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It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini

It Cosmetics

Tightline Full Lash Length Black Mascara Primer Mini

0.067 oz Item 2282063

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Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer Mini
 
4.2

(based on 411 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (160)
  • Doesn't clump (144)
  • Easy to apply (142)
  • Applies evenly (140)
  • Great brush (126)

Cons

  • Flakes (28)
  • Difficult to remove (19)
  • Difficult to apply (16)
  • Smudges or runs (13)
  • Dries out quickly (11)

Best Uses

  • Anytime (167)
  • Daily use (80)
  • Daytime (53)
  • Going out (37)
  • Normal skin (24)
    • Reviewer Profile:
    • Natural style (187), Classic style (152), Trendy style (28)
    • Was this a gift?:
    • No (5)

Reviewed by 411 customers

Displaying reviews 1-10

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4.0

Small amount but nice product

By Lane

from Fort Wayne in

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

      Small amount in container. The wand is long but the mascara is a small amount.

      • Age:
      • 45-59
       
      3.0

      Used for years - now prefer ULTA!

      By David's mom

      from The Villages, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • Flakes
      • Wears Off Easily

      Best Uses

      • Daily Use

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

      Bought this and decided to try ULTA Waterproof mascara at same time. Now ULTA mascara is my favorite mascara. I've tried them all from Lancôme to Maybelline - ULTA DEFINITELY WINS!

      • Age:
      • 60+
       
      5.0

      Wow!!!!

      By Michele

      from Newberry Florida

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

        Use it for the roots of your eyelashes without hurting your eyeball with a thin wand.

        • Age:
        • 45-59
         
        5.0

        Definitely a keeper

        By Junebug

        from Roseland, NJ

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

          I really like this mascara. Non clumping and easy to apply

          • Age:
          • 60+

          (0 of 1 customers found this review helpful)

           
          2.0

          not worth it

          By jryde74

          from wisconsin

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply

          Cons

            Best Uses

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

              not worth it

              • Age:
              • 30-44
               
              4.0

              Would buy again!

              By MRS.T

              from Spokane, wa

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't flake
              • Easy To Apply
              • Long Lasting

              Cons

              • Needs to be more pigmented

              Best Uses

              • Daily Use

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

              Needs to be thinner so it's easier to apply. Once you get a good application it stays in place and doesn't flake!

              • Age:
              • 30-44

              (1 of 1 customers found this review helpful)

               
              3.0

              I wanted to love it, but..

              By Allie

              from New England

              Verified Buyer

              Pros

              • Versatile

              Cons

              • Flakes
              • Messy

              Best Uses

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                I adore the IT Cosmetics brand and wanted to love this product so bad, but it was SUPER flaky! I put it on and throughout the day it flakes into my eye and it's very irritating

                • Age:
                • 18-29

                (1 of 1 customers found this review helpful)

                 
                5.0

                gets ALL the lashes

                By tracy in tucson

                from tucson

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Versatile

                Cons

                  Best Uses

                  • Daily Use
                  • Special Occasions

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                  I got the mini since I am suler picky about mascara, I usually look like a racoon by lunch since I have oily lids. I got this just to try and it works great keeping my lashes off my lower eye area. I start at the roots on top of the lash and then use the brush to flick the lashes up so they stay put. A coat of waterproof over them and I look like Ive had 80 hours of sleep.

                  • Age:
                  • 30-44

                  (0 of 1 customers found this review helpful)

                   
                  3.0

                  I wanted to love it...

                  By Steph

                  from San Francisco

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult to Apply
                    • Hard to get enough product on small wand
                    • Not a lot of product for cost

                    Best Uses

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                      I wanted to love this as an everyday light weight mascara but I just don't.... it's just fine when looking at other options

                      • Age:
                      • 18-29
                       
                      2.0

                      Clumps base of lashes togethet

                      By Makeup aholic

                      from Buffalo ny

                      About Me Classic Style

                      Pros

                      • Easy To Apply
                      • Good Pigmentation

                      Cons

                        Best Uses

                          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer Mini:

                          Easy to push into base of lashes as advertised. Initially seems to separate. However upon removal it leaves behind a sticky clumping residue at the base of the lashes that is difficult to remove. It reminds me of strip lash glue residue. It hung on for days! Will not purchase again.

                          • Age:
                          • 45-59

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          8 Questions | 8 Answers
                          Displaying questions 1-8
                          • Q:

                            Could you pls produce a make up remover? One for face one for lashes?
                            IT make up is very hard to remove.
                            Asked on 11/9/2016 by Debbie from Redondo Beach, CA

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Thank you for sharing your suggestion! We will absolutely pass IT along to our team so we can try to make IT happen! XOXO

                              Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            How much product does this mini version contain in comparison to the full size item?
                            Asked on 9/16/2016 by and large from Colorado

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thanks for your question! The Tightline Mini Mascara contains .067 oz of product whereas the full size Tightline Mascara contains .118 oz of product. We hope IT helps! XOXO

                              Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I can only use waterproof mascara or else the curl on my lashes won't hold. Will this hold my lash's curl if I wear it alone without any mascara over it?
                            Asked on 8/30/2016 by Erika from Newark, NJ

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you so much for your question! This particular product is not tested to be waterproof, however with that super skinny brush IT gets to the base of your lash line to really curl your lashes and keep IT all day! XOXO

                              Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            how is this "mini"tightline wand different from your regular size primer wand. I have very sparse eyelashes from cancer treatments and they aren't coming back. Would this product or your regular size primer be right for me or is there a better qualified product you care. I also noticed your newest product that also lengthens but it doesn't seem to get to the base of the lash. currently using regular size it primer wand only but came to that from your it regular tightline. Also seem to have a problem getting to the lash area in the corner.
                            Asked on 4/14/2016 by Betty from Michigan

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              This is the same product and wand size as the tightline you are referring to. This is just a smaller size tube for travel
                              XOXO

                              Answered on 4/15/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Looking for a mascara that really makes your eye lashes grow longer
                            Asked on 1/7/2016 by sissy

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              This product will make your lashes look longer but does not make then grow.
                              XOXO

                              Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Does the tightline mascara primer come in dark brown or brown/black?
                            Asked on 8/26/2015 by linda from greensboro, nc

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              Thank you for your question and your interest in our Tightline. At this time the Tightline only comes in the Black but you never know what the future will hold so stay tuned!
                              XOXO

                              Answered on 8/27/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            Q: what is recommended to remove this product when mascara is applied over the primer?
                            Asked on 5/20/2015 by n/a

                            1 answer

                            • Brand Expert

                              A:

                              Hi
                              thank you for your question!!! Any type of waterproof eye makeup remover and soap and water will work!

                              XOXO

                              Answered on 5/20/2015 by Brand Expert from IT Cosmetics
                          • Q:

                            What is the difference between Tighline Waterproof and this product?
                            Asked on 4/15/2015 by panda-bear

                            1 answer

                            • Brand Expert

                              A:

                              Hi!
                              Thank you for your question and for being an IT Girl!! The Tightline Waterproof is waterproof while our original Tightline and this mini version are not waterproof!

                              XOXO

                              Answered on 4/17/2015 by Brand Expert from IT Cosmetics
                          Displaying questions 1-8

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