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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2927 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1055)
  • Bold color (877)
  • Doesn't run (865)
  • Easy to apply (805)
  • Glides on smoothly (785)

Cons

  • Difficult to apply (628)
  • Clumpy (469)
  • Difficult to remove (454)
  • Smudges or runs (176)
  • Fades throughout day (91)

Best Uses

  • Everyday (979)
  • Thicker line (739)
  • Going out (702)
  • Thin defined line (583)
  • Smoky look (335)
    • Reviewer Profile:
    • Classic style (724), Natural style (487), Trendy style (333)
    • Was this a gift?:
    • No (830), Yes (193)

Reviewed by 2927 customers

Displaying reviews 1-10

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1.0

Do not buy

By Kylie

from WV

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Clumpy
    • Difficult To Apply
    • Difficult to Remove

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      This product is a mess! It's hard to apply, clumps and breaks off when applying and every time I take the lid off to use it, product has leaked everywhere and I have to clean off the tip before I can even use it. I bought it 2 weeks ago and it is already in the garbage.

       
      1.0

      Worst eyeliner I've ever used. Going to return it

      By No

      from Howell new jersey

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply
        • Difficult to Remove
        • Fades Throughout Day

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Very difficult to use

           
          1.0

          Terrible

          By Jonette

          from 45039

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Bad Color
            • Difficult To Apply
            • Difficult to Remove

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Terrible will return

               
              4.0

              I Tried to Stop

              By PharmDancemom

              from Orlando

              About Me Classic Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Long-Lasting

              Cons

              • Difficult To Apply

              Best Uses

              • Everyday

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              This is my third time purchasing this eyeliner. The first 2 times were spent learning how to get the product out without wasting it or drying out. The time it takes to successfully apply is lengthy because the gel takes soo loong to come out after you turn it a couple of clicks, but once its on it's awesome! I get lots of compliments and I tried to find a product that would give me the same results and none of the application hassle and there is not equal. The tip really ensures application right on the lash line and the color is bold and long lasting. Despite the challenges and price, I still feel this product is worth it.

               
              2.0

              Will not buy this again

              By Cher

              from Berthoud, CO

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Clumpy
                • Smudges or Runs

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  I have used this for about a year but it constantly clumps up and gets on my eyelashes and it is hard to get off. Leaves behind smudges under eyes.

                   
                  4.0

                  Love it!

                  By Paula

                  from Charlotte, NC

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • Wand dries up quickly.

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thicker Line
                  • Thin Defined Line

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  Easy to get smooth line. Nice product. I wish the applicator would last longer after opening. Seems to dry up in the tube. Make sure to put cap on immediately and tight!

                   
                  5.0

                  LOVE IT

                  By 0

                  from Nashville,TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Easy To Apply
                  • Long-Lasting

                  Cons

                  • Difficult to Remove

                  Best Uses

                  • Thin Defined Line

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  o

                   
                  5.0

                  Love it

                  By Dianavsm

                  from Bronx, NYC

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • Difficult to Remove

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  It is easy to apply, it doesn't sumge I love it soo much.

                   
                  5.0

                  Love this

                  By Jenn188

                  from Puyallup wa

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look
                    • Thicker Line
                    • Thin Defined Line

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                    Love this. So easy to use.

                     
                    5.0

                    love love love

                    By joy

                    from charlotte nc

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Doesn't Run
                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look
                      • Thicker Line
                      • Thin Defined Line

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                      i can fall asleep and wake up to it on my eyes completely ready to go, easy off with some make up remover

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      24 Questions | 24 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Looking for purple eye liner they're real
                        Asked on 2/9/2017 by Selena from New port Richey,fl

                        1 answer

                      • Q:

                        Does it contain parabens or pthalates?
                        Asked on 9/11/2016 by cheshire9 from Griffith, IN

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                          Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        What color do you reccomend for brown eyes?
                        Asked on 9/10/2016 by cheshire9 from Griffith, IN

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                          Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        If I use this eyeliner everyday how long will it last?
                        Asked on 8/2/2016 by Andrea from California

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                          Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is it waterproof?
                        Asked on 7/1/2016 by Lisa

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                          Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        The heard the formula changed and is now creamier than the original. Is this true?
                        Asked on 9/11/2015 by Tavia from Oklahoma City

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                          xoxo, B

                          Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                        Asked on 6/28/2015 by marg from mount pocono,pa

                        1 answer

                        • Brand Expert

                          A:

                          Hi beautiful!

                          They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                          B xo

                          Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                        Asked on 6/4/2015 by Kennalynn27

                        1 answer

                        • Brand Expert

                          A:

                          Hi, gorgeous!

                          The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                          xoxo, B

                          Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Is it easy to use?
                        Asked on 1/8/2015 by Cassy

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                          Answered on 1/9/2015 by Staff Expert from ULTA.com
                      • Q:

                        My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                        Asked on 7/30/2014 by Noni from Longview wa 98632

                        1 answer

                      Displaying questions 1-10Previous | Next »

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