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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 422 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (321)
  • Long lasting (274)
  • Good pigmentation (184)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (24)
  • Difficult to apply (20)
  • Wears off easily (14)
  • Messy (12)
  • Smudges (11)

Best Uses

  • Everyday (122)
  • Daily use (118)
  • Going out (54)
  • Sensitive eyes (53)
  • Special occasions (40)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (212), Classic style (155), Trendy style (20)

Reviewed by 422 customers

Displaying reviews 1-10

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5.0

Perfect for Blonde Eyelashes

By Shelby

from College Station, TX

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation

Cons

  • Smudges

Best Uses

  • Everyday

Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

I have blonde eyelashes and no matter what I did I would always have a line of blonde at my lash line. This fixed that. I'm in love.

 
5.0

It's great.

By Doe

from Texas

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    It easy and exactly gets where I need it to.

    (1 of 1 customers found this review helpful)

     
    5.0

    Love this product!

    By Tamara

    from San Angelo TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I have sparse fine lashes. The skinny brush helps me get close to my eyelids to find every little lash and to cover from bottom to top.

      (1 of 1 customers found this review helpful)

       
      2.0

      What changed?

      By Steph

      from Florida

      About Me Natural Style

      Verified Reviewer

      Pros

      • Easy To Apply

      Cons

      • Flakes
      • Smudges

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      Did IT Cosmetics change the formula of this mascara? I bought a tube a year ago, and it was perfect. I love the tiny brush and it provided nice, natural coverage without clumping. It didn't smudge or flake and nicely fanned-out my lashes. When it was time to reorder, the waterproof version was not available on any website, so I ordered the regular version. It was okay, but I have watery eyes, so it would sometimes smudge. I used another tube of the regular version, because once again, the waterproof was out of stock. This time, it clumped, flaked, and the tube dried out quickly. I finally was able to purchase the waterproof mascara again, and it is horrible. By mid-day, my face is covered in tiny mascara flakes, and to make it worse, I wear contacts so the flakes get under my lenses. The first version of the mascara was amazing, but something has changed and it is absolutely one of the worst flaking mascara I have ever used now. I wish I could find something with a similar brush that wouldn't flake.

       
      5.0

      Love love love!!

      By K

      from Maryland

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        First saw this product on an infomercial recently as I was changing channels. Found in the nearest Ulta, and so glad I gave this a shot. I work in a dental office, and I didn't have to reapply at all since I applied product in the morning--- it lasts til I get home late at night. No flaking, smudging, or clumping. I don't have to bother with eyeliner anymore--- wish I found this sooner.

         
        2.0

        I will not buy this product again in waterproof formula

        By Norine

        from las vegas

        Verified Buyer

        Pros

        • Good Pigmentation
        • Long Lasting

        Cons

        • Clumps
        • Difficult Removal
        • flakes
        • Smudges

        Best Uses

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          flakes and dries very dark

           
          5.0

          Very pleasantly surprised! LOVE, LOVE

          By Suzerpip

          from Texas

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Travel

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            I needed a waterproof mascara for an upcoming trip to the beach. The store associate pointed this out to me to use in conjunction with my NYX Propel mascara, which I love, but does not come in waterproof. I cannot believe how this tiny little wand/brush hugs every lash to lengthen and separate. So incredible. This formula of primer and mascara in one is amazing. I put this on first and then follow up with my NYX mascara. Perfect combination for a day at the pool. AND it lasts all day.

            (1 of 1 customers found this review helpful)

             
            3.0

            It's ok

            By Marlene

            from St Louis

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              I didn't see much of a difference between it and what I usually use.

               
              5.0

              Finally!!! Smudgeproof for hooded eyes!

              By RMBT

              from NY, NY

              About Me Natural Style

              Verified Reviewer

              Pros

              • Doesn't smudge or flake
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                I have tried so many supposedly smudgeproof, waterproof, flakeproof mascaras and none worked for me with my hooded eyes. I always had little smudges or flakes under my bottom lashes even though I only applied mascara to the top lashes. This mascara WORKS! Even after a long day, it is in place. Also, I love the minimal wand. It's so much easier to apply the mascara without getting all hunky. My quest is over!

                 
                5.0

                Liner/mascara/conditioner

                By Linda

                from So St. Paul

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  Easy to apply. Natural look.nice for a work out product or Mascara base

                  Displaying reviews 1-10

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