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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE fun-size sample Roller Lash Mascara with any $35 Benefit Cosmetics purchase (offer valid 8/6/17-8/26/17 or while supplies last)

FREE fun-size sample Roller Lash w/any $35 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9246 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6041)
  • Adds volume (5647)
  • Defines & separates (5479)
  • Great brush (5339)
  • Applies evenly (5227)

Cons

  • Difficult to remove (1777)
  • Dries out quickly (733)
  • Flakes (544)
  • Smudges or runs (484)
  • Sticky texture (483)

Best Uses

  • Anytime (6273)
  • Daytime (1787)
  • Going out (1709)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (3865), Natural style (3337), Trendy style (1202)
    • Was this a gift?:
    • No (22)

Reviewed by 9246 customers

Displaying reviews 1-10

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5.0

I would by this again and again

By Aintlaine

from Punta gorda fl

About Me Trendy Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love this mascara!!! Simply the best!

     
    5.0

    THE BEST MASCARA - PEOPLE WILL THINK YOU'VE GOT EXTENSIONS!

    By Angel Montgomery

    from Montgomery AL

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      This is the best mascara bar none. Period.

       
      5.0

      My Go To

      By Jules

      from Corona, CA

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        This is my favorite mascara. I have long lashes and it separates them evenly while giving them voluminous length.

         
        5.0

        great

        By toni

        from city island, ny

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I use the blue for summer time--this mascara is a quality product

           
          5.0

          Great

          By Shadow13

          from Crystal River Fl

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            My young neice told me about it

             
            5.0

            My favorite Mascara!

            By Cindy

            from Kentucky

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              My favorite mascara of all time! One coat wonder!

               
              5.0

              I love this mascara~

              By Lillian

              from Laredo

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I use this mascara all the time!

                 
                5.0

                Excellent!!

                By Julie

                from Michigan

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  I use daily. Never will try anything new since I found this.

                   
                  5.0

                  Couldn't imagine using any other mascara!

                  By Kim

                  from Westminster, CO

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                    I love this product!

                     
                    4.0

                    Love love love this mascara!

                    By Meep

                    from Phoenix, AZ

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Evenly
                    • Defines & Separates
                    • Lengthens

                    Cons

                    • Dries Out Quickly

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                    I use this product everyday to help extend my lashes and help make my eyes look wider.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    57 Questions | 58 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this mascara waterproof?
                      Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                      1 answer

                    • Q:

                      Will this mascara run if exposed to water or sweat?
                      Asked on 5/4/2017 by Curious person

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                        http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                        Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Does this product clump up?
                      Asked on 3/30/2017 by Sofia from New York,NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                        Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      is it safe for contact wearers
                      Asked on 3/24/2017 by trish from march

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                        Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      is this product hyper allergenic?
                      Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                        http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                        Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                      Asked on 12/15/2016 by Cj from Belleville, nj

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                        Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Do you have to use the primer with it to work well?
                      Asked on 11/28/2016 by Terri from Brandon,Ms

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                        Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Does it just make your eye lashes look longer or does it make them longer.
                      Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                        Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                      Asked on 9/11/2016 by Catie from Hampton, VA

                      1 answer

                    • Q:

                      is this one waterproof or not?
                      Asked on 7/22/2016 by Farah from indonesia

                      1 answer

                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?