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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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GIFT WITH PURCHASE

FREE Makeup Bag with any $40 Benefit purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE makeup bag w/any $40 Benefit Cosmetics purchase

FREE fun-size Roller Lash with any $40 Benefit purchase (offer valid 11/29/16-12/17/16 or while supplies last)

FREE Roller Lash fun-size sample w/any $40 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2697 reviews)

61%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (915)
  • Doesn't run (755)
  • Bold color (753)
  • Easy to apply (709)
  • Glides on smoothly (688)

Cons

  • Difficult to apply (537)
  • Difficult to remove (407)
  • Clumpy (393)
  • Smudges or runs (143)
  • Fades throughout day (80)

Best Uses

  • Everyday (848)
  • Thicker line (646)
  • Going out (619)
  • Thin defined line (506)
  • Smoky look (291)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (631), Natural style (425), Trendy style (285)

Reviewed by 2697 customers

Displaying reviews 1-10

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2.0

I returned it after 3 days

By reb

from NC

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

I had high hopes for this eyeliner, despite having read many bad reviews. The eyeliner crumbled off my eyelids and I had a black line under and above my eyes where it had smudged. The applicator is kind of difficult to use and it caused the eyeliner to go on very patchy. It wasn't the WORST eyeliner ever but I would not recommend to anyone.

 
2.0

Difficult to use

By Meeka123

from Bowling Green KY

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

This is difficult to use. I don't like the shape of the applicator. The formula of the product seems to be alright though

 
5.0

So easy to use!

By Smilinsouthernbella

from Alabama

About Me Trendy Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    This is an awesome product, stays on well

     
    3.0

    Thought I would like it

    By Carmi

    from Billings, MT

    About Me Natural Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    The only daily makeup I use are eyeliner and mascara.

     
    1.0

    I would not buy this again.

    By Nail polish

    from Kalamazoo

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color

    Cons

    • Difficult To Apply
    • Difficult to Remove
    • Smudges or Runs

    Best Uses

    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Did not like this

     
    5.0

    My daughter loves this product! Stays in place all day.

    By Momma Max

    from Hershey, PA

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      This is my daughters go to for eyeliner. Bold and thin lines - works great for both.

       
      4.0

      Real

      By heliumhead

      from stafford, va

      About Me Classic Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • pump doesn't come up fast enough

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        the lines are great, the only downfall is the push up for more product, it doesn't work right away so you end up with extra when you use it the next day, which is a waste because it's too much.

         
        1.0

        Not worth it

        By Disappointed

        from VA

        Verified Buyer

        Pros

        • Easy Removal

        Cons

        • Bad Color
        • Clumpy
        • Difficult To Apply

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          This caught my eye near the check-out line because of the bold green color on the box that claimed to be an accurate product color. When I tried it out, the liner was a very dark green, almost black, and so dry and clumpy it wouldn't stick to my skin at all—it came out of the tube in chunks. Returned.

           
          2.0

          Hard to get off

          By Maddy

          from Freehold, NJ

          About Me Natural Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run

          Cons

          • Difficult to Remove

          Best Uses

          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Used excellent makeup remover. Next morning I had black circles under my eyes

           
          1.0

          Difficult to apply

          By Cheryl

          from Canton mi

          Verified Buyer

          Pros

            Cons

            • Difficult To Apply

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              I'' having trouble applying it

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              23 Questions | 23 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Does it contain parabens or pthalates?
                Asked on 9/11/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                  Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                What color do you reccomend for brown eyes?
                Asked on 9/10/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                  Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                If I use this eyeliner everyday how long will it last?
                Asked on 8/2/2016 by Andrea from California

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                  Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is it waterproof?
                Asked on 7/1/2016 by Lisa

                1 answer

                • Brand Expert

                  A:

                  Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                  Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                The heard the formula changed and is now creamier than the original. Is this true?
                Asked on 9/11/2015 by Tavia from Oklahoma City

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                  xoxo, B

                  Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                Asked on 6/28/2015 by marg from mount pocono,pa

                1 answer

                • Brand Expert

                  A:

                  Hi beautiful!

                  They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                  B xo

                  Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
              • Q:

                Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                Asked on 6/4/2015 by Kennalynn27

                1 answer

                • Brand Expert

                  A:

                  Hi, gorgeous!

                  The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                  xoxo, B

                  Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Is it easy to use?
                Asked on 1/8/2015 by Cassy

                1 answer

                • Staff Expert

                  A:

                  Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              • Q:

                My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                Asked on 7/30/2014 by Noni from Longview wa 98632

                1 answer

              • Q:

                is this considered hypoallergenic?
                Asked on 7/26/2014 by andrea from United States

                1 answer

                • Staff Expert

                  A:

                  Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                  Answered on 7/29/2014 by Staff Expert from ULTA.com
              Displaying questions 1-10Previous | Next »

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