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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE deluxe mini Boi-ing Industrial Strength Concealer with any $35 Benefit purchase (offer valid 8/7/16-8/27/16 or while supplies last)

FREE deluxe mini Boi-ing Industrial Strength Concealer w/any $35 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7671 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4836)
  • Adds volume (4546)
  • Defines & separates (4379)
  • Great brush (4281)
  • Applies evenly (4171)

Cons

  • Difficult to remove (1470)
  • Dries out quickly (581)
  • Flakes (457)
  • Smudges or runs (401)
  • Sticky texture (396)

Best Uses

  • Anytime (5012)
  • Daytime (1463)
  • Going out (1422)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3274), Natural style (2689), Trendy style (1024)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7671 customers

Displaying reviews 1-10

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5.0

LOVE!!

By Mel

from Michigan

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I'm a complete mascara snob! This is the SHIZ!!! Two coats of this and my pale blonde eyelashes are thick and a mile long! In love and loyal!

 
5.0

I love this product

By Laura

from Apex, nc

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Dries Out Quickly

Best Uses

  • Anytime
  • Daytime
  • Going Out

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Love it

 
4.0

It is very difficult to remove

By jodirn

from ohio

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates

Cons

  • Difficult To Remove
  • Dries Out Quickly

Best Uses

  • Daytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

This mascara really stays on but difficult to remove, my clinique eye removal would not take it off. had to use a very oily makeup removal pad to remove

 
3.0

Real Messy

By caryn

from chicago, vail, western washington

About Me Natural Style

Pros

  • Adds Volume
  • Lengthens

Cons

  • Difficult To Remove
  • Smudges or Runs

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I want to like this.. but when you pull the applicator out.. its so wet you need to first remove some of the mascara from it before you try to apply. It goes on and stays on.. but also might get on your eyelids if you have long lashes and aren't extremely careful. The shape of the brush would be nice if so much didnt get on it. Its a mess to get off - racoon eyes in the shower and all over my towels. Good if you don't sweat, cry, or if you are really really good at removing your mascara *before* washing your face or getting in the shower.. but I just dont have time for that sort of maintenance. :)

 
5.0

Love this mascara

By Robin

from Crawford, Texas

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Love this mascara... only one application and my lashes were full and curled

     
    5.0

    The only mascara I use

    By Jenn

    from New York

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Dries Out Quickly

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I use this product every day. For nighttime use best to add a few more layers :)

     
    5.0

    Best mascara ever! I love it!

    By Ashley

    from Bradenton, FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I wish the bottle was higher because I can't get enough!

       
      5.0

      BEST mascara

      By cass

      from new york

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I will never use any other mascara again. Natural looking and long lasting!

       
      5.0

      Pleasantly surprised ! I will buy again ☺️

      By KB

      from Orlando Fl

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I usually will not spend over $10.00 for mascara. It never seems to be worth it. But this is different, I love it and will buy again!

         
        5.0

        Great lashes

        By Tazfrk

        from Phoenix

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This mascara really lengthened my lashes and I love the the small tip of the brush for the bottom lashes, it works really good.

          Displaying reviews 1-10

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          48 Questions | 49 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            is this one waterproof or not?
            Asked on 7/22/2016 by Farah from indonesia

            1 answer

          • Q:

            Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
            Asked on 7/12/2016 by j

            1 answer

            • Brand Expert

              A:

              Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

              Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
            Asked on 5/30/2016 by Marissa from US

            1 answer

          • Q:

            I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
            Asked on 5/11/2016 by Bummed Beauty from Humboldt County

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

              Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Where is it made?
            Asked on 4/18/2016 by BB from Panama City Beach FL

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! Our They're Real! mascara is made in France.

              Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is it cruelty free ?
            Asked on 4/1/2016 by Trinidizzle from California, US

            2 answers

            • Brand Expert

              A:

              Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

              Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
            • Brand Expert

              A:

              Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

              Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is this product cruelty free?
            Asked on 3/30/2016 by zoesma from columbus Ohio

            1 answer

            • Staff Expert

              A:

              Here's Benefit's official brand response:

              "Benefit does not test our products on animals.

              Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

              We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

              We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

              Answered on 5/18/2016 by Staff Expert from Ulta Beauty
          • Q:

            Does They're Real mascara come off with soap and water. How large is the brush?
            Asked on 3/28/2016 by Lori from Harrisburg, PA

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

              Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is this product hypoallergenic?
            Asked on 11/7/2015 by Abby

            1 answer

            • Brand Expert

              A:

              Hi gorgeous!

              Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

              xoxo, B

              Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
          • Q:

            Is it waterproof?
            Asked on 11/6/2015 by amy from linwood,nc

            1 answer

            • Staff Expert

              A:

              No, this product is not waterproof. It is water-resistant.

              Answered on 11/6/2015 by Staff Expert from ULTA Beauty
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