skip to main content
ULTA
  • Home
  • No navigation history.
  • / They're Real! Lengthening Mascara Mini
Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE deluxe Watt's Up! Highlighter with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE deluxe Watt's Up! Highlighter w/any $45 Benefit purchase

FREE Hoola Bag with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE Hoola Bag w/any $45 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1555 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (743)
  • Long lasting (675)
  • Good pigmentation (467)
  • Lengthens (436)
  • Adds volume (391)

Cons

  • Difficult to remove (165)
  • Flakes (96)
  • Messy (85)
  • Difficult to apply (49)
  • Sticky texture (47)

Best Uses

  • Daily use (445)
  • Anytime (438)
  • Special occasions (197)
  • Daytime (125)
  • Normal skin (118)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (624), Classic style (586), Trendy style (218)

Reviewed by 1555 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I will buy this again.

By Genia

from Gulfport MS

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Best mascara I've ever used.

    • Age:
    • 45-59
     
    4.0

    I have eyelashes now!

    By Sherbear

    from Loveland, CO

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

    • Flakes

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      I love the brush, especially the end of it!!

      • Age:
      • 30-44
       
      3.0

      Love this mascara. Goes on good with no clumping.

      By Carol

      from Cincinnati

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          Great product.

           
          4.0

          This really works well makes them lashes look very long.

          By E5

          from Pennsylvania

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation

          Cons

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            Really makes them look longer. Great product!

            • Age:
            • 30-44
             
            3.0

            Not too Shabby!

            By Rose James

            from Minneapolis, Minnesota

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

            • Stains Easily

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            This is great for an every day natural look! It's great for adding definition, but not so much volume. I still would prefer and recommend Benefit's Roller Lash over this one any day!

            • Age:
            • 18-29
             
            5.0

            I would use it all my life

            By Evelyn

            from Dallas, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              I use this product everyday and I love it, it makes my eyelashes appear longer and even though it has little volume

              • Age:
              • 18-29
               
              5.0

              Amazing!

              By jen

              from North Ridgeville

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • It looked like I had on false lashes
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                I bought the sample so I could try it out. I loved it. I will by the full size next time.

                • Age:
                • 30-44
                 
                1.0

                Too thick and clumpy. Very hard to remove.

                By DanaLou

                from Louisiana

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                  • Hard to remove.
                  • Messy

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    Not very good, product was very thick and dry.

                    • Age:
                    • 30-44
                     
                    5.0

                    Love this stuff!

                    By Carolyn

                    from QC, AZ

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting
                    • The brush is amazing

                    Cons

                    • Dries up a little fast

                    Best Uses

                    • Daily Use

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    I love the product and that brush is amazing! Stays on well even though its not waterproof. Doesn't flake yay!

                    • Age:
                    • 45-59
                     
                    3.0

                    Okay

                    By Pandasmom

                    from PGH pa

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation

                    Cons

                    • Flakes

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      It was just "okay" for the price

                      • Age:
                      • 30-44

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      7 Questions | 7 Answers
                      Displaying questions 1-7
                      • Q:

                        What eye makeup remover is recommended with use of this product?
                        Asked on 1/12/2017 by Girl from Macon, GA

                        1 answer

                      • Q:

                        Is the mini mascara brown or black? It won't let me choose a color.
                        Asked on 12/19/2016 by A

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                          Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm going on a week long vacation, will this last me the whole trip?
                        Asked on 6/3/2016 by liv from US

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                          Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        is this product okay to use for sensitive eyes?
                        Asked on 1/30/2016 by aly from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                          xoxo, B

                          Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Would you consider this a good on the go product?
                        Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                          xoxo, B

                          Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        How much product comes in a tube?
                        Asked on 12/10/2014 by kinggirl4 from Florida, USA

                        1 answer

                        • Staff Expert

                          A:

                          0.14 oz.

                          Answered on 12/12/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this mascara waterproof or smudge proof?t
                        Asked on 10/26/2014 by Beauty buff from Virginia

                        1 answer

                      Displaying questions 1-7

                      Do you have a question about this product?