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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE deluxe mini Boi-ing Industrial Strength Concealer with any $35 Benefit purchase (offer valid 8/7/16-8/27/16 or while supplies last)

FREE deluxe mini Boi-ing Industrial Strength Concealer w/any $35 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7663 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4830)
  • Adds volume (4540)
  • Defines & separates (4374)
  • Great brush (4277)
  • Applies evenly (4166)

Cons

  • Difficult to remove (1467)
  • Dries out quickly (578)
  • Flakes (457)
  • Smudges or runs (400)
  • Sticky texture (396)

Best Uses

  • Anytime (5007)
  • Daytime (1461)
  • Going out (1420)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3271), Natural style (2685), Trendy style (1024)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7663 customers

Displaying reviews 1-10

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5.0

Pleasantly surprised ! I will buy again ☺️

By KB

from Orlando Fl

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I usually will not spend over $10.00 for mascara. It never seems to be worth it. But this is different, I love it and will buy again!

     
    5.0

    Great lashes

    By Tazfrk

    from Phoenix

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      This mascara really lengthened my lashes and I love the the small tip of the brush for the bottom lashes, it works really good.

       
      4.0

      Yes

      By Dh

      from Beaverton or

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Doesn't Clump

      Cons

      • Could use a stiffer brush

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Like it as better than others,that,I have tried

       
      5.0

      I love this mascara.

      By Suzieb

      from Wildomar, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Does a great job of lengthening yoir eyelashes. Can create clumping if not careful.

       
      1.0

      Not worth it

      By Bb

      from Asheville NC

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Difficult To Remove
        • Eyelashes started falling out

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I did not like it

           
          5.0

          Best mascara ever

          By Andrea

          from New jersey

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I absolutely love this. Best mascara ever. No smudges or flakes even in today's 100 degree heat, and I was sweating like crazy. Gives me buildable length and volume, and I'm able to achieve that fluttery look every time I use it. The brush is great for lower lashes as well. Money well spent, I will repurchase this as needed

             
            5.0

            I love this mascara brush.

            By Margie

            from Mendon, Vt

            About Me Natural Style

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Daytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              This mascara brush gets even the smallest lashes

               
              5.0

              In Love

              By Brandy

              from East Coast

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I love this, I've been wearing for a few years now and I haven't tried anything else because I am so pleased with this. It doesn't smudge and it's almost water proof. It can be worn from natural to dramatic. I love how buildable it is. I do have one problem with it, right now it's triple digits hot with 90% humidity and its smudges just a bit, that is just the nature of the extreme summer time heat.

                 
                5.0

                I would definitely buy this product again!

                By Btweety

                from Highland Falls NY

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Enhances Eyes

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Just use coconut oil to remove, works great!

                 
                5.0

                Best ever!

                By Christeen

                from Hesperia, CA

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  Best mascara hands down. Makes me look like I'm wearing false eyelashes when I'm not... Would pay double for this product.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  48 Questions | 49 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    is this one waterproof or not?
                    Asked on 7/22/2016 by Farah from indonesia

                    1 answer

                  • Q:

                    Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                    Asked on 7/12/2016 by j

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                      Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                    Asked on 5/30/2016 by Marissa from US

                    1 answer

                  • Q:

                    I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                    Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                      Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Where is it made?
                    Asked on 4/18/2016 by BB from Panama City Beach FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara is made in France.

                      Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is it cruelty free ?
                    Asked on 4/1/2016 by Trinidizzle from California, US

                    2 answers

                    • Brand Expert

                      A:

                      Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                      Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                    • Brand Expert

                      A:

                      Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                      Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product cruelty free?
                    Asked on 3/30/2016 by zoesma from columbus Ohio

                    1 answer

                    • Staff Expert

                      A:

                      Here's Benefit's official brand response:

                      "Benefit does not test our products on animals.

                      Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                      We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                      We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                      Answered on 5/18/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does They're Real mascara come off with soap and water. How large is the brush?
                    Asked on 3/28/2016 by Lori from Harrisburg, PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                      Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product hypoallergenic?
                    Asked on 11/7/2015 by Abby

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                      xoxo, B

                      Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Is it waterproof?
                    Asked on 11/6/2015 by amy from linwood,nc

                    1 answer

                    • Staff Expert

                      A:

                      No, this product is not waterproof. It is water-resistant.

                      Answered on 11/6/2015 by Staff Expert from ULTA Beauty
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