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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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FREE 4-pc Gift with any $45 Benefit Cosmetics purchase (offer valid 6/4/17-7/1/17 or while supplies last)

FREE 4-pc Gift w/any $45 Benefit Cosmetic purchase

It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2891 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1034)
  • Bold color (855)
  • Doesn't run (844)
  • Easy to apply (789)
  • Glides on smoothly (772)

Cons

  • Difficult to apply (612)
  • Clumpy (458)
  • Difficult to remove (445)
  • Smudges or runs (171)
  • Fades throughout day (89)

Best Uses

  • Everyday (960)
  • Thicker line (722)
  • Going out (686)
  • Thin defined line (574)
  • Smoky look (326)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (707), Natural style (474), Trendy style (329)

Reviewed by 2891 customers

Displaying reviews 1-10

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5.0

Great product!!

By Momma D

from Lafayette,La

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I love it!! I finally found a liner that doesn't smudge and wear off

     
    4.0

    Obsessed

    By Epiphanie

    from Irving, Texas

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I absolutely love this eyeliner. I haven't used anything else since I started using it a few years ago. Seriously, this is like my 10th repurchase. It's so easy to use and gives you such a clean application. I don't think I'll use anything else.

       
      2.0

      I don't like this product.

      By Taylor Pradat

      from Hahnville, La

      About Me Trendy Style

      Verified Buyer

      Pros

      • Bold Color

      Cons

      • Difficult To Apply
      • Difficult to Remove

      Best Uses

      • Everyday

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I just don't like how it does glide on easy for me and it uses a lot of the gel.

       
      5.0

      I LOVE LOVE LOVEEEE THIS EYELINER

      By Jamie

      from Minnetonka, MN

      About Me Trendy Style

      Verified Reviewer

      Pros

      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Thicker Line
        • Thin Defined Line

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Okay so I saw this product on Clevver Beauty Break and I'm always looking for a better eyeliner and I've definitely found it. I've tried countless eyeliners that claim to be "smudge/water proof" and none hold up during the day. But the pushup eyeliner actually does!!! I have double eyelids and my issue always was that the liner would come off on the upper part of my eyelid unless I wore eyeshadow and primer and my first day wearing this I didn't do either (to test it out) so I was little nervous because it was humid filled summer day. But when I returned after my day out the eyeliner was STILL ON ALL IN ONE PIECE. I couldn't believe it. I love to do winged liner but with other products I would always have to redo it after I finished in the morning because I am not the best at drawing perfect lines - but the tip of this pen just makes it so easy and I'm done with both eyes in 5 minutes. I'm seriously in lOve with it. Also I'm so sorry for sounding like one of those "these are not paid actors. these are real people." commercials I just really love this product.

         
        5.0

        I'm going to buy this from now on. I love it!

        By Allison

        from Missouri

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Helps you control thickness of line
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I love that I can use this eyeliner without having to worry about messing up. I feel like the tip makes it so easy to have better control of the line you make, so I haven't messed up and made it way too thick like I always do. You can definitely make thicker lines if you want to, the tip of this product just gives you a lot more control!

          (1 of 1 customers found this review helpful)

           
          5.0

          LOVE IT!

          By LW

          from Trussville, Alabama

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            My eyes water constantly. Every other waterproof liner rubs right off. NOT this stuff! It stays put! Definitely worth the price.

             
            3.0

            OK But expensive

            By BA

            from Dallas, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Long-Lasting

            Cons

            • Clumpy
            • Difficult To Apply

            Best Uses

            • Thicker Line

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            I like the high pigmentation and how long lasting this product is. I don't like that it's kind of difficult to get the right amount of product out of the pen. This has caused me to mess up quite often. i like that it's easy to get product so close to your lash line but it's hard to maneuver the flow of product and the pen to create the style of line you want. This is disappointing for the price.

             
            1.0

            I must have bought a defected one...mine is solid..I hate it

            By Lawnurse

            from Albion Mi

            About Me Trendy Style

            Verified Buyer

            Pros

            • Bold Color

            Cons

            • Clumpy

            Best Uses

            • Everyday

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Very sad that this product was defected and I already threw away the receipt and the box...waste of money

             
            5.0

            I would buy this product again.

            By Birdlegs

            from Garland, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Thin Defined Line

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Finally, an eyeliner that is easy to control the thin or thickness of the line! I love the definition it adds to my eyes.

              (1 of 1 customers found this review helpful)

               
              2.0

              No.

              By NattieG

              from Oxford, MS

              About Me Natural Style

              Verified Reviewer

              Pros

                Cons

                • Clumpy
                • Difficult To Apply
                • Smudges or Runs

                Best Uses

                • Thicker Line

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                This isn't a great product in my opinion. (Sadly, bc i love Benefit) It wasn't a nice glide for application. It clumps. It's too dry in my opinion to be a good liner. It takes me longer than 5 minutes to do my eyeliner with this product. I don't use it. Don't waste your money.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                24 Questions | 24 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Looking for purple eye liner they're real
                  Asked on 2/9/2017 by Selena from New port Richey,fl

                  1 answer

                • Q:

                  Does it contain parabens or pthalates?
                  Asked on 9/11/2016 by cheshire9 from Griffith, IN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                    Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  What color do you reccomend for brown eyes?
                  Asked on 9/10/2016 by cheshire9 from Griffith, IN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                    Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  If I use this eyeliner everyday how long will it last?
                  Asked on 8/2/2016 by Andrea from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                    Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 7/1/2016 by Lisa

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                    Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  The heard the formula changed and is now creamier than the original. Is this true?
                  Asked on 9/11/2015 by Tavia from Oklahoma City

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                    xoxo, B

                    Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                  Asked on 6/28/2015 by marg from mount pocono,pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi beautiful!

                    They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                    B xo

                    Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                  Asked on 6/4/2015 by Kennalynn27

                  1 answer

                  • Brand Expert

                    A:

                    Hi, gorgeous!

                    The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                    xoxo, B

                    Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it easy to use?
                  Asked on 1/8/2015 by Cassy

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                    Answered on 1/9/2015 by Staff Expert from ULTA.com
                • Q:

                  My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                  Asked on 7/30/2014 by Noni from Longview wa 98632

                  1 answer

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