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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

0.04 oz Item 2276972

Color:Black

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It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2938 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1061)
  • Bold color (881)
  • Doesn't run (873)
  • Easy to apply (810)
  • Glides on smoothly (788)

Cons

  • Difficult to apply (632)
  • Clumpy (471)
  • Difficult to remove (458)
  • Smudges or runs (179)
  • Fades throughout day (92)

Best Uses

  • Everyday (985)
  • Thicker line (743)
  • Going out (706)
  • Thin defined line (587)
  • Smoky look (339)
    • Reviewer Profile:
    • Classic style (727), Natural style (492), Trendy style (335)
    • Was this a gift?:
    • No (830), Yes (193)

Reviewed by 2938 customers

Displaying reviews 1-10

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5.0

Best eyeliner hands down!

By Paige

from Seminole, Florida

About Me Natural Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I've been using this eyeliner for about 2 years and haven't been disappointed!

     
    5.0

    I'm hooked!

    By Bold eyes

    from Spokane WA

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Ok so this eyeliner takes a bit of practice and getting used to, however once you get the hang of it it's amazing! It does crumble a bit when you're applying it, and you have to be really careful when you're putting it on because once it's on, it's really on! That is the best thing about it. It does not budge. The color is bold. It does not run even after a sweaty workout! No raccoon eyes after sex! The tip makes it easy to do a perfect cat eye. It comes of easy with eye makeup remover. Regular face wash will not wash it off! One bad thing is it does this self expand thing in the bottle so every time I open it I have to wipe off the tip so it does waste a bit of product. Be careful when clicking it because it takes a few seconds for it to come up. The benefits outweigh the cons in my opinion! The finish looks beautiful and again the best thing is it does not budge! I love it.

     
    3.0

    I wouldn't buy again

    By Elizabeth

    from Philadelphia

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Difficult To Apply
      • Smudges or Runs

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Bought due to high recommendation of sales person. Not so easy to apply, and have to waste product while twisting bottom to bring product up to applicator. Prefer a pencil style applicator.

         
        5.0

        I would buy this again

        By Katie

        from La Porte IN

        About Me Trendy Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Long-Lasting

        Cons

        • Difficult To Apply
        • Difficult to Remove

        Best Uses

        • Everyday
        • Going Out

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Hard to remove. Not super easy to apply. Otherwise best eyeliner ive ever had

         
        4.0

        Easy, Peasy

        By Dev

        from South Carolina

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy To Apply

        Cons

          Best Uses

          • Smoky Look

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I'm not great at eyeliner and this is super easy to use.

           
          5.0

          Buy again

          By Little d

          from Grifton NC

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply

          Cons

          • Smudges or Runs

          Best Uses

          • Everyday

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          None

           
          5.0

          Love Love Love it!!!

          By jaz

          from Chicago, IL

          About Me Trendy Style

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Clumpy

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          My favorite eyeliner!!!!

           
          5.0

          ❤❤❤❤

          By Heather bee

          from Phx, AZ

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

           
          2.0

          Not so great

          By Meg

          from Hammond, La

          About Me Classic Style

          Pros

          • Doesn't Run
          • Long-Lasting

          Cons

          • Difficult To Apply
          • Difficult to Remove

          Best Uses

          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Doesn't glide very easy for a smooth application. It takes forever to get the makeup to come up out of the tube and it will break off if you leave any on there and put it away so half of the tube has been thrown away because of this. It's very hard to get off at the end of the day. One good thing compared to the liquid liner that I used to use is that this one doesn't smudge when applying.

          (1 of 1 customers found this review helpful)

           
          3.0

          It's good but could be better with one small tweak

          By Jane

          from Hudson Nh

          About Me Natural Style

          Pros

          • Doesn't Run

          Cons

          • Too much gets wasted

          Best Uses

          • Everyday

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I really wish the company would consider making one change... the tip of applicator should be a different color (perhaps use the bright orange already in brand) this will help to see the product when you advance it... it is hard to tell how much is advanced.
          If too much is advanced it clumps up, by changing the color of the tip you will easily see when there is enough to apply, in addition to not clumping it will also eliminate waste and mess when applying

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          Q&A

          Product Q&A

          Ask a question

          Do you have questions about this product?

          Get answers from in-house experts.

          24 Questions | 24 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            Looking for purple eye liner they're real
            Asked on 2/9/2017 by Selena from New port Richey,fl

            1 answer

          • Q:

            Does it contain parabens or pthalates?
            Asked on 9/11/2016 by cheshire9 from Griffith, IN

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

              Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            What color do you reccomend for brown eyes?
            Asked on 9/10/2016 by cheshire9 from Griffith, IN

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

              Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            If I use this eyeliner everyday how long will it last?
            Asked on 8/2/2016 by Andrea from California

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

              Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is it waterproof?
            Asked on 7/1/2016 by Lisa

            1 answer

            • Brand Expert

              A:

              Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

              Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            The heard the formula changed and is now creamier than the original. Is this true?
            Asked on 9/11/2015 by Tavia from Oklahoma City

            1 answer

            • Brand Expert

              A:

              Hi gorgeous!

              The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

              xoxo, B

              Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
          • Q:

            Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
            Asked on 6/28/2015 by marg from mount pocono,pa

            1 answer

            • Brand Expert

              A:

              Hi beautiful!

              They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

              B xo

              Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
          • Q:

            Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
            Asked on 6/4/2015 by Kennalynn27

            1 answer

            • Brand Expert

              A:

              Hi, gorgeous!

              The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

              xoxo, B

              Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
          • Q:

            Is it easy to use?
            Asked on 1/8/2015 by Cassy

            1 answer

            • Staff Expert

              A:

              Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

              Answered on 1/9/2015 by Staff Expert from ULTA.com
          • Q:

            My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
            Asked on 7/30/2014 by Noni from Longview wa 98632

            1 answer

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