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Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

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GIFT WITH PURCHASE

FREE mini It's Potent Eye Cream with any $35 Benefit Cosmetics purchase (offer valid 1/8/17-1/28/17 or while supplies last)

FREE It's Potent! Eye Cream mini w/any $35 Benefit Cosmetics purchase

Online Only! FREE They're Real! Sampling Kit with any $35 Benefit Cosmetics purchase (offer valid 1/22/17-1/28/17 or while supplies last)

Online Only! FREE mini 3-pc They're Real Sampler w/any $35 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1477 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (680)
  • Long lasting (622)
  • Lengthens (436)
  • Good pigmentation (434)
  • Adds volume (391)

Cons

  • Difficult to remove (164)
  • Flakes (90)
  • Messy (79)
  • Difficult to apply (47)
  • Sticky texture (46)

Best Uses

  • Anytime (438)
  • Daily use (409)
  • Special occasions (186)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (593), Classic style (558), Trendy style (207)

Reviewed by 1477 customers

Displaying reviews 1-10

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3.0

Wouldn't buy again

By Westbrook

from Maui,hawaii

About Me Natural Style

Verified Reviewer

Pros

  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Don't know why people love it.ive seen way worse but this mascara is not effective and it's trash

      • Age:
      • 18-29
       
      5.0

      I'm Always Buying this Mascara

      By jblackpo

      from indianapolis, in

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Great Brush
      • Light and Natural Looking
      • Long Lasting
      • Versatile

      Cons

      • Doesn't wash off easily

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      I use the product daily! Sometimes I combine it with other mascara brands if I want a more intense look. But for day to day wear and date nights this mascara gives the wide eye awake look to my eyes. I've recommended it to friends and they usually love it. It fans really well and the brush is super helpful for keeping lashes separate and not clumpy. I've only had one friend not like the product. She didn't like that it was difficult to wash off. I agree, you have to put effort in to wash it off your face. But I really love that it's so light and not waterproof, but stays on so well. I'd rather put in the extra time to wash it off at night. I think it comes off pretty easily with some baby oil and a cotton ball!

      • Age:
      • 18-29
       
      5.0

      They're is Real!!!!

      By Rie70

      from Howell, NJ

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

      • Flakes

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Love this product! I have short sparse eyelashes and it works.... I love the way the product work.

      • Age:
      • 45-59
       
      5.0

      This mascara is outstanding!!!!

      By None

      from Atlanta Georgia

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          No comment

          • Age:
          • 60+
           
          2.0

          I will not be purchasing this product again.

          By Simply me

          from Orlando, FL

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply

          Cons

          • Messy

          Best Uses

          • Never
          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          Does not really lengthen lashes. Became clumpy quickly.

          • Age:
          • 45-59
           
          3.0

          It's nice, but overhyped

          By DarkCocoaa

          from Northport, AL

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            This mascara is nice, but it doesn't do anything a drugstore mascara wouldn't do honestly.

            • Age:
            • 18-29
             
            4.0

            Truth is in the name

            By HSo24

            from Bay Area, Ca

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              this product was amazing. it doesn't flake like other products and really looks natural with a simple coat. nothing but positive thoughts so far.

              • Age:
              • 18-29
               
              5.0

              this stuff is THE BEST

              By Lil Ms Italy

              from garden city Michigan

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  This stuff is the Best!!!!!

                  • Age:
                  • 45-59
                   
                  4.0

                  One of the best mascaras I've used!

                  By sam i am

                  from Rochester, NY

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Value
                  • Long Lasting

                  Cons

                  • Messy

                  Best Uses

                  • Daily Use

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  This product goes on nicely, the only problem is when my eyes water it bleeds on my face. It makes my eyelashes look long and full and dark. I love it! I had to buy the mini because I didn't want to drop a ton of money on the full size, but now I want this to be my regular mascara!

                  • Age:
                  • 18-29
                   
                  5.0

                  Excellent product

                  By CarCar

                  from Greenbrier, AR

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                  • Hard to remove

                  Best Uses

                  • Daily Use
                  • Special Occasions

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  Very easy to apply.

                  • Age:
                  • 30-44

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Is the mini mascara brown or black? It won't let me choose a color.
                    Asked on 12/19/2016 by A

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                      Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I'm going on a week long vacation, will this last me the whole trip?
                    Asked on 6/3/2016 by liv from US

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                      Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    is this product okay to use for sensitive eyes?
                    Asked on 1/30/2016 by aly from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                      xoxo, B

                      Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Would you consider this a good on the go product?
                    Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                      xoxo, B

                      Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    How much product comes in a tube?
                    Asked on 12/10/2014 by kinggirl4 from Florida, USA

                    1 answer

                    • Staff Expert

                      A:

                      0.14 oz.

                      Answered on 12/12/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this mascara waterproof or smudge proof?t
                    Asked on 10/26/2014 by Beauty buff from Virginia

                    1 answer

                  Displaying questions 1-6

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