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Benefit Cosmetics They're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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GIFT WITH PURCHASE

Online Only! FREE Benefit Cosmetic Bag with any $40 Benefit purchase (offer valid 9/28/16-10/1/16 or while supplies last)

Online Only FREE Cosmetic Bag w/any $40 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2486 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (781)
  • Doesn't run (644)
  • Bold color (636)
  • Easy to apply (614)
  • Glides on smoothly (590)

Cons

  • Difficult to apply (466)
  • Difficult to remove (358)
  • Clumpy (338)
  • Smudges or runs (127)
  • Fades throughout day (70)

Best Uses

  • Everyday (724)
  • Thicker line (552)
  • Going out (539)
  • Thin defined line (439)
  • Smoky look (243)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (552), Natural style (369), Trendy style (241)

Reviewed by 2486 customers

Displaying reviews 1-10

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1.0

would not recommend

By Erica

from Missouri

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

Returned this product! It was truly awful. Hard to Apply, and it comes off dry and crumbling..

 
5.0

In love with this product... I'm addicted to it

By SR

from Big lake tx

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Love it

     
    5.0

    The Best makeup product ever - I love it

    By Crazy about makeup

    from Smiths Station, AL

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Thicker Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      This is the best eyeliner I've ever used. It took a few times to get the feel of using the tip but now I find that it's perfect. Everyone is always asking me "what kind of liner do you use?" I always tell them and they love it too.

       
      1.0

      Would not buy this product again.

      By Shay

      from Washington

      Pros

        Cons

        • Clumpy
        • Difficult To Apply

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I was super excited to try this eyeliner, the lady who sold it to me made it sound amazing! But, I ended up returning it within a few days because it was so awful. It came out in clumps so applying it was practically impossible. My coworker said she also had the same problem.

           
          5.0

          The BEST eyeliner for wings!

          By Rocketkitty

          from Norcross, GA

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Thicker Line
            • Thin Defined Line

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            I used to hate doing winged eyeliner because I could never get a nice, sharp line with appropriate curves. This bottle has a sort of flexible hollow tip that applies a gel liner. It took me roughly two application attempts to get used to it, and now I get flawless wings with almost a single stroke! It also never smudges! And I have to use makeup remover to get it off, otherwise it just fades, it never blurs.

             
            5.0

            Obsessed! Easiest eyeliner ever!

            By Ali

            from Fort Myers, FL

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            I am TERRIBLE at applying top eyeliner. I have tried so many different types and nothing has ever worked for me. But once I started using this eyeliner, I can do a perfect cat eye every time! It's amazing. The shape of the tip makes it extremely easy to apply and it doesn't bleed. I wore it to a concert once and when I came home hours later, my make up still looked perfect!

             
            2.0

            First time trying the line

            By Flaka

            from Texas

            Verified Buyer

            Pros

              Cons

              • Difficult To Apply
              • Difficult to Remove
              • Smudges or Runs

              Best Uses

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                Supposed to apply easy but really doesn't and hard to take it off

                (2 of 2 customers found this review helpful)

                 
                5.0

                This has been a fav of mine for over a year!

                By Amy the artist

                from Clarence, NY

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy to apply once you get use to the applicator
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thicker Line
                  • Thin Defined Line

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  Eyeliner is versatile. Great for an everyday natural look or apply more for a dramatic evening look. Holds up to heat and humidity!

                  (2 of 2 customers found this review helpful)

                   
                  2.0

                  Hard to apply

                  By Hannah

                  from Bowling Green KY

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Long-Lasting

                  Cons

                  • Difficult To Apply
                  • Lumps while trying to put it on

                  Best Uses

                  • Going Out

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  Good color, stays well but very difficult to apply!

                  (8 of 8 customers found this review helpful)

                   
                  1.0

                  So sad I didn't like this product

                  By Morgan

                  from St Louis

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                  I love Benefit, and I I love the They're Real mascara so this purchase was a no-brainer. But unfortunately I do not like this product. It gets sooo crumbly so fast and by the end of the day it's a mess. I do have slightly hooded eyes, but I don't have such an issue with other products. I wanted to love it. I've tried it with primer, setting spray, setting powder, powder eyeshadow over it. Nothing works. I hate leaving a bad review on a brand I love, but they need to re-work the formula. I've read some good reviews so I don't understand at all why I'm having such issues.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  23 Questions | 23 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does it contain parabens or pthalates?
                    Asked on 9/11/2016 by cheshire9 from Griffith, IN

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                      Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    What color do you reccomend for brown eyes?
                    Asked on 9/10/2016 by cheshire9 from Griffith, IN

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                      Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    If I use this eyeliner everyday how long will it last?
                    Asked on 8/2/2016 by Andrea from California

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                      Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is it waterproof?
                    Asked on 7/1/2016 by Lisa

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                      Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    The heard the formula changed and is now creamier than the original. Is this true?
                    Asked on 9/11/2015 by Tavia from Oklahoma City

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                      xoxo, B

                      Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                    Asked on 6/28/2015 by marg from mount pocono,pa

                    1 answer

                    • Brand Expert

                      A:

                      Hi beautiful!

                      They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                      B xo

                      Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                    Asked on 6/4/2015 by Kennalynn27

                    1 answer

                    • Brand Expert

                      A:

                      Hi, gorgeous!

                      The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                      xoxo, B

                      Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Is it easy to use?
                    Asked on 1/8/2015 by Cassy

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                      Answered on 1/9/2015 by Staff Expert from ULTA.com
                  • Q:

                    My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                    Asked on 7/30/2014 by Noni from Longview wa 98632

                    1 answer

                  • Q:

                    is this considered hypoallergenic?
                    Asked on 7/26/2014 by andrea from United States

                    1 answer

                    • Staff Expert

                      A:

                      Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                      Answered on 7/29/2014 by Staff Expert from ULTA.com
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