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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

0.3 oz Item 2231443

Color:Black

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9383 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6146)
  • Adds volume (5742)
  • Defines & separates (5577)
  • Great brush (5435)
  • Applies evenly (5318)

Cons

  • Difficult to remove (1812)
  • Dries out quickly (748)
  • Flakes (548)
  • Sticky texture (495)
  • Smudges or runs (487)

Best Uses

  • Anytime (6382)
  • Daytime (1814)
  • Going out (1735)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (3920), Natural style (3397), Trendy style (1212)
    • Was this a gift?:
    • No (22)

Reviewed by 9383 customers

Displaying reviews 1-10

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5.0

Easily the best mascara on the market

By Cat

from Valdosta,Ga

About Me Trendy Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    This mascara works wonders, for someone with short little lashes like me it makes me look like I'm wearing fake eyelashes. Hands down, I am in love with this product and it's the only mascara I've used for the past couple of years

     
    2.0

    Don't love it...

    By Ape

    from TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Clump
    • Lengthens

    Cons

    • Gives ZERO Volume

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Just doesn't do much for me.

       
      4.0

      Will buy again

      By None

      from Montgomery, Alabama

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Goes on clean, separates nicely and lengthens. Doesn't flake

         
        5.0

        My 'go-to' mascara

        By Sherry

        from Missouri

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Pricey

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Like the tip of the wand; product does not flake.

         
        4.0

        The only mascara I use!

        By Smartblonde30

        from San Diego

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Lengthens

        Cons

        • Dries Out Quickly

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I use rhis mascara anytime...day or night. It adds volume and lengthens my lashes. The only con is it does run out quickly and when it does, it gets dry and tacky. But how rhis makes my lasbes look, out weighs that con by far!

         
        4.0

        Love it

        By Kb

        from Birmingham, al

        Verified Buyer

        Pros

        • Adds Volume
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Awesome mascara. My daughter told me about it. Lengthen and separates. I used to use eyelash curler which was pulling out my lashes . No need with this mascara

           
          5.0

          Best Mascara I have used!

          By Bon927

          from Minneapolis, MN

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I apply this mascara a few times, wait a few seconds or a minute to let it "set" and then reapply a few coats and let it dry some more. It does not get great results if coats are applied over and over without letting it dry a little.

           
          4.0

          Didn't have Dior in blue so I tried this.

          By Lily

          from Knoxville TN

          Verified Buyer

          Pros

            Cons

            • It is harder to apply than Dior

            Best Uses

            • Daytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I use blue mascara in the center of my eyes. I have for years. I get tons of compliments from my eyes & lashes. I do think it's bc of my play with makeup.

             
            5.0

            Only Mascara You Need

            By AbbyO

            from Grand Rapids, MI

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

            • Difficult To Remove

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            This is my every day mascara. I have short lashes and this product gives me length and volume unlike any other product I've tried. Worth the price!

             
            5.0

            The Only Makeup Product I Consistently Buy

            By Deanna

            from College Station, TX

            About Me Classic Style

            Verified Reviewer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              This mascara is the absolute best. I rotate through my other makeup products, but I've only made it a couple of days trying a new mascara before going back to this one. Worth the money and worth the hype. I get complimented on my lashes frequently and recommend it to everyone I know.

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              58 Questions | 59 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is this product oil-free? And is the primer oil-free?
                Asked on 7/6/2017 by Stephanie from Murfreesboro, AR

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo B

                  Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this mascara waterproof?
                Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                1 answer

              • Q:

                Will this mascara run if exposed to water or sweat?
                Asked on 5/4/2017 by Curious person

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                  http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                  Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this product clump up?
                Asked on 3/30/2017 by Sofia from New York,NY

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                  Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                is it safe for contact wearers
                Asked on 3/24/2017 by trish from march

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                  Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                is this product hyper allergenic?
                Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                  http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                  Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                Asked on 12/15/2016 by Cj from Belleville, nj

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                  Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Do you have to use the primer with it to work well?
                Asked on 11/28/2016 by Terri from Brandon,Ms

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                  Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Does it just make your eye lashes look longer or does it make them longer.
                Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                  Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                Asked on 9/11/2016 by Catie from Hampton, VA

                1 answer

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