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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7469 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4674)
  • Adds volume (4398)
  • Defines & separates (4232)
  • Great brush (4129)
  • Applies evenly (4038)

Cons

  • Difficult to remove (1416)
  • Dries out quickly (553)
  • Flakes (442)
  • Smudges or runs (388)
  • Sticky texture (387)

Best Uses

  • Anytime (4847)
  • Daytime (1416)
  • Going out (1384)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3184), Natural style (2602), Trendy style (1010)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7469 customers

Displaying reviews 1-10

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5.0

Haven't found a mascara that works better than this one!

By Ash

from La Mirada

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love this mascara so much! I have never found another mascara that flawlessly goes on and makes my lashes look so long!

     
    5.0

    THE MASCARA OF MY LIFE < 3

    By rONI

    from HASLETT MI

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I DONT HAVE THE LONGEST OF LASHES NOR DO I HAVE THE THICKEST. THIS PRODUCT MAKES MY LASHES LOOK AMAZING!!!!! MY LASHES APPEAR LONGER FULLER & BEAUTIFUL

       
      1.0

      Not the same

      By Zeus' Mom

      from Berkeley, CA

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Doesn't lengthen as promised

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Bought because I purchased the "limited" edition of this product. I thought limited edition only meant the casing with rhinestones not the actual product itself. Even though description of product us the same the wand sizes were different and that makes a difference!

         
        5.0

        THE BEST EVER!!!

        By jeannie

        from Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          awesome just love the way my lashes look so long and full

           
          5.0

          FOREVER

          By dani

          from huntington beach

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Been obsessed with They're Real for years now, I've tried little samples of other brands and even other mascara products from Benefit but this is always my go to!

           
          5.0

          Excellent mascara!

          By KristinG

          from Grand Junction, CO

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Dries Out Quickly

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Best mascara I have ever used! I don't plan to ever go back to any other brand.

           
          5.0

          Wowza!

          By Sarah

          from San Diego, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Use everyday. One coat for work and several coats for going out. Lengthens and separates. Must use makeup remover wipe to remove. Will clump and run if exposed to water.

           
          5.0

          My Go To!

          By Grace

          from Rockville, MD

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This is my favorite mascara ever. I got it as a sample 4 years ago and haven't used anything else since.

           
          5.0

          Excellent product and it's a color besides black!

          By 50+

          from Montpelier, VT

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            It is so nice to have a great product that comes in brown. Unfortunately, most mascaras come only in black which is too harsh for me. Thank you Benefit for providing this product. Don't stop!

             
            4.0

            I would buy this product again

            By V

            from TX

            Verified Buyer

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Daily

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            47 Questions | 48 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
              Asked on 7/12/2016 by j

              1 answer

              • Brand Expert

                A:

                Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
              Asked on 5/30/2016 by Marissa from US

              1 answer

            • Q:

              I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
              Asked on 5/11/2016 by Bummed Beauty from Humboldt County

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Where is it made?
              Asked on 4/18/2016 by BB from Panama City Beach FL

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Our They're Real! mascara is made in France.

                Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Is it cruelty free ?
              Asked on 4/1/2016 by Trinidizzle from California, US

              2 answers

              • Brand Expert

                A:

                Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
              • Brand Expert

                A:

                Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Is this product cruelty free?
              Asked on 3/30/2016 by zoesma from columbus Ohio

              1 answer

              • Staff Expert

                A:

                Here's Benefit's official brand response:

                "Benefit does not test our products on animals.

                Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                Answered on 5/18/2016 by Staff Expert from Ulta Beauty
            • Q:

              Does They're Real mascara come off with soap and water. How large is the brush?
              Asked on 3/28/2016 by Lori from Harrisburg, PA

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Is this product hypoallergenic?
              Asked on 11/7/2015 by Abby

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                xoxo, B

                Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Is it waterproof?
              Asked on 11/6/2015 by amy from linwood,nc

              1 answer

              • Staff Expert

                A:

                No, this product is not waterproof. It is water-resistant.

                Answered on 11/6/2015 by Staff Expert from ULTA Beauty
            • Q:

              Is it waterproof?
              Asked on 11/5/2015 by amy from linwood,nc

              1 answer

              • Staff Expert

                A:

                No, this product is not waterproof. It is water resistant.

                Answered on 11/6/2015 by Staff Expert from ULTA Beauty
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