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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE mini It's Potent Eye Cream with any $35 Benefit Cosmetics purchase (offer valid 1/8/17-1/28/17 or while supplies last)

FREE It's Potent! Eye Cream mini w/any $35 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8231 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5252)
  • Adds volume (4948)
  • Defines & separates (4761)
  • Great brush (4646)
  • Applies evenly (4548)

Cons

  • Difficult to remove (1579)
  • Dries out quickly (639)
  • Flakes (489)
  • Smudges or runs (432)
  • Sticky texture (431)

Best Uses

  • Anytime (5450)
  • Daytime (1567)
  • Going out (1517)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3474), Natural style (2905), Trendy style (1093)

Reviewed by 8231 customers

Displaying reviews 1-10

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5.0

I've been looking for the perfect mascara and this is it!

By Ash

from Pennsylvania

About Me Classic Style

Verified Buyer

Pros

  • Defines & Separates
  • Great Brush

Cons

  • Difficult To Remove

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Love it!

 
5.0

love this mascara

By lyss123

from pikeville

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

best mascara i've ever used. it's perfect for a clump-free look! definitely recommend this mascara

 
5.0

Favorite Mascara Ever

By Shaunda Hill

from Piedmont, Ok

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime
  • Daytime
  • Going Out

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I layer this product until I get desired look.

 
4.0

love it!

By itskkaylee

from ulta

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

It's amazing! But hard to get off

 
1.0

bad

By Deena

from Beaumont Texas

About Me Classic Style

Verified Buyer

Pros

    Cons

    • clump really bad
    • Flakes
    • Smudges or Runs

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      will not buy again

       
      5.0

      Wow!

      By Denny

      from Planet Earth

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Dries Out Quickly

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Been using this mascara over a year. Got a sample for a gift. Separates my lashes and does not smudge.

       
      1.0

      Not the greatest

      By Beauty3211985

      from Fargo,ND

      About Me Classic Style

      Pros

      • Adds Volume

      Cons

      • Difficult To Remove
      • Flakes
      • Smudges or Runs
      • Sticky Texture

      Best Uses

      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      It was very hard to remove and not worth the price

       
      2.0

      Usually my favorite

      By Dani

      from Annapolis

      About Me Natural Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Lengthens

      Cons

      • Smudges or Runs

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      This has always been my go to, favorite mascara, but when I was running low on it and ordered a new one... I must have gotten a bad batch because it was super runny, thick, and clumpy. Was very mad I wasted my money.

       
      5.0

      My favorite

      By Beth

      from Pittsburgh pa

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Love this

         
        5.0

        Awesome mascara

        By Mary

        from Texas

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Flakes

        Best Uses

        • Anytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I previously used salon applied Mink lashes-- which had to happen every two weeks and was very expensive. Using this product and a lash builder makes my lashes look fuller and longer!!

        Displaying reviews 1-10

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        Q&A

        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        53 Questions | 54 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          is this product hyper allergenic?
          Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

            http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

            Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
        • Q:

          Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
          Asked on 12/15/2016 by Cj from Belleville, nj

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

            Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
        • Q:

          Do you have to use the primer with it to work well?
          Asked on 11/28/2016 by Terri from Brandon,Ms

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

            Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
        • Q:

          Does it just make your eye lashes look longer or does it make them longer.
          Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

            Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
        • Q:

          I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
          Asked on 9/11/2016 by Catie from Hampton, VA

          1 answer

        • Q:

          is this one waterproof or not?
          Asked on 7/22/2016 by Farah from indonesia

          1 answer

        • Q:

          Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
          Asked on 7/12/2016 by j

          1 answer

          • Brand Expert

            A:

            Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

            Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
        • Q:

          I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
          Asked on 5/30/2016 by Marissa from US

          1 answer

        • Q:

          I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
          Asked on 5/11/2016 by Bummed Beauty from Humboldt County

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

            Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
        • Q:

          Where is it made?
          Asked on 4/18/2016 by BB from Panama City Beach FL

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Our They're Real! mascara is made in France.

            Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
        Displaying questions 1-10Previous | Next »

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