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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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Online Only! FREE Benefit Cosmetic Bag with any $40 Benefit purchase (offer valid 9/28/16-10/1/16 or while supplies last)

Online Only FREE Cosmetic Bag w/any $40 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7784 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4919)
  • Adds volume (4625)
  • Defines & separates (4453)
  • Great brush (4353)
  • Applies evenly (4249)

Cons

  • Difficult to remove (1491)
  • Dries out quickly (594)
  • Flakes (461)
  • Smudges or runs (410)
  • Sticky texture (402)

Best Uses

  • Anytime (5097)
  • Daytime (1490)
  • Going out (1445)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3317), Natural style (2734), Trendy style (1037)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7784 customers

Displaying reviews 1-10

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3.0

Disappointed

By Mtnwrunner

from Texas

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume

Cons

  • Seems heavy on my lashes
  • Sticky Texture
  • Very wet and thick on the brush

Best Uses

  • Going Out
  • I like to wear good products anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I have bought this product several times and loved it! This time, not so much. Maybe it does not work so well in the humidity, or the recipe has changed. Not sure, but there is no curl or lift in my lashes. They are long, and with this new formula they are heavy looking. I almost always get compliments on my eyes especially when I am dressed up. Wearing this mascara instead of my normal L brand I was told I looked tired.

 
5.0

Favorite mascara ever.

By Shells

from Roseville, CA

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Great Brush

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I have tried so many different mascaras from Covergirl to Lancome and I find that I keep going back to this one. Simply put, it is a good product and worth the price.

     
    5.0

    Love the formula

    By Normal girl

    from Albany, NY

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Love the formula, but wish the brush was fuller to coat my lashes more evenly

       
      5.0

      I love this mascara.

      By Victory

      from Charlotte, NC

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I love this mascara. After using other brands for years, I finally found one I can count on.

         
        1.0

        Will not buy this product again

        By Jo

        from Mission Viejo,California

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Smudges or Runs

          Best Uses

          • Daytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Suggested by sister-in-law, gave it a try, hard to apply, smudges even after it has been set with a powder

           
          5.0

          Pleasantly surprised!

          By Bethany

          from Arkansas

          About Me Trendy Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Having being using daily for about a week. So far loving it! Months ago had tried it in store and was just "meh" about it but realized it was because I tried it with the Ilta throw away sample brushes. It's all about the brush/product combo to get the awesome result. Duh! Finally may have found my replacement for my tried and true drug store mascara after years. Shocked and ecstatic about this mascara!

           
          5.0

          Best Mascara Ever

          By KFed

          from Dallas, TX

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Best mascara ever! Does not flake or run. The brush separates and lengthens without being clumpy.

             
            5.0

            THE best mascara!!!

            By SuzyQ

            from Atlanta, GA

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Difficult To Remove

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I love this product. Only con is it is hard to remove. Just buy the remover and problem solved.

             
            5.0

            I LOVE this brand...

            By Chari the lip craze

            from McKinney, TX

            About Me Trendy Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I have tried over 100 brands and this one is true to its word.

               
              5.0

              Love the natural look this gives!!

              By Cheri

              from Muskegon, MI

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Love it! Gives a great natural look.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                49 Questions | 50 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                  Asked on 9/11/2016 by Catie from Hampton, VA

                  1 answer

                • Q:

                  is this one waterproof or not?
                  Asked on 7/22/2016 by Farah from indonesia

                  1 answer

                • Q:

                  Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                  Asked on 7/12/2016 by j

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                    Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                  Asked on 5/30/2016 by Marissa from US

                  1 answer

                • Q:

                  I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                  Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                    Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Where is it made?
                  Asked on 4/18/2016 by BB from Panama City Beach FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is made in France.

                    Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is it cruelty free ?
                  Asked on 4/1/2016 by Trinidizzle from California, US

                  2 answers

                  • Brand Expert

                    A:

                    Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                    Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                  • Brand Expert

                    A:

                    Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                    Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this product cruelty free?
                  Asked on 3/30/2016 by zoesma from columbus Ohio

                  1 answer

                  • Staff Expert

                    A:

                    Here's Benefit's official brand response:

                    "Benefit does not test our products on animals.

                    Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                    We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                    We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                    Answered on 5/18/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Does They're Real mascara come off with soap and water. How large is the brush?
                  Asked on 3/28/2016 by Lori from Harrisburg, PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                    Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this product hypoallergenic?
                  Asked on 11/7/2015 by Abby

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                    xoxo, B

                    Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
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