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It Cosmetics Superhero Holiday Ornament

It Cosmetics

Superhero Holiday Ornament

Item #: 2309855

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This decorative ornament contains the gift of Superhero lashes! Developed with plastic surgeons, the game-changing mascara formula is infused with proprietary Elastic Stretch Technology to stretch the look of your lashes wider and longer, and wrap each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for clinically shown results.

Powerful anti-aging ingredients and super black pigment combined with the Lash-Changing Power Brush work together to coat every lash from base to tips - lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind! The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all...now your mascara does, too!

Clinically shown results!:
  • 500% Increase in volume in one coat*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume and length!*
  • 96% saw plumper-looking lashes!*
  • 100% saw a fuller lash line!*

*Results observed in a clinical study.

Benefits:
  • Exclusive Elastic Stretch Technology for volume and length
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super black pigment plus collagen, biotin and peptides to condition as you coat
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua/Water/Eau, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP/VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).

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Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Holiday Ornament
 
4.4

(based on 65 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (9)
  • Long lasting (7)
  • Good value (6)
  • Good pigmentation (5)

Cons

No Cons

Best Uses

  • Daily use (6)
  • Special occasions (3)
    • Was this a gift?:
    • No (48)
    • Reviewer Profile:
    • Natural style (5), Classic style (4)

Reviewed by 65 customers

Displaying reviews 1-10

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5.0

Really like this. Plan on buying the full sized one

By Princess

from Queen creek, az

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Makes lashes look like there is more than I have

Cons

    Best Uses

      Comments about It Cosmetics Superhero Holiday Ornament:

      I love how it works on my lashes

      • Age:
      • 45-59
       
      5.0

      Amazing lashes

      By FaceValueSkinStudio

      from Ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Lengthens & defines eyes
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Special Occasions
        • Wear alone or as the finishing "pop" for eyes

        Comments about It Cosmetics Superhero Holiday Ornament:

        Really makes eyes pop by lengthening & darkening lashes

        • Age:
        • 30-44
         
        5.0

        Absolutely love this mascara!

        By Jessica H.

        from Joliet, Illinois

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

            Comments about It Cosmetics Superhero Holiday Ornament:

            I have long straight eyelashes. Other mascaras seem to make my lashes fall straight down once again. By far this is the only mascara I found that really helped.

            • Age:
            • 30-44
             
            5.0

            So good!

            By Sarah

            from Colorado Springs, CO

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Superhero Holiday Ornament:

              So volumizing! I don't know what it is about this mascara, but I am in love!

              • Age:
              • 30-44
               
              5.0

              Best mascara - worth the money

              By Rachel

              from Berkeley, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Special Occasions

                Comments about It Cosmetics Superhero Holiday Ornament:

                This travel size mascara is the best mascara I have ever used. It does not smudge even though it's not waterproof. You can apply minimal mascara for a daytime use or apply heavily for a night out. When you apply heavily, the mascara looks like false eyelashes.

                • Age:
                • 18-29
                 
                2.0

                I would not buy again

                By Jlynne

                from Noblesville In

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Clumps

                  Best Uses

                    Comments about It Cosmetics Superhero Holiday Ornament:

                    The It mascara made lashes long but it clumped while applying

                    • Age:
                    • 45-59
                     
                    5.0

                    I would buy this product again and again

                    By Mia

                    from El Paso Texas

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                        Comments about It Cosmetics Superhero Holiday Ornament:

                        This mascara is the best. Just so you all know this is a small bottle it won't last you for a long time. I will recommend to buy the big bottle.

                        • Age:
                        • 45-59
                         
                        5.0

                        Lives up to the hype

                        By LAF91

                        from Chicago, IL

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Good Value
                        • Long Lasting
                        • Versatile

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about It Cosmetics Superhero Holiday Ornament:

                          I picked this up on a whim to try it because I had seen some IT cosmetics infomercials in the past. I can see what they were talking about--I love this mascara. One coat is all it takes to look great and it doesn't flake off during the day.

                          • Age:
                          • 30-44
                           
                          3.0

                          OK

                          By Angel

                          from WA

                          About Me Classic Style

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Good Pigmentation

                          Cons

                            Best Uses

                            • Daily Use
                            • Special Occasions

                            Comments about It Cosmetics Superhero Holiday Ornament:

                            This was a Youtube recommendation. My Supersizer is better and a better value. I would not tell someone not to buy it. Try this SAMPLE size first. I top mine off with a waterproof mascara. This was a birthday gift splurge but would not recommend to someone who is low income like me.

                             
                            5.0

                            LOVE IT

                            By Dani

                            from Jacksonville, Tx

                            About Me Natural Style

                            Verified Buyer

                            Pros

                            • Long Lasting

                            Cons

                            • Flakes

                            Best Uses

                            • Daily Use

                            Comments about It Cosmetics Superhero Holiday Ornament:

                            ITS GOOD

                            • Age:
                            • 18-29

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            2 Questions | 2 Answers
                            Displaying questions 1-2
                            • Q:

                              Is this mascara waterproof?
                              Asked on 11/30/2016 by Questions

                              1 answer

                            • Q:

                              How many ounces are in this mascara?
                              Asked on 10/5/2016 by Nydia

                              1 answer

                              • Brand Expert

                                A:

                                Hi Nydia, thanks so much for your question! This has 0.17 Fl Oz in IT! XOXO

                                Answered on 10/7/2016 by Brand Expert from IT Cosmetics
                            Displaying questions 1-2

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