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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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GIFT WITH PURCHASE

Online Only! FREE Dome Cosmetic Bag with any $50 Benefit purchase (offer valid 4/9/17-4/29/17 or while supplies last)

Online Only FREE Dome Cosmetic Bag w/any $50 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 349 reviews)

64%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (99)
  • Long lasting (83)
  • Good pigmentation (75)
  • Good value (56)
  • Effective (55)

Cons

  • Difficult to apply (82)
  • Messy (34)
  • Difficult to remove (31)
  • Flakes (27)
  • Complicated to use (23)

Best Uses

  • Daily use (91)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Normal skin (35)
    • Reviewer Profile:
    • Classic style (98), Natural style (74), Brand buyer (44), Budget shopper (40), Trendy style (40)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 349 customers

Displaying reviews 1-10

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4.0

Definitely recommend!!

By Lizzie

from Grover Beach

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Normal Skin

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    This product is awesome! It's long lasting and doesn't smudge. I bought the little one to try and I love it. I've always used liquid liner but this one changed me to gel liner!

    • Age:
    • 18-29
     
    2.0

    I didn't like this product,. Application was clumpy and mess

    By Brit

    from Albany, NY

    About Me Trendy Style

    Verified Buyer

    Pros

      Cons

      • Flakes
      • Messy

      Best Uses

      • Sensitive Skin

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      This product is messy and difficult to apply. I love all of the Benefit products, but this one wasn't for​ me.

      • Age:
      • 45-59
       
      3.0

      Not buy again

      By Victoria Mireles

      from Houston tx

      About Me Classic Style

      Verified Buyer

      Pros

      • Good Pigmentation
      • Long Lasting

      Cons

      • Difficult to Apply

      Best Uses

      • Normal Skin

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      Hard to use

      • Age:
      • 30-44
       
      4.0

      Thumbs up

      By Mgborja

      from Dallas tx

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation

      Cons

      • Wears Off Easily

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        Love the applicator!

        • Age:
        • 18-29
         
        5.0

        Can never go back

        By LivAnd

        from Denver, CO

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            I LOVE this liner!!! I promise I can never go back to another liquid/gel liner. It hugs the lashes and has such a unique design. Truly one of a kind.

            • Age:
            • 18-29
             
            1.0

            Hate it

            By Ana

            from Farmington nm

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

              • Difficult to Apply
              • Flakes

              Best Uses

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                I hate it.

                • Age:
                • 18-29
                 
                5.0

                I love this!

                By Rebekah

                from GA

                About Me Trendy Style

                Verified Buyer

                Pros

                • Doesn't fade at all
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                • Difficult to Apply

                Best Uses

                • Dry Skin
                • Normal Skin
                • Oily Skin
                • Sensitive Skin
                • Special Occasions

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                Used this and worked a 9 hour day, and it still looked as if I had just put it on.

                • Age:
                • 18-29
                 
                5.0

                I LOVE IT

                By 

                from Las Vegas, NV

                About Me Trendy Style

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use
                  • Special Occasions

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  I love it so so much! It's very easy to apply due to the applicator and i get it done in now time. I was never a pro at eyeliner, I actually never wore eyeliner until I got this and I wear it occasionally now because it's easy and fast and beautiful !!

                  • Age:
                  • 18-29
                   
                  1.0

                  What a Mess

                  By M

                  from San Antonio

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Good Pigmentation

                  Cons

                  • Difficult to Apply
                  • Messy
                  • Stains Easily

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    This thing was a nightmare to get on. I ran out of my Kat Von D tattoo liner and was in a pinch, so I thought I'd give this one a go. Thankfully, I only purchased the sample size. If you're looking for a gel liner, stick with a pot and liner brush. Much easier application.

                    • Age:
                    • 30-44
                     
                    4.0

                    Love love love

                    By Liv

                    from Stockton, CA

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Dry Skin
                      • Normal Skin
                      • Sensitive Skin

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                      This eyeliner is amazing! Worth every penny. I've used so many eyeliners from high end to drug store and this one has definitely won!

                      • Age:
                      • 18-29

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      5 Questions | 5 Answers
                      Displaying questions 1-5
                      • Q:

                        I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                        Asked on 3/10/2016 by Alex from Medford, Oregob

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                          For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                          Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        What colors are available in this push-up liner mini?
                        Asked on 6/12/2015 by pt

                        1 answer

                        • Staff Expert

                          A:

                          This product is available only in Black.

                          Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        How much product is in the mini
                        Asked on 4/12/2015 by ak from Christopher, us

                        1 answer

                        • Staff Expert

                          A:

                          0.01 oz.

                          Answered on 4/14/2015 by Staff Expert from ULTA.com
                      • Q:

                        I am new to non pencil eyeliners. how do I use this item?
                        Asked on 2/2/2015 by Abby from Lake Charles, LA

                        1 answer

                        • Staff Expert

                          A:

                          Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                          We recommend viewing the tutorial video in the Details!

                          Answered on 2/2/2015 by Staff Expert from ULTA.com
                      • Q:

                        How long does this size last?
                        Asked on 1/26/2015 by Abby from Tickfaw LA

                        1 answer

                        • Staff Expert

                          A:

                          This product lasts approximately one month with typical daily use.

                          Answered on 2/3/2015 by Staff Expert from ULTA.com
                      Displaying questions 1-5

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