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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE Makeup Bag with any $40 Benefit purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE makeup bag w/any $40 Benefit Cosmetics purchase

FREE fun-size Roller Lash with any $40 Benefit purchase (offer valid 11/29/16-12/17/16 or while supplies last)

FREE Roller Lash fun-size sample w/any $40 Benefit Cosmetics purchase

Online Only! FREE 3-pc Hoola Sampling Kit with any $55 Benefit Cosmetics purchase (offer valid 12/5/16-12/24/16 or while supplies last)

Online Only FREE 3-pc Hoola Sampling Kit w/any $55 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8003 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5081)
  • Adds volume (4785)
  • Defines & separates (4608)
  • Great brush (4500)
  • Applies evenly (4397)

Cons

  • Difficult to remove (1530)
  • Dries out quickly (615)
  • Flakes (471)
  • Smudges or runs (416)
  • Sticky texture (416)

Best Uses

  • Anytime (5271)
  • Daytime (1534)
  • Going out (1484)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3401), Natural style (2817), Trendy style (1058)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 8003 customers

Displaying reviews 1-10

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5.0

Love it!

By TL

from IL

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Best brush ever!

       
      5.0

      My mainstay mascara

      By Dee

      from Lincoln, NE

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Best mascara I've ever used! Stays on but easy to remove. Works well with contacts.

         
        4.0

        my new go to product

        By tootsq

        from roselle park

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          went on flawlessly, used 2 coats and it stayed for the day

           
          5.0

          ❤️LOVE IT❤️

          By Jude

          from Texas

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Dries Out Quickly

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This is my everyday mascara. I love it. The only down side is that it dries out fast and is a bit expensive.

           
          5.0

          This works. Period.

          By Lisa

          from Minneapolis

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I try others but keep coming back to this one. It just works the best!

             
            5.0

            Awesome mascara!

            By Candice

            from Boca Raton, Florida

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Doesn't smudge or run
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I've been looking for an all-in-one kind of mascara for a long time, and finally found it! This is probably one of the best mascaras I have ever come across.

               
              4.0

              I would recommend this product

              By Rose

              from Dallas, Texas

              About Me Trendy Style

              Verified Buyer

              Pros

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  Did not see much difference. With the volume

                   
                  3.0

                  Allergic Reaction

                  By Jessica P

                  from Kansas City

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  While I really enjoyed the way this looked, every time I've worn it my eyes are so itchy I can barely stand it. That being said, I continue to wear it every once in awhile though because it's that good at thickening and lengthening my nonexistent eyelashes. So if you don't have sensitive eyes, you'll love it.

                   
                  5.0

                  Repeat purchase

                  By Nikki

                  from Charleston TN

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                    My eyelashes are short and straight. This mascara does so much!

                     
                    5.0

                    Love This

                    By Lilly

                    from NC

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                      My daughter & I both love this mascara!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      50 Questions | 51 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Does it just make your eye lashes look longer or does it make them longer.
                        Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                          Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                        Asked on 9/11/2016 by Catie from Hampton, VA

                        1 answer

                      • Q:

                        is this one waterproof or not?
                        Asked on 7/22/2016 by Farah from indonesia

                        1 answer

                      • Q:

                        Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                        Asked on 7/12/2016 by j

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                          Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                        Asked on 5/30/2016 by Marissa from US

                        1 answer

                      • Q:

                        I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                        Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                          Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Where is it made?
                        Asked on 4/18/2016 by BB from Panama City Beach FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara is made in France.

                          Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is it cruelty free ?
                        Asked on 4/1/2016 by Trinidizzle from California, US

                        2 answers

                        • Brand Expert

                          A:

                          Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                          Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                        • Brand Expert

                          A:

                          Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                          Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Is this product cruelty free?
                        Asked on 3/30/2016 by zoesma from columbus Ohio

                        1 answer

                        • Staff Expert

                          A:

                          Here's Benefit's official brand response:

                          "Benefit does not test our products on animals.

                          Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                          We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                          We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                          Answered on 5/18/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does They're Real mascara come off with soap and water. How large is the brush?
                        Asked on 3/28/2016 by Lori from Harrisburg, PA

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                          Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
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