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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

0.04 oz Item 2276972

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe They're Real! Lipstick in Pink Thrills with any $35 Benefit Cosmetics purchase (offer valid 11/5/17-11/25/17 or while supplies last)

FREE Deluxe They're Real! Lipstick in Pink Thrills w/any $35 Benefit Cosmetics purchase

It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2950 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1070)
  • Bold color (889)
  • Doesn't run (878)
  • Easy to apply (816)
  • Glides on smoothly (794)

Cons

  • Difficult to apply (635)
  • Clumpy (475)
  • Difficult to remove (463)
  • Smudges or runs (180)
  • Fades throughout day (92)

Best Uses

  • Everyday (992)
  • Thicker line (747)
  • Going out (710)
  • Thin defined line (591)
  • Smoky look (341)
    • Reviewer Profile:
    • Classic style (731), Natural style (496), Trendy style (337)
    • Was this a gift?:
    • No (830), Yes (193)

Reviewed by 2950 customers

Displaying reviews 1-10

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1.0

If this product didn't keep oozing.

By trying to find eye liner

from Chicago,IL

About Me Natural Style

Verified Buyer

Pros

  • Long-Lasting

Cons

  • Clumpy
  • Difficult To Apply
  • Difficult to Remove

Best Uses

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I had a previous eye liner that had the same "chisel" tip that I used prior but the company stopped making it. So I sought this product out because it seemed it fit my needs. Overall I will not buy it again. When I could get the right amount of product on the end; the eye liner went on smooth and wonderful. However, I took off the cap SEVERAL TIMES without twisting the bottom and there would be giant clumps of eye liner just oozing out the top. I tried storing it up right, not twisting the tube more than once etc. and it seemed that every time I opened the cap that more and more product was oozing out. Maybe I had a defective one; it was wonderful the two times I got to apply it after scraping off extra product that I could not get to stop oozing out.

     
    2.0

    Won't buy again

    By JaKk

    from Vancouver, Wa

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Easy To Apply
    • Glides On Smoothly

    Cons

    • Clumpy
    • Flakes off

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      Great bold lines, but clumpy on the applicator and flakes off during the day.

       
      5.0

      Hands Down The Best Eyeliner!

      By Cyndib

      from Wisconsin

      About Me Natural Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        I have oily skin and eyeliners tend to wear off pretty quickly. This is the best one I have found that actually lasts all day!

         
        5.0

        Yes! I Love it! I would recommend to everyone!

        By Becky

        from Seal Beach CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Difficult to Remove

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        I like how it stays on and doesn't get on my upper lid like most eyeliners. This happens to Women like me in our 60's

         
        5.0

        My favorite eyeliner!

        By Sasfrazx

        from Arkansas

        Verified Buyer

        Pros

        • Bold Color
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          The greatest eyeliner I ever used! Tried a whole bunch of different ones and had to come back to this one. It's the best if you like that wing liner look!

           
          5.0

          Perfect Eyeliner

          By Mimi

          from Los Angelea, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I love this eyelaner, I have tried many waterproof but they either smuge or fade trough the day. But this last all day.

           
          1.0

          Raccoon eyes

          By Sunny

          from Diamond bar

          Verified Buyer

          Pros

            Cons

            • Clumpy
            • Difficult to Remove
            • Smudges or Runs

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              This product is not good. I decided to try this out after my Korean eyeliner was left at work .
              I had raccoon eyes ... and it was clumpy & hard to apply.
              Go get the Korean eyeliner sold at the local boutiques inside Korean plaza or markets.

               
              5.0

              Long Lasting and easy to apply

              By Michelle

              from Philadelphia

              About Me Classic Style

              Verified Reviewer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                This stuff is awesome! I have trouble getting my eyeliner to stay and this product does not disappoint! I can either apply it with the applicator, for a heavier look if I'm going out, but I usually pop out a bit onto my palette (it's a thick consistency, so you can see it feeding up as you twist), and then use a brush to apply. it's easier to handle that way.

                It's always still in place when I get home (usually 12-14 hours later) and I have to take off. I like Clinique's Take off the Day wipes, which are one of the few types that I've found that will actually remove it.

                 
                5.0

                Smooth, dark and creamy!!

                By Candipaintedmua

                from Stockton CA

                About Me Trendy Style

                Verified Buyer

                Pros

                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  Very easy to use! Doesn't tug the eye and glides on smooth

                   
                  1.0

                  Regretting it

                  By Ms. Mandy

                  from Kingsport TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Clumpy
                    • Difficult To Apply

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                      This product is dry and clumpy, does not glide on smoothly and breaks off falling on the floor as I am trying to put it on. I can't build on it making it darker and bold, it's as though it rubs off as I'm trying to make it darker. I have had better wear from drugstore products!

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      24 Questions | 24 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Looking for purple eye liner they're real
                        Asked on 2/9/2017 by Selena from New port Richey,fl

                        1 answer

                      • Q:

                        Does it contain parabens or pthalates?
                        Asked on 9/11/2016 by cheshire9 from Griffith, IN

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                          Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        What color do you reccomend for brown eyes?
                        Asked on 9/10/2016 by cheshire9 from Griffith, IN

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                          Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        If I use this eyeliner everyday how long will it last?
                        Asked on 8/2/2016 by Andrea from California

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                          Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is it waterproof?
                        Asked on 7/1/2016 by Lisa

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                          Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        The heard the formula changed and is now creamier than the original. Is this true?
                        Asked on 9/11/2015 by Tavia from Oklahoma City

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                          xoxo, B

                          Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                        Asked on 6/28/2015 by marg from mount pocono,pa

                        1 answer

                        • Brand Expert

                          A:

                          Hi beautiful!

                          They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                          B xo

                          Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                        Asked on 6/4/2015 by Kennalynn27

                        1 answer

                        • Brand Expert

                          A:

                          Hi, gorgeous!

                          The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                          xoxo, B

                          Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Is it easy to use?
                        Asked on 1/8/2015 by Cassy

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                          Answered on 1/9/2015 by Staff Expert from ULTA.com
                      • Q:

                        My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                        Asked on 7/30/2014 by Noni from Longview wa 98632

                        1 answer

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