skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real! Special Limited Edition Mascara
Benefit Cosmetics They're Real! Special Limited Edition Mascara

Benefit Cosmetics

They're Real! Special Limited Edition Mascara

Jet Black

Item #: 2294116 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

Online Only! FREE Benefit Cosmetic Bag with any $40 Benefit purchase (offer valid 9/25/16-9/26/16 or while supplies last)

Online Only FREE Cosmetic Bag w/any $40 Benefit purchase
Benefit Cosmetics bestselling lengthening mascara gets dressed to impress. For the first-time ever They're Real! Mascara tube gets dazzled in Swarovski crystals. Flash some lash AND show off your limited edition They're Real! Mascara tube. It's the season's sexiest accessory!
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Special Limited Edition Mascara
 
4.4

(based on 27 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Adds volume (16)
  • Lengthens (15)
  • Great brush (12)
  • Applies evenly (11)
  • Defines & separates (11)

Cons

  • Difficult to remove (8)

Best Uses

  • Anytime (14)
  • Daytime (5)
  • Going out (5)
    • Reviewer Profile:
    • Classic style (9), Natural style (8), Trendy style (4)

Reviewed by 27 customers

Displaying reviews 1-10

Back to top

Previous | Next »

(0 of 1 customers found this review helpful)

 
4.0

since I tried this product last year it's all I ever buy now

By millette

from Oklahoma

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

    Absolutely love this mascara

     
    4.0

    Great mascara

    By Wendyintyler

    from Texas

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Doesn't Clump
    • Lengthens
    • the end of the brush is great for lower lashes

    Cons

    • Difficult To Remove
    • I wish the brush were more flexible

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

    I've used this mascara everyday for a week. It wears well, doesn't flake, and the container is really cute. It takes more work to remove, and I wish it had a natural brush. However the brush does have a great end for those fine lashes on your lower lid

    (0 of 1 customers found this review helpful)

     
    5.0

    Amazing!

    By Mari

    from South Carolina

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Difficult to Remove, but WORTH it!

    Best Uses

    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

    I went into Ulta looking for a better mascara that I can officially stick with. An Ulta representative recommended this product to me! As she left me sample it within the store, I instantly saw how it added so much volume & length to my lashes. I have been happy with it every since! It is hard to remove, but using a makeup remover following a facial wash will remove all of the mascara.

    (0 of 1 customers found this review helpful)

     
    5.0

    Love this product! Want want waterproof edition for swimming

    By Dreaming of Waterproof

    from Charleston at the Pool

    About Me Trendy Style

    Pros

    • Adds Volume
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

      Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

      I love this product. It is mostly waterproof, as it makes it through the gym, eye watering etc. I really need a waterproof edition for swimming in the summer. I live at the pool so I just have to fins something else for this summer... so disappointing.

       
      5.0

      I would buy this product over and over because I do!!

      By Plain jane

      from Sioux city iowa

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

      I love this mascara! I've recommended it to several of my friends.

       
      5.0

      Will continue to buy

      By Kmonroe

      from Fort Wayne, IN

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

        I came into a store on Black Friday looking for my usual mascara. Unfortunately they were out but one of the girls suggest this mascara! My eyelashes have never been longer and softer! I love that it looks like im wearing mascara but it doesn't feel like it. My eyelashes are soft no matter how may layers I put on! I will continue to purchase thos mascara! I love it so much!

        (0 of 3 customers found this review helpful)

         
        5.0

        You will not believe your ey

        By Rob

        from Pa

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

          Aw

           
          5.0

          I loooove it!

          By Suzy Q

          from Seagoville, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Doesn't Clump
          • Lengthens

          Cons

            Best Uses

            • Daytime
            • Going Out

            Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

            I tried it as a sample from Birchbox.com and I fell in love with this one.

             
            4.0

            I would recommend!

            By Bren

            from Louisville, KY

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Difficult To Remove

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

            I really like this mascara because the bristles on the brush are harder, which prevents my lashes from clumping. It is really easy to apply, but sometimes I have a hard time removing all of it at night when I wash my face. I would recommend it!

            (1 of 3 customers found this review helpful)

             
            5.0

            Still my favorite

            By DreamWishes

            from Texas

            About Me Trendy Style

            Verified Buyer

            Comments about Benefit Cosmetics They're Real! Special Limited Edition Mascara:

            I love this mascara.

            Displaying reviews 1-10

            Back to top

            Previous | Next »

            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            4 Questions | 4 Answers
            Displaying questions 1-4
            • Q:

              Gluten Free?
              Asked on 9/16/2016 by Tayber Leigh from US

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! They're Real! does not contain gluten ingredients. However, please note that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials used may not have accidentally come into contact with a gluten ingredient during their manufacturing process at our suppliers. xoxo B

                Answered on 9/21/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Is this product waterproof? I thought I read somewhere that is was but I don't see it in the description.
              Asked on 12/4/2015 by mz_rachele

              1 answer

              • Brand Expert

                A:

                They're Real! Mascara is not waterproof, gorgeous!

                xoxo, B

                Answered on 12/8/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Is this product full size?
              Asked on 11/1/2015 by Anonymous from US

              1 answer

              • Staff Expert

                A:

                Yes, it is full size!

                Answered on 11/4/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is the jet black color the same as the original? Just trying to see if the mascara is different of just the packaging
              Asked on 10/28/2015 by Katie from Houston, tx

              1 answer

              • Brand Expert

                A:

                Yes, gorgeous! The formula has not changed, only the packaging :-)

                xoxo, B

                Answered on 10/30/2015 by Product POREfessional from Benefit Cosmetics
            Displaying questions 1-4

            Do you have a question about this product?