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Benefit Cosmetics They're Real! Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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GIFT WITH PURCHASE

Online Only! FREE Benefit Cosmetic Bag with any $40 Benefit purchase (offer valid 9/28/16-10/1/16 or while supplies last)

Online Only FREE Cosmetic Bag w/any $40 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.5

(based on 264 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (61)
  • Effective (55)
  • Easy to use (52)
  • Long-lasting (52)
  • Glides on smoothly (47)

Cons

  • Difficult to apply (47)
  • Difficult to remove (30)
  • Complicated to use (23)
  • Clumpy (20)
  • Poor texture (20)

Best Uses

  • Daily use (67)
  • Everyday (48)
  • Women (39)
  • Thicker line (38)
  • Going out (33)
    • Reviewer Profile:
    • Classic style (65), Natural style (52), Brand buyer (44), Budget shopper (40), Trendy style (22)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)
    • Skin Tone:
    • Medium (25), Fair (19), Deep (5)

Reviewed by 264 customers

Displaying reviews 1-10

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2.0

Not so great

By Rachel

from Michigan

Verified Buyer

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

I do not like that the product dries out if you loose the tiny pin.

  • Age:
  • 18-29
  • Skin Tone:
  • Fair
 
5.0

Best liquid eyeliner ever!

By Kaykay

from Greenwood, IN

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Anytime!!
    • Normal Skin
    • Special Occasions

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

    I went into ulta and asked the woman who approached me what she thought was the best liquid eyeliner and she showed me this. I totally agree with her! It took a few extra turns to get the gel out at first, but once it came out it was just like she described! Amazing!

    • Age:
    • 18-29
    • Skin Tone:
    • Fair
     
    4.0

    Love this baby.. easiest gel pen.

    By Xtina48

    from Canoga park, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        Works with you, super easy to apply.
        Wings come out perfect if you have a steady hand ;)
        Good pigmentation, overall great product.

        • Age:
        • 18-29
        • Skin Tone:
        • Medium
         
        5.0

        love love love this product.

        By n

        from gainesville ga

        About Me Classic Style

        Verified Buyer

        Pros

        • Good Value
        • Long Lasting

        Cons

        • Difficult to Apply

        Best Uses

        • Dry Skin

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        love love love it

        • Age:
        • 45-59
        • Skin Tone:
        • Fair
         
        5.0

        Love love love

        By New to prestige make up

        from Owensboro ky

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          Easy to use, stays put all day

          • Age:
          • 30-44
          • Skin Tone:
          • Medium
           
          1.0

          Returning it

          By Kim

          from Roseville, CA

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply
            • Flakes
            • Impossible to get off
            • Messy

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              I didn't realize this wasn't like a felt pen type till I opened the package, there was no tester at the store to try. It is a twist up, and there's a slit in the tip of the applicator where the product comes out. The product is very dry, even crumbly, very hard to get on straight or even at all. Then when i wanted to get it off because it was a horrible mess, it was darn near impossible to get off! I am returning it today.

              • Age:
              • 30-44
              • Skin Tone:
              • Fair
               
              5.0

              This is my new eyeliner!

              By BlueEyes

              from Sacramento, Ca

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use
                • Dry Skin
                • Normal Skin
                • Oily Skin
                • Special Occasions

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                Love at first application! This is all the best parts of every eyeliner you've tried (I know I've tried several) in one. Finally someone got eyeliner right!!
                It has a soft rubber angled tip that dispenses a deep pigmented gel eyeliner. Goes on easy and lasts all day! I'm hooked!

                • Age:
                • 30-44
                • Skin Tone:
                • Fair
                 
                4.0

                Takes some practice, but it's worth it

                By Delaney

                from Columbus, OH

                About Me Natural Style

                Verified Buyer

                Pros

                • Good Pigmentation
                • Long Lasting
                • Sharp Lines

                Cons

                • Difficult to Apply
                • Hard To Remove

                Best Uses

                • Daily Use
                • Special Occasions

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                At first I struggled with this, and it's a pain to take off. But after buying the Benefit Makeup Remover and practicing a little, I love it!

                • Age:
                • 18-29
                • Skin Tone:
                • Medium
                 
                1.0

                Hard to use

                By Ari

                from Houston, TX

                Verified Buyer

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                This eyeliner is difficult to apply, I am so glad I purchased the travel size because I did not like it at all

                • Age:
                • 18-29
                • Skin Tone:
                • Medium
                 
                5.0

                Love it

                By Tt

                from Ct

                Verified Buyer

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                Amazing

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                5 Questions | 5 Answers
                Displaying questions 1-5
                • Q:

                  I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                  Asked on 3/10/2016 by Alex from Medford, Oregob

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                    For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                    Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  What colors are available in this push-up liner mini?
                  Asked on 6/12/2015 by pt

                  1 answer

                  • Staff Expert

                    A:

                    This product is available only in Black.

                    Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                • Q:

                  How much product is in the mini
                  Asked on 4/12/2015 by ak from Christopher, us

                  1 answer

                  • Staff Expert

                    A:

                    0.01 oz.

                    Answered on 4/14/2015 by Staff Expert from ULTA.com
                • Q:

                  I am new to non pencil eyeliners. how do I use this item?
                  Asked on 2/2/2015 by Abby from Lake Charles, LA

                  1 answer

                  • Staff Expert

                    A:

                    Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                    We recommend viewing the tutorial video in the Details!

                    Answered on 2/2/2015 by Staff Expert from ULTA.com
                • Q:

                  How long does this size last?
                  Asked on 1/26/2015 by Abby from Tickfaw LA

                  1 answer

                  • Staff Expert

                    A:

                    This product lasts approximately one month with typical daily use.

                    Answered on 2/3/2015 by Staff Expert from ULTA.com
                Displaying questions 1-5

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