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Benefit Cosmetics They%27re Real%21 Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

Black (matte)

Item #: 2285071 Size: 0.01 oz

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FREE Makeup Bag with any $45 Benefit purchase (offer valid 9/3/17-9/23/17 or while supplies last)

FREE Makeup Bag w/any $45 Benefit purchase

FREE deluxe Gimme Brow Volumizing Fiber Gel with any $45 Benefit purchase (offer valid 9/3/17-9/23/17 or while supplies last)

FREE deluxe Gimme Brow Volumizing Fiber Gel w/any $45 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 376 reviews)

63%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (111)
  • Long lasting (98)
  • Good pigmentation (86)
  • Good value (63)
  • Effective (55)

Cons

  • Difficult to apply (92)
  • Messy (39)
  • Difficult to remove (31)
  • Flakes (27)
  • Complicated to use (23)

Best Uses

  • Daily use (97)
  • Everyday (48)
  • Normal skin (39)
  • Women (39)
  • Thicker line (38)
    • Reviewer Profile:
    • Classic style (106), Natural style (85), Brand buyer (44), Trendy style (44), Budget shopper (40)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 376 customers

Displaying reviews 1-10

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2.0

Sadly Disappointed

By Las Jollas

from Eureka, CA

About Me Natural Style

Verified Reviewer

Pros

    Cons

    • Difficult to Apply
    • Messy

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      I have used Benefit's products since they were a small shop in San Francisco and been very pleased with them so I was unhappy to see them make a product that was not up to the rest of their accomplishments. In order to use this, unlike the Stila markers I've used, it is necessary to waste a lot of the product and it does not go on easily. I've used eyeliners for over 4o years and this is very difficult to use. It does not go on easily and you have to keep wiping off the excess or you make a mess with the tip. Back to the drawing board.

      • Age:
      • 60+
       
      1.0

      Threw it away. Definitely would not buy again!

      By Girl in a tree field

      from PA

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Difficult to Apply
        • Messy

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          Hard to apply, too thick of a line and won't wipe off to fix without makeup remover.

          • Age:
          • 45-59
           
          5.0

          Love

          By Tab

          from San Antonio

          About Me Trendy Style

          Verified Buyer

          Pros

          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              Love the look.
              It can be as thin or thick as you want.
              Takes a minute to get used to application

              • Age:
              • 30-44
               
              3.0

              Not for me

              By chestnut

              from USA

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              Love the brand. Hate the product. Every time I tried to use it the liner came out in globs, even if I only twisted it a tiny bit. Kept trying off and on for a month and always got the same result. Ended up throwing away.

               
              4.0

              Pretty easy to apply it won't dry out.

              By Leanna

              from Cincinnati

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  Digging it.

                  • Age:
                  • 18-29
                   
                  1.0

                  Would not purchase again

                  By Kathy

                  from Weatherford tx

                  About Me Natural Style

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult to Apply
                    • Messy
                    • Wears Off Easily

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                      Messy, did not like.was talked into this product by salesclerk at kathyUlta.

                      • Age:
                      • 60+
                       
                      5.0

                      Love

                      By Meagan Peacock

                      from Dothan, al

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting
                      • Versatile

                      Cons

                        Best Uses

                        • Daily Use
                        • Dry Skin
                        • Normal Skin
                        • Oily Skin
                        • Sensitive Skin

                        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                        It goes on easily

                        • Age:
                        • 18-29
                         
                        3.0

                        Hard to apply

                        By Jessica

                        from Michigan

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Good Pigmentation

                        Cons

                        • Difficult to Apply
                        • Wears Off Easily

                        Best Uses

                        • Daily Use

                        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                        I love the consistancy and color of this liner but the applicator makes it hard to apply.

                        • Age:
                        • 18-29
                         
                        5.0

                        I will use this product again

                        By Xio

                        from Florida

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Long Lasting

                        Cons

                          Best Uses

                          • Daily Use
                          • Oily Skin

                          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                          Overall excellent product

                          • Age:
                          • 30-44
                           
                          5.0

                          so easy and so great!

                          By tinaathena

                          from west covina, ca

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Long Lasting

                          Cons

                            Best Uses

                              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                              I am really bad with applying make up sometimes and I wanted to try top eyeliner with a wing and I just thought it would be too hard with a regular pencil or liquid. I purchased this push up liner and it was SO easy! It practically applies itself! It definitely lasts very well, you're gonna need some make up remover to get it off. I loved it!

                              • Age:
                              • 18-29

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              6 Questions | 6 Answers
                              Displaying questions 1-6
                              • Q:

                                Is this product a liquid eyeliner or is it an eye pencil?
                                Asked on 7/2/2017 by maddy from Taunton ma

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi gorgeous! Our They're Real! eyeliner is a pen, it's soft tip hugs your lash line from corner to corner! xoxo B

                                  Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                              • Q:

                                I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                                Asked on 3/10/2016 by Alex from Medford, Oregob

                                1 answer

                                • Brand Expert

                                  A:

                                  Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                                  For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                                  Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                              • Q:

                                What colors are available in this push-up liner mini?
                                Asked on 6/12/2015 by pt

                                1 answer

                                • Staff Expert

                                  A:

                                  This product is available only in Black.

                                  Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                How much product is in the mini
                                Asked on 4/12/2015 by ak from Christopher, us

                                1 answer

                                • Staff Expert

                                  A:

                                  0.01 oz.

                                  Answered on 4/14/2015 by Staff Expert from ULTA.com
                              • Q:

                                I am new to non pencil eyeliners. how do I use this item?
                                Asked on 2/2/2015 by Abby from Lake Charles, LA

                                1 answer

                                • Staff Expert

                                  A:

                                  Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                                  We recommend viewing the tutorial video in the Details!

                                  Answered on 2/2/2015 by Staff Expert from ULTA.com
                              • Q:

                                How long does this size last?
                                Asked on 1/26/2015 by Abby from Tickfaw LA

                                1 answer

                                • Staff Expert

                                  A:

                                  This product lasts approximately one month with typical daily use.

                                  Answered on 2/3/2015 by Staff Expert from ULTA.com
                              Displaying questions 1-6

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