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Benefit Cosmetics They're Real! Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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GIFT WITH PURCHASE

Online Only! FREE Benefit Brow Sample of Your Choice with any $25 Benefit purchase (offer valid 7/3/16-7/23/16 or while supplies last)

FREE deluxe sample Ka-brow Gel or Browvo! Conditioning Primer w/any $25 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.5

(based on 236 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Effective (55)
  • Easy to use (52)
  • Long-lasting (52)
  • Easy to apply (48)
  • Glides on smoothly (47)

Cons

  • Difficult to apply (37)
  • Difficult to remove (30)
  • Complicated to use (23)
  • Clumpy (20)
  • Poor texture (20)

Best Uses

  • Daily use (57)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Going out (33)
    • Reviewer Profile:
    • Classic style (54), Natural style (45), Brand buyer (44), Budget shopper (40), Trendy style (17)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)
    • Skin Tone:
    • Medium (13), Fair (9)

Reviewed by 236 customers

Displaying reviews 1-10

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3.0

Probably won't buy again.

By Jj

from Memphis Tennessee

About Me Classic Style

Verified Buyer

Pros

  • Good Pigmentation
  • Long Lasting

Cons

  • Difficult to Apply

Best Uses

  • Normal Skin

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

Too difficult to apply.

  • Age:
  • 60+
  • Skin Tone:
  • Medium
 
4.0

Perfect angle liner

By Florraine

from Redlands CA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Oily Skin

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    Creates perfect cat eye

    • Age:
    • 45-59
    • Skin Tone:
    • Medium
     
    3.0

    Wasn't crazy about this

    By Patty

    from Hattiesburg, MS

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Difficult to Apply
      • Messy
      • Wears Off Easily

      Best Uses

      • Daily Use
      • Normal Skin

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      See comments above

      • Age:
      • 60+
      • Skin Tone:
      • Medium
       
      2.0

      I won't be buying again

      By myself

      from Passaic, NJ

      About Me Natural Style

      Verified Reviewer

      Pros

      • Long Lasting

      Cons

      • Difficult to Apply
      • Difficult to remove

      Best Uses

      • Normal Skin
      • Oily Skin

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      It was just really difficult to apply. The product was very clumpy and you needed more product to do something so little. You also have to work really quickly with this product as it dries instantly and once you make a mistake, it's hard to remove/fix. If you're not a pro at eye liner, don't buy this.

      • Skin Tone:
      • Fair
       
      5.0

      Fail Proof

      By That Lizzy

      from Des Moines, IA

      About Me Classic Style

      Verified Buyer

      Pros

      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Normal Skin
        • Sensitive Skin

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        Hands down the best and easiest to use eyeliner, ever.

        I'd used the Marc Jacobs gel crayon, but it's super easy to get heavy-handed with. It is almost imposible to do that with Benefit Push Up.

        Goes on smoothly, does not tug. Highly recommended.

        • Age:
        • 30-44
        • Skin Tone:
        • Fair
         
        3.0

        Long lasting but difficult to apply

        By MBRN

        from Lufkin, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Good Pigmentation
        • Long Lasting

        Cons

        • Difficult to Apply

        Best Uses

        • Daily Use

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        Overall the eye liner is long lasting and doesn't smudge or smear throughout the day. I gave it three stars because it somewhat difficult to apply evenly and when you take the lid on and off a pretty good size bit of eyeliner clumps up on the tip of the applicator edge. You have to wipe that off so it is wasted product. I would rate higher if the application was better.

        • Age:
        • 30-44
        • Skin Tone:
        • Medium
         
        5.0

        One of my favorites

        By Julie

        from Kenly nc

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Normal Skin

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          This eyeliner is awesome. It stays on until you take it off. Doesn't run or smudge

          • Age:
          • 30-44
          • Skin Tone:
          • Fair
           
          4.0

          I would totally buy this again and again

          By Kaleigh Lolita

          from Compton ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Special Occasions

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            It's long lasting and it's easy to apply for that tricky cat eye

            • Skin Tone:
            • Fair
             
            5.0

            I love this liner !!!

            By Amber

            from Canoga park,

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Oily Skin

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              It's an eyeliner I love it !

              • Skin Tone:
              • Medium
               
              1.0

              I would not buy this again.

              By Jojo

              from St Marys, Ga

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Difficult to Apply
                • Looks clumpy when it finally goes on

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  Love the Mascara but was disappointed with this eyeliner.

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  5 Questions | 5 Answers
                  Displaying questions 1-5
                  • Q:

                    I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                    Asked on 3/10/2016 by Alex from Medford, Oregob

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                      For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                      Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    What colors are available in this push-up liner mini?
                    Asked on 6/12/2015 by pt

                    1 answer

                    • Staff Expert

                      A:

                      This product is available only in Black.

                      Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    How much product is in the mini
                    Asked on 4/12/2015 by ak from Christopher, us

                    1 answer

                    • Staff Expert

                      A:

                      0.01 oz.

                      Answered on 4/14/2015 by Staff Expert from ULTA.com
                  • Q:

                    I am new to non pencil eyeliners. how do I use this item?
                    Asked on 2/2/2015 by Abby from Lake Charles, LA

                    1 answer

                    • Staff Expert

                      A:

                      Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                      We recommend viewing the tutorial video in the Details!

                      Answered on 2/2/2015 by Staff Expert from ULTA.com
                  • Q:

                    How long does this size last?
                    Asked on 1/26/2015 by Abby from Tickfaw LA

                    1 answer

                    • Staff Expert

                      A:

                      This product lasts approximately one month with typical daily use.

                      Answered on 2/3/2015 by Staff Expert from ULTA.com
                  Displaying questions 1-5

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