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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE mini It's Potent Eye Cream with any $35 Benefit Cosmetics purchase (offer valid 1/8/17-1/28/17 or while supplies last)

FREE It's Potent! Eye Cream mini w/any $35 Benefit Cosmetics purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 322 reviews)

64%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (86)
  • Long lasting (68)
  • Effective (55)
  • Good pigmentation (55)
  • Easy to use (52)

Cons

  • Difficult to apply (73)
  • Difficult to remove (30)
  • Messy (30)
  • Complicated to use (23)
  • Clumpy (21)

Best Uses

  • Daily use (85)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Going out (33)
    • Reviewer Profile:
    • Classic style (85), Natural style (67), Brand buyer (44), Budget shopper (40), Trendy style (36)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 322 customers

Displaying reviews 1-10

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3.0

Mixed reviews

By Cb

from Cincinnati

About Me Trendy Style

Verified Buyer

Pros

  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

  • Difficult to Apply

Best Uses

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    I liked the look of the eyeliner but I do a winged eye and was difficult to get a good flick at the end because of the applicator. I am going back to a liquid. If your not doing a winged eye this would be great

    • Age:
    • 30-44
     
    1.0

    Ugh...

    By Mer

    from Laurens, sc

    Verified Buyer

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    I wanted to love this product, but couldn't. The formula isn't bad. I just don't like the pen.

    • Age:
    • 18-29
     
    1.0

    Very dry. Not easy to apply.

    By Kitty Kat

    from Milwaukee

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Difficult to Apply
      • Flakes
      • Messy

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        The formula is very dry, it's also hard to get it out without getting too much, you have to twist the bottom to get more product out, it's hard to get precise lines. It also flakes soon after application.

        • Age:
        • 18-29
         
        1.0

        Not easy to use

        By Mindy

        from Jonesboro, AR

        About Me Classic Style

        Pros

        • Long Lasting

        Cons

        • Difficult to Apply
        • Flakes
        • Messy

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          Too hard to use and if you mess up hard to remove.

          • Age:
          • 30-44
           
          5.0

          I would buy it again

          By Dineyram

          from Connecticut

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            Is my first time trrying a gel liner that is not in a pot and applies so easily. I really think it's awesome!

            • Age:
            • 18-29
             
            1.0

            I will never buy this product again

            By B

            from Athens, GA

            Verified Buyer

            Pros

              Cons

              • Flakes
              • Wears Off Easily

              Best Uses

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                Didn't last and flaked off into my eye

                • Age:
                • 18-29
                 
                2.0

                They're Real Push Up Eyeliner-meh

                By Omi

                from Fort worth

                About Me Classic Style

                Verified Buyer

                Pros

                • Good Pigmentation
                • Long Lasting

                Cons

                • Difficult to Apply

                Best Uses

                • Normal Skin

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                Not sure the applicator tip (rubber).is the best...you have to twist the product out and the first time tooich product twisted out. Next times I used it I kept twisting slowly and little to no product came out. Bad design flaw and I'd recommend a felt tip more than this gimmicky rubber tip

                • Age:
                • 45-59
                 
                4.0

                Great

                By Ams

                from Silver spring MD

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Special Occasions

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  Love ❤️ it! My second one!

                  • Age:
                  • 30-44
                   
                  4.0

                  Like they are real.

                  By Beyond Excited

                  from Opelousas, la

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                  • Difficult to Apply

                  Best Uses

                  • Daily Use
                  • Dry Skin
                  • Normal Skin
                  • Oily Skin
                  • Sensitive Skin
                  • Special Occasions

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  I have the mascara which, I do like. I thought I try the eyeliner. It is difficult to apply. It has been years since I wore eyeliner. Wanted to try something different.

                  • Age:
                  • 30-44
                   
                  2.0

                  I did not, it clumps and falls off if you're not careful

                  By ioplug

                  from Goshen

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Good Pigmentation
                  • Long Lasting

                  Cons

                  • Difficult to Apply

                  Best Uses

                  • Daily Use
                  • Oily Skin

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  it did not go on as easlily as one would think. It did not glide on but you had to do little bits at a time, and you had to keep making more come out and it you did a little to much it would clump off.

                  • Age:
                  • 45-59

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  5 Questions | 5 Answers
                  Displaying questions 1-5
                  • Q:

                    I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                    Asked on 3/10/2016 by Alex from Medford, Oregob

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                      For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                      Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    What colors are available in this push-up liner mini?
                    Asked on 6/12/2015 by pt

                    1 answer

                    • Staff Expert

                      A:

                      This product is available only in Black.

                      Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    How much product is in the mini
                    Asked on 4/12/2015 by ak from Christopher, us

                    1 answer

                    • Staff Expert

                      A:

                      0.01 oz.

                      Answered on 4/14/2015 by Staff Expert from ULTA.com
                  • Q:

                    I am new to non pencil eyeliners. how do I use this item?
                    Asked on 2/2/2015 by Abby from Lake Charles, LA

                    1 answer

                    • Staff Expert

                      A:

                      Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                      We recommend viewing the tutorial video in the Details!

                      Answered on 2/2/2015 by Staff Expert from ULTA.com
                  • Q:

                    How long does this size last?
                    Asked on 1/26/2015 by Abby from Tickfaw LA

                    1 answer

                    • Staff Expert

                      A:

                      This product lasts approximately one month with typical daily use.

                      Answered on 2/3/2015 by Staff Expert from ULTA.com
                  Displaying questions 1-5

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