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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2902 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1040)
  • Bold color (861)
  • Doesn't run (849)
  • Easy to apply (793)
  • Glides on smoothly (776)

Cons

  • Difficult to apply (617)
  • Clumpy (463)
  • Difficult to remove (448)
  • Smudges or runs (173)
  • Fades throughout day (90)

Best Uses

  • Everyday (965)
  • Thicker line (727)
  • Going out (690)
  • Thin defined line (576)
  • Smoky look (329)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (713), Natural style (477), Trendy style (330)

Reviewed by 2902 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
1.0

Poor Quality

By elh

from Myrtle Beach

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal

Cons

  • Difficult To Apply
  • Fades Throughout Day
  • Smudges or Runs

Best Uses

  • Everyday

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

absolutely hate this eyeliner - does not stay on, is hard to apply no matter how many times you turn the bottom.

 
2.0

Not what I hoped for

By JenJen

from La Mesa

About Me Natural Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Long-Lasting

Cons

  • Clumpy
  • Difficult To Apply

Best Uses

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I really love this eyeliner brand and have been using it for years. I was very excities to see that it was available in blue. Something about this formula did not glide in as well as the others. It was very clumpy, for lack of a better term. I have the black, purple, and green, and have had no problems with them applying nicely. It would also be nice if the blue was a little more vibrant. I will continue to buy the other colors.

     
    5.0

    Long lasting and easy to apply

    By Mpow

    from Florida

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    This is a really great product and easy to apply, but have some eye makeup remover handy for cleanup!

    (1 of 1 customers found this review helpful)

     
    1.0

    Would not recommend

    By Scarlett G.

    from Grand Rapids, MI

    About Me Trendy Style

    Verified Reviewer

    Pros

    • Easy Removal
    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply
    • Smudges or Runs

    Best Uses

    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Hard to apply, either way too thick or if you try to make a thin line it doesn't show up or applies on some of the eye and not other parts, have to go over it multiple times to get color to be bold

     
    5.0

    Simply the Best

    By CSad

    from Tx

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      This is the best eyeliner for everyday use I have found. I have tried them all! This liner is easy to apply and apply a straight line. The thickness is easy to adjust to your taste or mood. It dries quickly so you don't have a raccoon eye! It stays super dark all day and is easy to remove. It was a bit tricky at first to know how much to push out the tube for application but other than that - it is the best by far and last forever - which feels like a good investment.

       
      1.0

      Sounded Awesome but not so much!

      By Michelle

      from Colorado

      About Me Classic Style

      Verified Reviewer

      Pros

        Cons

        • Clumpy
        • Difficult To Apply

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I wanted to love this product but after trying to use it numerous times, I threw it out! You turn the knob and after a few clicks, the gel comes...that's what I expected. Instead, I had to turn several times and nothing came out, even after 10 minutes and longer. When I opened the next morning, the cap was full of gel. What a waste! I tried so many times and the same results! I think it actually dispensed ok only the first two times!

           
          5.0

          MY FAVORITE

          By EROD11

          from Macon, GA

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I LOVE this eyeliner. It stays on all day despite heat or just oils from the skin. I will say it is sort of difficult to remove if you don't use a good soap or makeup remover. It goes on so smooth and the lines are perfect when I get done with my eyes. It does take a couple of applications to figure out how to use it but after you have figured it out it works great! I haven't used anything else since and I doubt I will ever switch. SUCH a great product!

           
          1.0

          just say NO

          By B

          from Birmingham, AL

          About Me Natural Style

          Verified Reviewer

          Pros

            Cons

            • Clumpy
            • Difficult To Apply
            • Difficult to Remove

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              This was so hard to apply...it was super clumpy and wouldn't glide on like it was supposed to. After finally getting it on it was breaking up into my eyes.

               
              2.0

              clumpy

              By lys

              from kansas

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              it doesn't glide on easy like it says. i was so dissapointed because i wanted to love it. in theory it sounds so awesome but the gel is too dry, it's hard to dispense the right amount and it doesn't glide as smooth as a traditional pencil. i will do almost any other kind of eyeliner. it just didn't live up to what it's advertised to be. too expensive for the disappointment

               
              2.0

              Such a disapointment

              By hvought

              from Philadelphia, PA

              About Me Classic Style

              Verified Reviewer

              Pros

              • Bold Color
              • Doesn't Run

              Cons

              • Clumpy

              Best Uses

              • Thicker Line

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              I really wanted to love this eyeliner. It gets pretty great reviews and seemed like a great idea: the formula of a gel liner inside an easy to use pen. The actual formula is really nice. It's pigmented and has a really nice, intense color. That's where the "pros" end. The formula tends to dry really fast which makes application a little difficult. That also means that it dries out really fast inside the pen. Every time I went to use it, I had to crank a bunch of product out to "unblock" the tip because it was caked with dried liner. I felt like I was wasting so much product!

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              24 Questions | 24 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Looking for purple eye liner they're real
                Asked on 2/9/2017 by Selena from New port Richey,fl

                1 answer

              • Q:

                Does it contain parabens or pthalates?
                Asked on 9/11/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                  Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                What color do you reccomend for brown eyes?
                Asked on 9/10/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                  Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                If I use this eyeliner everyday how long will it last?
                Asked on 8/2/2016 by Andrea from California

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                  Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is it waterproof?
                Asked on 7/1/2016 by Lisa

                1 answer

                • Brand Expert

                  A:

                  Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                  Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                The heard the formula changed and is now creamier than the original. Is this true?
                Asked on 9/11/2015 by Tavia from Oklahoma City

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                  xoxo, B

                  Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                Asked on 6/28/2015 by marg from mount pocono,pa

                1 answer

                • Brand Expert

                  A:

                  Hi beautiful!

                  They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                  B xo

                  Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
              • Q:

                Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                Asked on 6/4/2015 by Kennalynn27

                1 answer

                • Brand Expert

                  A:

                  Hi, gorgeous!

                  The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                  xoxo, B

                  Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Is it easy to use?
                Asked on 1/8/2015 by Cassy

                1 answer

                • Staff Expert

                  A:

                  Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              • Q:

                My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                Asked on 7/30/2014 by Noni from Longview wa 98632

                1 answer

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