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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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GIFT WITH PURCHASE

FREE mini It's Potent Eye Cream with any $35 Benefit Cosmetics purchase (offer valid 1/8/17-1/28/17 or while supplies last)

FREE It's Potent! Eye Cream mini w/any $35 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2747 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (944)
  • Doesn't run (779)
  • Bold color (778)
  • Easy to apply (724)
  • Glides on smoothly (706)

Cons

  • Difficult to apply (562)
  • Difficult to remove (419)
  • Clumpy (412)
  • Smudges or runs (154)
  • Fades throughout day (81)

Best Uses

  • Everyday (875)
  • Thicker line (664)
  • Going out (636)
  • Thin defined line (520)
  • Smoky look (300)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (652), Natural style (435), Trendy style (299)

Reviewed by 2747 customers

Displaying reviews 1-10

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1.0

So hard to use

By CelesteCorinne

from Bonne terre, mo

About Me Trendy Style

Pros

  • Bold Color

Cons

  • Clumpy
  • Difficult To Apply

Best Uses

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I was suckered into buying this when an employee told me how easy it was to make wings with this eyeliner. HAH. I was very disappointed to discover how difficult it really is to use this. I have tried numerous times and it never gets easier for me.

     
    5.0

    Love this! Never buying NY other eyeliner

    By Rmarie

    from Grove city ohio

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      This goes on great and hugs your lash line.

       
      1.0

      What was I thinking?!

      By Sam I am

      from Wisconsin

      About Me Classic Style

      Verified Reviewer

      Pros

      • Bold Color
      • Doesn't Run
      • Long-Lasting

      Cons

      • Difficult To Apply
      • Difficult to Remove

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        This is the worst eyeliner I have ever purchased. The applicator tugs on my eyelid making it hard to get a precision line. I was under the impression that this was a liquid formula but its a crayon. I do not recommend this product.

         
        5.0

        Best Liquid Eyeliner there is!

        By Natalie

        from Phoenix, Arizona

        About Me Trendy Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Difficult to Remove

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        After receiving a sample one, I decided that I had to have it in full size! I'm obsessed with the easy application . Now I will let you know... it takes a little bit to get used to applying this. It is definitely worth the money!!

         
        1.0

        Awful

        By Princess

        from Sebring , fl

        About Me Trendy Style

        Verified Buyer

        Pros

          Cons

          • Clumpy
          • Difficult To Apply

          Best Uses

          • Thicker Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Difficult so use doesn't come out evenly

           
          2.0

          It's eh

          By Becca

          from Santa Cruz, Ca

          About Me Classic Style

          Verified Buyer

          Pros

          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Clumpy
          • Difficult to Remove
          • Smudges or Runs

          Best Uses

          • Thicker Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          It difficult to get a nice clean line, lots of q-tips, lots of "reallys" but smudges well, could be good for a smoky eye!

           
          5.0

          Love it!!!!!!

          By MissBry84

          from Longview,WA

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove
          • Smudges or Runs

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Best way to do my wings!!!!!

           
          3.0

          I'm not sure how I like it.

          By Fabmrsj

          from Shiner, TX

          About Me Classic Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Long-Lasting

          Cons

          • Difficult To Apply
          • Difficult to Remove

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            I am not a big eyeliner user but this is not a good one for me. I like a pencil and this is very different.

             
            1.0

            Leaves clumps

            By Nurse Linds

            from Ohio

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color

            Cons

            • Clumpy
            • Difficult To Apply

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Difficulty to apply and leaves clumps.

               
              3.0

              Not your average linner

              By Eva

              from Tacoma,wa

              About Me Natural Style

              Pros

              • Bold Color
              • Doesn't Run
              • Long-Lasting

              Cons

              • Clumpy
              • Difficult To Apply

              Best Uses

              • Going Out
              • Smoky Look
              • Thicker Line

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              I do like it, I've bought it in three colors. It really dose have a bit of a learning curve on how to apply correctly. I've only used mine maybe 5 times and can get an even thick line but working up to a smaller one. Once you get the hang of it it makes wings on your linner much easier.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              23 Questions | 23 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Does it contain parabens or pthalates?
                Asked on 9/11/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                  Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                What color do you reccomend for brown eyes?
                Asked on 9/10/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                  Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                If I use this eyeliner everyday how long will it last?
                Asked on 8/2/2016 by Andrea from California

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                  Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is it waterproof?
                Asked on 7/1/2016 by Lisa

                1 answer

                • Brand Expert

                  A:

                  Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                  Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                The heard the formula changed and is now creamier than the original. Is this true?
                Asked on 9/11/2015 by Tavia from Oklahoma City

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                  xoxo, B

                  Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                Asked on 6/28/2015 by marg from mount pocono,pa

                1 answer

                • Brand Expert

                  A:

                  Hi beautiful!

                  They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                  B xo

                  Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
              • Q:

                Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                Asked on 6/4/2015 by Kennalynn27

                1 answer

                • Brand Expert

                  A:

                  Hi, gorgeous!

                  The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                  xoxo, B

                  Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Is it easy to use?
                Asked on 1/8/2015 by Cassy

                1 answer

                • Staff Expert

                  A:

                  Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              • Q:

                My fake eye lashes will fall out if I use a product that has oil in it. Does it contain oil?
                Asked on 7/30/2014 by Noni from Longview wa 98632

                1 answer

              • Q:

                is this considered hypoallergenic?
                Asked on 7/26/2014 by andrea from United States

                1 answer

                • Staff Expert

                  A:

                  Benefit Cosmetics does not claim or test for the hypoallergenicity of their products at this time.

                  Answered on 7/29/2014 by Staff Expert from ULTA.com
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