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Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

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FREE fun-size Precisely My Brow Pencil with any $35 Benefit purchase (offer valid 5/14/17-6/3/17 or while supplies last)

FREE Fun-Size Precisely, My Brow Pencil w/any $35 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1639 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (813)
  • Long lasting (742)
  • Good pigmentation (512)
  • Lengthens (436)
  • Good value (423)

Cons

  • Difficult to remove (165)
  • Flakes (102)
  • Messy (95)
  • Difficult to apply (54)
  • Sticky texture (47)

Best Uses

  • Daily use (482)
  • Anytime (439)
  • Special occasions (205)
  • Normal skin (133)
  • Daytime (125)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (660), Classic style (617), Trendy style (232)

Reviewed by 1639 customers

Displaying reviews 1-10

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2.0

Not my mascara

By Lucy

from Harrisburg, Ala

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Clumpy
  • Makes lashes stick together
  • Messy
  • Wears Off Easily

Best Uses

  • Dry Skin

Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

I use just like any other mascara.

  • Age:
  • 45-59

(1 of 1 customers found this review helpful)

 
1.0

Awful

By Ashley

from Minnesota

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Flakes
    • Messy
    • Wears Off Easily

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Clumps, does not lengthen or give volume. Looks messy afterwards. Do not like this product.

      • Age:
      • 18-29
       
      3.0

      Will not buy mascara, but other items were fine

      By Val

      from Wayne, nj

      About Me Classic Style

      Verified Buyer

      Pros

      • Good Pigmentation
      • Long Lasting

      Cons

      • Difficult to Apply
      • Flakes
      • Messy

      Best Uses

      • Sensitive Skin

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Mascara thick, clumps

       
      5.0

      I love the They're Real

      By Shortstuff

      from Baltimore,md

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        I would recommend this to all my friends. I love all the Benefits mascara. Easy to apply and take off. Gives great length to natural eyelashes

        • Age:
        • 45-59
         
        5.0

        Love love love this mascara.

        By Dennie

        from Jackson, TN

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            This mascara goes on easy and separates you eye lashes and makes them look longer.

            • Age:
            • 45-59
             
            5.0

            LOVE LOVE LOVE

            By Maggie

            from Cleveland

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                None

                • Age:
                • 30-44
                 
                5.0

                I would definitely buy this product

                By D

                from Ann Arbor Michigan

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    Love the product. It applies easily- great applicator.

                     
                    4.0

                    I will buy it again.

                    By Leselle

                    from Riverside, Ca

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      I love the way it looks. Brush is a little rough.

                      • Age:
                      • 30-44
                       
                      3.0

                      Internal turmoil

                      By KaylaCaprice

                      from Seattle Wa

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Long Lasting

                      Cons

                      • Difficult to Apply

                      Best Uses

                        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                        I personally am not a fan of the applicator/wand. I feel like it does not allow for a seemless and chunk free application. My lashes stick together, and don't fan out like they do with a bristle applicator/wand.
                        It is a very deep black, which I like, and my lashes are very long and defined. Which I like as well, I just prefer a fuller look, and basically perfection.... which I know is too much but, whateves!

                        -I would reccomend it to someone based on the product itself, and maybe someone else wouldn't mind the applicator/wand as much.

                        • Age:
                        • 18-29
                         
                        3.0

                        Would not buy again

                        By Lindalou

                        from Providence Forge Va

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Long Lasting

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                          I thought this was kind of gooey. It did not "fill" my lashes in but, rather, stuck them together.

                          • Age:
                          • 60+

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          8 Questions | 8 Answers
                          Displaying questions 1-8
                          • Q:

                            Does this product help your lashes grow
                            Asked on 4/15/2017 by allie from Georgia, US

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! Our They're Real! mascara only lengthens, curls, lifts and add volume to your lashes. xoxo B

                              Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                          • Q:

                            What eye makeup remover is recommended with use of this product?
                            Asked on 1/12/2017 by Girl from Macon, GA

                            1 answer

                          • Q:

                            Is the mini mascara brown or black? It won't let me choose a color.
                            Asked on 12/19/2016 by A

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                              Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                          • Q:

                            I'm going on a week long vacation, will this last me the whole trip?
                            Asked on 6/3/2016 by liv from US

                            1 answer

                            • Brand Expert

                              A:

                              Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                              Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                          • Q:

                            is this product okay to use for sensitive eyes?
                            Asked on 1/30/2016 by aly from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous!

                              Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                              xoxo, B

                              Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                          • Q:

                            Would you consider this a good on the go product?
                            Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous!

                              They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                              xoxo, B

                              Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                          • Q:

                            How much product comes in a tube?
                            Asked on 12/10/2014 by kinggirl4 from Florida, USA

                            1 answer

                            • Staff Expert

                              A:

                              0.14 oz.

                              Answered on 12/12/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is this mascara waterproof or smudge proof?t
                            Asked on 10/26/2014 by Beauty buff from Virginia

                            1 answer

                          Displaying questions 1-8

                          Do you have a question about this product?