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Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

Online Only! FREE They're Real! Sampling Kit with any $35 Benefit Cosmetics purchase (offer valid 1/22/17-1/28/17 or while supplies last)

Online Only! FREE mini 3-pc They're Real Sampler w/any $35 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1480 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (682)
  • Long lasting (623)
  • Lengthens (436)
  • Good pigmentation (434)
  • Adds volume (391)

Cons

  • Difficult to remove (164)
  • Flakes (91)
  • Messy (80)
  • Difficult to apply (47)
  • Sticky texture (46)

Best Uses

  • Anytime (438)
  • Daily use (410)
  • Special occasions (186)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (593), Classic style (560), Trendy style (208)

Reviewed by 1480 customers

Displaying reviews 1-10

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3.0

I would not buy this again

By Ashley the beauty guru

from North carolina

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Drug store works just as well as this
  • Wears Off Easily

Best Uses

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    My five dollar katy kat eye gave me just as good results as this one did if you are still in search for a great mascara benefit roller lash is he absolute best one out there worth every penny

    • Age:
    • 18-29
     
    5.0

    FAVORITE mascara ever!!

    By SueSue

    from Raleigh, NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      I wear this every day and I get so many compliments!!

      • Age:
      • 45-59
       
      1.0

      Didn't like at all

      By None

      from Wallingford Ct

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

        • Flakes
        • Messy
        • Wears Off Easily

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          Didn't even look like i had it on

          • Age:
          • 45-59
           
          3.0

          Wouldn't buy again

          By Westbrook

          from Maui,hawaii

          About Me Natural Style

          Verified Reviewer

          Pros

          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              Don't know why people love it.ive seen way worse but this mascara is not effective and it's trash

              • Age:
              • 18-29
               
              5.0

              I'm Always Buying this Mascara

              By jblackpo

              from indianapolis, in

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Great Brush
              • Light and Natural Looking
              • Long Lasting
              • Versatile

              Cons

              • Doesn't wash off easily

              Best Uses

              • Daily Use

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              I use the product daily! Sometimes I combine it with other mascara brands if I want a more intense look. But for day to day wear and date nights this mascara gives the wide eye awake look to my eyes. I've recommended it to friends and they usually love it. It fans really well and the brush is super helpful for keeping lashes separate and not clumpy. I've only had one friend not like the product. She didn't like that it was difficult to wash off. I agree, you have to put effort in to wash it off your face. But I really love that it's so light and not waterproof, but stays on so well. I'd rather put in the extra time to wash it off at night. I think it comes off pretty easily with some baby oil and a cotton ball!

              • Age:
              • 18-29
               
              5.0

              They're is Real!!!!

              By Rie70

              from Howell, NJ

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

              • Flakes

              Best Uses

              • Daily Use
              • Special Occasions

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              Love this product! I have short sparse eyelashes and it works.... I love the way the product work.

              • Age:
              • 45-59
               
              5.0

              This mascara is outstanding!!!!

              By None

              from Atlanta Georgia

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  No comment

                  • Age:
                  • 60+
                   
                  2.0

                  I will not be purchasing this product again.

                  By Simply me

                  from Orlando, FL

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply

                  Cons

                  • Messy

                  Best Uses

                  • Never
                  • Special Occasions

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  Does not really lengthen lashes. Became clumpy quickly.

                  • Age:
                  • 45-59
                   
                  3.0

                  It's nice, but overhyped

                  By DarkCocoaa

                  from Northport, AL

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    This mascara is nice, but it doesn't do anything a drugstore mascara wouldn't do honestly.

                    • Age:
                    • 18-29
                     
                    4.0

                    Truth is in the name

                    By HSo24

                    from Bay Area, Ca

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      this product was amazing. it doesn't flake like other products and really looks natural with a simple coat. nothing but positive thoughts so far.

                      • Age:
                      • 18-29

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      6 Questions | 6 Answers
                      Displaying questions 1-6
                      • Q:

                        Is the mini mascara brown or black? It won't let me choose a color.
                        Asked on 12/19/2016 by A

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                          Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm going on a week long vacation, will this last me the whole trip?
                        Asked on 6/3/2016 by liv from US

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                          Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        is this product okay to use for sensitive eyes?
                        Asked on 1/30/2016 by aly from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                          xoxo, B

                          Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Would you consider this a good on the go product?
                        Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                          xoxo, B

                          Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        How much product comes in a tube?
                        Asked on 12/10/2014 by kinggirl4 from Florida, USA

                        1 answer

                        • Staff Expert

                          A:

                          0.14 oz.

                          Answered on 12/12/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this mascara waterproof or smudge proof?t
                        Asked on 10/26/2014 by Beauty buff from Virginia

                        1 answer

                      Displaying questions 1-6

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