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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

0.01 oz Item 2285071

Buy 3, get 1 FREE! Special Free Gift with Purchase! Click for Offer Details

Color:Black (matte)

GIFT WITH PURCHASE

FREE deluxe They're Real! Lipstick in Pink Thrills with any $35 Benefit Cosmetics purchase (offer valid 11/5/17-11/25/17 or while supplies last)

FREE Deluxe They're Real! Lipstick in Pink Thrills w/any $35 Benefit Cosmetics purchase

Online Only! FREE Browvo Conditioning Primer with any $45 Benefit purchase (offer valid 11/19/17-11/22/17 or while supplies last)

Online Only FREE BROWVO! Conditioning Primer w/any $45 Benefit purchase

Find in Store-

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 381 reviews)

62%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (113)
  • Long lasting (99)
  • Good pigmentation (88)
  • Good value (64)
  • Effective (55)

Cons

  • Difficult to apply (94)
  • Messy (40)
  • Difficult to remove (31)
  • Flakes (27)
  • Complicated to use (23)

Best Uses

  • Daily use (98)
  • Everyday (48)
  • Normal skin (39)
  • Women (39)
  • Thicker line (38)
    • Reviewer Profile:
    • Classic style (108), Natural style (88), Brand buyer (44), Trendy style (44), Budget shopper (40)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 381 customers

Displaying reviews 1-10

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2.0

Thick and pasty. Very unforgiving for a novice.

By Mimi

from Pinole

About Me Natural Style

Verified Buyer

Pros

  • Long Lasting

Cons

  • CLUMPY
  • Difficult to Apply

Best Uses

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    I really wanted to like this for a quick easy lash line. Sadly, not a fan.

    • Age:
    • 45-59
     
    5.0

    Expensive but so worth it!

    By Jen

    from St Louis Mo

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Versatile

    Cons

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        Goes on so easy to line your top lash line. Hard to mess up. Lasts all day. Perfect but pricy.

        • Age:
        • 30-44
         
        2.0

        No thank you

        By Lo

        from Chicago

        About Me Classic Style

        Pros

          Cons

          • Difficult to Apply
          • Messy

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            This product was tricky to use and balled up quite a bit for me, once applied it did stay on well but the application was too annoying. A regular pencil or liquid are gel and brush are much easier to use.

            • Age:
            • 30-44
             
            4.0

            Works great.

            By Aja

            from Vancouver, WA

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation

            Cons

              Best Uses

              • Daily Use

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              Works pretty well, just takes a second to get used to the application.

              • Age:
              • 30-44
               
              1.0

              returned

              By Sashin

              from La Jolla

              About Me Natural Style

              Verified Buyer

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              I ordered two of these. One for my daughter who wanted to try it. I watched the video about starting use. I must have given it 30+ turns to start the liner to come out the top and nothing ever happened. I didn't open the second one and returned both.

              • Age:
              • 60+
               
              2.0

              Sadly Disappointed

              By Las Jollas

              from Eureka, CA

              About Me Natural Style

              Verified Reviewer

              Pros

                Cons

                • Difficult to Apply
                • Messy

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  I have used Benefit's products since they were a small shop in San Francisco and been very pleased with them so I was unhappy to see them make a product that was not up to the rest of their accomplishments. In order to use this, unlike the Stila markers I've used, it is necessary to waste a lot of the product and it does not go on easily. I've used eyeliners for over 4o years and this is very difficult to use. It does not go on easily and you have to keep wiping off the excess or you make a mess with the tip. Back to the drawing board.

                  • Age:
                  • 60+
                   
                  1.0

                  Threw it away. Definitely would not buy again!

                  By Girl in a tree field

                  from PA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult to Apply
                    • Messy

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                      Hard to apply, too thick of a line and won't wipe off to fix without makeup remover.

                      • Age:
                      • 45-59
                       
                      5.0

                      Love

                      By Tab

                      from San Antonio

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                      • Good Pigmentation
                      • Long Lasting

                      Cons

                        Best Uses

                          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                          Love the look.
                          It can be as thin or thick as you want.
                          Takes a minute to get used to application

                          • Age:
                          • 30-44
                           
                          3.0

                          Not for me

                          By chestnut

                          from USA

                          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                          Love the brand. Hate the product. Every time I tried to use it the liner came out in globs, even if I only twisted it a tiny bit. Kept trying off and on for a month and always got the same result. Ended up throwing away.

                           
                          4.0

                          Pretty easy to apply it won't dry out.

                          By Leanna

                          from Cincinnati

                          About Me Classic Style

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Good Pigmentation
                          • Long Lasting

                          Cons

                            Best Uses

                              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                              Digging it.

                              • Age:
                              • 18-29

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Ask a question

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              6 Questions | 6 Answers
                              Displaying questions 1-6
                              • Q:

                                Is this product a liquid eyeliner or is it an eye pencil?
                                Asked on 7/2/2017 by maddy from Taunton ma

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi gorgeous! Our They're Real! eyeliner is a pen, it's soft tip hugs your lash line from corner to corner! xoxo B

                                  Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                              • Q:

                                I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                                Asked on 3/10/2016 by Alex from Medford, Oregob

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                                  For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                                  Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                              • Q:

                                What colors are available in this push-up liner mini?
                                Asked on 6/12/2015 by pt

                                1 answer

                                • Staff Expert

                                  A:

                                  This product is available only in Black.

                                  Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                How much product is in the mini
                                Asked on 4/12/2015 by ak from Christopher, us

                                1 answer

                                • Staff Expert

                                  A:

                                  0.01 oz.

                                  Answered on 4/14/2015 by Staff Expert from ULTA.com
                              • Q:

                                I am new to non pencil eyeliners. how do I use this item?
                                Asked on 2/2/2015 by Abby from Lake Charles, LA

                                1 answer

                                • Staff Expert

                                  A:

                                  Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                                  We recommend viewing the tutorial video in the Details!

                                  Answered on 2/2/2015 by Staff Expert from ULTA.com
                              • Q:

                                How long does this size last?
                                Asked on 1/26/2015 by Abby from Tickfaw LA

                                1 answer

                                • Staff Expert

                                  A:

                                  This product lasts approximately one month with typical daily use.

                                  Answered on 2/3/2015 by Staff Expert from ULTA.com
                              Displaying questions 1-6

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