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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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FREE deluxe Watt's Up! Highlighter with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

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It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2820 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (988)
  • Bold color (819)
  • Doesn't run (808)
  • Easy to apply (757)
  • Glides on smoothly (739)

Cons

  • Difficult to apply (589)
  • Clumpy (434)
  • Difficult to remove (434)
  • Smudges or runs (161)
  • Fades throughout day (86)

Best Uses

  • Everyday (918)
  • Thicker line (690)
  • Going out (661)
  • Thin defined line (546)
  • Smoky look (312)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (680), Natural style (455), Trendy style (311)

Reviewed by 2820 customers

Displaying reviews 1-10

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5.0

Love it !!

By Samantha

from St. Louis, MO

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    ❤️

     
    5.0

    Stays Put and Easy to Use

    By Steph in Vegas

    from Las Vegas, NV

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I decided to try this because my old eyeliner was out, and it was by the register (plus I know Urban Decay is reliable.) Was not sure what to expect, but I LOVE this eyeliner and am a permanent convert. It is easy to apply, looks great, and stays on till you take it off. It did take a couple of tries to get used to the texture, but I'm sooo glad I did.

       
      5.0

      OMG!!!

      By Liv

      from Denver, CO

      About Me Natural Style

      Verified Reviewer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        I promise I will never be able to use another eyeliner again!!! SO amazing!

         
        5.0

        Yesss! I would buy this over and over again!

        By Gem

        from Dover Delaware

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          So easy to use and last the whole day,.. make my life easy on putting wing liner!

           
          5.0

          best eyeliner I've ever used!!!

          By me

          from Nashville

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          It glides so easily and stays without fading all day long

           
          5.0

          great

          By Heather B

          from Temple,TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Everyday

             
            5.0

            great

            By natasha

            from il

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              great product

               
              4.0

              Longer-lasting liner

              By Suzy

              from Scott still Arizona

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Long-Lasting

              Cons

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  This product last longer than ordinary creams. And hot conditions I found some would come off possibly because of rubbing.
                  It is a little frustrating to have to keep twisting and twisting to get it started at least 20 twists. Then each time you reuse you have to twist a few more times.

                   
                  3.0

                  Black was fine -- Blue stinks

                  By Cassie

                  from Connecticut

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Bold Color

                  Cons

                  • Clumpy
                  • Difficult To Apply
                  • Fades Throughout Day
                  • Smudges or Runs

                  Best Uses

                  • Everyday
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  I've had the black version and wanted to try the blue. I'm not sure if the formula is different, but this was clumpy, hard to apply and didn't glide smoothly like the black. It's unfortunate because it's a nice blue.

                   
                  5.0

                  Love this!

                  By K-Ro

                  from San Antonio, TX

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                    Love this liner because it never runs and dries quickly. It is hard to get used to the angled tip but despite that, it's still my favorite liner.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    23 Questions | 23 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Does it contain parabens or pthalates?
                      Asked on 9/11/2016 by cheshire9 from Griffith, IN

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                        Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      What color do you reccomend for brown eyes?
                      Asked on 9/10/2016 by cheshire9 from Griffith, IN

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                        Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      If I use this eyeliner everyday how long will it last?
                      Asked on 8/2/2016 by Andrea from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                        Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Is it waterproof?
                      Asked on 7/1/2016 by Lisa

                      1 answer

                      • Brand Expert

                        A:

                        Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                        Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      The heard the formula changed and is now creamier than the original. Is this true?
                      Asked on 9/11/2015 by Tavia from Oklahoma City

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous!

                        The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                        xoxo, B

                        Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                      Asked on 6/28/2015 by marg from mount pocono,pa

                      1 answer

                      • Brand Expert

                        A:

                        Hi beautiful!

                        They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                        B xo

                        Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                      Asked on 6/4/2015 by Kennalynn27

                      1 answer

                      • Brand Expert

                        A:

                        Hi, gorgeous!

                        The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                        xoxo, B

                        Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Is it easy to use?
                      Asked on 1/8/2015 by Cassy

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                        Answered on 1/9/2015 by Staff Expert from ULTA.com
                    • Q:

                      My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                      Asked on 7/30/2014 by Noni from Longview wa 98632

                      1 answer

                    • Q:

                      is this considered hypoallergenic?
                      Asked on 7/26/2014 by andrea from United States

                      1 answer

                      • Staff Expert

                        A:

                        Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                        Answered on 7/29/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-10Previous | Next »

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