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Benefit Cosmetics They're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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FREE deluxe mini Boi-ing Industrial Strength Concealer with any $35 Benefit purchase (offer valid 8/7/16-8/27/16 or while supplies last)

FREE deluxe mini Boi-ing Industrial Strength Concealer w/any $35 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2451 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (760)
  • Doesn't run (630)
  • Bold color (623)
  • Easy to apply (603)
  • Glides on smoothly (577)

Cons

  • Difficult to apply (455)
  • Difficult to remove (352)
  • Clumpy (331)
  • Smudges or runs (125)
  • Fades throughout day (69)

Best Uses

  • Everyday (707)
  • Thicker line (540)
  • Going out (526)
  • Thin defined line (428)
  • Smoky look (236)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (538), Natural style (363), Trendy style (236)

Reviewed by 2451 customers

Displaying reviews 1-10

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1.0

Returned

By Rebecca

from Kansas city

About Me Trendy Style

Verified Buyer

Pros

    Cons

    • Clumpy
    • Difficult To Apply
    • Difficult to Remove

    Best Uses

    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Horrible. One of the few things I've ever returned but I could not use it at all. Always got hard and dry, tip was too inconsistent, impossible to fix or remove

     
    5.0

    LOVE IT!!

    By Lori

    from FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Thicker Line
      • Thin Defined Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      So smooth, easy and long lasting.

       
      1.0

      Dissapointed

      By Jd

      from Port Washington.

      About Me Natural Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Long-Lasting

      Cons

      • Difficult To Apply

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Too difficult to apply and doesn't come out easy.

         
        5.0

        Favorite eye liner

        By Dee

        from Levittown PA

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Smudges or Runs

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Love how easy it is to use this eye liner. I would never switch to again besides this one!

         
        5.0

        Simply The Best!

        By Kalina

        from Ohio

        About Me Trendy Style

        Pros

        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I could never say enough amazing things about this eyeliner. Over the years I have tried so many different brands and forms of eyeliners which either faded away or irritated my eyes. This is the only eyeliner on me which provides a bold color, doesn't irritate my overly sensitive eyes and stays on all day while I'm at work. What I love most is for the first time since using this product I can wear dramatic eye looks without my eyeliner smudging away in the inner eye area. Now I could never imagine my makeup bag without this product no matter what look I'm going for.

           
          2.0

          it sucks

          By bye girl

          from my house

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I hardly used this liner and it ran out within weeks. Never gonna buy that again.

           
          5.0

          Most amazing eye liner ever!

          By Becca

          from Beckley, WV

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Long-Lasting

          Cons

          • Difficult To Apply

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Best eye liner hands down! If you want an eye liner that will not smudge, will not smear, will not come off or fade away then look no longer! Worth every cent spent!

           
          1.0

          Quite literally the worst beauty product I've ever purchased

          By Cat

          from Lawrence, KS

          Pros

            Cons

            • Clumpy
            • Difficult To Apply
            • Difficult to Remove
            • Fades Throughout Day
            • Smudges or Runs

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              It clumps up. It applies unevenly. It runs throughout the day. And then it's hard to get all the way off at night. I've never written a bad review in my life, but in this case, I'll make an exception. Run the other way!

               
              2.0

              Would not buy again

              By Amy

              from St Louis park ,mn

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Difficult To Apply

                Best Uses

                • Going Out

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                Hard to get liner out of applicator took 50 turns before anthing happened then dries out & hard to get more liner out.

                 
                2.0

                Would not buy again

                By Anna

                from Fox River Grove, IL

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                  • Clumpy
                  • Does not blend easily

                  Best Uses

                  • Everyday
                  • Thin Defined Line

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  I would not recommend this product because of how clumpy it is. When you twist the end to allow the gel eyeliner to flow, all of it clumps together when you apply it to your eye, and it does not blend well.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  21 Questions | 21 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    If I use this eyeliner everyday how long will it last?
                    Asked on 8/2/2016 by Andrea from California

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                      Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is it waterproof?
                    Asked on 7/1/2016 by Lisa

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                      Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    The heard the formula changed and is now creamier than the original. Is this true?
                    Asked on 9/11/2015 by Tavia from Oklahoma City

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                      xoxo, B

                      Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                    Asked on 6/28/2015 by marg from mount pocono,pa

                    1 answer

                    • Brand Expert

                      A:

                      Hi beautiful!

                      They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                      B xo

                      Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                    Asked on 6/4/2015 by Kennalynn27

                    1 answer

                    • Brand Expert

                      A:

                      Hi, gorgeous!

                      The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                      xoxo, B

                      Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Is it easy to use?
                    Asked on 1/8/2015 by Cassy

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                      Answered on 1/9/2015 by Staff Expert from ULTA.com
                  • Q:

                    My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                    Asked on 7/30/2014 by Noni from Longview wa 98632

                    1 answer

                  • Q:

                    is this considered hypoallergenic?
                    Asked on 7/26/2014 by andrea from United States

                    1 answer

                    • Staff Expert

                      A:

                      Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                      Answered on 7/29/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this product cruelty free?
                    Asked on 7/6/2014 by CER from Boston, MA

                    1 answer

                    • Staff Expert

                      A:

                      Official response from Benefit Cosmetics:

                      "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                      We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                      We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                      Answered on 7/7/2014 by Staff Expert from ULTA.com
                  • Q:

                    Can this product be used on the waterline?
                    Asked on 6/24/2014 by Sticks from Ohio

                    1 answer

                    • Staff Expert

                      A:

                      Benefit Cosmetics has not yet tested or approved this product for use on the waterline.

                      Answered on 6/25/2014 by Staff Expert from ULTA.com
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