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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

0.118 oz Item 2272955

Color:Black

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 507 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (396)
  • Long lasting (339)
  • Good pigmentation (207)
  • Easy removal (114)
  • Smooth look (97)

Cons

  • Difficult to apply (26)
  • Flakes (24)
  • Difficult removal (16)
  • Smudges (14)
  • Wears off easily (14)

Best Uses

  • Everyday (193)
  • Daily use (118)
  • Going out (79)
  • Sensitive eyes (77)
  • Travel (63)
    • Reviewer Profile:
    • Natural style (251), Classic style (193), Trendy style (24)
    • Was this a gift?:
    • No (3)

Reviewed by 507 customers

Displaying reviews 1-10

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5.0

I would buy this product again. Great for lower lashes.

By Wand

from Portland, Oregon

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Travel

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I use this product mostly on lower lashes

     
    5.0

    Love love love

    By MG

    from Florence, SC

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Travel

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      Perfect for a natural, don't want a heavy mascara/eyeliner look or for actually using as a primer. Alone, it's a very subtle boost for your lashes and looks like a very light liner. Under mascara, it really makes the mascara pop. Fantastic product. Will never go without it again. I use it every day.

       
      5.0

      so easy to use especially for an older person

      By Stacy

      from phila,pa

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        Don't poke my eyes because the brush is very thin and easy to apply

         
        5.0

        Fabulous!

        By msjuliette

        from Georgia

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        for my 59 yo lashes, this is magic. Gives me dark lashes and a tightline at the roots. I will buy again and again.

         
        5.0

        Awesome mascara

        By NaNa

        from Kenner, LA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I was apprehensive at first but this mascara is wonderful!

           
          3.0

          Average - at best.

          By Lilshrews

          from Kansas

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting

          Cons

          • Clumps

          Best Uses

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            Waterproof mascara is the only type that will hold my lashes up and keep them curled. This mascara shouldn't be considered waterproof.

             
            5.0

            Love it

            By Magilacuty

            from Texas

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              This was better than I thought it would be

               
              1.0

              My eyes are burning

              By Wisteria768

              from Southwest

              About Me Natural Style

              Verified Reviewer

              Pros

                Cons

                • Burning eyes
                • Difficult To Apply

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Had high hopes for this product as I wanted a primer that would be able to meet the waterline to create the look of fuller lashes. It does go on Black and doesn't feel like mascara, it's lightweight and my lashes feel like I don't have anything on.

                Downside, the wand is too long and thin all the way down to the cap, creating a springboard effect when applying. I poked my eyes three times, and normally don't have any issues applying eye products of any kind. Also, after 30 minutes my eyes are burning. I'm sensitive to some products, and I'm having issues with their bye bye redness as well, so this primer is not for me. Estee Lauder has a similar product that doesn't irritate my eyes, and I'll stick with that.

                 
                5.0

                LOVE IT

                By BK

                from Plano, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  I was so excited to try this product and it did not disappoint. I am so happy with this, I can get to the root of my lash line. It's great! Some days I don't even have to wear eyeliner, this looks good all on it's own.
                  I will defiantly be buying more when I run out!!!

                   
                  5.0

                  Great Product

                  By Deb

                  from Quakertown PA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    Great for a pretty but natural look

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      I use Superhero, which is not warerproof....can I use Tightline as a waterproofing TOP coat as well as a Primer ?
                      Thank you!
                      Asked on 7/10/2017 by RACHEL from VA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Superhero Mascara is not waterproof, however you can apply Tightline Waterproof over top to seal in waterproof wear! XOXO

                        Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      when using this product, when should mascara be applied? when the primer is still wet, or after it has dried?
                      Asked on 6/15/2017 by emy from kcmo

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! When using Tightline with another mascara, we suggest applying Tightline first, then applying mascara over top when IT is still slightly wet. This will ensure for the most natural, flawless finish! XOXO

                        Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      which formula should I use, waterproof or regular, with waterproof mascara? I don't want to hurt my lashes..... regular with regular, waterproof with waterproof? or is that too harsh for lashes?
                      Asked on 6/7/2017 by emy from kcmo

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Thank you so much for your question! Both formulas of the Tightline are formulated with good for you, lash-loving ingredients so IT is all about personal preference. Either way, you're going to see your most beautiful lashes! We hope this helps! XOXO

                        Answered on 6/9/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Wondering about the eyeliner effect. Have not read comments on that..... is there something you do other than apply to the very base of the lashes ? Or is that all you do and that creates eyeliner?
                      Asked on 6/4/2017 by Patty from Coeurd'alene, Idaho

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! To get the eyeliner effect from TIghtline, use the wand to press into the base of the lashes to define the eyes. It gives a natural "tightlined" effect to the base of the lashes and waterline. XOXO

                        Answered on 6/5/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product safe to use if you wear contact lenses?
                      Asked on 6/1/2017 by Nancy from Cincinnati, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Tightline Waterproof Mascara Primer is made for sensitive eyes and sensitive skin. We recommend consulting with your doctor before use of IT with any further concerns! XOXO

                        Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                    Displaying questions 1-5

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