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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE mini They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Hawaii Catalog Bag with any $50 Benefit Cosmetics purchase (offer valid 2/19/17-3/11/17 or while supplies last)

Online Only FREE Cosmetic Bag w/any $50 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2791 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (965)
  • Bold color (799)
  • Doesn't run (792)
  • Easy to apply (741)
  • Glides on smoothly (721)

Cons

  • Difficult to apply (582)
  • Clumpy (427)
  • Difficult to remove (426)
  • Smudges or runs (158)
  • Fades throughout day (85)

Best Uses

  • Everyday (896)
  • Thicker line (676)
  • Going out (645)
  • Thin defined line (530)
  • Smoky look (304)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (669), Natural style (445), Trendy style (306)

Reviewed by 2791 customers

Displaying reviews 1-10

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1.0

Don't like this product

By Tasha

from Killeen, Texas

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Clumpy
    • Difficult To Apply
    • Smudges or Runs

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      Waste of money! Doesn't apply easily and it smudges.

       
      3.0

      good eyeliner faulty mechanism

      By kendra

      from Farmington, mo

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I love the eyeliner but a lot of it ends up being wasted because I take the cap off to use it again, a lot has come out of the top so I have to wipe the dried end of product off that has come.out to push up a little more. I love the eyeliner it lasts all day and doesn't smudge or run. if the mechanics of it worked better I would give it 5 stars. not worth the money when lots of product has to be wasted at no fault of your own.

      (1 of 1 customers found this review helpful)

       
      5.0

      love love love

      By Hope

      from Robbinsville NC

      Verified Buyer

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      My daughter loves this product

      (1 of 1 customers found this review helpful)

       
      5.0

      Perfection!

      By HotLips78

      from Clinton, IL

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        The tip on this eyeliner is perfect at getting close to the lash line. Does not run, totally stays put! Perfect for cat eyes!

        (1 of 1 customers found this review helpful)

         
        5.0

        Get it

        By Smalls

        from Oregon

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Difficult to Remove

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        This is my all time favorite eye liner. Easy to make a wing, which we all know takes a special skill. However, this is super hard to remove so make sure you use something strong or your eyelids will definetly pay the price.

        (0 of 1 customers found this review helpful)

         
        1.0

        DO NOT buy

        By Becca

        from San Antonio, TX

        Verified Reviewer

        Pros

          Cons

          • Bad Color
          • Clumpy
          • Difficult To Apply
          • Fades Throughout Day

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            The first time I used this product I thought it worked pretty well, noting amazing. The next time I went to use it, about a week later, it was already dried up. I tried to apply it and it immediately just clumped up, without even leaving anything on my eye. When I actually got it to work, it came out thin and chalky. It was more of a gray charcoal than black.

            (1 of 1 customers found this review helpful)

             
            1.0

            Clumpy good and hard to apply smooth lines

            By Shibish4

            from Florida

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color

            Cons

            • Clumpy
            • Difficult To Apply
            • Difficult to Remove

            Best Uses

            • Smoky Look
            • Thicker Line

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Dry waxy goop

            (1 of 1 customers found this review helpful)

             
            5.0

            My New Forever Eyeliner

            By 46 and Fab

            from Huntingdon pa

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • Sets super fast

            Best Uses

            • Everyday
            • Going Out
            • Thicker Line
            • Thin Defined Line

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            This eye liner looks fresh all day long.... no smudging and clumping. I am hooked

            (1 of 1 customers found this review helpful)

             
            5.0

            Love it

            By Me

            from Fresno

            Verified Buyer

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Stays on

             
            1.0

            The worst eyeliner ever

            By Cusy

            from New Orleans

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

              • Difficult To Apply
              • My product was defective

              Best Uses

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                Do not expend any money in this product is the worst liner ever .

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                23 Questions | 23 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Does it contain parabens or pthalates?
                  Asked on 9/11/2016 by cheshire9 from Griffith, IN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                    Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  What color do you reccomend for brown eyes?
                  Asked on 9/10/2016 by cheshire9 from Griffith, IN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                    Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  If I use this eyeliner everyday how long will it last?
                  Asked on 8/2/2016 by Andrea from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                    Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 7/1/2016 by Lisa

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                    Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  The heard the formula changed and is now creamier than the original. Is this true?
                  Asked on 9/11/2015 by Tavia from Oklahoma City

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                    xoxo, B

                    Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                  Asked on 6/28/2015 by marg from mount pocono,pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi beautiful!

                    They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                    B xo

                    Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                  Asked on 6/4/2015 by Kennalynn27

                  1 answer

                  • Brand Expert

                    A:

                    Hi, gorgeous!

                    The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                    xoxo, B

                    Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it easy to use?
                  Asked on 1/8/2015 by Cassy

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                    Answered on 1/9/2015 by Staff Expert from ULTA.com
                • Q:

                  My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                  Asked on 7/30/2014 by Noni from Longview wa 98632

                  1 answer

                • Q:

                  is this considered hypoallergenic?
                  Asked on 7/26/2014 by andrea from United States

                  1 answer

                  • Staff Expert

                    A:

                    Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                    Answered on 7/29/2014 by Staff Expert from ULTA.com
                Displaying questions 1-10Previous | Next »

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