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It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

Black

Item #: 2272955 Size: 0.118 oz

Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Euphorbia Cerifera (Candellia) Wax, Ethylhexylglycerin, Iron Hydroxide, Olea Europaea (Olive) Fruit Oil, Arginine, Ascorbyl Palmitate, Biotin, Camellia Sinesis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Centella Asiatica Meristem Cell Culture, Aloe Barbadensis Leaf Extract, Angelica Dahurica Root Extract, Asarum Sieboldi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojoba) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.2

(based on 294 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (210)
  • Long lasting (180)
  • Good pigmentation (146)
  • Versatile (75)
  • Good value (72)

Cons

  • Flakes (22)
  • Difficult to apply (18)
  • Wears off easily (14)
  • Messy (12)
  • Difficult to remove (4)

Best Uses

  • Daily use (118)
  • Special occasions (40)
  • Normal skin (36)
  • Sensitive skin (31)
  • Dry skin (21)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (134), Classic style (118), Trendy style (16)
    • Skin Tone:
    • Fair (133), Medium (125), Deep (4)

Reviewed by 294 customers

Displaying reviews 1-10

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5.0

Best Mascara

By Sherryb

from Baton Rouge, La

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I have tried many mascaras in my life, but this one beats them all! I like a natural look and this gives it to me. I use one coat, but more could be added for more drama. I love the applicator brush as it is easy to get close to the landline.

    • Skin Tone:
    • Fair
     
    5.0

    Love this product purchased twice now.

    By GIJill

    from Grand Island NY

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      Definitely lines and primes your lashes and lids. I use it as an everyday mascara and liner and as a liner/lash primer with other mascara for "going out".

      • Skin Tone:
      • Medium
       
      5.0

      Love this product

      By Teresa

      from Spring Grove, Pa

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        Love this product, probably best mascara I have ever used, love the thin brush.

        • Skin Tone:
        • Fair
         
        1.0

        Not for me!

        By Bobbie

        from Belleville, MI

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Difficult Removal
          • Difficult To Apply

          Best Uses

            Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

            Length of wand makes it difficult to apply.

            • Skin Tone:
            • Fair
             
            5.0

            Love this mascara

            By Sandy

            from Lexington, ky

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              No clumping. Easy application.

              • Skin Tone:
              • Medium
               
              5.0

              Love it!

              By Chicken

              from Manchester, NH

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Travel

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                Love this....allows me to get every last lash. Casual days I use it alone, as a base/lash liner for a fun look.

                • Skin Tone:
                • Fair
                 
                5.0

                beautiful natural lashes

                By jenn

                from miami, fl

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                  Love it!!!!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  I would buy this again. Very good product

                  By Dawn

                  from Missouri

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    Waterproof is wonderful

                    • Skin Tone:
                    • Fair
                     
                    4.0

                    Yes have purchased in the past and would do so again.

                    By CH

                    from Phoenix, AZ

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting
                    • No clumping
                    • Smooth Look

                    Cons

                    • Difficult Removal

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes

                    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                    I have very thin and sparse, light lashes. This gets very close to the lash line and catches all the little lashes. I use it as a primer and just as a mascara as it is easier on my lashes. It does not clump and goes on smooth.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Love this mascara!

                    By Kristin

                    from myrtle beach,sc

                    About Me Natural Style

                    Verified Reviewer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Good Colors
                    • Good Pigmentation
                    • Good Variety of Colors
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                      I've been on a hunt recently to find a mascara that I love. After buying 7 in row, I finally came upon this one..and I love it! I originally got it for my lower lash line, but quickly found out it's great for the top lashes too! It really is worth the money. Totally recommend!

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

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