Maureen Kelly - Founder and Natural Beauty Expert
(Natural) Beauty and Brains
Over a decade ago Tarte Founder Maureen Kelly was a regular woman in search of natural cosmetics that performed and looked just as chic as accessories from the runways of New York. Frustrated when all she found was hard to use products packaged in boring black pots and chock-full of synthetic ingredients she set out to create a line for women like herself who wanted the best for their skin. From her one-bedroom NYC apartment, Maureen pioneered the use of high-performance naturals; cosmetics that performed and delivered clinical results safely and naturally, without the use of harmful synthetic ingredients. To top it off, she created chic packaging to house these earthly treasures, all of which are recyclable, post-consumer recycled or reusable. Over a decade and countless industry and press awards later, Maureen is considered a top Natural Beauty Expert leading the way, developing brand new eco-technologies and helping us all live a glamorously green life, one cheek stain at a time!
Natural Ingredients, Clinical Results.
From proprietary and clinical anti-aging complexes like Wrinkle Rewind to nourishing blends like the T5 Super Fruit Complex found in the best-selling and iconic natural cheek stains, tarte is the only high-performance natural brand offering the widest selection of natural cosmetics full of skinvigorating ingredients with clinically-proven results. Tarte formulates using natural ingredients including vitamins, minerals, fruit and plant extracts and often they develop unique blends with some pretty powerful results that are exclusive to tarte products.
It's not just about what's in these healthy formulas, it's what's not in them that really sets tarte apart! Tarte formulates without parabens, phthtalates, petrolatum, sodium lauryl sulfate, synthetic fragrances, synthetic dyes and animal testing, just to name a few! It doesn't just stop at the formulas -- tarte's chic, runway-inspired cases and compacts are more than just pretty packaging. Tarte is helping reduce green house gas emissions one mascara at a time by creating components that are made from recyclable or post-consumer recycled material and can often be re-used to help reduce environmental waste so you can feel good and look even better, naturally!