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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9033 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5866)
  • Adds volume (5502)
  • Defines & separates (5317)
  • Great brush (5187)
  • Applies evenly (5083)

Cons

  • Difficult to remove (1737)
  • Dries out quickly (718)
  • Flakes (536)
  • Sticky texture (475)
  • Smudges or runs (473)

Best Uses

  • Anytime (6098)
  • Daytime (1738)
  • Going out (1665)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3781), Natural style (3252), Trendy style (1175)

Reviewed by 9033 customers

Displaying reviews 1-10

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5.0

Love it BUT . . .

By Jen the Shopper

from Dayton, Ohio

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Would LOVE to see this in a waterproof version for summer! Also a dark brown color would be great too!

     
    5.0

    my favorite mascara, worth the price

    By Nora R

    from Rancho Cucamonga, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Defines & Separates
    • Great Brush

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I use this mascara on a daily basis. No other mascara will do since I started using this product.

     
    5.0

    This is now my go to mascara. Absolutely love it

    By Lindz

    from Covington

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Defines your lashes and the tip of the brush helps spread out the lashes

     
    5.0

    Best mascara ever!

    By Nikki

    from Columbia, SC

    About Me Classic Style

    Verified Buyer

    Pros

    • Defines & Separates
    • Lengthens

    Cons

    • Dries Out Quickly

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I look like I'm wearing false lashes with this mascara!

     
    5.0

    I really like this mascara!

    By Mace Face

    from State College

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Doesn't flake at all!

       
      5.0

      I would buy it again!

      By Kitcat

      from Slidell

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Love it!

         
        5.0

        Love it, would buy again and again

        By Teegsie

        from Rio Rancho, NM

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I love the way this mascara amplifies the look of my lashes!

           
          4.0

          I'd buy it again

          By Haylee

          from St. George, Georgia

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Use daily

             
            1.0

            Was lumpy and over time black specs were all under my eyes

            By Sandy Boca Raton

            from Boca Raton FL

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Clumpy, didn't add length
              • Flakes

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I would not recommend this product.

                 
                3.0

                Wanted to love it more

                By Lucy's mom

                from sparks, nev

                About Me Natural Style

                Verified Buyer

                Pros

                • Great Brush
                • Lengthens

                Cons

                • Dries Out Quickly
                • Flakes

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I guess there isn't any miracle mascara. I have short, blonde lashes and was hoping after reading some reviews that this would be their salvation. Not. While it is a perfectly fine product, it isn't anymore special than the Lancôme I have been using for years. I Do like the fact that it comes in colors, wish the blue was navy, but at least it is blue. While it added a little length, didn't really notice that much and not much in volume. The bottom lashes did look better, but the top ones, not so much.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                56 Questions | 57 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Will this mascara run if exposed to water or sweat?
                  Asked on 5/4/2017 by Curious person

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                    http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                    Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product clump up?
                  Asked on 3/30/2017 by Sofia from New York,NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                    Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is it safe for contact wearers
                  Asked on 3/24/2017 by trish from march

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                    Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is this product hyper allergenic?
                  Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                    http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                    Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                  Asked on 12/15/2016 by Cj from Belleville, nj

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                    Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do you have to use the primer with it to work well?
                  Asked on 11/28/2016 by Terri from Brandon,Ms

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                    Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does it just make your eye lashes look longer or does it make them longer.
                  Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                    Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                  Asked on 9/11/2016 by Catie from Hampton, VA

                  1 answer

                • Q:

                  is this one waterproof or not?
                  Asked on 7/22/2016 by Farah from indonesia

                  1 answer

                • Q:

                  Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                  Asked on 7/12/2016 by j

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                    Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
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