after ur primary mascara is applied.

        It creates the look of eyeliner on the top lash because u can really reach those tiny lashes in the inner and outer corners, super close to that top waterline.

        (1 of 1 customers found this review helpful)

         
        5.0

        Wow. I'm a Believer!

        By Deb

        from Austin, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I was skeptical about "tight-line" at my age (c'mon, I'm 62)! This tiny want applies color from the roots to the tips of my eyelashes and I feel GORGEOUS.

           
          5.0

          Tightline lashes

          By Clalle02

          from Kansas

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Colors

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            The small wand allows for a close application, and eye las seperation. Makes for long eyelashes!

             
            5.0

            Love this product

            By Angel

            from Texas

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              Makes lashes longer

              (1 of 1 customers found this review helpful)

               
              5.0

              Would buy again!

              By Amaburr

              from Oklahoma City, OK

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Colors

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Really made my lashes stand out

                (3 of 3 customers found this review helpful)

                 
                5.0

                great for someone with thin eyelashes

                By baxtersmom

                from fort collins CO

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Eyes
                  • someone with thin eyelashes from chemo or aging

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  it is difficult for someone like me to find a good mascara now, as I lost eyelashes with chemo treatment, and they never all came back. That plus aging - I have been looking for something for years. FOUND IT!!!

                   
                  5.0

                  Best mascara ever

                  By Sue

                  from Virginia

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    Great product!!

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    One of my favorite

                    By Frannie

                    from Houston

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                      Although this is a primer I love it as a mascara. It defines the lashes, the tiny wand gets every lash giving you a natural look

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      4 Questions | 4 Answers
                      Displaying questions 1-4
                      • Q:

                        when using this product, when should mascara be applied? when the primer is still wet, or after it has dried?
                        Asked on 6/15/2017 by emy from kcmo

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! When using Tightline with another mascara, we suggest applying Tightline first, then applying mascara over top when IT is still slightly wet. This will ensure for the most natural, flawless finish! XOXO

                          Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        which formula should I use, waterproof or regular, with waterproof mascara? I don't want to hurt my lashes..... regular with regular, waterproof with waterproof? or is that too harsh for lashes?
                        Asked on 6/7/2017 by emy from kcmo

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! Thank you so much for your question! Both formulas of the Tightline are formulated with good for you, lash-loving ingredients so IT is all about personal preference. Either way, you're going to see your most beautiful lashes! We hope this helps! XOXO

                          Answered on 6/9/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Wondering about the eyeliner effect. Have not read comments on that..... is there something you do other than apply to the very base of the lashes ? Or is that all you do and that creates eyeliner?
                        Asked on 6/4/2017 by Patty from Coeurd'alene, Idaho

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! To get the eyeliner effect from TIghtline, use the wand to press into the base of the lashes to define the eyes. It gives a natural "tightlined" effect to the base of the lashes and waterline. XOXO

                          Answered on 6/5/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this product safe to use if you wear contact lenses?
                        Asked on 6/1/2017 by Nancy from Cincinnati, OH

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Tightline Waterproof Mascara Primer is made for sensitive eyes and sensitive skin. We recommend consulting with your doctor before use of IT with any further concerns! XOXO

                          Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                      Displaying questions 1-4

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