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It Cosmetics Superhero Lash Transforming Duo

It Cosmetics

Superhero Lash Transforming Duo

Item #: 2507572

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This must have duo features a full size and mini of your lash-changing superhero mascara for super volume, super length, super elastic stretch!

Benefits:
  • Exclusive elastic stretch technology creates the look of wider, longer lashes
  • Lash-changing power brush for maximum reach, lift, separation, curl
  • Super black pigments plus collagen, biotin and peptides to condition as you coat

A $36 value!

Includes:
  • Full size Superhero Elastic Stretch Volumizing Mascara (0.3 oz)
  • Mini Superhero Elastic Stretch Volumizing Mascara (0.17 oz)
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Lash Transforming Duo
 
4.5

(based on 140 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (122)
  • Long lasting (106)
  • Good pigmentation (75)
  • Good value (68)
  • Versatile (31)

Cons

  • Flakes (13)
  • Messy (6)
  • Difficult to apply (3)

Best Uses

  • Daily use (75)
  • Special occasions (26)
  • Normal skin (23)
  • Sensitive skin (18)
  • Oily skin (13)
    • Reviewer Profile:
    • Natural style (55), Classic style (53), Trendy style (18)

Reviewed by 140 customers

Displaying reviews 1-10

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5.0

Only mascara I'll buy

By Jess

from New Bedford

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

  • Messy

Best Uses

  • Daily Use
  • Special Occasions

Comments about It Cosmetics Superhero Lash Transforming Duo:

Oh I love this mascara its the best it looks like you have fake lashes on my lashes are beautiful when I apply this !!

  • Age:
  • 30-44
 
5.0

Love it!

By Steph

from Orange CA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Superhero Lash Transforming Duo:

    I think this is my all time favorite mascara and I've pretty much used them all. Makes my lashes look super long, not clumpy!
    Wish it came in a waterproof version, now that it's summer.

    • Age:
    • 60+

    (3 of 3 customers found this review helpful)

     
    5.0

    In LOVE

    By Apple4anA

    from Spartanburg, SC

    About Me Natural Style

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Normal Skin

      Comments about It Cosmetics Superhero Lash Transforming Duo:

      I'm not going to lie. I'm cheap when it comes to mascara. I haven't tried any of the expensive brands of mascara and was completely content with Maybeline. Then I signed up for a monthly subscription box and received a sample of this mascara. I fell in love at first application and plan to purchase more. I happened to sleep in mine (gasp) and it barely flaked like my Maybeline did all day. Plus the length is amazing. Love it!

      • Age:
      • 30-44

      (2 of 2 customers found this review helpful)

       
      4.0

      MY IT Mascara :)

      By April

      from Georgia

      About Me Classic Style

      Verified Reviewer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

      • clumps as it gets towards end of bottle

      Best Uses

      • Daily Use

      Comments about It Cosmetics Superhero Lash Transforming Duo:

      This is my favorite Mascara ever. I have tried so many and this one knocks it out of the park for me. The only thing I don't like is that as you get close to the end of it, it clumps BAD. Still works, but clumps on the brush.

      • Age:
      • 30-44

      (1 of 1 customers found this review helpful)

       
      5.0

      Great product

      By momsbeautychest

      from Florida

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Special Occasions

        Comments about It Cosmetics Superhero Lash Transforming Duo:

        Love it !

        • Age:
        • 45-59

        (1 of 1 customers found this review helpful)

         
        5.0

        I am definitely buying this from now on!

        By Lee

        from Las Vegas, NV

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

        • Getts a little clumpy

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Oily Skin
        • Sensitive Skin
        • Special Occasions

        Comments about It Cosmetics Superhero Lash Transforming Duo:

        This product is great. You see the length! It doesn't make you look like raccoon eyes at tgr end of the day, so for me thats a huge plus!!! It also washes off nicely at the end of the day. So I love that! The only fallback is that it gets a little clumpy when adding your coats. Other than that its probably the best I've ever used. And I tried a lot!!!

        • Age:
        • 30-44
         
        5.0

        FABULOUS Mascara!

        By Jules

        from Temecula

        About Me Classic Style

        Verified Buyer

        Pros

        • Curls lashes
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

            Comments about It Cosmetics Superhero Lash Transforming Duo:

            I love "It" products! This mascara takes your lashes and extends them plus keeps them lifted with each brush stroke. It's an amazing product.

            • Age:
            • 45-59
             
            5.0

            Love This mascara!!!

            By Lexi

            from Ma

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Treats and functional !
            • Versatile

            Cons

              Best Uses

              • Daily Use
              • Special Occasions

              Comments about It Cosmetics Superhero Lash Transforming Duo:

              Easy to apply, all day wear and doesn't make a mess of my skin or contacts .. I've got a new mascara ❤️

              • Age:
              • 30-44
               
              5.0

              I love this mascara!!

              By Yuana02

              from Puerto Rico

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Normal Skin
                • Special Occasions

                Comments about It Cosmetics Superhero Lash Transforming Duo:

                Good product and quality!

                • Age:
                • 18-29

                (1 of 1 customers found this review helpful)

                 
                5.0

                Made my eyelashes longer.

                By Vickie

                from Houston,Texas

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Superhero Lash Transforming Duo:

                  Use for daily make-up for work lasts all day.

                  • Age:
                  • 60+

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  5 Questions | 5 Answers
                  Displaying questions 1-5
                  • Q:

                    is this product hypoallergenic?
                    Asked on 6/8/2017 by ally from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for reaching out. While all of our products are made with good for you, skin-loving ingredients and are formulated for sensitive skin and eyes, this product has not been tested to be hypoallergenic. We hope this helps! XOXO

                      Answered on 6/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Hello. Do I apply my Lancome Cils Booster before applying mascara?
                    Asked on 4/7/2017 by LORI from Fort Worth, Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! You can absolutely apply your lash primer first before your Superhero Mascara, even if it isn't IT! XOXO

                      Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What color does this set come in? I am hoping for Jet Black but wanted to make sure before purchase.
                    Asked on 3/16/2017 by Marji from Jacksonville, Florida

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! At this time Superhero Mascara is only available in Black, so both will be in the Black shade. We hope you love IT! XOXO

                      Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this come in waterproof? I love the mascara, but my allergies make my eyes water a lot.
                    Asked on 3/7/2017 by JacksGirl

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! At this time Superhero Mascara is only available in the original formula. IT it made in a waterproof version, however we can absolutely pass your suggestion along for IT! XOXO

                      Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this mascara paraben free like the other IT mascara?
                    Asked on 3/6/2017 by Atown from Seattle, wa

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Every IT Cosmetics product and mascara is paraben free and talc free! IT is made with good for you, skin loving ingredients, and is made for sensitive skin! XOXO

                      Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                  Displaying questions 1-5

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