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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

Buy 3, get 1 FREE! Add 4 items to qualify!! Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE Makeup Bag with any $40 Benefit purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE makeup bag w/any $40 Benefit Cosmetics purchase

FREE fun-size Roller Lash with any $40 Benefit purchase (offer valid 11/29/16-12/17/16 or while supplies last)

FREE Roller Lash fun-size sample w/any $40 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.5

(based on 288 reviews)

65%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (73)
  • Effective (55)
  • Easy to use (52)
  • Long-lasting (52)
  • Glides on smoothly (47)

Cons

  • Difficult to apply (57)
  • Difficult to remove (30)
  • Complicated to use (23)
  • Clumpy (21)
  • Messy (21)

Best Uses

  • Daily use (74)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Going out (33)
    • Reviewer Profile:
    • Classic style (71), Natural style (58), Brand buyer (44), Budget shopper (40), Trendy style (30)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 288 customers

Displaying reviews 1-10

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5.0

I loved this product it's easy to apply!

By Jossygb

from Cudahy, Ca

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Oily Skin

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    I love the matte finish it looks so profesional!

    • Age:
    • 18-29
     
    5.0

    I would absolutely buy this again.

    By KP

    from Baltimore, MD

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      It was very easy to apply and really made my eyes pop

      • Age:
      • 45-59
       
      5.0

      Love it

      By Tarra

      from Dallas, Tx

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

      • Stains Easily

      Best Uses

      • Daily Use
      • Dry Skin
      • Normal Skin
      • Oily Skin
      • Sensitive Skin
      • Special Occasions

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      I have searched for years for the perfect eyeliner that went on smooth, made a perfect line, stays exactly where you put it and doesn't smudge all day. It takes a time or two to get the hang of it but that's it. I will never use another liner again. I hope they come out with the travel size in all colors not just black. This is definitely my go to liner for every occasion.

      • Age:
      • 45-59
       
      5.0

      Best eyeliner ever!

      By Lisa

      from Silverdale, Wa

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Oily Skin
        • Sensitive Skin
        • Special Occasions

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        Stays in place all day-love it!

        • Age:
        • 45-59

        (1 of 1 customers found this review helpful)

         
        3.0

        A little awkward applying, but long wearing.

        By LarinLeprechaun

        from Los Angeles, CA

        About Me Classic Style

        Verified Buyer

        Pros

        • Good Pigmentation
        • Long Lasting

        Cons

        • Difficult to Apply
        • Messy

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          I find it a bit awkward to apply, a few times some of the product has fallen out of application tip onto my clothes or countertop.

          • Age:
          • 45-59
           
          1.0

          Not that great

          By Kat

          from New Mexico

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply

          Cons

          • Flakes
          • Wears Off Easily

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            It's cakes on and gets flakey. The applicator is great but the eyeliner itself is not great.

            • Age:
            • 18-29
             
            5.0

            Great product

            By Snicker

            from Atlanta, ga

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use
              • Normal Skin
              • Special Occasions

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              I love this product. Easy application and long lasting

              • Age:
              • 60+
               
              5.0

              Love it

              By Daisy

              from Chicago

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Normal Skin

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                Fav eyeliner

                • Age:
                • 18-29
                 
                1.0

                I would not buy this product again.

                By Kat Payne

                from Monroe, LA

                Verified Buyer

                Pros

                  Cons

                  • Difficult to Apply
                  • Messy
                  • Stains Easily

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    The product was difficult to use & does not come out easily. The twisting bottom that dispenses the eyeliner either puts out too little or too much. I thought this product would be easy to use, but it was very difficult to apply.

                    • Age:
                    • 18-29
                     
                    1.0

                    Not good - negative stars

                    By Susan

                    from Clark

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                      Cons

                      • Flakes
                      • I am returning to the store. Not a good choice
                      • Wears Off Easily

                      Best Uses

                        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                        Definitely a return to the stored. I truly wish someone knew of a decent eyeliner that works

                        • Age:
                        • 45-59

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        5 Questions | 5 Answers
                        Displaying questions 1-5
                        • Q:

                          I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                          Asked on 3/10/2016 by Alex from Medford, Oregob

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                            For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                            Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                        • Q:

                          What colors are available in this push-up liner mini?
                          Asked on 6/12/2015 by pt

                          1 answer

                          • Staff Expert

                            A:

                            This product is available only in Black.

                            Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          How much product is in the mini
                          Asked on 4/12/2015 by ak from Christopher, us

                          1 answer

                          • Staff Expert

                            A:

                            0.01 oz.

                            Answered on 4/14/2015 by Staff Expert from ULTA.com
                        • Q:

                          I am new to non pencil eyeliners. how do I use this item?
                          Asked on 2/2/2015 by Abby from Lake Charles, LA

                          1 answer

                          • Staff Expert

                            A:

                            Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                            We recommend viewing the tutorial video in the Details!

                            Answered on 2/2/2015 by Staff Expert from ULTA.com
                        • Q:

                          How long does this size last?
                          Asked on 1/26/2015 by Abby from Tickfaw LA

                          1 answer

                          • Staff Expert

                            A:

                            This product lasts approximately one month with typical daily use.

                            Answered on 2/3/2015 by Staff Expert from ULTA.com
                        Displaying questions 1-5

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