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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2913 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1046)
  • Bold color (870)
  • Doesn't run (858)
  • Easy to apply (799)
  • Glides on smoothly (780)

Cons

  • Difficult to apply (622)
  • Clumpy (465)
  • Difficult to remove (448)
  • Smudges or runs (174)
  • Fades throughout day (90)

Best Uses

  • Everyday (973)
  • Thicker line (733)
  • Going out (696)
  • Thin defined line (577)
  • Smoky look (331)
    • Reviewer Profile:
    • Classic style (718), Natural style (481), Trendy style (332)
    • Was this a gift?:
    • No (830), Yes (193)

Reviewed by 2913 customers

Displaying reviews 1-10

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3.0

Okay liner

By A. From Humid Houston,Tx

from Houston, Tx

About Me Natural Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply

Cons

  • Smudges or Runs

Best Uses

  • Thicker Line

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

Went on pretty well, but it flakes off through out the day. I would recommend with reservation.

 
5.0

I love this eyeliner

By SarahC

from Vancouver, WA

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I love that it's so easy to apply in the first stroke and I can always achieve the look I'm going for!

     
    5.0

    Hot Commodity!

    By Maui Girl

    from Menifee, CA.

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Corner Eye
      • Going Out
      • Thicker Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I love to use this push up liner when I do a natural nude tones as my eye shadow. Looks great with both a lot or a little applied.

       
      2.0

      Tricky to apply

      By Karen

      from California

      About Me Classic Style

      Pros

      • Bold Color
      • Doesn't Run

      Cons

      • Clumpy
      • Difficult To Apply

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I was looking for a easy to apply liquid eyeliner...going for a winged-eye look. This product was recommended by ULTA sales associate, so decided to give it a try. I ended up returning it...found it difficult to apply, clumpy and had to twist the bottom quite frequently to get the liquid to the tip. Really wanted to like it, but just not for me.

       
      5.0

      Perfect liner!

      By Mollie

      from Columbus OH

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply

      Cons

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Look no further for the perfect liner!

         
        5.0

        Love it!

        By Amy

        from Michigan

        About Me Classic Style

        Verified Buyer

        Pros

        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Love that this product lasts all day. In the past I had issues with dispensing it. It would 'grow' while I wasn't using it and I ended up wasting half the tube. They seem to have tweeked the recipe and I no longer have that problem and it goes on more smoothly now.

           
          3.0

          Hit Or Miss

          By Allyson

          from Indianapolis, IN

          About Me Classic Style

          Pros

          • Bold Color
          • Doesn't Run
          • Long-Lasting

          Cons

          • Clumpy
          • Difficult To Apply

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I was super excited to try a gel liner because I am not the best at applying liquid liner, and I wanted to try something new. Well...it sort of met my expectations. The color is bold and long lasting, but the application is sometimes a pain. I would twist and twist the bottom, and very little would come out, and then later, so much of the gel was just sitting on the applicator! Also, on occasion, it would clump as I was applying it, and clumps of the gel would just be in my line. However, on the tries that it would come out correctly, it was great!! So, my advice as far as getting this product is that it's kind of a daily gamble if it works or not.

           
          2.0

          Meh

          By Carmie

          from Wa

          About Me Trendy Style

          Verified Buyer

          Pros

          • Bold Color

          Cons

          • Difficult To Apply

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          It was hard to apply, I like a pot and brush better because it's easier to apply and easier to blend. I'm returning this product. Not impressed or even pleased.

           
          2.0

          Not my forte

          By Wb

          from GA

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color

          Cons

          • Difficult To Apply

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Very difficult to apply. I couldn't get it look remotely ok for my bottom or top lid. I'm sure it's a great eyeliner for someone that knows how to use this type but it's not for me. I prefer liquid.

             
            5.0

            This stuff is awesome!

            By Michelle

            from Philadelphia

            About Me Natural Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Thicker Line

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Wears like iron! You can apply with its own applicator, but I use a tiny brush, because I want a more natural look. Dial it up, daub on to the back of my hand, and then apply to the brush. It's still there at the end of the day, waiting for me to take off. On that note, it's tough to get off - I think they have a remover especially for it, but I use Clinique's Take off the Day. Otherwise, it won't come off.

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              24 Questions | 24 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Looking for purple eye liner they're real
                Asked on 2/9/2017 by Selena from New port Richey,fl

                1 answer

              • Q:

                Does it contain parabens or pthalates?
                Asked on 9/11/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                  Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                What color do you reccomend for brown eyes?
                Asked on 9/10/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                  Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                If I use this eyeliner everyday how long will it last?
                Asked on 8/2/2016 by Andrea from California

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                  Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is it waterproof?
                Asked on 7/1/2016 by Lisa

                1 answer

                • Brand Expert

                  A:

                  Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                  Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                The heard the formula changed and is now creamier than the original. Is this true?
                Asked on 9/11/2015 by Tavia from Oklahoma City

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                  xoxo, B

                  Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                Asked on 6/28/2015 by marg from mount pocono,pa

                1 answer

                • Brand Expert

                  A:

                  Hi beautiful!

                  They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                  B xo

                  Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
              • Q:

                Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                Asked on 6/4/2015 by Kennalynn27

                1 answer

                • Brand Expert

                  A:

                  Hi, gorgeous!

                  The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                  xoxo, B

                  Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Is it easy to use?
                Asked on 1/8/2015 by Cassy

                1 answer

                • Staff Expert

                  A:

                  Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              • Q:

                My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                Asked on 7/30/2014 by Noni from Longview wa 98632

                1 answer

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