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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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FREE 4-pc Gift with any $45 Benefit Cosmetics purchase (offer valid 6/4/17-7/1/17 or while supplies last)

FREE 4-pc Gift w/any $45 Benefit Cosmetic purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9039 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5871)
  • Adds volume (5507)
  • Defines & separates (5322)
  • Great brush (5192)
  • Applies evenly (5086)

Cons

  • Difficult to remove (1737)
  • Dries out quickly (718)
  • Flakes (536)
  • Sticky texture (475)
  • Smudges or runs (473)

Best Uses

  • Anytime (6104)
  • Daytime (1740)
  • Going out (1667)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3785), Natural style (3254), Trendy style (1175)

Reviewed by 9039 customers

Displaying reviews 1-10

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5.0

I love this mascara... been using it for a couple of years!

By Di-

from Vernon Hills, IL

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I use it daily... receive many compliments on my lashes.

     
    5.0

    Are they real

    By BeckyS

    from Borger, Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I love long eye leashes and this one delivers. I haven't had trouble with no clumps or flaking.

       
      4.0

      I love the product.Never reduced/small amount in tube

      By Jeep

      from Akron, OH

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Never reduced. Runs out quickly.

         
        5.0

        Love this mascara!

        By Mrs Silva

        from Vacaville CA

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          My skimpy little lashes are made into long, thick lashes with this product. Love!!

           
          5.0

          Great Product!

          By Tandy

          from Lexington KY

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Dramatically enhances my lashes. Lasts all day. Easy to remove.

             
            5.0

            My favorite mascara so far!

            By Lindsay

            from Virginia

            About Me Natural Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Doesn't Clump
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Love this for everyday and nighttime looks, too.

              (1 of 1 customers found this review helpful)

               
              5.0

              Love it BUT . . .

              By Jen the Shopper

              from Dayton, Ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Would LOVE to see this in a waterproof version for summer! Also a dark brown color would be great too!

                (1 of 1 customers found this review helpful)

                 
                5.0

                my favorite mascara, worth the price

                By Nora R

                from Rancho Cucamonga, CA

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Defines & Separates
                • Great Brush

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I use this mascara on a daily basis. No other mascara will do since I started using this product.

                 
                5.0

                This is now my go to mascara. Absolutely love it

                By Lindz

                from Covington

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Great Brush

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Defines your lashes and the tip of the brush helps spread out the lashes

                 
                5.0

                Best mascara ever!

                By Nikki

                from Columbia, SC

                About Me Classic Style

                Verified Buyer

                Pros

                • Defines & Separates
                • Lengthens

                Cons

                • Dries Out Quickly

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I look like I'm wearing false lashes with this mascara!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                56 Questions | 57 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Will this mascara run if exposed to water or sweat?
                  Asked on 5/4/2017 by Curious person

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                    http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                    Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product clump up?
                  Asked on 3/30/2017 by Sofia from New York,NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                    Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is it safe for contact wearers
                  Asked on 3/24/2017 by trish from march

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                    Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is this product hyper allergenic?
                  Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                    http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                    Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                  Asked on 12/15/2016 by Cj from Belleville, nj

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                    Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do you have to use the primer with it to work well?
                  Asked on 11/28/2016 by Terri from Brandon,Ms

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                    Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does it just make your eye lashes look longer or does it make them longer.
                  Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                    Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                  Asked on 9/11/2016 by Catie from Hampton, VA

                  1 answer

                • Q:

                  is this one waterproof or not?
                  Asked on 7/22/2016 by Farah from indonesia

                  1 answer

                • Q:

                  Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                  Asked on 7/12/2016 by j

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                    Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                Displaying questions 1-10Previous | Next »

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