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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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Online Only! FREE Dome Cosmetic Bag with any $50 Benefit purchase (offer valid 4/9/17-4/29/17 or while supplies last)

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8821 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5704)
  • Adds volume (5351)
  • Defines & separates (5161)
  • Great brush (5040)
  • Applies evenly (4942)

Cons

  • Difficult to remove (1694)
  • Dries out quickly (698)
  • Flakes (525)
  • Smudges or runs (464)
  • Sticky texture (461)

Best Uses

  • Anytime (5925)
  • Daytime (1693)
  • Going out (1631)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3703), Natural style (3166), Trendy style (1148)

Reviewed by 8821 customers

Displaying reviews 1-10

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5.0

The best mascara I have ever used.

By nanaoftheboos

from Chattanooga , TN

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I use this mascara everyday.

 
5.0

love this stuff cant do with out it

By Pat mc

from Houston Texas

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • last ll day even out in the sun all day
  • Lengthens

Cons

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      best mascara there is

       
      1.0

      Was not impressed.

      By Patsy

      from Nc

      About Me Natural Style

      Verified Buyer

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      It doesn't lengthen lashes. I would not buy it again.

       
      5.0

      Most Consistent Mascara

      By Kat

      from Orange County, CA

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Doesn't Smudge
      • Great Brush
      • Lengthens
      • Widens Eyes

      Cons

      • A Lot of Product on Wand
      • Can be clumpy

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I ADORE this mascara. It's literally my favorite, I've tried hundreds. It's the only brand that I KNOW will work just as beautifully as it has every time before. The wand is really helpful for separating and defining lashes. After a few applications, you'll learn how to manipulate the wand for it to do exactly what you need. Sometimes you have to practice a little patience, because the prongs on the wand are spaced out uniquely, sometimes the lashes will stick together for a second, but the sharpness of the teeth will aid in correcting the issue. My eyes are small and my eyelashes curl at the outer corner, causing unwanted smudges on the eyelid when applying mascara- I feel like I can control that from happening with this wand.

      My only complaint is that I feel like this mascara dries out (in its packaging) a little sooner than I'm ready for. Still worth it

       
      5.0

      Really - the BEST!

      By momo6kids

      from Boulder, CO

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I have spent decades trying to find the right mascara that looks good, doesn't irritate my eyes and is easy to remove. This is IT :)

         
        1.0

        Worst Mascara I have ever had!

        By Sherry

        from Reno, NV

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Difficult To Remove
          • Flakes

          Best Uses

          • Will not use, going out to buy Cover Girl!

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I was very disappointed in this product. I have had great luck with Benefit mascara in the past, but this one does nothing it says it does. My lashed clump together, no separation, no added volume or length. If I thought I could return it, I would!!

           
          5.0

          I love this!

          By Darla

          from Cumming, ga

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Got this as a sample before and loved it! Came back and purchased larger size

             
            5.0

            BEST MASCARA EVER

            By Kel

            from Long Beach

            Verified Buyer

            Pros

            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Difficult To Remove

            Best Uses

            • Anytime
            • Going Out

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Absolutely love this mascara it looks like you're wearing fake lashes!

             
            5.0

            Birchbox excellent sample caused purchase of this item

            By Deb

            from Florida

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Amazing product

               
              5.0

              Best mascara ever!

              By Mary

              from Visalia, Ca

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Going Out

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                The first time I tried this mascara it was in a sample bag and I absolutely fell in love with it! It's the only one I use now!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                55 Questions | 56 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Does this product clump up?
                  Asked on 3/30/2017 by Sofia from New York,NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                    Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is it safe for contact wearers
                  Asked on 3/24/2017 by trish from march

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                    Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is this product hyper allergenic?
                  Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                    http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                    Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                  Asked on 12/15/2016 by Cj from Belleville, nj

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                    Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do you have to use the primer with it to work well?
                  Asked on 11/28/2016 by Terri from Brandon,Ms

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                    Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does it just make your eye lashes look longer or does it make them longer.
                  Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                    Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                  Asked on 9/11/2016 by Catie from Hampton, VA

                  1 answer

                • Q:

                  is this one waterproof or not?
                  Asked on 7/22/2016 by Farah from indonesia

                  1 answer

                • Q:

                  Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                  Asked on 7/12/2016 by j

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                    Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                  Asked on 5/30/2016 by Marissa from US

                  1 answer

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