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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

0.3 oz Item 2231443

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Color:Black

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9435 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6189)
  • Adds volume (5778)
  • Defines & separates (5615)
  • Great brush (5472)
  • Applies evenly (5352)

Cons

  • Difficult to remove (1824)
  • Dries out quickly (751)
  • Flakes (550)
  • Sticky texture (497)
  • Smudges or runs (489)

Best Uses

  • Anytime (6426)
  • Daytime (1830)
  • Going out (1750)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (3932), Natural style (3426), Trendy style (1215)
    • Was this a gift?:
    • No (22)

Reviewed by 9435 customers

Displaying reviews 1-10

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5.0

My forever favorite mascara!

By Emily the Bling Queen

from Tulsa, OK

About Me Trendy Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love everything about this mascara! It lengthens and separates lashes really well, and adds volume without clumping. I have no problems with flaking or smudging (although I don't wear it on my bottom lashes). It is worth every penny and I will continue to be a repeat customer.

     
    4.0

    Long lashes

    By Lourdes

    from Washington

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Spendy, but works great. Hard to remove, but I started to use coconut oil and it does the trick.

     
    5.0

    Yasss!

    By Yal

    from Norwalk ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Why can't the cost be lil cheaper lol

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Love!

     
    5.0

    My favorite mascara

    By Nic

    from Utah

    Verified Buyer

    Pros

    • Adds Volume
    • Doesn't flake
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    This mascara last through my long 13 hour hospital shifts without flaking. I have tried many different mascaras and this is the first one to hold up for a full shift.

     
    5.0

    I will keep buying this again and again!

    By Rish

    from Euless Tx

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush
    • Lasts all day
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Love love this mascara, is THE only one I will use.

       
      5.0

      My Favorite Mascara

      By Harlo

      from Southern Pines, NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Dab off excess from tip and let dry between coats and it's as close to the perfect mascara as I've ever found.

         
        5.0

        I've found my new favorite mascara!

        By Dew

        from SoCal

        About Me Natural Style

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Hands down, the best mascara I've tried in years. I have horribly unruly lashes that grow straight out and don't curl well. I usually have to use a primer and heated lash curler to "tame" my lashes, the end result usually doesn't last long and I inevitably always have at least one rouge lash poking me in the eye. This mascara went on very smooth and evenly, was easier than most to apply to all the hard to reach corner lashes and didn't leave a clumpy mess. After only one coat my lashes looked better and there was instant lift that was also long lasting. The product held my lashes well but didn't leave them feeling stiff or dried out, and there were no flakes of mascara in or under my eyes.

           
          5.0

          amazing

          By IWSEAL

          from lodi ca

          About Me Trendy Style

          Verified Reviewer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Flakes

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I love this very easy to use and remove at the end of the day. it Smudges a little until it dries and then is very long wearing. would highly recommend.

           
          3.0

          I must be doing something wrong

          By Kelley

          from Wyandotte, Michigan

          About Me Natural Style

          Verified Reviewer

          Pros

          • Defines & Separates

          Cons

          • Clumps
          • Difficult To Remove
          • Flakes

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          For me, "They're Real" clumps...separates my lashes into thick, wet strands, slightly flakes off after a few hours wear, and always leaves a residue after using makeup remover (use the remover, wash my face, mascara streaks under my eyes). I also don't find the silicon brush appealing.

           
          5.0

          YES!

          By Flora Q

          from Harlingen, Tx

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            This product leaves a natural look on your eyelashes once applied. I love that the formula is very lightweight.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            58 Questions | 59 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is this product oil-free? And is the primer oil-free?
              Asked on 7/6/2017 by Stephanie from Murfreesboro, AR

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo B

                Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              Is this mascara waterproof?
              Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

              1 answer

            • Q:

              Will this mascara run if exposed to water or sweat?
              Asked on 5/4/2017 by Curious person

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              Does this product clump up?
              Asked on 3/30/2017 by Sofia from New York,NY

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              is it safe for contact wearers
              Asked on 3/24/2017 by trish from march

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              is this product hyper allergenic?
              Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
              Asked on 12/15/2016 by Cj from Belleville, nj

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Do you have to use the primer with it to work well?
              Asked on 11/28/2016 by Terri from Brandon,Ms

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Does it just make your eye lashes look longer or does it make them longer.
              Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
              Asked on 9/11/2016 by Catie from Hampton, VA

              1 answer

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