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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.2

(based on 309 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (224)
  • Long lasting (190)
  • Good pigmentation (152)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (22)
  • Difficult to apply (18)
  • Wears off easily (14)
  • Messy (12)
  • Difficult to remove (4)

Best Uses

  • Daily use (118)
  • Special occasions (40)
  • Normal skin (36)
  • Sensitive skin (31)
  • Everyday (28)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (145), Classic style (121), Trendy style (17)
    • Skin Tone:
    • Fair (138), Medium (134), Deep (4)

Reviewed by 309 customers

Displaying reviews 1-10

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5.0

Easy To Use

By Daisy

from San Antonio, TX

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    This mascara is incredibly easy to use. The thin applicator helps me have better control when applying. My lashes look longer and darker but still natural, and the mascara stays on until I take it off with eye makeup remover at night.

    • Skin Tone:
    • Medium
     
    1.0

    Sorry I wasted my money

    By Joanie

    from Irvine, CA

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Clumps
      • Fades

      Best Uses

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        In order to look like you have anything on you need to apply so many coats it clumps. Did nothing for my lashes.

        • Skin Tone:
        • Fair
         
        5.0

        Loved this product

        By Debbie

        from Ms

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Use daily. Easy to apply.

          • Skin Tone:
          • Medium
           
          5.0

          Seperates lashes nicely.

          By Carm the organixzer

          from Indiana

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            Used on upper and lower lashes for a natural look.

            • Skin Tone:
            • Medium
             
            5.0

            I love this

            By Sam

            from Castle Rock, Co

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              this product really makes my lashes look thicker and longer

              • Skin Tone:
              • Medium
               
              2.0

              Wouldn't Buy Again

              By Kate

              from Reno, Nv.

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation

              Cons

                Best Uses

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  This is nothing more than mascara with a tiny wand. I used it as instructed, but still had to use eyeliner to tightline. It's a waste of money for a look you can acheive with what you already have- regular mascara and eyeliner. If it's a smaller wand you're after, there are other products, less expensive, like Maybelline falsies, big eyes. It's double wanded, with a small wand on one side, bigger wand on the other.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Only Mascara I can use

                  By Jean

                  from Odell IL.

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Going Out
                    • Sensitive Eyes

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    Easy to use and does not bother my eyes

                     
                    5.0

                    Love this multi use lash liner product. What a great idea!!

                    By CurleyKai

                    from Bowie, MD.

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Good Colors
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Travel

                      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                      I use this over the IT Mascara close to eyelid for liner effect and as top coat because this one is water proof.

                      I use coconut oil as a makeup remover and it works for this as well.

                      • Skin Tone:
                      • Medium
                       
                      5.0

                      Love this!! Thin brush , big lashes

                      By Lakefurl

                      from Chicago

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy Removal
                      • Easy To Apply
                      • Good Colors
                      • Good Pigmentation
                      • Long Lasting

                      Cons

                      • None

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                      Easy to apply! Long individual lashes without clumps or flaking. Stays on all day.

                      • Skin Tone:
                      • Fair
                       
                      5.0

                      I would buy this product again!

                      By Kimmie

                      from Corry, PA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy Removal
                      • Easy To Apply
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Sensitive Eyes

                        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                        Fantastic!

                        • Skin Tone:
                        • Fair

                        Displaying reviews 1-10

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