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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 357 reviews)

63%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (105)
  • Long lasting (87)
  • Good pigmentation (78)
  • Good value (61)
  • Effective (55)

Cons

  • Difficult to apply (84)
  • Messy (34)
  • Difficult to remove (31)
  • Flakes (27)
  • Complicated to use (23)

Best Uses

  • Daily use (92)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Normal skin (35)
    • Reviewer Profile:
    • Classic style (100), Natural style (79), Brand buyer (44), Budget shopper (40), Trendy style (40)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 357 customers

Displaying reviews 1-10

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3.0

I'm still looking for great eyeliner

By Stacie

from Grand Prairie

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Wears Off Easily

Best Uses

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    Not happy with the product, does not last long

    • Age:
    • 45-59
     
    1.0

    Not what I was looking for

    By Kattie

    from Sanford, fl

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Difficult to Apply
      • Stains Easily

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        I was looking for a liquid eyeliner. This was difficult to use.

        • Age:
        • 18-29
         
        5.0

        Love love love

        By Saysha

        from Visalia CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

            Love this product. Easy to apply. Thick dark clean line. It lasts all day no smudge.

            • Age:
            • 18-29
             
            5.0

            Love it!.

            By Bfly

            from Desert Hot Springs, Ca

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              Love this product

              • Age:
              • 30-44
               
              5.0

              Best wing!!

              By Steph

              from Pensacola, Fl

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Oily Skin

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                Easy to apply, gives me the best wing!!!

                • Age:
                • 18-29
                 
                5.0

                Best products

                By Jack

                from Alpharetta ga

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                    Excellent product and only have to apply once

                     
                    4.0

                    Good product.

                    By Toni

                    from DC\SC

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value

                    Cons

                      Best Uses

                        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                        • Age:
                        • 30-44
                         
                        1.0

                        This should come with instructions!

                        By Nina

                        from Chicago, Il

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Good Value

                        Cons

                        • Difficult to Apply

                        Best Uses

                          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                          So hard to get the hang of.

                          • Age:
                          • 30-44
                           
                          4.0

                          Definitely recommend!!

                          By Lizzie

                          from Grover Beach

                          About Me Natural Style

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Good Pigmentation
                          • Good Value
                          • Long Lasting

                          Cons

                            Best Uses

                            • Normal Skin

                            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                            This product is awesome! It's long lasting and doesn't smudge. I bought the little one to try and I love it. I've always used liquid liner but this one changed me to gel liner!

                            • Age:
                            • 18-29
                             
                            2.0

                            I didn't like this product,. Application was clumpy and mess

                            By Brit

                            from Albany, NY

                            About Me Trendy Style

                            Verified Buyer

                            Pros

                              Cons

                              • Flakes
                              • Messy

                              Best Uses

                              • Sensitive Skin

                              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                              This product is messy and difficult to apply. I love all of the Benefit products, but this one wasn't for​ me.

                              • Age:
                              • 45-59

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              5 Questions | 5 Answers
                              Displaying questions 1-5
                              • Q:

                                I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                                Asked on 3/10/2016 by Alex from Medford, Oregob

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                                  For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                                  Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                              • Q:

                                What colors are available in this push-up liner mini?
                                Asked on 6/12/2015 by pt

                                1 answer

                                • Staff Expert

                                  A:

                                  This product is available only in Black.

                                  Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                How much product is in the mini
                                Asked on 4/12/2015 by ak from Christopher, us

                                1 answer

                                • Staff Expert

                                  A:

                                  0.01 oz.

                                  Answered on 4/14/2015 by Staff Expert from ULTA.com
                              • Q:

                                I am new to non pencil eyeliners. how do I use this item?
                                Asked on 2/2/2015 by Abby from Lake Charles, LA

                                1 answer

                                • Staff Expert

                                  A:

                                  Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                                  We recommend viewing the tutorial video in the Details!

                                  Answered on 2/2/2015 by Staff Expert from ULTA.com
                              • Q:

                                How long does this size last?
                                Asked on 1/26/2015 by Abby from Tickfaw LA

                                1 answer

                                • Staff Expert

                                  A:

                                  This product lasts approximately one month with typical daily use.

                                  Answered on 2/3/2015 by Staff Expert from ULTA.com
                              Displaying questions 1-5

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