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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE mini They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Hawaii Catalog Bag with any $50 Benefit Cosmetics purchase (offer valid 2/19/17-3/11/17 or while supplies last)

Online Only FREE Cosmetic Bag w/any $50 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 334 reviews)

64%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (91)
  • Long lasting (74)
  • Good pigmentation (62)
  • Effective (55)
  • Easy to use (52)

Cons

  • Difficult to apply (78)
  • Messy (32)
  • Difficult to remove (30)
  • Flakes (24)
  • Complicated to use (23)

Best Uses

  • Daily use (87)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Going out (33)
    • Reviewer Profile:
    • Classic style (91), Natural style (70), Brand buyer (44), Budget shopper (40), Trendy style (37)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 334 customers

Displaying reviews 1-10

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2.0

Not impressed

By rabbitfud

from Santa Clara, CA

About Me Natural Style

Verified Buyer

Pros

  • Good Pigmentation
  • Long Lasting

Cons

  • Difficult to Apply

Best Uses

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    The gel is too thick to get an even application. Comes out in blobs and skips....have to spread it out. Once i got it even the color was great. Also transferred onto my lids and started to flake off before the end of my work day.

    • Age:
    • 30-44
     
    5.0

    Great waterproof eyeliner

    By Katy

    from Augusta, GA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Special Occasions

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      I needed a waterproof eyeliner for my wedding and decided to try this one out. It worked really well, went on cleanly, and didn't smudge.

      • Age:
      • 18-29

      (1 of 1 customers found this review helpful)

       
      3.0

      Wasted my money

      By jmdr

      from San Francisco, CA

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      Not worth it at all. Its dry and balls up when you try to layer it on. I used it twice and then ran out. The WORST product I've ever spent my money on.

      (2 of 2 customers found this review helpful)

       
      1.0

      Very disappointing

      By M

      from PR,FL

      About Me Trendy Style

      Verified Buyer

      Pros

        Cons

        • Difficult to Apply
        • Messy

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          Was really hoping this would make it easier to do a cat eye, just made things worse

          • Age:
          • 18-29
           
          5.0

          I would buy this product again!

          By Nadine

          from WI

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            This product is easy to apply and long lasting!

            • Age:
            • 45-59

            (1 of 1 customers found this review helpful)

             
            2.0

            I'm 50/50 on buying this product again

            By Ashley

            from Denver,Co

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

            • Clumpy
            • Flakes

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              I'm not sure if the product I bought was old or if that's how the consistency normally is. It comes out gel-like but some parts are clumpy and just ball up. I was under the impression it was supposed to be more gel than a solid.

              • Age:
              • 30-44

              (1 of 1 customers found this review helpful)

               
              1.0

              Nope.

              By Emurph

              from Mount Airy, MD

              Pros

                Cons

                • Difficult to Apply
                • Flakes
                • Messy

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  I first bought this over a year ago and was not pleased. I thought maybe I just received a bad one and tried it again when my friend gave me one. I still didn't like it. It doesn't apply well, it's messy, and it dries up fast and flakes. So many other brands make much better eyeliners for half the price of this one so there's no reason to ever buy this again.

                  • Age:
                  • 18-29

                  (1 of 1 customers found this review helpful)

                   
                  4.0

                  Love this product. Especially for cat eye.

                  By Diva Nadi

                  from Nashville TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                  • Difficult to Apply
                  • Hard to apply on another person
                  • It' takes practice to learn to apply

                  Best Uses

                  • Daily Use
                  • Special Occasions

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  I love this product for my upper eyelid liner. I now can live without it. It sometimes can be tricky applying especially at first. But overall great product. So much pigment and beautiful line.

                  • Age:
                  • 18-29

                  (1 of 1 customers found this review helpful)

                   
                  1.0

                  Wouldn't buy it again!

                  By Leisha webb

                  from Lakeland fl

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Dry tip

                  Cons

                  • Wouldn't work bc it was dry

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    The tip was dry so it wouldn't work.

                    • Age:
                    • 45-59
                     
                    2.0

                    a little goes a long way

                    By Mom on the run

                    from San Diego

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Good Pigmentation
                    • Good Value

                    Cons

                    • Difficult to Apply
                    • Flakes

                    Best Uses

                    • Normal Skin
                    • Oily Skin

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    I would only use this product to go out, it is a great bold liner. I didn't like that is was clumpy and flaky at first but practice makes perfect.

                    • Age:
                    • 30-44

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                      Asked on 3/10/2016 by Alex from Medford, Oregob

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                        For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                        Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      What colors are available in this push-up liner mini?
                      Asked on 6/12/2015 by pt

                      1 answer

                      • Staff Expert

                        A:

                        This product is available only in Black.

                        Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      How much product is in the mini
                      Asked on 4/12/2015 by ak from Christopher, us

                      1 answer

                      • Staff Expert

                        A:

                        0.01 oz.

                        Answered on 4/14/2015 by Staff Expert from ULTA.com
                    • Q:

                      I am new to non pencil eyeliners. how do I use this item?
                      Asked on 2/2/2015 by Abby from Lake Charles, LA

                      1 answer

                      • Staff Expert

                        A:

                        Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                        We recommend viewing the tutorial video in the Details!

                        Answered on 2/2/2015 by Staff Expert from ULTA.com
                    • Q:

                      How long does this size last?
                      Asked on 1/26/2015 by Abby from Tickfaw LA

                      1 answer

                      • Staff Expert

                        A:

                        This product lasts approximately one month with typical daily use.

                        Answered on 2/3/2015 by Staff Expert from ULTA.com
                    Displaying questions 1-5

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