skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real! Lengthening Mascara
Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE Makeup Bag with any $45 Benefit purchase (offer valid 9/3/17-9/23/17 or while supplies last)

FREE Makeup Bag w/any $45 Benefit purchase

FREE deluxe Gimme Brow Volumizing Fiber Gel with any $45 Benefit purchase (offer valid 9/3/17-9/23/17 or while supplies last)

FREE deluxe Gimme Brow Volumizing Fiber Gel w/any $45 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9325 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6101)
  • Adds volume (5701)
  • Defines & separates (5536)
  • Great brush (5391)
  • Applies evenly (5280)

Cons

  • Difficult to remove (1795)
  • Dries out quickly (741)
  • Flakes (546)
  • Sticky texture (490)
  • Smudges or runs (486)

Best Uses

  • Anytime (6337)
  • Daytime (1800)
  • Going out (1723)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (3895), Natural style (3373), Trendy style (1207)
    • Was this a gift?:
    • No (22)

Reviewed by 9325 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love Love ❤️ it!!! It's the BEST!!! EVER!!

By Annie

from Trenton Michigan

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    All I can say is the best mascara I've ever used, it separates your lashes so well it makes him look like you have so many, I can't say anything bad about it not one thing I would buy it all the time

     
    4.0

    I Definitely Would Buy Again

    By Sherri

    from Federal Way, WA

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

    • Clumps at times
    • Difficult To Remove

    Best Uses

    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Using it for thickening & accentuating eyelashes that are long but thinning.

     
    5.0

    I would buy this product

    By Jade

    from Tennessee

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I absolutely love this mascara and constantly get compliments on the shade of blue as well.

     
    5.0

    Every day staple!

    By Lexi

    from Central PA

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      My search for the perfect mascara is over! I will never try (or need to try!) another brand after "They're Real"! I even bought a few sample sizes to convince friends at the office of the amazingness!

       
      5.0

      AWESOME mascara!!!

      By JMcTX

      from Texas

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Dries Out Quickly

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I have fairly short lashes and this mascara REALLY adds length and volume. The only thing I don't like is that it dries out faster than I would think it should, but I extend usage by adding one (just one!) drop of saline solution from time to time.

       
      5.0

      Best mascara!

      By BNC

      from Columbia, MD

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I get asked all the time if I wear fake eyelashes... which I don't! I love this mascara. I just wish they would come out with a waterproof version.

         
        5.0

        My favorite mascara ever!!!!

        By Jen G

        from Enid, Oklahoma

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Lengthens

        Cons

        • Difficult To Remove
        • Sticky Texture

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Definitely recommend this mascara!

         
        2.0

        Dries too fast - clumps!

        By JJ

        from VA

        About Me Classic Style

        Verified Reviewer

        Pros

          Cons

          • clumps

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I wanted to like this mascara, but it is remarkably clumpy if you try to apply more than one coat. I think it dries very quickly and then if you try to add another coat it ends up looking like spider lashes. I won't buy this again.

             
            5.0

            Love love love!

            By Sandie

            from Shrevport

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Great Brush
            • Lengthens

            Cons

            • Smudges or Runs

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Use every day! Love it, can be a little clumpy

             
            5.0

            I love it! It's had to find mascara in brown,and this is gre

            By Sandi

            from Columbus,Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I would buy this again!

              Displaying reviews 1-10

              Back to top

              Previous | Next »

              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              57 Questions | 58 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is this mascara waterproof?
                Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                1 answer

              • Q:

                Will this mascara run if exposed to water or sweat?
                Asked on 5/4/2017 by Curious person

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                  http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                  Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this product clump up?
                Asked on 3/30/2017 by Sofia from New York,NY

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                  Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                is it safe for contact wearers
                Asked on 3/24/2017 by trish from march

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                  Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                is this product hyper allergenic?
                Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                  http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                  Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                Asked on 12/15/2016 by Cj from Belleville, nj

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                  Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Do you have to use the primer with it to work well?
                Asked on 11/28/2016 by Terri from Brandon,Ms

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                  Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Does it just make your eye lashes look longer or does it make them longer.
                Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                  Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                Asked on 9/11/2016 by Catie from Hampton, VA

                1 answer

              • Q:

                is this one waterproof or not?
                Asked on 7/22/2016 by Farah from indonesia

                1 answer

              Displaying questions 1-10Previous | Next »

              Do you have a question about this product?