skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / They're Real! Lengthening Mascara
Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

Online Only! FREE mini Benefit Roller Lash with any $40 Benefit Cosmetics purchase (offer valid 8/26/16-9/3/16 or while supplies last)

Roller Lash Super Curling & Lifting Mascara Mini

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7684 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4846)
  • Adds volume (4556)
  • Defines & separates (4390)
  • Great brush (4291)
  • Applies evenly (4182)

Cons

  • Difficult to remove (1473)
  • Dries out quickly (584)
  • Flakes (457)
  • Smudges or runs (402)
  • Sticky texture (396)

Best Uses

  • Anytime (5023)
  • Daytime (1464)
  • Going out (1424)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3277), Natural style (2695), Trendy style (1027)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7684 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

AMAZING MASCARA!

By LdyDoman

from Idaho Falls, ID

About Me Trendy Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    This mascara is the best I've ever used! This product does what it says. It lengthens my lashes and looks fabulous!

     
    4.0

    It's true, they're REAL!

    By Jess

    from Chicago IL

    About Me Trendy Style

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Lengthens

    Cons

    • Dries Out Quickly

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    LOVE THIS MASCARA! It honestly makes my lashes look fake.
    Only downfalls are that it goes to fast! Also, not a fan of the end of the brush. This also doesn't work well on my bottom lashes.

     
    5.0

    Yes!! I definitely would buy this again!!

    By Aurora

    from Ohio

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      My favorite mascara! I use the black and when I want to add a pop of color I add the blue to my eyelash tips!! A tip I got from my benefit brow bar expert!!!

       
      4.0

      love it !

      By Monica

      from Ut

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Best mascara iv try'd out lengthens and give good volume is hard to remove but that's the only down side still love always repurchase!

       
      5.0

      I will buy again

      By Sondra

      from Paso Robles ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Great Brush

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Love it

         
        5.0

        The BEST

        By Drea

        from Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Great

         
        4.0

        Love. Would buy again

        By Alexia

        from Michigan

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove

        Best Uses

        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I don't use every day because it is difficult to wash off. Lengthens lashes

         
        5.0

        love it

        By lmg

        from TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Lengthens

        Cons

        • Dries Out Quickly
        • Smudges or Runs

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        dont blink bf it dries but it is worth it & price even though it doesnt last as long as drugstore brands - very nice mascara

         
        5.0

        Luv it!

        By PDX FA

        from PDX

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Love this - sick of raccoon circles, this blue hue is so pretty.

           
          5.0

          BEST.MASCARA.EVER

          By Amy

          from Mississippi

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This is my favorite mascara ever! It makes my lashes look amazing. My only small complaint is that it is very difficult to get off! Other than that I love it!

          Displaying reviews 1-10

          Back to top

          Previous | Next »

          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          48 Questions | 49 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            is this one waterproof or not?
            Asked on 7/22/2016 by Farah from indonesia

            1 answer

          • Q:

            Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
            Asked on 7/12/2016 by j

            1 answer

            • Brand Expert

              A:

              Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

              Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
            Asked on 5/30/2016 by Marissa from US

            1 answer

          • Q:

            I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
            Asked on 5/11/2016 by Bummed Beauty from Humboldt County

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

              Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Where is it made?
            Asked on 4/18/2016 by BB from Panama City Beach FL

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! Our They're Real! mascara is made in France.

              Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is it cruelty free ?
            Asked on 4/1/2016 by Trinidizzle from California, US

            2 answers

            • Brand Expert

              A:

              Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

              Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
            • Brand Expert

              A:

              Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

              Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is this product cruelty free?
            Asked on 3/30/2016 by zoesma from columbus Ohio

            1 answer

            • Staff Expert

              A:

              Here's Benefit's official brand response:

              "Benefit does not test our products on animals.

              Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

              We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

              We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

              Answered on 5/18/2016 by Staff Expert from Ulta Beauty
          • Q:

            Does They're Real mascara come off with soap and water. How large is the brush?
            Asked on 3/28/2016 by Lori from Harrisburg, PA

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

              Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
          • Q:

            Is this product hypoallergenic?
            Asked on 11/7/2015 by Abby

            1 answer

            • Brand Expert

              A:

              Hi gorgeous!

              Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

              xoxo, B

              Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
          • Q:

            Is it waterproof?
            Asked on 11/6/2015 by amy from linwood,nc

            1 answer

            • Staff Expert

              A:

              No, this product is not waterproof. It is water-resistant.

              Answered on 11/6/2015 by Staff Expert from ULTA Beauty
          Displaying questions 1-10Previous | Next »

          Do you have a question about this product?