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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 368 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (276)
  • Long lasting (236)
  • Good pigmentation (169)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (22)
  • Difficult to apply (20)
  • Wears off easily (14)
  • Messy (12)
  • Difficult removal (6)

Best Uses

  • Daily use (118)
  • Everyday (77)
  • Special occasions (40)
  • Sensitive eyes (37)
  • Normal skin (36)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (182), Classic style (137), Trendy style (19)

Reviewed by 368 customers

Displaying reviews 1-10

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5.0

LOVE this product! I will buy this again

By Lisa

from Chicago, IL

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I really like this mascara! It is great for my lower lashes! On days when I am very active, exercizing, swimming, etc. I will still put this masacara on! It is my secret "no-makeup" look. The formula is very waterproof, never clumps, and defines my lashes beautifully. If I was told I could only take one make-up tool with me, this would be it!

     
    5.0

    I love this product!

    By Tracy T

    from Buffalo, NY

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I love the wand applicator!

       
      5.0

      Love love love

      By Lizzy

      from Kalispell MT

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        I have used this mascara alone and used it on top of another mascara. I really love when I apply to my lower lashes. The brush it thin and it goes on really easy. It doesn't clump of flake.

         
        5.0

        I will buy this eye liner again

        By Michelle

        from Panama City Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I use it every day. I bought it as a gift for my niece as well. She is young and it doesn't go on clumpy.

           
          5.0

          great

          By toni

          from city is, ny

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            I use this for my lower lashes and as a primer/tight liner--great product

             
            3.0

            -.-

            By Shari

            from Battle Creek, MI

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Fades
              • Smudges

              Best Uses

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Was looking for a product that doesnt wear off... this os not it

                 
                5.0

                I would buy this again

                By Emma

                from Kenmore WA

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Going Out

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  Use it in morning. Tried many other ones it all smudges because I have heavy eye lid. This one goes on lightly but if I wanted heavyer lash I can go over and over till I get desired result.

                   
                  5.0

                  Love this product !!

                  By Nanasnushka

                  from Tulsa, OK

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    I had been buying the "It" tightline regular mascara primer, but decided to try the waterproof. I generally don't like waterproof, but this one is good. I love this product and wear it as mascara, NOT just mascara primer.

                     
                    4.0

                    Nice Mascara

                    By Gram

                    from Alton, IL

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                      I've only been using this mascara a few days but I think it's going to be a keeper. The slim brush takes some getting use to but the mascara goes on very nicely. Most mascaras have a tendency to come off around my eyes but this one doesn't. I use a millecular cleansing water to remove and it comes right off.

                       
                      5.0

                      Love this!

                      By Donna

                      from Pennsylvania

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Sensitive Eyes
                        • Travel

                        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                        This is a great lash line liner... for a natural look, just tightline and go, add eyeliner for more drama or even fake lashes. Great coverage.

                        Displaying reviews 1-10

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