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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

0.3 oz Item 2231443

Color:Black

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9468 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6216)
  • Adds volume (5800)
  • Defines & separates (5642)
  • Great brush (5496)
  • Applies evenly (5371)

Cons

  • Difficult to remove (1831)
  • Dries out quickly (752)
  • Flakes (552)
  • Sticky texture (501)
  • Smudges or runs (492)

Best Uses

  • Anytime (6451)
  • Daytime (1834)
  • Going out (1754)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (3945), Natural style (3437), Trendy style (1221)
    • Was this a gift?:
    • No (22)

Reviewed by 9468 customers

Displaying reviews 1-10

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2.0

Not at all what I expected...

By Annie K.

from New Jersey

About Me Classic Style

Pros

    Cons

    • Difficult To Remove
    • Sticky Texture
    • Too Thick

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I had heard rave reviews about this mascara so I was excited when I got a sample in my ipsy bag. However, good luck trying to get it off. It takes FOREVER to remove, and not only that, but that formula is so thick and inky and it cakes onto my eyelashes rather than coats them. I like Urban Decay Perversion mascara much better. This is not fun to apply or remove. Also, I noticed my eyelashes falling out more after using this.

       
      3.0

      Works good dont like plastic brushes but ill deal.

      By Ls

      from Mesa, AZ

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Lengthens

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Works ok

           
          5.0

          Yes, they're my real lashes!

          By Sunshine

          from Murrells Inlet, SC

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Fabulous mascara no clumps gives you beautiful volume length and curl.

             
            5.0

            Love it

            By Mindy

            from Omaha

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I really like this mascara. It's fairly fast-drying, long-lasting, and not goopy like so many others I've tried.

               
              5.0

              love the brush applicator...good for reaching fine lashes

              By robain

              from chicago,il

              About Me Classic Style

              Verified Buyer

              Pros

              • Defines & Separates
              • Doesn't Clump
              • Great Brush

              Cons

              • Smudges or Runs

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I've been a Benefits customer for a number of years,,,good quality reasonably priced make up

               
              5.0

              I love this mascara!

              By Karen M

              from Lebanon OH

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I truly LOVE THIS MASCARA!!!

                 
                5.0

                They're Real

                By Soila

                from .

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Love this mascara! I recently bought it and absolutely saw the difference in my lashes! This mascara gives you a lot of volume and length making the eye lashes appear fake! It also lasted all day and allows lashes to curl perfectly.

                 
                5.0

                Best mascara!

                By Just a mom

                from Spokane

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  Best mascara I have tried.

                   
                  5.0

                  I got it in gift set a couple Years ago and I'm hooked.

                  By Telena

                  from Pasco WA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                    Love it!

                     
                    5.0

                    Love it

                    By Pearl

                    from Vacaville

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Applies Evenly
                    • Defines & Separates
                    • Great Brush
                    • Lengthens

                    Cons

                    • Sticky Texture

                    Best Uses

                    • Going Out

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                    Great product to have as weekend eyelash enhancer.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    60 Questions | 61 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I just received a sample of this AAA-MAZING product! I'm in �� The only thing it's missing is a primer. What product would you suggest as I'm new to your line. Thank you! ��
                      Asked on 12/10/2017 by RaeRae32 from KC, MO

                      1 answer

                    • Q:

                      Is the blue color more subtle or like an electric looking blue on lashes?
                      Asked on 12/4/2017 by Ash from Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo B

                        Answered on 12/13/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Is this product oil-free? And is the primer oil-free?
                      Asked on 7/6/2017 by Stephanie from Murfreesboro, AR

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo B

                        Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Is this mascara waterproof?
                      Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                      1 answer

                    • Q:

                      Will this mascara run if exposed to water or sweat?
                      Asked on 5/4/2017 by Curious person

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                        http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                        Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Does this product clump up?
                      Asked on 3/30/2017 by Sofia from New York,NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                        Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      is it safe for contact wearers
                      Asked on 3/24/2017 by trish from march

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                        Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      is this product hyper allergenic?
                      Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                        http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                        Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                      Asked on 12/15/2016 by Cj from Belleville, nj

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                        Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Do you have to use the primer with it to work well?
                      Asked on 11/28/2016 by Terri from Brandon,Ms

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                        Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
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