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Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Buy 3, get 1 FREE! Add 4 items to qualify!! Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE Makeup Bag with any $40 Benefit purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE makeup bag w/any $40 Benefit Cosmetics purchase

FREE fun-size Roller Lash with any $40 Benefit purchase (offer valid 11/29/16-12/17/16 or while supplies last)

FREE Roller Lash fun-size sample w/any $40 Benefit Cosmetics purchase

Online Only! FREE 3-pc Hoola Sampling Kit with any $55 Benefit Cosmetics purchase (offer valid 12/5/16-12/24/16 or while supplies last)

Online Only FREE 3-pc Hoola Sampling Kit w/any $55 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1407 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (619)
  • Long lasting (567)
  • Lengthens (436)
  • Good pigmentation (396)
  • Adds volume (391)

Cons

  • Difficult to remove (164)
  • Flakes (87)
  • Messy (75)
  • Sticky texture (46)
  • Difficult to apply (44)

Best Uses

  • Anytime (438)
  • Daily use (372)
  • Special occasions (169)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (562), Classic style (533), Trendy style (199)

Reviewed by 1407 customers

Displaying reviews 1-10

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5.0

Love!!!

By Gretchen

from Chicago

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Normal Skin

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Love this so much! One of the only mascaras that doesn't get all over my face!

    • Age:
    • 18-29
     
    5.0

    I would buy this again

    By Swalker

    from KY

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        Love this product for longer lashes

        • Age:
        • 45-59
         
        5.0

        LOVE IT!!!!

        By Jen Holder

        from Branson, MO

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            I bought the mini to try out and I absolutely love this mascara! I love that the end of the brush is rounded to get the super small lashes in the corner of the eye and extends to the very end of the lashes. I love it!!!! Best mascara that I have bought ever!

            • Age:
            • 30-44
             
            1.0

            Danger to lashes and disappointing from Benefit

            By Meredith

            from Southern California

            About Me Classic Style

            Verified Reviewer

            Pros

            • Long Lasting

            Cons

            • Difficult to Remove
            • Flakes

            Best Uses

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              This product does work and I liked the way it looked on, but I lost so many lashes over this mascara. I couldn't dissolve it with water and make up remover hardly worked. Very disappointing. I mean, no mascara works miracles if you don't have any lashes to put it on. And I will note that lashes grow back very slowly. I love Benefit and use quite a few of their products and Badgal lash is awesome! Every time I try a new mascara, I always go back to Badgal for one reason or another. It makes lashes bold, feathery, romantic, and gives a wide-eyed look. Nothing tops it! Ditch "They're Real" and go for the Badgal Lash!!

              • Age:
              • 18-29
               
              4.0

              I would by this product again

              By At Its Best

              from Jacksonville, FL

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting

              Cons

              • Feels sticky

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                It lasts. Lashes look amazing.

                 
                5.0

                Fantastic will purchase again!

                By Sue

                from Tallahassee, Fl.

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  goes on easy , creates long lashes. best mascara I have ever used and does not flake!!

                  • Age:
                  • 45-59
                   
                  4.0

                  Love this!!

                  By LisaB.

                  from Tucson, Az

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    This works amazing the only thing is it is a little difficult to take off.

                    • Age:
                    • 30-44
                     
                    5.0

                    I love this! Best mascara ever

                    By Rachael

                    from Fort Wayne Indiana

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      Love it!

                      • Age:
                      • 30-44
                       
                      1.0

                      No thanks

                      By Morgan

                      from Centerville, GA

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                        Cons

                        • Difficult to Apply
                        • Sucks
                        • Wears Off Easily

                        Best Uses

                        • Never

                        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                        Hard to apply, I've used drugstore mascaras that are better than this. Please do not waste your money!

                        • Age:
                        • 18-29
                         
                        5.0

                        I love this product it's one of my favorite!!

                        By Yo

                        from Bossier City

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Long Lasting

                        Cons

                          Best Uses

                          • Daily Use
                          • Special Occasions

                          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                          I fell in love with this product 2years ago , & will always use it .

                          • Age:
                          • 45-59

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          5 Questions | 5 Answers
                          Displaying questions 1-5
                          • Q:

                            I'm going on a week long vacation, will this last me the whole trip?
                            Asked on 6/3/2016 by liv from US

                            1 answer

                            • Brand Expert

                              A:

                              Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                              Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                          • Q:

                            is this product okay to use for sensitive eyes?
                            Asked on 1/30/2016 by aly from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous!

                              Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                              xoxo, B

                              Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                          • Q:

                            Would you consider this a good on the go product?
                            Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous!

                              They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                              xoxo, B

                              Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                          • Q:

                            How much product comes in a tube?
                            Asked on 12/10/2014 by kinggirl4 from Florida, USA

                            1 answer

                            • Staff Expert

                              A:

                              0.14 oz.

                              Answered on 12/12/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is this mascara waterproof or smudge proof?t
                            Asked on 10/26/2014 by Beauty buff from Virginia

                            1 answer

                          Displaying questions 1-5

                          Do you have a question about this product?