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It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini

It Cosmetics

Tightline Full Lash Length Black Mascara Primer Mini

Item #: 2282063 Size: 0.067 oz

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GIFT WITH PURCHASE

FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase
Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer Mini
 
4.2

(based on 367 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (160)
  • Doesn't clump (144)
  • Applies evenly (140)
  • Great brush (126)
  • Lengthens (107)

Cons

  • Flakes (25)
  • Difficult to remove (19)
  • Difficult to apply (14)
  • Smudges or runs (13)
  • Dries out quickly (11)

Best Uses

  • Anytime (167)
  • Daily use (56)
  • Daytime (53)
  • Going out (37)
  • Normal skin (19)
    • Was this a gift?:
    • No (5)
    • Reviewer Profile:
    • Natural style (161), Classic style (140), Trendy style (25)

Reviewed by 367 customers

Displaying reviews 1-10

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5.0

Surprising

By Chrissyjen

from SC

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

  • Flakes

Best Uses

  • Normal Skin

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

I really like this it defines very well and you can almost wear it alone

  • Age:
  • 45-59
 
5.0

Love it, no clumps, will buy again

By skitter

from Gridley,ca

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

    goes on easy, small brush makes easy to get to base of lashes w/o gettinng mascare in eye

    • Age:
    • 60+
     
    3.0

    Better just as a lash primer

    By Brittany

    from Tampa, FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

        I like this product as a primer but not necessarily as a mascara alone unless I'm going for a very natural look. It does do well giving pigment at the base to mimic tight lining. Its OK, I will probably keep the travel size on hand for no-makeup makeup days.

        • Age:
        • 30-44
         
        1.0

        I was not impressed

        By Ruttie

        from Feeding Hills , MA

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Difficult to Apply

          Best Uses

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

            This product doesn't deliver what it promises.

            • Age:
            • 45-59
             
            5.0

            Absolutely love this Mascara.

            By Tweety

            from Fort Worth, Texas

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use
              • Normal Skin

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

              Used alone, looks very natural and lengthens. Separates better than any primer or Mascara I have ever used. Very buildable as well. Ever so slight tendency to flake but not enough to matter.

              • Age:
              • 60+
               
              5.0

              Fantastic product

              By Scooter

              from Harrison Mi

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Great for the bottom lash

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                This product is great for the bottom lash. It's a very thin brush,No clumping,No flaking. I love this product!

                • Age:
                • 60+

                (1 of 1 customers found this review helpful)

                 
                5.0

                Beautiful Lashes!

                By Cruces Reenie

                from Lasd Cruces, NM

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                  This product eliminates the need for eyeliner as the wand allows for application closer to the lid line. Works great!

                  • Age:
                  • 60+
                   
                  5.0

                  I would buy it again

                  By Amy Lou

                  from Charlottesville Va

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                    I use this every morning and ❤️ IT

                    • Age:
                    • 45-59

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    Live it! Works great for lower lashes.

                    By Patti

                    from NM

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                      I purchased this product as a sample size twice and I use it for my lower lash line. The wand is the perfect size for getting all of the lashes coated, without getting mascara all over your skin and poking yourself in the eye.

                      • Age:
                      • 30-44
                       
                      4.0

                      I will buy this again.

                      By Me

                      from Omaha, NE

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Long Lasting

                      Cons

                      • not a lot of volume

                      Best Uses

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                        really defines my very light colored thin lashes

                        • Age:
                        • 45-59

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        8 Questions | 8 Answers
                        Displaying questions 1-8
                        • Q:

                          Could you pls produce a make up remover? One for face one for lashes?
                          IT make up is very hard to remove.
                          Asked on 11/9/2016 by Debbie from Redondo Beach, CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Thank you for sharing your suggestion! We will absolutely pass IT along to our team so we can try to make IT happen! XOXO

                            Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          How much product does this mini version contain in comparison to the full size item?
                          Asked on 9/16/2016 by and large from Colorado

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! The Tightline Mini Mascara contains .067 oz of product whereas the full size Tightline Mascara contains .118 oz of product. We hope IT helps! XOXO

                            Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I can only use waterproof mascara or else the curl on my lashes won't hold. Will this hold my lash's curl if I wear it alone without any mascara over it?
                          Asked on 8/30/2016 by Erika from Newark, NJ

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you so much for your question! This particular product is not tested to be waterproof, however with that super skinny brush IT gets to the base of your lash line to really curl your lashes and keep IT all day! XOXO

                            Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          how is this "mini"tightline wand different from your regular size primer wand. I have very sparse eyelashes from cancer treatments and they aren't coming back. Would this product or your regular size primer be right for me or is there a better qualified product you care. I also noticed your newest product that also lengthens but it doesn't seem to get to the base of the lash. currently using regular size it primer wand only but came to that from your it regular tightline. Also seem to have a problem getting to the lash area in the corner.
                          Asked on 4/14/2016 by Betty from Michigan

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            This is the same product and wand size as the tightline you are referring to. This is just a smaller size tube for travel
                            XOXO

                            Answered on 4/15/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Looking for a mascara that really makes your eye lashes grow longer
                          Asked on 1/7/2016 by sissy

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            This product will make your lashes look longer but does not make then grow.
                            XOXO

                            Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Does the tightline mascara primer come in dark brown or brown/black?
                          Asked on 8/26/2015 by linda from greensboro, nc

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question and your interest in our Tightline. At this time the Tightline only comes in the Black but you never know what the future will hold so stay tuned!
                            XOXO

                            Answered on 8/27/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Q: what is recommended to remove this product when mascara is applied over the primer?
                          Asked on 5/20/2015 by n/a

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            thank you for your question!!! Any type of waterproof eye makeup remover and soap and water will work!

                            XOXO

                            Answered on 5/20/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          What is the difference between Tighline Waterproof and this product?
                          Asked on 4/15/2015 by panda-bear

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question and for being an IT Girl!! The Tightline Waterproof is waterproof while our original Tightline and this mini version are not waterproof!

                            XOXO

                            Answered on 4/17/2015 by Brand Expert from IT Cosmetics
                        Displaying questions 1-8

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