skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real! Lengthening Mascara
Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE mini They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Hawaii Catalog Bag with any $50 Benefit Cosmetics purchase (offer valid 2/19/17-3/11/17 or while supplies last)

Online Only FREE Cosmetic Bag w/any $50 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8394 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5381)
  • Adds volume (5057)
  • Defines & separates (4873)
  • Great brush (4762)
  • Applies evenly (4664)

Cons

  • Difficult to remove (1611)
  • Dries out quickly (662)
  • Flakes (499)
  • Smudges or runs (439)
  • Sticky texture (438)

Best Uses

  • Anytime (5584)
  • Daytime (1603)
  • Going out (1550)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3536), Natural style (2978), Trendy style (1109)

Reviewed by 8394 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

My FAV mascara

By Hannah Kay

from Central Illinois

About Me Classic Style

Verified Buyer

Pros

  • Applies Evenly
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I LOVE THIS STUFF!!! Definitely my favorite mascara. I got it as a sample a few months ago and was so impressed I bought a full size one and I'm glad I did. It's perfect for all times: I swipe on just one coat to go to work, and then add a coat or two if I'm going out that night. It really lengthens lashes and looks great. It doesn't smudge or flake at all. I'm in love.

     
    3.0

    Disappointing

    By LanaCane

    from Oakdale, CA

    About Me Classic Style

    Verified Reviewer

    Pros

    • Adds Volume
    • Lengthens

    Cons

    • Clumps
    • Dries Out Quickly
    • Flakes
    • Sticky Texture

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I specifically shopped for a mascara that didn't clump and flake. I was assured, at the Benefit Bar, this was the one. I was disappointed at how thick and clumpy it goes on, and it does flake terribly. By the end of the day, all the mascara from the tips of my lashes is gone, and all that is left is at the base. Not a great look. It helps to add a bit of purified water on occasion, just to smooth it out. Sorry, I really wanted to like this.

       
      5.0

      Love it

      By Wilson

      from Silsbee TX

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates

      Cons

      • Flakes

      Best Uses

      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Loving it

       
      5.0

      I would buy this product again

      By Kara

      from Frederick maryland

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I've been using this product for awhile and love it

         
        5.0

        My favorite mascara

        By G

        from Rochester Hills, MI

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Best masacara! Doesn't run yet easy to remove

             
            4.0

            my new favorite!

            By Jenny

            from Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I originally bought this for a school dance, but now I wear it everyday. I love it so much!

               
              5.0

              I'm never switching mascaras!!

              By HannTay

              from Aberdeen, Maryland

              About Me Trendy Style

              Pros

              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                It truly lengthens your eyelashes without using an excessive amount.

                 
                5.0

                Best Mascara I've ever used!

                By Kathy

                from Oak Grove, MN

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  Once you use this mascara you won't want to go without it!

                   
                  5.0

                  The best!!

                  By Laura

                  from Columbus, OH

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                    I love They're Real. By far the best mascara I have ever tried! Definitely worth getting.

                     
                    5.0

                    I would buy again

                    By Sherry

                    from Lakeland, FL

                    Verified Buyer

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                    Great product

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    53 Questions | 54 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      is this product hyper allergenic?
                      Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                        http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                        Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                      Asked on 12/15/2016 by Cj from Belleville, nj

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                        Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Do you have to use the primer with it to work well?
                      Asked on 11/28/2016 by Terri from Brandon,Ms

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                        Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Does it just make your eye lashes look longer or does it make them longer.
                      Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                        Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                      Asked on 9/11/2016 by Catie from Hampton, VA

                      1 answer

                    • Q:

                      is this one waterproof or not?
                      Asked on 7/22/2016 by Farah from indonesia

                      1 answer

                    • Q:

                      Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                      Asked on 7/12/2016 by j

                      1 answer

                      • Brand Expert

                        A:

                        Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                        Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                      Asked on 5/30/2016 by Marissa from US

                      1 answer

                    • Q:

                      I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                      Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                        Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Where is it made?
                      Asked on 4/18/2016 by BB from Panama City Beach FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! mascara is made in France.

                        Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?