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It Cosmetics Superhero Lash Transforming Duo

It Cosmetics

Superhero Lash Transforming Duo

Item #: 2507572

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase
This must have duo features a full size and mini of your lash-changing superhero mascara for super volume, super length, super elastic stretch!

Benefits:
  • Exclusive elastic stretch technology creates the look of wider, longer lashes
  • Lash-changing power brush for maximum reach, lift, separation, curl
  • Super black pigments plus collagen, biotin and peptides to condition as you coat

A $36 value!

Includes:
  • Full size Superhero Elastic Stretch Volumizing Mascara (0.3 oz)
  • Mini Superhero Elastic Stretch Volumizing Mascara (0.17 oz)
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Lash Transforming Duo
 
4.5

(based on 110 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (93)
  • Long lasting (80)
  • Good pigmentation (56)
  • Good value (51)
  • Versatile (24)

Cons

  • Flakes (11)
  • Messy (4)
  • Difficult to apply (3)

Best Uses

  • Daily use (57)
  • Normal skin (17)
  • Special occasions (17)
  • Sensitive skin (12)
  • Oily skin (9)
    • Reviewer Profile:
    • Classic style (43), Natural style (43), Trendy style (14)

Reviewed by 110 customers

Displaying reviews 1-10

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5.0

I would definitely buy this product again. Love it!

By Paula

from Anaheim, CA

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Sensitive Skin

    Comments about It Cosmetics Superhero Lash Transforming Duo:

    I have very sensitive eyes. This mascara is like a dream come true. Most mascara for sensitive eyes have to be applied over and over again. This is one goes on easy, lengthens and thickens very nicely. I am very happy with it and would highly recommend it.

    • Age:
    • 45-59
     
    3.0

    Good

    By Jill

    from Baltimore

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

    • Slightly clumpy

    Best Uses

      Comments about It Cosmetics Superhero Lash Transforming Duo:

      Good product. Comes out a little clumpy.

      • Age:
      • 30-44
       
      4.0

      yes

      By KJ

      from ut

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Sensitive Skin

        Comments about It Cosmetics Superhero Lash Transforming Duo:

        first couple of uses when taking out of container tend to splatter flakes make sure you are bent forward so as not to get on anything. would like to see a tip applicator for hard to see, reach places.

        • Age:
        • 60+
         
        5.0

        Defiantly buying this product again and again.

        By Sana

        from El Paso, TX

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Easy to wash off.
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • No raccoon eyes after long wear.

        Cons

        • Could not find waterproof version in store.

        Best Uses

        • Daily Use
        • Special Occasions

        Comments about It Cosmetics Superhero Lash Transforming Duo:

        Easy to apply goes on with very little to no clumping. Washes off easy. Great for daily use. Really gives lashes a dress-up feel nice and long and dark.

        • Age:
        • 30-44
         
        2.0

        Not my favorite

        By Daisy

        from Chicago, IL

        Verified Buyer

        Pros

          Cons

          • Flakes
          • Messy

          Best Uses

            Comments about It Cosmetics Superhero Lash Transforming Duo:

            This mascara is not for me, it goes on too thick and doesn't seem to lengthen the lashes. I love the Tightline and the other It mascara and I'll stick to those.

            • Age:
            • 45-59
             
            5.0

            A-mazing!!

            By Wonderwmn

            from Texas

            Comments about It Cosmetics Superhero Lash Transforming Duo:

            Great mascara!!! A fav! Brush is simple and perfect. Formula goes on smooth like a mouse type texture. It legthens AND volumizes! love the color payoff as well. Perfect mascara.

             
            5.0

            My new favorite mascara!

            By Ladyvox

            from Indianapolis IN

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Special Occasions

              Comments about It Cosmetics Superhero Lash Transforming Duo:

              I noticed a friend's lashes, they looked amazing! I knew I had to try Super Hero mascara. Now I'm hooked!

              • Age:
              • 45-59
               
              3.0

              Good but not great

              By Hailey

              from Seattle, WA

              About Me Classic Style

              Verified Buyer

              Pros

              • Good Pigmentation

              Cons

              • Difficult to Apply
              • Flakes

              Best Uses

              • Daily Use
              • Dry Skin
              • Normal Skin
              • Oily Skin
              • Sensitive Skin
              • Special Occasions

              Comments about It Cosmetics Superhero Lash Transforming Duo:

              I had high hopes for this mascara after reading the reviews and being a big fan of It Cosmetics but I feel less than excited about it after using it. I've found that it flakes and clumps worse than my usual mascara (Nyx). I often have to come through my lashes to try to get rid of the clumps. Just not what I expect for a mascara that's almost $40. I'll stick to my $7 mascara that works better for me. I'm still a fan of the brand but I'll skip this product from now on.

              • Age:
              • 18-29
               
              1.0

              Didn't like it at all.

              By Pretty blue eyes

              from Las Vegas, NV

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Difficult to Apply
                • Flakes

                Best Uses

                  Comments about It Cosmetics Superhero Lash Transforming Duo:

                  I keep trying mascaras and this was recommended to me, but I'm not a fan.

                  • Age:
                  • 60+
                   
                  5.0

                  Would buy it again

                  By Mimi2fiesty

                  from San Mateo

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • Daily Use
                    • Normal Skin

                    Comments about It Cosmetics Superhero Lash Transforming Duo:

                    Easy to apply

                    • Age:
                    • 45-59

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    4 Questions | 4 Answers
                    Displaying questions 1-4
                    • Q:

                      Hello. Do I apply my Lancome Cils Booster before applying mascara?
                      Asked on 4/7/2017 by LORI from Fort Worth, Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! You can absolutely apply your lash primer first before your Superhero Mascara, even if it isn't IT! XOXO

                        Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What color does this set come in? I am hoping for Jet Black but wanted to make sure before purchase.
                      Asked on 3/16/2017 by Marji from Jacksonville, Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! At this time Superhero Mascara is only available in Black, so both will be in the Black shade. We hope you love IT! XOXO

                        Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this come in waterproof? I love the mascara, but my allergies make my eyes water a lot.
                      Asked on 3/7/2017 by JacksGirl

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! At this time Superhero Mascara is only available in the original formula. IT it made in a waterproof version, however we can absolutely pass your suggestion along for IT! XOXO

                        Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this mascara paraben free like the other IT mascara?
                      Asked on 3/6/2017 by Atown from Seattle, wa

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Every IT Cosmetics product and mascara is paraben free and talc free! IT is made with good for you, skin loving ingredients, and is made for sensitive skin! XOXO

                        Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                    Displaying questions 1-4

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