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It Cosmetics Tightline Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027 Size: 0.118 oz

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Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Asarum Siebildi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojobs) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.3

(based on 554 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (270)
  • Doesn't clump (251)
  • Applies evenly (248)
  • Great brush (237)
  • Lengthens (192)

Cons

  • Dries out quickly (29)
  • Flakes (29)
  • Difficult to remove (24)
  • Difficult removal (15)
  • Sticky texture (13)

Best Uses

  • Anytime (288)
  • Everyday (141)
  • Going out (126)
  • Daytime (81)
  • Sensitive eyes (47)
    • Reviewer Profile:
    • Classic style (237), Natural style (236), Trendy style (43)

Reviewed by 554 customers

Displaying reviews 1-10

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5.0

Fantastic Primer/Mascara

By NicoleH

from Massachusetts

About Me Classic Style

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Perfect Seperation & Volume!

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I am VERY picky about mascara. I know this is a primer, but it works perfectly well as an everyday mascara as well. It's just perfect. I hate clumps, I hate when too many lashes stick together & look uneven, I hate flakes, probably the same as every other mascara user. When my prior mascara would clump lases together, I would use a tweezer to pick them apart because it drives me nuts! With this mascara, I apply it once, and they come out perfect, second coat, they look even better!! When I run out, I don't know what to do, so I use my backup favorite, but I must say Tightline is #1! Please give it a try, I doubt you'll be disappointed!

     
    5.0

    My Daily Go-to Mascara

    By Lady Di55

    from Rhinebeck NY

    About Me Natural Style

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      As an older woman I really have no lashes. This mascara is essential for my day to day look. It is easy to apply; I love the brush. If I want a more dramatic look I curl my lashes and apply this as a base coat before more dramatic mascara.

       
      4.0

      Like this product.

      By Dana

      from Peoria, Illinois

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        First time using this product seems to work well.

         
        5.0

        Love

        By Mel

        from Newport Beach, CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          I use it everyday. Makes my eyelashes appear longer

          (0 of 1 customers found this review helpful)

           
          5.0

          Excellent for lashes

          By Beverly

          from Colotado

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Great product

            (1 of 1 customers found this review helpful)

             
            4.0

            Worth every penny!

            By Bright eyes

            from South Dakota

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting
            • No need for eyeliner

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I have a heavy eyelid and so wearing eyeliner can be difficult - with this product I don't have to worry about that at all and my eyes stay looking fresh all day!

              (0 of 1 customers found this review helpful)

               
              5.0

              I love this

              By Happy

              from Chattanooga TN

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                You can wear this as a primer or just by its self

                (0 of 1 customers found this review helpful)

                 
                5.0

                Love the skinny brush. Lots of control.

                By Julia

                from Little Rhodie

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  Every day use.

                  (0 of 1 customers found this review helpful)

                   
                  2.0

                  Would only for bottom line not good for my toplash

                  By Debbie

                  from Pensacola Fl

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy Removal

                  Cons

                    Best Uses

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                      Didn't really solve my problem. I have tiny tiny tiny top lashes.

                      (0 of 1 customers found this review helpful)

                       
                      5.0

                      I really like this

                      By Countrygal1

                      from Mentor, ohio

                      About Me Classic Style

                      Pros

                      • Easy Removal
                      • Easy To Apply
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Sensitive Eyes

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                        I really like this and will continue to buy it. When I first tried it I did not like it because it was different than what I had been used to. I have purchased several tubes now and it gives my lashes such a nice look. I love the natural look of this. I now do not like the look of what I used to wear.

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        17 Questions | 17 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Do I need a separate eyeliner? Says it creates an eyeliner look.
                          Asked on 9/20/2016 by Momma from Chicago

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, that is a great question! Since this has a super thin brush and gets right to the base of the lashes it creates a tightlining effect for a fuller lash line. If you want a more dramatic look you can absolutely still pair it with any eyeliner but many our IT Girls find IT isn't necessary! XOXO

                            Answered on 9/21/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          This product does specify that it is a primer- but if I am looking for a product to coat my lashes and have them look like they have mascara on but not the layers and gobs of mascara "spiderlegs" that seems to becoming so popular- will this product work by itself? I have dark blonde hair so I have lighter colored lashes that benefit from mascara- but I don't want the look that seems to becoming so popular. I want my lashes tinted, not layered with extra fibers and fillers to create an unnatural look.
                          Asked on 9/10/2016 by katnipcrzy from Michigan

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for reaching out to us! Tightline Mascara can be used a primer before using an additional mascara, however IT can also be worn on it's own for a natural lash look. The wand is very skinny to perfectly coat every lash precisely. This mascara does not clump at all, it will always give you the look of soft, natural lashes! We hope you love IT! XOXO

                            Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this have the typical stiff feeling of regular mascara on the lashes? i have very long lashes and im looking for a product that will darken my lashes while keeping their flexibility.
                          Asked on 9/4/2016 by Alison from michigan

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help with this! Since Tightline Mascara Primer is meant to be both your primer and mascara so IT won't leave lashes feeling stiff, instead IT is meant to give a natural finish to lashes! Hope that is helpful! XOXO

                            Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is the New thin line mascara waterproof?
                          Asked on 8/30/2016 by Mimi from benton Harbor Mi 49022

                          1 answer

                        • Q:

                          I have lash extensions and sometimes need something on the roots. Will this break down the glue used for my extensions. I was told not to use waterproof mascara
                          Asked on 6/12/2016 by EliseP from Peoria, AZ

                          1 answer

                          • Brand Expert

                            A:

                            Hello there, thanks for reaching out to us! IT is recommended to not wear mascara over lash extensions as they can pull on the extensions and cause them to fall out more quickly. If you want to wear anything, make sure it is NOT waterproof and that you use the lightest layer possible! XOXO

                            Answered on 6/13/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          About how long will this last, since there is so little product in the tube. Do you need to use a lot?
                          Asked on 5/17/2016 by Johanna from Tennesee

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for reaching out! This will last like most mascaras, up to 3 months once opened. Using 1-2 coats will do the trick! XOXO

                            Answered on 5/17/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Does the tight line mascara smudge and/or run to under eye area?
                          Asked on 4/10/2016 by Love It from Long Island, New York

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            The tightline is not know to smudge or run under the eye area. It is pretty water resistant.
                            XOXO

                            Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          How much product is in the full size compared to the mini version?
                          Asked on 12/28/2015 by MRSIIXIXV from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks so much for your question. The full size has .118 Fl Oz while the mini size has .067 Fl Oz. Hope that helps!

                            Answered on 12/30/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I love to tightline my eyes. I currenlty use a gel liner and it works great,except when I wear contacts it smears on my lenses. However, I use Laura Mercier tightliner when I wear my lenses, and it doesn't smear, but does't wear as well as gel liner. Will the tightline mascara get on my lenses?
                          Asked on 8/4/2015 by makeup junkie

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your email! We are more than happy to help you with this today - the tightline should work great with your contacts and tightlining!
                            XOXO

                            Answered on 8/6/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          If it's not waterproof, is it water resistant? Thx!
                          Asked on 3/9/2015 by jill from United States

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                            XOXO

                            Answered on 3/10/2015 by Brand Expert from IT Cosmetics
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