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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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Online Only! FREE Dome Cosmetic Bag with any $50 Benefit purchase (offer valid 4/9/17-4/29/17 or while supplies last)

Online Only FREE Dome Cosmetic Bag w/any $50 Benefit purchase

Online Only! FREE fun-size Hoola Quickie Contour Stick with any $35 Benefit purchase (offer valid 4/26/17-5/6/17 or while supplies last)

Online Only FREE fun size Hoola Quickie Contour Stick w/ any $35 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2862 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1014)
  • Bold color (836)
  • Doesn't run (825)
  • Easy to apply (773)
  • Glides on smoothly (758)

Cons

  • Difficult to apply (604)
  • Clumpy (451)
  • Difficult to remove (441)
  • Smudges or runs (168)
  • Fades throughout day (88)

Best Uses

  • Everyday (939)
  • Thicker line (707)
  • Going out (674)
  • Thin defined line (562)
  • Smoky look (317)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (697), Natural style (465), Trendy style (320)

Reviewed by 2862 customers

Displaying reviews 1-10

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5.0

Plan to buy many times over !!!

By Sam

from Houston tx

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Difficult to Remove

Best Uses

  • Everyday

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

Great cross between liquid and pencil

 
5.0

I buy this product again and again

By Kat

from Southwest Florida

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I love this eyeliner. This is my third one, and I still love it.

     
    4.0

    I have bought this product for years now

    By Suzi

    from Bakersfield, CA

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Thin Defined Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I love the thin line. I don't like the way it leaks out of the container when it's not being used. You need to keep the orange piece in the container after each use

       
      1.0

      I would never buy this again

      By Dee Dee

      from LA

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Clumpy
        • Difficult To Apply
        • Difficult to Remove
        • Smudges or Runs

        Best Uses

        • Thicker Line

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        This is a very dry eyeliner...or at least the one I bought is. It clumps and then when you try to push for more product on the tip it comes out in a glob.

         
        2.0

        not worth the money

        By molly

        from san antonio texas

        About Me Natural Style

        Verified Buyer

        Pros

        • Bold Color
        • Easy Removal

        Cons

        • Clumpy
        • Difficult To Apply
        • Fades Throughout Day

        Best Uses

        • Going Out

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        gel doesn't always come out when dial turned to apply

         
        4.0

        It takes a bit to get use to but it is good

        By JO

        from Erie, CO

        About Me Trendy Style

        Verified Buyer

        Pros

        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          It is nice but sometimes it can be difficult to apply. Some times to much product comes out

           
          1.0

          Clumpy

          By Lucy

          from Newnan Ga

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Clumpy
            • Difficult To Apply
            • Difficult to Remove

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Clumpy and difficult to apply

               
              4.0

              Pros and Cons

              By AJaneB

              from Yorktown, VA

              About Me Trendy Style

              Verified Buyer

              Pros

                Cons

                • Clumpy
                • Difficult to Remove

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thicker Line
                • Thin Defined Line

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                This product has pros and cons. I tried it when it first came out, and thought it was ok. It does take some practice to get the perfect cat eye but it can be done and looks great. I do think it is clumpy and is very difficult to remove, even with the eye makeup remover they suggest to use with it. Product does not last very long. Smashbox had come out with their own version that I was using for the last few years, but sadly they discontinued it. I liked it much better than the Benefit version, but that is all there is left now. The benefit version works well, but not as well as Smashbox did.

                 
                1.0

                Hard to use

                By Misty

                from West Virginia

                About Me Trendy Style

                Verified Buyer

                Pros

                  Cons

                  • Difficult To Apply

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                    This product may be wonderful but it was too difficult for me to apply. It is unlike any eyeliner I've tried and I don't think he benefits are worth the practice it would take me to get good at application so I returned it.

                     
                    5.0

                    This product is the best!

                    By Amanda

                    from SC

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Thicker Line
                      • Thin Defined Line

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                      I love this eyeliner. It is my everyday one! The blue brings out my eyes and everyone thinks it's black. Nobody has ever realiZed it's blue.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      23 Questions | 23 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Does it contain parabens or pthalates?
                        Asked on 9/11/2016 by cheshire9 from Griffith, IN

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                          Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        What color do you reccomend for brown eyes?
                        Asked on 9/10/2016 by cheshire9 from Griffith, IN

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                          Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        If I use this eyeliner everyday how long will it last?
                        Asked on 8/2/2016 by Andrea from California

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                          Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is it waterproof?
                        Asked on 7/1/2016 by Lisa

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                          Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        The heard the formula changed and is now creamier than the original. Is this true?
                        Asked on 9/11/2015 by Tavia from Oklahoma City

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                          xoxo, B

                          Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                        Asked on 6/28/2015 by marg from mount pocono,pa

                        1 answer

                        • Brand Expert

                          A:

                          Hi beautiful!

                          They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                          B xo

                          Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                        Asked on 6/4/2015 by Kennalynn27

                        1 answer

                        • Brand Expert

                          A:

                          Hi, gorgeous!

                          The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                          xoxo, B

                          Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Is it easy to use?
                        Asked on 1/8/2015 by Cassy

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                          Answered on 1/9/2015 by Staff Expert from ULTA.com
                      • Q:

                        My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                        Asked on 7/30/2014 by Noni from Longview wa 98632

                        1 answer

                      • Q:

                        is this considered hypoallergenic?
                        Asked on 7/26/2014 by andrea from United States

                        1 answer

                        • Staff Expert

                          A:

                          Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                          Answered on 7/29/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-10Previous | Next »

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