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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE deluxe Watt's Up! Highlighter with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE deluxe Watt's Up! Highlighter w/any $45 Benefit purchase

FREE Hoola Bag with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE Hoola Bag w/any $45 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8622 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5545)
  • Adds volume (5209)
  • Defines & separates (5017)
  • Great brush (4902)
  • Applies evenly (4802)

Cons

  • Difficult to remove (1655)
  • Dries out quickly (682)
  • Flakes (512)
  • Smudges or runs (453)
  • Sticky texture (451)

Best Uses

  • Anytime (5759)
  • Daytime (1649)
  • Going out (1588)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3629), Natural style (3074), Trendy style (1129)

Reviewed by 8622 customers

Displaying reviews 1-10

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5.0

This is the best mascara ever!!

By Basic girl

from Birmingham,al

Verified Buyer

Pros

  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I have sensitive eyes, but I can wear this mascara every day and it doesn't bother me!

     
    4.0

    Like it stays on!!!

    By Sunsine

    from Fort smith arkansas

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    It is amazing product, but it is hard to remove !!! It stays on need a good remover to remove product.

     
    4.0

    It does a great job of thickening and lengthening lashes.

    By Rose Bud

    from Lawrence Kansas

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    It does a great job of thickening and lengthening lashes

     
    5.0

    Love Love Love

    By Its me silly

    from Baytown

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Love this...best I have had in a while

       
      5.0

      Awesome results!

      By Benefit lashes

      from Rialto, Ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Does not run
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Surprised it wasn't all over my face when I fell asleep with the mascara on...

         
        5.0

        Love it!

        By Jan

        from Modesto

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This really helps lengthen and give my lashes volume.

           
          5.0

          Love it

          By kdarrow405

          from Michigan

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            This is great and yes, it does everything it says it will -- great for aging lashes that are thinning out. Use with the primer and you get more.

             
            5.0

            I would buy this again

            By Lp

            from Westchester NY

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Great product...look natural!

               
              5.0

              Great nascara

              By Cathy

              from Groton ct

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Great product

                 
                5.0

                Yes i would buy this again.

                By Kat

                from Gloucester, New Jersey

                About Me Trendy Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  I only need one coat on. And my lashes look great.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  53 Questions | 54 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    is this product hyper allergenic?
                    Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                      http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                      Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                    Asked on 12/15/2016 by Cj from Belleville, nj

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                      Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do you have to use the primer with it to work well?
                    Asked on 11/28/2016 by Terri from Brandon,Ms

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                      Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does it just make your eye lashes look longer or does it make them longer.
                    Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                      Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                    Asked on 9/11/2016 by Catie from Hampton, VA

                    1 answer

                  • Q:

                    is this one waterproof or not?
                    Asked on 7/22/2016 by Farah from indonesia

                    1 answer

                  • Q:

                    Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                    Asked on 7/12/2016 by j

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                      Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                    Asked on 5/30/2016 by Marissa from US

                    1 answer

                  • Q:

                    I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                    Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                      Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Where is it made?
                    Asked on 4/18/2016 by BB from Panama City Beach FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara is made in France.

                      Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-10Previous | Next »

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