skip to main content
ULTA
  • Home
  • No navigation history.
  • / They're Real! Lengthening Mascara Mini
Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Buy 3, get 1 FREE! Add 4 items to qualify!! Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE Makeup Bag with any $40 Benefit purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE makeup bag w/any $40 Benefit Cosmetics purchase

FREE fun-size Roller Lash with any $40 Benefit purchase (offer valid 11/29/16-12/17/16 or while supplies last)

FREE Roller Lash fun-size sample w/any $40 Benefit Cosmetics purchase

Online Only! FREE 3-pc Hoola Sampling Kit with any $55 Benefit Cosmetics purchase (offer valid 12/5/16-12/24/16 or while supplies last)

Online Only FREE 3-pc Hoola Sampling Kit w/any $55 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1400 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (613)
  • Long lasting (561)
  • Lengthens (436)
  • Good pigmentation (394)
  • Adds volume (391)

Cons

  • Difficult to remove (163)
  • Flakes (86)
  • Messy (75)
  • Sticky texture (46)
  • Difficult to apply (44)

Best Uses

  • Anytime (438)
  • Daily use (370)
  • Special occasions (169)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (561), Classic style (531), Trendy style (197)

Reviewed by 1400 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I love this! Best mascara ever

By Rachael

from Fort Wayne Indiana

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Love it!

    • Age:
    • 30-44
     
    1.0

    No thanks

    By Morgan

    from Centerville, GA

    About Me Trendy Style

    Verified Buyer

    Pros

      Cons

      • Difficult to Apply
      • Sucks
      • Wears Off Easily

      Best Uses

      • Never

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Hard to apply, I've used drugstore mascaras that are better than this. Please do not waste your money!

      • Age:
      • 18-29
       
      5.0

      I love this product it's one of my favorite!!

      By Yo

      from Bossier City

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Special Occasions

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        I fell in love with this product 2years ago , & will always use it .

        • Age:
        • 45-59
         
        5.0

        I would buy again

        By Cassie

        from Spokane Valley, WA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          I like how natural this mascara looks with yhr added bonus of lengthening

          • Age:
          • 30-44
           
          1.0

          totally crushed over dissapointment

          By superflake

          from OK MO border

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply
            • Messy

            Best Uses

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              I ordered this after checking lots of reviews from lots of sources and was so excited to use it when i ordered it and yet despite numerous reviews with pictures showing amazing results, I didn't get any better results than I have from any other mascara ever tried

              • Age:
              • 30-44
               
              5.0

              I would buy this again

              By Anna

              from Cedar Falls, Iowa

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Special Occasions

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                So good

                • Age:
                • 18-29
                 
                3.0

                Mascara

                By Janis

                from Goodyear az

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    Like small size

                    • Age:
                    • 60+
                     
                    4.0

                    A perfect punch up for your lashes!

                    By DC

                    from Raleigh

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation

                    Cons

                    • Flakes

                    Best Uses

                    • Daily Use
                    • Special Occasions

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    Great coverage and volume, not great with humidity.

                    • Age:
                    • 30-44
                     
                    5.0

                    I love this product I would buy it again

                    By Kchef

                    from Racine wi

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply

                    Cons

                      Best Uses

                        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                        It makes my lashes super full

                        • Age:
                        • 45-59
                         
                        1.0

                        Causes eye irritation and flakes off

                        By Shannon

                        from Hillsboro, OR

                        About Me Classic Style

                        Verified Buyer

                        Pros

                          Cons

                          • Caused eye itritation
                          • Flakes
                          • Wears Off Easily

                          Best Uses

                            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                            I hope to return it.

                            • Age:
                            • 30-44

                            Displaying reviews 1-10

                            Back to top

                            Previous | Next »

                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            5 Questions | 5 Answers
                            Displaying questions 1-5
                            • Q:

                              I'm going on a week long vacation, will this last me the whole trip?
                              Asked on 6/3/2016 by liv from US

                              1 answer

                              • Brand Expert

                                A:

                                Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                                Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                            • Q:

                              is this product okay to use for sensitive eyes?
                              Asked on 1/30/2016 by aly from US

                              1 answer

                              • Brand Expert

                                A:

                                Hi gorgeous!

                                Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                                xoxo, B

                                Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                            • Q:

                              Would you consider this a good on the go product?
                              Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                              1 answer

                              • Brand Expert

                                A:

                                Hi gorgeous!

                                They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                                xoxo, B

                                Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                            • Q:

                              How much product comes in a tube?
                              Asked on 12/10/2014 by kinggirl4 from Florida, USA

                              1 answer

                              • Staff Expert

                                A:

                                0.14 oz.

                                Answered on 12/12/2014 by Staff Expert from ULTA.com
                            • Q:

                              Is this mascara waterproof or smudge proof?t
                              Asked on 10/26/2014 by Beauty buff from Virginia

                              1 answer

                            Displaying questions 1-5

                            Do you have a question about this product?