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L'Oréal Superior Preference Fade-Defying Color %26 Shine

L'Oréal

Superior Preference Fade-Defying Color & Shine

Dark Golden Brown 4G

Item #: 2143341

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Since 1973, L'Oreal Superior Preference has been their gold standard in permanent hair color delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Our Gold Standard Since 1973
Fade-Defying Color and Shine
Available In Over 50 Luminous Shades
Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Precautions: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1043998 L'oreal Paris Preference Nuance 2 Us:Aqua / Water / Eau, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Phenylenediamine, Pentasodium Pentetate, Resorcinol, Ammonium Acetate, Parfum / Fragrance, Ammonium Thiolactate, M-Aminophenol, Erythorbic Acid, 2,4-Diaminophenoxyethanol Hcl, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Alpha-Isomethyl Ionone, Eugenol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl, Linalool, Citronellol Fil Code D32973/3

Formula 178914 U Healthy Look Creme Gloss Color Developer 20 Volume Revelateur 20 Volumes: Aqua / Water / Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid Fil Code D12836/18

Formula 1087166 K After Color Conditioner Préférence: Aqua / Water / Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum / Fragrance, Sodium Pca, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, Ppg-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate Fil Code D192716/1

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference Fade-Defying Color & Shine
 
4.3

(based on 1046 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to use (856)
  • Great color (724)
  • Natural look (668)
  • Gentle (470)
  • Long-lasting (405)

Cons

  • Smells bad (163)
  • Doesn't last (94)
  • Messy (90)
  • Color misrepresented (60)
  • Time consuming (48)

Best Uses

  • Graying hair (606)
  • Touch ups (375)
  • New look (339)
  • Thick hair (139)
  • Fine hair (111)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (749), Semi-permanent (105), Temporary (32), Demi-permanent (31)
    • Hair Type:
    • Straight hair (10), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (546), Survivalist / minimalist (278), Product junkie (100), Professional stylist (17), Budget shopper (15)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (10)

Reviewed by 1046 customers

Displaying reviews 1-10

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4.0

Yes. I use it all the time.

By Mare

from Peotone, il

About Me Beauty Conscious

Verified Buyer

Pros

  • Gentle
  • Natural Look

Cons

  • Messy
  • Time Consuming

Best Uses

  • Graying Hair
  • Thicker Hair

Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

To cover gray growth.

  • Commitment To Color:
  • Permanent
 
1.0

Never Again

By Donna

from Panama City Beach, FL

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use

Cons

  • Doesn't Last
  • Drys out your hair
  • Smells Bad
  • Too Harsh

Best Uses

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    I have used L'Oreal Excellence for several years. I went to my local ULTA to purchase another box only to find that they no longer sell Excellence, only Preference. Trusting the L'Oreal brand, I purchased the Preference. Never again. The odor was staggering. When finished my hair felt like straw. And after a few washings, my gray hair is coming back. The only reason I gave it a 1 for review is that the color-while it lasted- was accurate. I did find that ULTA's website still sells it.

    • Commitment To Color:
    • Permanent
     
    2.0

    Smell is so strong

    By Bri

    from Champaign, IL

    About Me Minimalist

    Verified Buyer

    Pros

    • Great Color
    • Natural Look

    Cons

    • Smells Bad
    • Too Harsh

    Best Uses

    • New Look
    • Touch Ups

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    This made my hair stink for three days even after washing it. The smell was so strong. This is the worst smelling hair dye I have ever used.

    • Commitment To Color:
    • Permanent
     
    5.0

    Great coverage

    By Ali

    from Finksburg md

    About Me Product Junkie

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Long-Lasting

    Cons

    • Messy
    • Smells Bad

    Best Uses

    • New Look

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    Got it for my daughter. Love the color

    • Commitment To Color:
    • Permanent
     
    5.0

    superior performance

    By dickiebutts

    from Maple Grove, MN

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair

      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

      This product has given me rave reviews from my stylist.

      • Commitment To Color:
      • Permanent
       
      2.0

      Nothing noticable

      By MissCass

      from Cincinnati, OH

      About Me Minimalist

      Verified Buyer

      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

      No grey coverage. Says it is made specifically for darker hair colors. My hair is more of a medium to dark brown with the beginning of sporadic grey. I just wanted a slightly lighter color. Nothing dramatic. There was no change in color and my random grey hairs are still noticeable.

      (0 of 1 customers found this review helpful)

       
      1.0

      DO NOT USE

      By Allie

      from Buford, GA

      About Me Beauty Conscious

      Verified Buyer

      Pros

        Cons

        • Color Misrepresented
        • Smells Bad
        • Too Harsh

        Best Uses

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          Followed directions to the t. Hair was a golden blonde and wanted to just tone it down to a cooler color. Turned my roots ORANGE!

           
          1.0

          NEVER USE THIS

          By Allie

          from Buford, GA

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

            • Color Misrepresented
            • Smells Bad
            • Too Harsh

            Best Uses

              Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

              Just wanted to add in some darker lowlights to my dark blonde/light brown hair. Followed the instructions exactly. Turned all of my roots ORANGE!!! Looked horrible and smelled even worse. Never again. I usually buy clairol natural instincts but they were out of the color I wanted. Next time, I would just go to another store to get the dye I've used for 10+ years. I wouldn't recommend this product to my worst enemy

               
              4.0

              8G Y not

              By Pam

              from Charlotte,Nc

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Gentle
              • Great Color

              Cons

              • Messy
              • Time Consuming

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

              Consistent color, I wish it covered gray better, longer.

              • Commitment To Color:
              • Permanent
               
              5.0

              I only buy this product!

              By Linda on the go!

              from Niagara Falls, NY

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • New Look
                • Thinner Hair
                • Touch Ups

                Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                I have to color often because of graying hair and I love this product and the color because it looks very natural.

                • Commitment To Color:
                • Permanent

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                4 Questions | 4 Answers
                Displaying questions 1-4
                • Q:

                  What is the application time for this? Thanks!
                  Asked on 6/25/2017 by Jen from VA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Jen! For a full-head application, you leave it on for 25 minutes (add 5 minutes if you have resistant gray). If you are doing a touch-up application, put on the new growth for 20 minutes (25 for resistant gray) and do the lengths and ends for 5 minutes.

                    Answered on 6/30/2017 by Brand Expert from L Oreal Paris
                • Q:

                  How do I add the Carmel highlights I want it to look natural without any RED COLOR in it
                  Asked on 6/8/2017 by Deb from Battle Creek Michigan

                  1 answer

                  • Brand Expert

                    A:

                    For great subtle looking caramel highlights we recommend using our Touch-On Highlights kit in the shade Toasted Almond. To keep your highlights looking subtle, but sure to apply the lightener to small sections of hair (about 15 to 20 strands at a time), don't over do the number of highlights and be sure to leave the lightener on the hair long enough to lighten the hair past the red stage and into the gold stage.

                    Answered on 6/12/2017 by Brand Expert from L Oreal Paris
                • Q:

                  L'Oréal Preference. I used to use product number 10NB, I can't locate it on the shelves. Does it have another number now?
                  Asked on 4/4/2017 by Ruthie from Melbourne,Florida

                  1 answer

                • Q:

                  What color will result on my ombré hair? Will my roots blend with my ends?
                  Asked on 2/18/2017 by Birdie from Park City, Utah

                  1 answer

                  • Brand Expert

                    A:

                    Applying dye over highlights and ombre can be tricky. If the highlights are full of orange and red tones, your results using the Superior Preference dark golden brown 4G will be pretty even, from root to tip. If you have any pale blonde or gold highlights you will need to have a salon "fill" the pale hair to avoid any discoloration. To go to a natural looking dark brown over blonde highlights can be done at home, but involves mixing 2 kits for a customized result.
                    • Before hair that has been lightened to the pale yellow stage can be successfully tinted back to a darker shade, the red and gold pigment that was removed must be replaced. To do this you will need 2 kits of Preference haircolor - 1 kit will be the target shade dark brown 4 and 1 kit will be the filler shade light auburn 6R
                    • You will need to mix 1 tint bottle of the target shade 4 and 1/2 the tint bottle of filler shade 6R into 1 bottle of creme developer. Mix well and apply full head for 25 minutes.
                    This will put the hair to natural look dark brown with warm highlights.

                    Answered on 2/22/2017 by Brand Expert from L Oreal Paris
                Displaying questions 1-4

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