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L'Oréal Superior Preference Mousse Absolue

L'Oréal

Superior Preference Mousse Absolue

Lightest Golden Blonde 1031

Item #: 2270554 Size: 3.2 oz

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L'Oréal introduces the first reusable automatic hair color, Superior Preference Mousse Absolue. Absolute color perfection at the push of a button. Automatic, Reusable Color: With just one push, the perfect ratio of color and activator crème is automatically mixed for an easy application. This no-mix, reusable system keeps color fresh and allows for seamless root touch ups or multiple applications on shorter hair as soon as you are ready to re-color.

Fresh, Brilliant, Multi-Tonal Color: These high-performance dyes are kept in their original state and preserved from light, maintaining their peak power, releasing it only at the last moment when diffused into the foam. Color is fresh, powerful and brilliant, adding luminous layers of multi-tonal color and mirror shine to every strand. Grays are covered beautifully.

Absolute Convenience: No-mix, non-drip mousse allows for a no-mess application even on hard-to-reach areas. As easy to apply as shampoo with a diffuser to target roots for a seamless root touch up. Up to 8 weeks of color vibrancy*. *When using system of shampoo and conditioner vs. non-conditioning shampoo.

Absolute Wear: Use the exclusive Care Supreme Conditioner with Anti-Oxidant and UV Filter week after week for soft, silky and shiny hair. This carton contains: 1 Color Mousse Product, 1 Diffuser Applicator, 1 Care Supreme Conditioner, 1 User Guide & 2 pairs of high-quality gloves.



Colorant/Colourant: Aqua/Water/Eau, Trideceth-2 Carboxamidemea, Propylene Glycol, Hexylene Glycol, PEG-2, Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat, Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Propane, Oleic Acid, Sodium Diethylaminopropyl Cocoa-Spartamide, Butane, 2,4 Diaminophenoxyethanol HCl, m-Aminophenol, Sodium Metabisulfite, Eugenol, Thiogly-Cerin, Toluene-2,5 Diamine, Ammonium Acetate, Pentasodium Pentetate, N,N-BIS(2-Hydroxyethyl)-p-Phentlenediamene Sulfate, Linalool, Isobutane, Alpha-Isomethyl Ionone, Parfum/Fragrance, Resorcinol, Citronellol, Erythorbic Acid Fil D159542/7.

Developer/Revelateur: Aqua/Water/Eau, Hydrogen Peroxide, Butane, Ceteryl Alcohol, Isobutane, Propane, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, Fil D55575/4.

Care Supreme Conditioner/Soin Sublimateur De Couleur: Aqua/Water/Eay, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/CandelillaWax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat, Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydro-Chloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methyl-propional, Citronellol, Hexyl Cinnamal, Mayl Cinnamal, Fil D158454/4.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference Mousse Absolue
 
2.2

(based on 893 reviews)

29%

of respondents would recommend this to a friend.

Pros

  • Easy to use (220)
  • Great color (60)
  • Effective (58)
  • Natural look (51)
  • Good value (50)

Cons

  • Not effective (113)
  • Poor texture (23)
  • Doesn't last (18)
  • Color misrepresented (17)
  • Smells bad (16)

Best Uses

  • Graying hair (50)
  • Touch ups (48)
  • Women (46)
  • New look (20)
  • On-the-go (15)
    • Was this a gift?:
    • No (58)
    • Commitment To Color:
    • Permanent (94), Semi-permanent (15), Demi-permanent (6), Temporary (5)
    • Reviewer Profile:
    • Brand buyer (115), Budget shopper (63), Beauty conscious (53), Survivalist / minimalist (38), Product junkie (21)
    • My Beauty Routine Takes:
    • 30 minutes (112), 10 minutes (42), 1+ hour (30)

Reviewed by 893 customers

Displaying reviews 1-10

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1.0

purchased Preference Mousse Absolute 465

By terri

from dartmouth, nova Scotia

Verified Reviewer

Pros

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about L'Oréal Superior Preference Mousse Absolue:

      This product was useless! Went by the directions to a tee! So disappointed!

      • Commitment To Color:
      • Permanent
       
      5.0

      This covered my grey completely/

      By jsaint

      from FLorida

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about L'Oréal Superior Preference Mousse Absolue:

        I like that you can keep what is left for touchups.

        • Commitment To Color:
        • Demi-Permanent
         
        1.0

        Didn't do anything!!!

        By surfsolar

        from Charleston, SC

        About Me Minimalist

        Verified Reviewer

        Pros

          Cons

          • Didn't color at all

          Best Uses

            Comments about L'Oréal Superior Preference Mousse Absolue:

            I have blonde hair with a little gray right at my part. I thought I was gonna love this but I followed the directions exactly and got absolutely nothing! I tried it again about two months later. This time I left it on longer than the directions said to- still nothing! Maybe the darker colors do better, but don't waste your money on this if your hair is lighter!

             
            5.0

            So convenient!

            By mdg

            from Santa Fe, NM

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Easy To Use
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about L'Oréal Superior Preference Mousse Absolue:

              I am very happy with the results having just tried this product for the first time last week. The color is beautiful and has dimension to it with highlights. It's not a matte, flat color but looks very natural. I used the Ice Brown color which is a dark brown with golden highlights. I read and re-read the instructions prior to applying so I would be familiar with the application as well as watched a couple of You Tube videos by women using it. One really liked it, but hated the smell. (It is a bit strong but I just cracked the window open a bit while applying it.) The other one hated it because she said it didn't cover the grey. However, I noticed that she did not shake it every time she was applying it to a section like the instructions tell you do. She also did not apply foam to her hand and then apply to the side temple area, again, like the instructions say. The grey coverage on my natural part was not the best but that was because I parted it in the middle like the instructions suggested and applied in sections starting from the middle part. It would probably have covered better had I just left the side part I style my hair in and started from there. Maybe leaving it on an extra 5 minutes might help as well. It'll be interesting to see how long the color lasts as I only do a complete dye every few months. I prefer to just use root touch ups for maintenance. As for convenience, you can't beat it. Just shake WELL and start, remembering not to tilt the applicator and shake each time you apply to a section. A tiny bit of foam remains on the tip of the applicator after you apply to a section so just wipe it off on your hair before you shake as you go to the next section so it doesn't fly off and land in an area that may get stained. I'm looking forward to using the remainder as a touch up to see how that comes out.

              • Commitment To Color:
              • Permanent
               
              1.0

              does color hair at all. nothing at all.

              By vicki o

              from wilkes barre pa

              About Me Minimalist

              Comments about L'Oréal Superior Preference Mousse Absolue:

              doesn't work at all

              • Commitment To Color:
              • Permanent
               
              1.0

              extremely dissatisfied

              By pat

              from Frankfort Kentucky

              About Me Beauty Conscious

              Verified Reviewer

              Pros

                Cons

                • did absolutely nothing to my hair !
                • Smells Bad
                • Too Harsh

                Best Uses

                  Comments about L'Oréal Superior Preference Mousse Absolue:

                  I have used various Loreal products over the past 40 years. I have always been pleased until now. I would give this product -0 stars. It smelled like ammonia, made my eyes water and did nothing whatsoever to my hair color. However, when I washed it out there was a substantial amount of hair in my drain. I was touching up ky roots with the intent of covering full head after 20mins. My hair is med ash blonde naturally but color it to a light natural blonde. This product did nothing at all.
                  So disappointing especially with the price being considerably higher than your other products.

                  • Commitment To Color:
                  • Permanent
                   
                  1.0

                  Loreal you disgust me!

                  By Mur678

                  from Milwaukee, Wi

                  Pros

                    Cons

                    • Smells Bad
                    • Time Consuming
                    • Too Harsh

                    Best Uses

                      Comments about L'Oréal Superior Preference Mousse Absolue:

                      This is the worst product I have ever used. Obviously no one quality tested this at Loreal. I followed directions to the letter and it did not leave any color. I think it actually stripped some of the color I had in my hair out! All my grey is still visible. I have to wait six weeks to try again. It smelled very harsh and I can't risk more damage. My hair is a disaster. Doesn't deserve one star.

                      • Commitment To Color:
                      • Permanent
                       
                      2.0

                      I wish I was able to use a second time!

                      By 123snapp

                      from Houston

                      Comments about L'Oréal Superior Preference Mousse Absolue:

                      I loved using it the first time. I was able to pick and choose each curl and did not have to worry about using all of the product when I only needed a small amount. When I went to use it again the pump -button jamed and foam would not pum. I had to throw more then half of the product. So upsetting!

                      (1 of 1 customers found this review helpful)

                       
                      1.0

                      Terrible product

                      By Mom

                      from Dickson tm

                      About Me Product Junkie

                      Pros

                        Cons

                        • Difficult To Use
                        • Made eyes water
                        • Smells Bad
                        • Too Harsh

                        Best Uses

                          Comments about L'Oréal Superior Preference Mousse Absolue:

                          Terrible product zero gray coverage and very harsh can I give a zero star?

                          • Commitment To Color:
                          • Permanent
                           
                          5.0

                          Using for years, use for multiple touch ups

                          By wkrljic

                          from Chicago, IL

                          Comments about L'Oréal Superior Preference Mousse Absolue:

                          Using this 2 maybe 3 years color 465 dark auburn brown to touch up the roots (gray temples slightly gray part) for my 3vv hair color that washes out in about 2 weeks (no matter the brand at the salon) to a dark red. My natural hair color is medium to dark blonde. This is so convenient no mixing required just shake well and use desired amount. Can use multiple times for touch ups. Always consistent color and no different smells as noted on another review. I changed to medium blonde have not tried yet needed to order that color not in stock in any stores around me. Tried a Revlon medium blonde for touch up (liquids) do not like as well as the mousse!

                          Displaying reviews 1-10

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