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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.2

(based on 351 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (260)
  • Long lasting (221)
  • Good pigmentation (163)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (22)
  • Difficult to apply (20)
  • Wears off easily (14)
  • Messy (12)
  • Difficult removal (6)

Best Uses

  • Daily use (118)
  • Everyday (63)
  • Special occasions (40)
  • Normal skin (36)
  • Sensitive skin (31)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (171), Classic style (132), Trendy style (18)

Reviewed by 351 customers

Displaying reviews 1-10

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5.0

Fave!

By La La Love

from Odessa, Tx.

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Gets even the root of the lash!
  • Long Lasting
  • Smooth Look

Cons

  • Run out of it quick!

Best Uses

  • Everyday
  • Going Out
  • Sensitive Eyes
  • Travel

Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

This is a brilliant tiny brush! It gets the most difficult part, the root of your lashes! It extends the lashes and best of all it makes my lashes look natural. It shouldn't clump unless you add more than 4 coats. I add two & my lashes look luscious! :) I would def recommend!

 
5.0

Works great!

By Island Girl

from Guam

Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

I have very long lashes and I never used to put mascara on my lower lashes, but after discovering this, it is now a must! It works wonders

 
1.0

I would not repurchase

By Michele

from Houston, TX

About Me Classic Style

Verified Buyer

Pros

  • Long Lasting

Cons

  • Difficult To Apply

Best Uses

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I normally love IT products however, i need to wear waterproof mascara and this is just not a goid option. It doesn't apply enough product. You cannot tell you put anything on. I only use it on my bottom lashes only because i dont want to throw it away.

     
    4.0

    I would buy this again. It works great on my lashes

    By Chrissy

    from Kansas city

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      Easy to use

       
      5.0

      Great for lower lashes & getting at the base

      By SP

      from Michigan

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        The SUPER tiny bristles are great for coating your lower lashes in just enough black to keep it slassic and natural. They also do a great job at getting near the base of the lashes to fill in along the waterline.

         
        5.0

        I will always use this!!!

        By Grandma

        from Cedar Falls,Iowa

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          Now I don't have to worry about getting mascara smudges under my eyes!!

           
          5.0

          AMAZING!!!

          By Lisa

          from Oregon

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              This thing is absolutely AMAZING!! The small wand makes it perfect for my thinner lashes to be fully coated and look more voluminous. Also PERFECT for lower lashline. It lasts all day and doesn't smudge.

               
              5.0

              Lashes and Liner in one step!!

              By J

              from NJ

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                A few swipes of the brush and you're done! Does a great job of getting the little lashes on the bottom too.

                 
                5.0

                My new go mascara!

                By Sugar Bunny

                from Atoka, Oklahoma

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                • Difficult Removal

                Best Uses

                • Everyday

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Love the brush, can finally get every lash! I wear alone if in a hurry add other mascara when time allows. Especially good for lower lashes.

                 
                5.0

                Best Mascara Ever Used

                By Jeannie

                from Ft. Worth, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  This is the best mascara I've ever used! Applies easily all the way to the roots of my lashes. Separates individual lashes & doesn't clump them together--looks very natural. Have tried using cheaper mascara but had to go back to this because of how it applies & looks--like I'm wearing nothing at all.

                  Displaying reviews 1-10

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