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Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE mini They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Hawaii Catalog Bag with any $50 Benefit Cosmetics purchase (offer valid 2/19/17-3/11/17 or while supplies last)

Online Only FREE Cosmetic Bag w/any $50 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1521 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (716)
  • Long lasting (651)
  • Good pigmentation (449)
  • Lengthens (436)
  • Adds volume (391)

Cons

  • Difficult to remove (165)
  • Flakes (93)
  • Messy (83)
  • Difficult to apply (48)
  • Sticky texture (47)

Best Uses

  • Anytime (438)
  • Daily use (426)
  • Special occasions (195)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (610), Classic style (573), Trendy style (213)

Reviewed by 1521 customers

Displaying reviews 1-10

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5.0

I've never liked a mascara so much!!!

By Shell

from Charleston, WV

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Daily Use
    • Dry Skin
    • Normal Skin
    • Oily Skin
    • Sensitive Skin
    • Special Occasions

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Great product

    • Age:
    • 45-59
     
    2.0

    Clumps

    By lisha

    from kentucky

    Verified Reviewer

    Pros

      Cons

      • Flakes

      Best Uses

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        I really don't like this product. I tried it because everyone had raved about how great it was. However when I applied it, it clumped up. After several hours of wear, it started to flake and I am a contact wearer so it was everywhere on my face and in my eyes. I've gave it several tries and attempted different techniques to get different results and nothing seems to help.

        • Age:
        • 18-29
         
        5.0

        The Best

        By Catherine

        from Belton, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            This is by far my favorite mascara! It goes on easily and lasts forever - I would say this is for sure water resistant although not water proof - does no flake or smear. I am lucky to have naturally long lashes so finding mascaras that don't flake, smear or wear off can really be a pain for me. I love this stuff - only one I use!!

            • Age:
            • 30-44
             
            3.0

            Adds length not volume

            By Julie B

            from Detroit, MI

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                It's a moth product that adds length. My eyelashes are naturally pretty long so I wanted something that added volume as well. I don't think it thickened them as much as I was hoping for but it's still a great mascara.

                • Age:
                • 18-29
                 
                3.0

                Giving it a try

                By Looking for a good mascara

                from Racine wi

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                • Very hard to remove

                Best Uses

                • Normal Skin

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                Used with roller lash as base and mascara was very hard to remove

                • Age:
                • 30-44
                 
                5.0

                Actually good

                By Skeptic

                from WA

                Verified Buyer

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                Didn't trust the recommendation... but I was wrong... this is great

                 
                5.0

                My favourite mascara.

                By Anatha

                from Chandler, AZ

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use
                  • Special Occasions

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  Very long lasting. Buildable. Take your time applying to prevent clumping. It needs some time to dry. I love this mascara.

                  • Age:
                  • 45-59
                   
                  5.0

                  Great Mascara!

                  By Guest

                  from 4834

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      Great mascara!

                      • Age:
                      • 60+
                       
                      5.0

                      Love it, and it doesn't smear!!!

                      By Arlene

                      from Gainesville, Florida

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Great layering to look longer.
                      • Long Lasting
                      • Versatile

                      Cons

                        Best Uses

                        • Daily Use
                        • Special Occasions

                        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                        I love trying new products at my age.

                        • Age:
                        • 60+

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        The Best Mascara Ever

                        By Sandie

                        from Florida

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • This is great for thin lashes.

                        Cons

                          Best Uses

                          • Oily Skin

                          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                          My eyelashes really don't grow too much, due to medical issues I had indurred. I have tried so many other mascaras, but this is my Best!!! This is the only one I use now. I can't do without.

                          • Age:
                          • 60+

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          7 Questions | 7 Answers
                          Displaying questions 1-7
                          • Q:

                            What eye makeup remover is recommended with use of this product?
                            Asked on 1/12/2017 by Girl from Macon, GA

                            1 answer

                          • Q:

                            Is the mini mascara brown or black? It won't let me choose a color.
                            Asked on 12/19/2016 by A

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                              Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                          • Q:

                            I'm going on a week long vacation, will this last me the whole trip?
                            Asked on 6/3/2016 by liv from US

                            1 answer

                            • Brand Expert

                              A:

                              Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                              Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                          • Q:

                            is this product okay to use for sensitive eyes?
                            Asked on 1/30/2016 by aly from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous!

                              Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                              xoxo, B

                              Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                          • Q:

                            Would you consider this a good on the go product?
                            Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous!

                              They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                              xoxo, B

                              Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                          • Q:

                            How much product comes in a tube?
                            Asked on 12/10/2014 by kinggirl4 from Florida, USA

                            1 answer

                            • Staff Expert

                              A:

                              0.14 oz.

                              Answered on 12/12/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is this mascara waterproof or smudge proof?t
                            Asked on 10/26/2014 by Beauty buff from Virginia

                            1 answer

                          Displaying questions 1-7

                          Do you have a question about this product?