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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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GIFT WITH PURCHASE

FREE fun-size The POREfessional Primer or Matte Rescue with any $45 Benefit Cosmetics purchase (offer valid 7/2/17-7/22/17 or while supplies last)

FREE deluxe sample POREfessional w/any $45 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 369 reviews)

63%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (109)
  • Long lasting (95)
  • Good pigmentation (83)
  • Good value (62)
  • Effective (55)

Cons

  • Difficult to apply (89)
  • Messy (36)
  • Difficult to remove (31)
  • Flakes (27)
  • Complicated to use (23)

Best Uses

  • Daily use (96)
  • Everyday (48)
  • Women (39)
  • Normal skin (38)
  • Thicker line (38)
    • Reviewer Profile:
    • Classic style (103), Natural style (83), Brand buyer (44), Trendy style (43), Budget shopper (40)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 369 customers

Displaying reviews 1-10

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3.0

Hard to apply

By Jessica

from Michigan

About Me Classic Style

Verified Buyer

Pros

  • Good Pigmentation

Cons

  • Difficult to Apply
  • Wears Off Easily

Best Uses

  • Daily Use

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

I love the consistancy and color of this liner but the applicator makes it hard to apply.

  • Age:
  • 18-29
 
5.0

I will use this product again

By Xio

from Florida

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Daily Use
    • Oily Skin

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    Overall excellent product

    • Age:
    • 30-44
     
    5.0

    so easy and so great!

    By tinaathena

    from west covina, ca

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        I am really bad with applying make up sometimes and I wanted to try top eyeliner with a wing and I just thought it would be too hard with a regular pencil or liquid. I purchased this push up liner and it was SO easy! It practically applies itself! It definitely lasts very well, you're gonna need some make up remover to get it off. I loved it!

        • Age:
        • 18-29
         
        5.0

        I bought the trial size but am going back for the full size

        By Kim

        from Ohio

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Dry Skin
          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          I am glad that the girl at the store told me about clicking a few times to get it set

          • Age:
          • 45-59
           
          1.0

          Hated it

          By Me

          from West Palm Beach

          About Me Trendy Style

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply

            Best Uses

            • Normal Skin

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            Didn't like at all difficult to correct if a mistake is made

            • Age:
            • 30-44

            (1 of 2 customers found this review helpful)

             
            2.0

            I wanted to love this

            By Bea

            from Newton, NJ

            About Me Classic Style

            Verified Reviewer

            Pros

            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Dry Skin
              • Normal Skin
              • Oily Skin
              • Special Occasions

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              I wanted to love this eyeliner so badly! I bought it for a trip and the first few applications were great (I was sold); however, after around three applications I noticed the push-up button was off. I would twist to get the new eyeliner up... nothing. Twist again.....nothing. Twist three times...(waited 10 mins.) still nothing. I used different eyeliner and walk away. The next morning I came back to try to tinker with it, and the eyeliner was pushed up so far that the slightest touch caused it to break off. Complete waste of eyeliner.

              • Age:
              • 30-44
               
              2.0

              Goopy

              By Bigal

              from Nevada

              About Me Trendy Style

              Pros

                Cons

                • Difficult to Apply
                • Messy

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  Recommended by ULTA staff. Difficult to apply. Stick with Stila instead!

                  • Age:
                  • 45-59
                   
                  5.0

                  Glides on so smooth!

                  By Amanda

                  from Sacramento

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Normal Skin

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    The only thing I don't like is the way the gel stays in the tip even if you twist it and I have to squeeze it a little. I still use it anyway!

                    • Age:
                    • 30-44
                     
                    4.0

                    Great eyeliner

                    By Michelle

                    from Philadelphia

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Good Pigmentation
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                        I was looking for a new eyeliner, since my favorite is so hard to get, and this one is awesome! The ONLY reason I did not give it 5 stars is because it can be difficult to apply. BUT, this is such a versatile product that I twist it up, tap it on to my palette, and then use a nice brush to apply. The first time I used it, I tried to apply it directly, but it was really gunky, so I love the brush method. It wears like iron, too -- I struggle keeping eyeliner on where it belongs, and this really sticks.

                        • Age:
                        • 45-59
                         
                        2.0

                        going back to the pencil

                        By wicked

                        from cda, id

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Long Lasting

                        Cons

                        • Difficult to Apply

                        Best Uses

                          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                          Doesn't apply evenly

                          • Age:
                          • 60+

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          6 Questions | 6 Answers
                          Displaying questions 1-6
                          • Q:

                            Is this product a liquid eyeliner or is it an eye pencil?
                            Asked on 7/2/2017 by maddy from Taunton ma

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! Our They're Real! eyeliner is a pen, it's soft tip hugs your lash line from corner to corner! xoxo B

                              Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                          • Q:

                            I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                            Asked on 3/10/2016 by Alex from Medford, Oregob

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                              For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                              Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                          • Q:

                            What colors are available in this push-up liner mini?
                            Asked on 6/12/2015 by pt

                            1 answer

                            • Staff Expert

                              A:

                              This product is available only in Black.

                              Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                          • Q:

                            How much product is in the mini
                            Asked on 4/12/2015 by ak from Christopher, us

                            1 answer

                            • Staff Expert

                              A:

                              0.01 oz.

                              Answered on 4/14/2015 by Staff Expert from ULTA.com
                          • Q:

                            I am new to non pencil eyeliners. how do I use this item?
                            Asked on 2/2/2015 by Abby from Lake Charles, LA

                            1 answer

                            • Staff Expert

                              A:

                              Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                              We recommend viewing the tutorial video in the Details!

                              Answered on 2/2/2015 by Staff Expert from ULTA.com
                          • Q:

                            How long does this size last?
                            Asked on 1/26/2015 by Abby from Tickfaw LA

                            1 answer

                            • Staff Expert

                              A:

                              This product lasts approximately one month with typical daily use.

                              Answered on 2/3/2015 by Staff Expert from ULTA.com
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