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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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FREE deluxe Watt's Up! Highlighter with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE deluxe Watt's Up! Highlighter w/any $45 Benefit purchase

FREE Hoola Bag with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE Hoola Bag w/any $45 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 343 reviews)

64%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (96)
  • Long lasting (80)
  • Good pigmentation (71)
  • Effective (55)
  • Good value (55)

Cons

  • Difficult to apply (80)
  • Messy (33)
  • Difficult to remove (31)
  • Flakes (25)
  • Complicated to use (23)

Best Uses

  • Daily use (91)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Going out (33)
    • Reviewer Profile:
    • Classic style (97), Natural style (70), Brand buyer (44), Budget shopper (40), Trendy style (39)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 343 customers

Displaying reviews 1-10

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5.0

I love this!

By Rebekah

from GA

About Me Trendy Style

Verified Buyer

Pros

  • Doesn't fade at all
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

  • Difficult to Apply

Best Uses

  • Dry Skin
  • Normal Skin
  • Oily Skin
  • Sensitive Skin
  • Special Occasions

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

Used this and worked a 9 hour day, and it still looked as if I had just put it on.

  • Age:
  • 18-29
 
5.0

I LOVE IT

By 

from Las Vegas, NV

About Me Trendy Style

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Daily Use
    • Special Occasions

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    I love it so so much! It's very easy to apply due to the applicator and i get it done in now time. I was never a pro at eyeliner, I actually never wore eyeliner until I got this and I wear it occasionally now because it's easy and fast and beautiful !!

    • Age:
    • 18-29
     
    1.0

    What a Mess

    By M

    from San Antonio

    About Me Classic Style

    Verified Buyer

    Pros

    • Good Pigmentation

    Cons

    • Difficult to Apply
    • Messy
    • Stains Easily

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      This thing was a nightmare to get on. I ran out of my Kat Von D tattoo liner and was in a pinch, so I thought I'd give this one a go. Thankfully, I only purchased the sample size. If you're looking for a gel liner, stick with a pot and liner brush. Much easier application.

      • Age:
      • 30-44
       
      4.0

      Love love love

      By Liv

      from Stockton, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Dry Skin
        • Normal Skin
        • Sensitive Skin

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        This eyeliner is amazing! Worth every penny. I've used so many eyeliners from high end to drug store and this one has definitely won!

        • Age:
        • 18-29
         
        5.0

        Best Eyeliner Ever!!!!

        By Trisnee

        from Salt Lake City, UT

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use
          • Dry Skin
          • Normal Skin
          • Oily Skin
          • Sensitive Skin
          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          Best eyeliner I have ever used and I have used a lot!.

          • Age:
          • 45-59
           
          4.0

          It's Great

          By Jaz101

          from Woodbridge,VA

          Verified Reviewer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

          • Difficult to remove

          Best Uses

          • Daily Use
          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          I like the eyeliner it stays on eyes for a long time, although it is a little hard to remove also you need to be careful because when you push the tip up it breaks easily

          • Age:
          • 18-29
           
          4.0

          It's it does hug the lash :)

          By Nata

          from Palmdale, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use
            • Normal Skin
            • Special Occasions

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            It's a great product. Very long lasting. Can't be washed off you have to removed with an oil makeup remover. It's what i was looking for :)

            • Age:
            • 18-29
             
            3.0

            Not sure that I would purchase this item again

            By mgc

            from New York

            About Me Classic Style

            Verified Buyer

            Pros

            • Good Pigmentation

            Cons

            • Wears Off Easily

            Best Uses

            • Special Occasions

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            smudged throughout the day

            • Age:
            • 60+
             
            2.0

            Not impressing

            By NatashaBy

            from Sacramento, CA

            About Me Classic Style

            Verified Buyer

            Pros

            • Good Pigmentation

            Cons

            • Flakes

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              It's really difficult to apply, it comes off in clumps and really difficult to get off

              • Age:
              • 30-44
               
              2.0

              Not impressed

              By rabbitfud

              from Santa Clara, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Good Pigmentation
              • Long Lasting

              Cons

              • Difficult to Apply

              Best Uses

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                The gel is too thick to get an even application. Comes out in blobs and skips....have to spread it out. Once i got it even the color was great. Also transferred onto my lids and started to flake off before the end of my work day.

                • Age:
                • 30-44

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                5 Questions | 5 Answers
                Displaying questions 1-5
                • Q:

                  I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                  Asked on 3/10/2016 by Alex from Medford, Oregob

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                    For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                    Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  What colors are available in this push-up liner mini?
                  Asked on 6/12/2015 by pt

                  1 answer

                  • Staff Expert

                    A:

                    This product is available only in Black.

                    Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                • Q:

                  How much product is in the mini
                  Asked on 4/12/2015 by ak from Christopher, us

                  1 answer

                  • Staff Expert

                    A:

                    0.01 oz.

                    Answered on 4/14/2015 by Staff Expert from ULTA.com
                • Q:

                  I am new to non pencil eyeliners. how do I use this item?
                  Asked on 2/2/2015 by Abby from Lake Charles, LA

                  1 answer

                  • Staff Expert

                    A:

                    Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                    We recommend viewing the tutorial video in the Details!

                    Answered on 2/2/2015 by Staff Expert from ULTA.com
                • Q:

                  How long does this size last?
                  Asked on 1/26/2015 by Abby from Tickfaw LA

                  1 answer

                  • Staff Expert

                    A:

                    This product lasts approximately one month with typical daily use.

                    Answered on 2/3/2015 by Staff Expert from ULTA.com
                Displaying questions 1-5

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