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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

0.04 oz Item 2276972

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

Online Only! FREE fun-size They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 12/17/17-12/23/17 or while supplies last)

Online Only FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Holiday Bag with any $45 Benefit purchase (offer valid 12/17/17-12/30/17 or while supplies last)

Online Only FREE Holiday Bag w/any $45 Benefit purchase

Find in Store-

It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2954 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1071)
  • Bold color (890)
  • Doesn't run (881)
  • Easy to apply (817)
  • Glides on smoothly (795)

Cons

  • Difficult to apply (638)
  • Clumpy (477)
  • Difficult to remove (463)
  • Smudges or runs (181)
  • Fades throughout day (92)

Best Uses

  • Everyday (994)
  • Thicker line (747)
  • Going out (711)
  • Thin defined line (593)
  • Smoky look (341)
    • Reviewer Profile:
    • Classic style (733), Natural style (498), Trendy style (337)
    • Was this a gift?:
    • No (830), Yes (193)

Reviewed by 2954 customers

Displaying reviews 1-10

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2.0

Hard to use

By Brandy B.

from Atlanta, GA

About Me Classic Style

Pros

  • Doesn't Run

Cons

  • Bad Color
  • Clumpy
  • Difficult To Apply

Best Uses

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    You twist the bottom to get this to come out. It's a little delayed, so there's a good chance it will start coming out everywhere. Even if you fix it, when applying, it is difficult to get it to glide on smoothly. When I tried applying, it sometimes came out great (good pigmentation and coverage) and usually looking horrible (looking like I barely put anything on), causing me to use multiple strokes. It barely even colored my waterline! It also kept breaking off and falling onto my lashes during application.

     
    3.0

    Probably would not buy again.

    By Ann

    from Normal,Il

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Hard to get the gel to appear and apply evenly.

    (0 of 1 customers found this review helpful)

     
    1.0

    Never again

    By Fani

    from Orlando fl

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Clumpy
      • Difficult To Apply
      • Smudges or Runs

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        I did not like this product it was a waste of money

         
        5.0

        Best eyeliner EVER!!!!

        By Alisa

        from Lewiston, NY

        About Me Natural Style

        Verified Reviewer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          This eyeliner is amazing. Applies easy, long lasting, TRULY DOES NOT smudge or run. Lasts throughout the day. I usually am a bargain shopper, but in this case you do get what you pay for, it is worth every penny!

           
          1.0

          If this product didn't keep oozing.

          By trying to find eye liner

          from Chicago,IL

          About Me Natural Style

          Verified Buyer

          Pros

          • Long-Lasting

          Cons

          • Clumpy
          • Difficult To Apply
          • Difficult to Remove

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            I had a previous eye liner that had the same "chisel" tip that I used prior but the company stopped making it. So I sought this product out because it seemed it fit my needs. Overall I will not buy it again. When I could get the right amount of product on the end; the eye liner went on smooth and wonderful. However, I took off the cap SEVERAL TIMES without twisting the bottom and there would be giant clumps of eye liner just oozing out the top. I tried storing it up right, not twisting the tube more than once etc. and it seemed that every time I opened the cap that more and more product was oozing out. Maybe I had a defective one; it was wonderful the two times I got to apply it after scraping off extra product that I could not get to stop oozing out.

             
            2.0

            Won't buy again

            By JaKk

            from Vancouver, Wa

            About Me Trendy Style

            Verified Buyer

            Pros

            • Bold Color
            • Easy To Apply
            • Glides On Smoothly

            Cons

            • Clumpy
            • Flakes off

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Great bold lines, but clumpy on the applicator and flakes off during the day.

               
              5.0

              Hands Down The Best Eyeliner!

              By Cyndib

              from Wisconsin

              About Me Natural Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                I have oily skin and eyeliners tend to wear off pretty quickly. This is the best one I have found that actually lasts all day!

                 
                5.0

                Yes! I Love it! I would recommend to everyone!

                By Becky

                from Seal Beach CA

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                • Difficult to Remove

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thicker Line
                • Thin Defined Line

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                I like how it stays on and doesn't get on my upper lid like most eyeliners. This happens to Women like me in our 60's

                 
                5.0

                My favorite eyeliner!

                By Sasfrazx

                from Arkansas

                Verified Buyer

                Pros

                • Bold Color
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  The greatest eyeliner I ever used! Tried a whole bunch of different ones and had to come back to this one. It's the best if you like that wing liner look!

                   
                  5.0

                  Perfect Eyeliner

                  By Mimi

                  from Los Angelea, CA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • Difficult to Remove

                  Best Uses

                  • Everyday
                  • Thicker Line
                  • Thin Defined Line

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  I love this eyelaner, I have tried many waterproof but they either smuge or fade trough the day. But this last all day.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  24 Questions | 24 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Looking for purple eye liner they're real
                    Asked on 2/9/2017 by Selena from New port Richey,fl

                    1 answer

                  • Q:

                    Does it contain parabens or pthalates?
                    Asked on 9/11/2016 by cheshire9 from Griffith, IN

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                      Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    What color do you reccomend for brown eyes?
                    Asked on 9/10/2016 by cheshire9 from Griffith, IN

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                      Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    If I use this eyeliner everyday how long will it last?
                    Asked on 8/2/2016 by Andrea from California

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                      Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is it waterproof?
                    Asked on 7/1/2016 by Lisa

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                      Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    The heard the formula changed and is now creamier than the original. Is this true?
                    Asked on 9/11/2015 by Tavia from Oklahoma City

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                      xoxo, B

                      Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                    Asked on 6/28/2015 by marg from mount pocono,pa

                    1 answer

                    • Brand Expert

                      A:

                      Hi beautiful!

                      They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                      B xo

                      Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                    Asked on 6/4/2015 by Kennalynn27

                    1 answer

                    • Brand Expert

                      A:

                      Hi, gorgeous!

                      The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                      xoxo, B

                      Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Is it easy to use?
                    Asked on 1/8/2015 by Cassy

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                      Answered on 1/9/2015 by Staff Expert from ULTA.com
                  • Q:

                    My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                    Asked on 7/30/2014 by Noni from Longview wa 98632

                    1 answer

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