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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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Online Only! FREE Dome Cosmetic Bag with any $50 Benefit purchase (offer valid 4/9/17-4/29/17 or while supplies last)

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8800 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5687)
  • Adds volume (5336)
  • Defines & separates (5145)
  • Great brush (5026)
  • Applies evenly (4927)

Cons

  • Difficult to remove (1691)
  • Dries out quickly (698)
  • Flakes (523)
  • Smudges or runs (464)
  • Sticky texture (461)

Best Uses

  • Anytime (5910)
  • Daytime (1688)
  • Going out (1625)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3698), Natural style (3153), Trendy style (1147)

Reviewed by 8800 customers

Displaying reviews 1-10

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1.0

Worst mascara i have ever tried. Left my eyelashes so clumpy

By Fab

from Utah

Pros

  • Lengthens

Cons

  • Clumpy
  • Difficult To Remove
  • Dries Out Quickly
  • Flakes
  • Smudges or Runs
  • Sticky Texture

Best Uses

  • Never

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I curled my eyelashes and then used this and it completely dropped them and left them so clumpy

 
5.0

Best Mascara Ever

By Gret

from Alabama

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love this Mascara. It lengthens my eye lashes!

     
    3.0

    Ok, but not worth the cost.

    By Bambi

    from Grafton

    About Me Natural Style

    Verified Buyer

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I've used drugstore brands for much less that were just as good.

     
    5.0

    My favorite mascara

    By KLang

    from Kansas City

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Better than any kind out there

       
      5.0

      Works

      By Lynn

      from Valrico fl

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Makes lashes thicker and longer

         
        5.0

        Yes I would buy this product again

        By Edwina Brown

        from DIBERVILLE MS

        About Me Classic Style

        Verified Buyer

        Pros

        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Beautiful results

           
          5.0

          Awesome mascara!

          By Shannon

          from Minot, ND

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Great product, been using for a couple years now......try something different every now and then but always come back to this one!!

             
            2.0

            Totally bummed

            By Sam

            from Mass

            About Me Classic Style

            Pros

              Cons

              • Dries Out Quickly
              • Flakes
              • Smudges or Runs

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I LOVE mascara and have worn it almost everyday since middle school (15 years now). I wanted to love this mascara, too, after hearing so many good things about it. I stayed from my usual brand and adored this for about a week. After that, it dried out in the tube, was incredibly flaky even between the first and second coat, which prevented me from layering it for that lengthening effect, and it smudged under my eyes during the day while flaking some​ more.

                Maybe I just got a bad tube. However, I've had far better results with cheaper mascaras, and I'd rather spend another $5-10 for a "really good" one.

                 
                5.0

                My go to

                By elir92

                from Long Beach, California

                About Me Natural Style

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  My favorite mascara out of the many ones I've tried out

                   
                  4.0

                  Great

                  By Corinne

                  from Little egg harbor nj

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                  • Dries Out Quickly
                  • It's pricey

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  I absolutely love this mascara the only downfall it seems to go fast and it's pricey .

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  55 Questions | 56 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does this product clump up?
                    Asked on 3/30/2017 by Sofia from New York,NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                      Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    is it safe for contact wearers
                    Asked on 3/24/2017 by trish from march

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                      Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    is this product hyper allergenic?
                    Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                      http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                      Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                    Asked on 12/15/2016 by Cj from Belleville, nj

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                      Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do you have to use the primer with it to work well?
                    Asked on 11/28/2016 by Terri from Brandon,Ms

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                      Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does it just make your eye lashes look longer or does it make them longer.
                    Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                      Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                    Asked on 9/11/2016 by Catie from Hampton, VA

                    1 answer

                  • Q:

                    is this one waterproof or not?
                    Asked on 7/22/2016 by Farah from indonesia

                    1 answer

                  • Q:

                    Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                    Asked on 7/12/2016 by j

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                      Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                    Asked on 5/30/2016 by Marissa from US

                    1 answer

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