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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9142 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5954)
  • Adds volume (5571)
  • Defines & separates (5398)
  • Great brush (5262)
  • Applies evenly (5153)

Cons

  • Difficult to remove (1757)
  • Dries out quickly (724)
  • Flakes (540)
  • Sticky texture (481)
  • Smudges or runs (478)

Best Uses

  • Anytime (6187)
  • Daytime (1761)
  • Going out (1687)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3819), Natural style (3300), Trendy style (1190)

Reviewed by 9142 customers

Displaying reviews 1-10

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5.0

Great For Sensitive Eyes

By Donna in Folsom

from Folsom, CA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I don't wear much eye makeup anymore since I have problems with my eyes, but for special occasions, I like to look "dressed up" and I use some eye makeup. I've had a hard time finding a good mascara that doesn't flake, or clump, or smudge, or look too dark (I'm a redhead). I asked a sales lady for a recommendation and she sent me to the Benefit counter. I love this mascara. It has a good brush, doesn't clump or smudge, added some length to my lashes, and I had no allergic reaction to the formula. It came off easily with remover. When I use this up, I'm definitely going to buy it again.

     
    4.0

    Will not buy it again

    By Alex

    from Racine Wisconsin

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove
    • Sticky Texture

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I just don't like the way it feels while on, heavy and klumpy.
    Very hard to get of

     
    5.0

    This is the 2nd time I've bought this Mascara and love it.

    By Ann

    from Florida

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • No cons from me!!

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I feel it makes my eyes look their best -- all the time

     
    5.0

    Love

    By Jena

    from North Dakota

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      This works fabulous over the primer

       
      5.0

      I love love love this mascara!! It is the best!!

      By Nezzer

      from Fresno

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Smudges or Runs

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Makes me look like I have long lashes!!

       
      5.0

      Doesn't smudge in hot weather!

      By Lee

      from Southern Pines NC

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Sticky Texture

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I use this product daily and love it! I love the brown color because it looks so natural.

       
      5.0

      Amazing!

      By V

      from Hemet

      About Me Natural Style

      Verified Buyer

      Pros

      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Found my new mascara!!

           
          5.0

          Happy Customer

          By Lisa

          from Fort Mill, SC

          About Me Trendy Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Absolutely love this mascara. I have short lashes and after applying it makes my lashes look long almost fake

             
            5.0

            I would buy this product again

            By Terri

            from Flowood, MS

            About Me Natural Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I have used the primer mascara before but this was my first time to use the black mascara. It works very well.

               
              5.0

              Separates lashes easily, not clumpy

              By Ren

              from Houston, TX

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  Curls your lashes

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  57 Questions | 58 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this mascara waterproof?
                    Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                    1 answer

                  • Q:

                    Will this mascara run if exposed to water or sweat?
                    Asked on 5/4/2017 by Curious person

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                      http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                      Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this product clump up?
                    Asked on 3/30/2017 by Sofia from New York,NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                      Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    is it safe for contact wearers
                    Asked on 3/24/2017 by trish from march

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                      Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    is this product hyper allergenic?
                    Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                      http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                      Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                    Asked on 12/15/2016 by Cj from Belleville, nj

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                      Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do you have to use the primer with it to work well?
                    Asked on 11/28/2016 by Terri from Brandon,Ms

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                      Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does it just make your eye lashes look longer or does it make them longer.
                    Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                      Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                    Asked on 9/11/2016 by Catie from Hampton, VA

                    1 answer

                  • Q:

                    is this one waterproof or not?
                    Asked on 7/22/2016 by Farah from indonesia

                    1 answer

                  Displaying questions 1-10Previous | Next »

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