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Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE mini They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Hawaii Catalog Bag with any $50 Benefit Cosmetics purchase (offer valid 2/19/17-3/11/17 or while supplies last)

Online Only FREE Cosmetic Bag w/any $50 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1516 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (712)
  • Long lasting (647)
  • Good pigmentation (447)
  • Lengthens (436)
  • Adds volume (391)

Cons

  • Difficult to remove (165)
  • Flakes (92)
  • Messy (83)
  • Difficult to apply (48)
  • Sticky texture (47)

Best Uses

  • Anytime (438)
  • Daily use (425)
  • Special occasions (194)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (608), Classic style (571), Trendy style (213)

Reviewed by 1516 customers

Displaying reviews 1-10

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5.0

Actually good

By Skeptic

from WA

Verified Buyer

Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

Didn't trust the recommendation... but I was wrong... this is great

 
5.0

My favourite mascara.

By Anatha

from Chandler, AZ

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Daily Use
    • Special Occasions

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Very long lasting. Buildable. Take your time applying to prevent clumping. It needs some time to dry. I love this mascara.

    • Age:
    • 45-59
     
    5.0

    Great Mascara!

    By Guest

    from 4834

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        Great mascara!

        • Age:
        • 60+
         
        5.0

        Love it, and it doesn't smear!!!

        By Arlene

        from Gainesville, Florida

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Great layering to look longer.
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use
          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          I love trying new products at my age.

          • Age:
          • 60+

          (1 of 1 customers found this review helpful)

           
          5.0

          The Best Mascara Ever

          By Sandie

          from Florida

          About Me Classic Style

          Verified Buyer

          Pros

          • This is great for thin lashes.

          Cons

            Best Uses

            • Oily Skin

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            My eyelashes really don't grow too much, due to medical issues I had indurred. I have tried so many other mascaras, but this is my Best!!! This is the only one I use now. I can't do without.

            • Age:
            • 60+
             
            5.0

            Love it!! It does what it says.

            By Liz

            from Apache junction

            Verified Buyer

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            Great MMA scars best ever!

            • Age:
            • 45-59
             
            5.0

            Best mascara

            By Ebony

            from Chicago

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Value

            Cons

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                If you're looking to make your eyes pop this is what you need. Great for applying on bottom lashes too!

                • Age:
                • 18-29
                 
                2.0

                Just ok

                By Loves to shop

                from Minneapolis

                About Me Natural Style

                Verified Buyer

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                I'm not a fan of the brush with plastic brissels. I also found it ti rub off on top of my eyelids under my eyebrows during the day. I will stick to my urban decay mascara.

                • Age:
                • 30-44
                 
                4.0

                They're Real! Lengthening Mascara Mini

                By Susan

                from Augusta, Ga.

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  Use every morning before work.

                  • Age:
                  • 45-59
                   
                  5.0

                  Best mascara ever!

                  By Mom

                  from UT

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Actually creates length!
                  • Easy To Apply
                  • Good Pigmentation

                  Cons

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      Best mascara I've tried and I've tried a lot! My teen daughter won't even try other brands after using this.

                      • Age:
                      • 30-44

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      7 Questions | 7 Answers
                      Displaying questions 1-7
                      • Q:

                        What eye makeup remover is recommended with use of this product?
                        Asked on 1/12/2017 by Girl from Macon, GA

                        1 answer

                      • Q:

                        Is the mini mascara brown or black? It won't let me choose a color.
                        Asked on 12/19/2016 by A

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                          Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm going on a week long vacation, will this last me the whole trip?
                        Asked on 6/3/2016 by liv from US

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                          Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                      • Q:

                        is this product okay to use for sensitive eyes?
                        Asked on 1/30/2016 by aly from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                          xoxo, B

                          Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        Would you consider this a good on the go product?
                        Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous!

                          They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                          xoxo, B

                          Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                      • Q:

                        How much product comes in a tube?
                        Asked on 12/10/2014 by kinggirl4 from Florida, USA

                        1 answer

                        • Staff Expert

                          A:

                          0.14 oz.

                          Answered on 12/12/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this mascara waterproof or smudge proof?t
                        Asked on 10/26/2014 by Beauty buff from Virginia

                        1 answer

                      Displaying questions 1-7

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