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Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

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GIFT WITH PURCHASE

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Online Only! FREE fun-size Hoola Quickie Contour Stick with any $35 Benefit purchase (offer valid 4/26/17-5/6/17 or while supplies last)

Online Only FREE fun size Hoola Quickie Contour Stick w/ any $35 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1604 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (783)
  • Long lasting (716)
  • Good pigmentation (491)
  • Lengthens (436)
  • Good value (408)

Cons

  • Difficult to remove (165)
  • Flakes (98)
  • Messy (90)
  • Difficult to apply (51)
  • Sticky texture (47)

Best Uses

  • Daily use (467)
  • Anytime (439)
  • Special occasions (202)
  • Normal skin (126)
  • Daytime (125)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (644), Classic style (605), Trendy style (227)

Reviewed by 1604 customers

Displaying reviews 1-10

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5.0

Awesome

By sportsmom

from Alabama

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Love this product! The brush is wonderful to get even the tiniest lashes.

    • Age:
    • 45-59
     
    5.0

    My fave mini mascara!

    By Nad

    from Fl

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

    • Messy

    Best Uses

    • Daily Use
    • Special Occasions

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Best mascara! The brush is very sturdy and applies the perfect amount while separating lashes. Also very build able so can be used for work or play. Wait a few minutes for it do dry or it'll smear but once dry it's perfect!

    • Age:
    • 30-44
     
    5.0

    I love it!!!

    By Donna

    from Vegad baby

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      I love the mascara it makes my eyelashes stand out

      • Age:
      • 45-59
       
      5.0

      One of my favorite mascaras!!!

      By Dee Dee

      from Owensboro,KY

      About Me Classic Style

      Verified Buyer

      Pros

      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          I love this mascara! I bought the mini size to take with me in my purse for those times I'm in need of some extra mascara. It was a little difficult for me to apply at first because I'm used to holding a longer wand, but I'll adjust.

          • Age:
          • 30-44
           
          5.0

          Never disappoints

          By Mickey

          from Dallas, TX

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Sensitive Skin

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            Makes my straight barely there eylelashes look fabulous

             
            5.0

            Awesome!

            By MiMi

            from LA

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Sensitive Skin

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              It goes on smooth and lasts!

              • Age:
              • 18-29
               
              4.0

              I would buy this product again

              By Mitchell

              from Denver, CO

              About Me Classic Style

              Verified Buyer

              Pros

              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Oily Skin

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                Love how the product looks

                • Age:
                • 45-59
                 
                3.0

                Just okay

                By JD

                from Camas, WA

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Messy

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    Brush gives very spikey lashes. If you like that look, you'll love this. Maybe if one has shorter lashes this would work well, but for long lashes it made my lashes look stuck together

                    • Age:
                    • 45-59
                     
                    3.0

                    Good mascara but hard to remove

                    By Marathon runner

                    from Austin, TX

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting
                    • Versatile

                    Cons

                    • Hard to clean off

                    Best Uses

                    • Daily Use

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    I love the brush! It grabs every strand of eyelashes and gives it length. However, when removing with makeup remover, I find that I have to keep scrubbing to take it off. While having to scrub, I'm loosing my own lashes. I give it a 3 because it does give it the length.

                    • Age:
                    • 30-44
                     
                    4.0

                    Great product

                    By Penny

                    from Fl

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                    • Messy

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      Application is easy. Little bit extra product at end of applicator brush which tends to clump on lashes.

                      • Age:
                      • 45-59

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      8 Questions | 8 Answers
                      Displaying questions 1-8
                      • Q:

                        Does this product help your lashes grow
                        Asked on 4/15/2017 by allie from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara only lengthens, curls, lifts and add volume to your lashes. xoxo B

                          Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        What eye makeup remover is recommended with use of this product?
                        Asked on 1/12/2017 by Girl from Macon, GA

                        1 answer

                      • Q:

                        Is the mini mascara brown or black? It won't let me choose a color.
                        Asked on 12/19/2016 by A

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                          Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm going on a week long vacation, will this last me the whole trip?
                        Asked on 6/3/2016 by liv from US

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                          Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        is this product okay to use for sensitive eyes?
                        Asked on 1/30/2016 by aly from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                          xoxo, B

                          Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Would you consider this a good on the go product?
                        Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                          xoxo, B

                          Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        How much product comes in a tube?
                        Asked on 12/10/2014 by kinggirl4 from Florida, USA

                        1 answer

                        • Staff Expert

                          A:

                          0.14 oz.

                          Answered on 12/12/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this mascara waterproof or smudge proof?t
                        Asked on 10/26/2014 by Beauty buff from Virginia

                        1 answer

                      Displaying questions 1-8

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