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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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FREE fun-size Precisely My Brow Pencil with any $35 Benefit purchase (offer valid 5/14/17-6/3/17 or while supplies last)

FREE Fun-Size Precisely, My Brow Pencil w/any $35 Benefit Cosmetics purchase

It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2870 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1019)
  • Bold color (839)
  • Doesn't run (830)
  • Easy to apply (777)
  • Glides on smoothly (761)

Cons

  • Difficult to apply (607)
  • Clumpy (452)
  • Difficult to remove (443)
  • Smudges or runs (169)
  • Fades throughout day (89)

Best Uses

  • Everyday (944)
  • Thicker line (712)
  • Going out (678)
  • Thin defined line (564)
  • Smoky look (320)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (701), Natural style (468), Trendy style (321)

Reviewed by 2870 customers

Displaying reviews 1-10

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5.0

The best!!

By Kb

from Seattle

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Glides on smoothly, making it easy to get the line I want, any clumps are easily blended/smoothed away. My favorite part: it's actually BLACK! Not silvery black, or dries and becomes grayish, it's black.

     
    4.0

    In love with this Liner

    By Bellahoney801

    from SLC, UT

    About Me Trendy Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Helps make perfectly straight lines

     
    3.0

    Hmmm...

    By Hopeless!

    from Fernandina Beach FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply

    Best Uses

    • Smoky Look
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I debated purchasing this one versus the Stila liquid eyeliner that I've been using... Wish I'd stuck with my original purchase! I'm sure it's operator error and I have real idea how to properly use this style liner... but unless you're looking for a really thick line, it's really difficult to apply smoothly. I ended up applying, had to completely clean it off, and start all over again. A few times! It came out pretty thick and clumpy from the tip for me, not smooth and liquid like I'm used to with the felt tip stila

     
    4.0

    Wears well

    By Jay-me

    from Houston, TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Long-Lasting

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Exceptional wear, but tricky to apply

     
    5.0

    i bought as a gift

    By Wendy

    from Jacksonville, FL

    About Me Classic Style

    Verified Buyer

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    was a great gift for my daughter

     
    4.0

    This eyeliner lasts all day & doesn't run, easy to use.

    By Lucy Jane

    from South Carolina

    About Me Natural Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I recommend watching the video of how to get it started & after that, it's easy peasy!

       
      1.0

      Did not like flaky could not get a fat line

      By De

      from Austin tx

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply
        • Difficult to Remove
        • Fades Throughout Day
        • Smudges or Runs

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I returned

           
          5.0

          Love this eyeliner

          By Marianne

          from Michigan

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Only eye liner I will use.

             
            5.0

            Plan to buy many times over !!!

            By Sam

            from Houston tx

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • Difficult to Remove

            Best Uses

            • Everyday

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Great cross between liquid and pencil

             
            5.0

            I buy this product again and again

            By Kat

            from Southwest Florida

            About Me Classic Style

            Verified Buyer

            Pros

            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              I love this eyeliner. This is my third one, and I still love it.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              24 Questions | 24 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Looking for purple eye liner they're real
                Asked on 2/9/2017 by Selena from New port Richey,fl

                1 answer

              • Q:

                Does it contain parabens or pthalates?
                Asked on 9/11/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                  Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                What color do you reccomend for brown eyes?
                Asked on 9/10/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                  Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                If I use this eyeliner everyday how long will it last?
                Asked on 8/2/2016 by Andrea from California

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                  Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is it waterproof?
                Asked on 7/1/2016 by Lisa

                1 answer

                • Brand Expert

                  A:

                  Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                  Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                The heard the formula changed and is now creamier than the original. Is this true?
                Asked on 9/11/2015 by Tavia from Oklahoma City

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                  xoxo, B

                  Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                Asked on 6/28/2015 by marg from mount pocono,pa

                1 answer

                • Brand Expert

                  A:

                  Hi beautiful!

                  They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                  B xo

                  Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
              • Q:

                Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                Asked on 6/4/2015 by Kennalynn27

                1 answer

                • Brand Expert

                  A:

                  Hi, gorgeous!

                  The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                  xoxo, B

                  Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Is it easy to use?
                Asked on 1/8/2015 by Cassy

                1 answer

                • Staff Expert

                  A:

                  Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              • Q:

                My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                Asked on 7/30/2014 by Noni from Longview wa 98632

                1 answer

              Displaying questions 1-10Previous | Next »

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