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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE mini It's Potent Eye Cream with any $35 Benefit Cosmetics purchase (offer valid 1/8/17-1/28/17 or while supplies last)

FREE It's Potent! Eye Cream mini w/any $35 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8218 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5245)
  • Adds volume (4941)
  • Defines & separates (4753)
  • Great brush (4639)
  • Applies evenly (4542)

Cons

  • Difficult to remove (1576)
  • Dries out quickly (638)
  • Flakes (486)
  • Sticky texture (430)
  • Smudges or runs (429)

Best Uses

  • Anytime (5442)
  • Daytime (1566)
  • Going out (1514)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3469), Natural style (2902), Trendy style (1092)

Reviewed by 8218 customers

Displaying reviews 1-10

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5.0

Hello eyelashes

By .

from Boise, Idaho

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Over the years my eyelashes have thinned out. This mascara has given me back full, longer looking lashes. Thank you.

     
    5.0

    love it...got recommended this by a Ulta staff member.

    By Brownie

    from Northshore

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Im in the beauty industry. I love this product

       
      1.0

      Definitely not worth the price very cheap

      By Princess

      from Laredo tx

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume

      Cons

      • Dries Out Quickly
      • Flakes
      • Smudges or Runs
      • Sticky Texture

      Best Uses

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Very cheap quality

         
        5.0

        Best Mascara Ever

        By Joanie

        from Vero Beach

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Love it!

           
          5.0

          I love this mascara

          By Jen6

          from Azle, TX

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove
          • Sticky Texture

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Brush was a little hard to get used to but lashes look great! Love the way it reaches even the smallest lashes.

           
          4.0

          I have not changed since discovering this!!

          By Eperry214

          from Pittsburgh PA

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I use this as my go to mascara. It stays on forever!

           
          5.0

          I would buy this product again!

          By TAZ

          from Alabama

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Love!

             
            5.0

            I would definitely buy this again

            By Kiristen

            from Baltimore MD

            About Me Trendy Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I love this product it lengthens my eyelashes and doesn't clump and it's not sticky at all!

               
              3.0

              But it if you must

              By BenefitCosmeticsLvr

              from San Jose, CA

              Pros

              • Adds Volume
              • Lengthens

              Cons

              • Clumps
              • Difficult To Remove
              • Smudges or Runs
              • Sticky Texture

              Best Uses

              • Daytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I thought this product was going to be great. Wen I got it I was excited, up until I tried it out. It is EXTREMELY sticky and super difficult to remove. It doesn't separate lashes very well and looks kind of clumpy. My eyelashes were sticking together and it looked bad. I think I'm going to try roller lash...

               
              5.0

              Best mascara on the planet

              By MSaladino

              from Orangeburg, NY

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I absolutely LOVE this mascara. As a make-up artist I have tried almost every mascara on the market for 20 years. Mascara was the bane of my existence. This is the only mascara product that does what it advertises. It does not flake off into my eyeball, make my eyes watery, or make me look like a raccoon if I happen to touch my eye area. Thank you Benefit for giving me a mascara that I LOVE to wear, even on days that I go bare faced.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                53 Questions | 54 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  is this product hyper allergenic?
                  Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                    http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                    Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                  Asked on 12/15/2016 by Cj from Belleville, nj

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                    Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do you have to use the primer with it to work well?
                  Asked on 11/28/2016 by Terri from Brandon,Ms

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                    Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does it just make your eye lashes look longer or does it make them longer.
                  Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                    Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                  Asked on 9/11/2016 by Catie from Hampton, VA

                  1 answer

                • Q:

                  is this one waterproof or not?
                  Asked on 7/22/2016 by Farah from indonesia

                  1 answer

                • Q:

                  Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                  Asked on 7/12/2016 by j

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                    Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                  Asked on 5/30/2016 by Marissa from US

                  1 answer

                • Q:

                  I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                  Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                    Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Where is it made?
                  Asked on 4/18/2016 by BB from Panama City Beach FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is made in France.

                    Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
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