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Benefit Cosmetics They're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2420 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (745)
  • Doesn't run (617)
  • Bold color (607)
  • Easy to apply (592)
  • Glides on smoothly (565)

Cons

  • Difficult to apply (441)
  • Difficult to remove (344)
  • Clumpy (323)
  • Smudges or runs (123)
  • Fades throughout day (68)

Best Uses

  • Everyday (688)
  • Thicker line (529)
  • Going out (516)
  • Thin defined line (417)
  • Smoky look (230)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (528), Natural style (351), Trendy style (231)

Reviewed by 2420 customers

Displaying reviews 1-10

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5.0

A must have!

By Katie rain

from New Orleans

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Worth the money

     
    2.0

    Would not buy again

    By Dee

    from Colorado

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color

    Cons

    • Clumpy
    • Difficult To Apply

    Best Uses

    • Everyday
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Sheds off during the day. You are always picking little pieces of eyeliner from under your eye.

     
    5.0

    I tried so many eyeliner but nothing comes close...the best

    By Joelle

    from Fort Lauderdale, Florida

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    The absolutely best product on the market. It lasts for months

     
    5.0

    Never switching eyeliners till they discontinue this one

    By Kaitlyn :)

    from Tracy ca

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Super easy no brush needed eye liner gel. Love how bold this liner is. Once it drys its hard to remove without makeup remover. Works like a pencil, looks like a gel. Absolutely amazing.

     
    5.0

    Must have!

    By Nancy

    from Cleveland, OH

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      I love this, the applicator gives me the look I want and I have no skill or talent when applying make-up, so if I can do it anyone can!

       
      1.0

      I returned it for a liquid eyeliner

      By Rachel

      from Bay Area, CA

      Verified Buyer

      Pros

        Cons

        • Clumpy
        • Difficult To Apply
        • Difficult to Remove

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I ended up returning this gel eyeliner for a liquid eyeliner. I'm used to liquid, and wanted to get into this pushup gel liner as another waterproof option. It was hard to apply on the eyes, gets caught in eyelashes, and when you make a mistake, it's a hassle to erase.

          I went back and got a waterproof liquid eye liner that is a lot easier to glide on close to the eyelashes.

           
          2.0

          I would not buy

          By Cinder1952

          from South Carolina

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color

          Cons

          • Difficult To Apply
          • Was like trying to put on bone dry liner

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Returned this after one use

             
            4.0

            I'm going to buy more!

            By Kookiekoala

            from Greeley colorado

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • Difficult to Remove

            Best Uses

            • Everyday

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Na

             
            5.0

            This product makes my eyes "pop"

            By GiGi

            from San Antonio

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • Sometimes it doesn't come out when you twist it.

            Best Uses

            • Everyday

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            Love this product!

             
            5.0

            I really like it will buy other colors, smudge proof

            By Sara

            from Wichita, Ks

            About Me Trendy Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Thicker Line
              • Thin Defined Line

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              I was looking for a purple smudge proof eyeliner and Found It!

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              20 Questions | 20 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is it waterproof?
                Asked on 7/1/2016 by Lisa

                1 answer

                • Brand Expert

                  A:

                  Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                  Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                The heard the formula changed and is now creamier than the original. Is this true?
                Asked on 9/11/2015 by Tavia from Oklahoma City

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                  xoxo, B

                  Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                Asked on 6/28/2015 by marg from mount pocono,pa

                1 answer

                • Brand Expert

                  A:

                  Hi beautiful!

                  They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                  B xo

                  Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
              • Q:

                Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                Asked on 6/4/2015 by Kennalynn27

                1 answer

                • Brand Expert

                  A:

                  Hi, gorgeous!

                  The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                  xoxo, B

                  Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Is it easy to use?
                Asked on 1/8/2015 by Cassy

                1 answer

                • Staff Expert

                  A:

                  Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              • Q:

                My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                Asked on 7/30/2014 by Noni from Longview wa 98632

                1 answer

              • Q:

                is this considered hypoallergenic?
                Asked on 7/26/2014 by andrea from United States

                1 answer

                • Staff Expert

                  A:

                  Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                  Answered on 7/29/2014 by Staff Expert from ULTA.com
              • Q:

                Is this product cruelty free?
                Asked on 7/6/2014 by CER from Boston, MA

                1 answer

                • Staff Expert

                  A:

                  Official response from Benefit Cosmetics:

                  "We do not test our products on animals nor do we permit others to do so except where it is required by law.

                  We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and the Opal Program in France. Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.

                  We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                  Answered on 7/7/2014 by Staff Expert from ULTA.com
              • Q:

                Can this product be used on the waterline?
                Asked on 6/24/2014 by Sticks from Ohio

                1 answer

                • Staff Expert

                  A:

                  Benefit Cosmetics has not yet tested or approved this product for use on the waterline.

                  Answered on 6/25/2014 by Staff Expert from ULTA.com
              • Q:

                What colors does it come in?
                Asked on 6/22/2014 by 51Pink from United States

                1 answer

                • Staff Expert

                  A:

                  This product is currently only available in Black.

                  Answered on 6/23/2014 by Staff Expert from ULTA.com
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