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It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette

It Cosmetics

Superhero Eye Transforming Anti-Aging Super Palette

Item #: 2306337 Size: 0.537 oz

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Transform your eyes with this must-have, universally flattering, game-changing palette featuring 12 all-new Superhero-inspired shades. Developed with plastic surgeons, each anti-aging, ultra-luxe shadow is formulated with hydrolyzed collagen, silk, peptides and antioxidants, plus innovative Superhero Pigment Power Technology for super smooth, super skin-loving, super saturated shades that last from day to night! Experience your flawless Superhero Nudes, Superhero Neutrals and Superhero Liners, as well as your groundbreaking Superhero Eye Foundation Eyeshadow Base shades in three super wearable colors that are perfect for all skin tones!
  • First-Ever Breakthrough Innovation! Superhero Eye Foundation Eyeshadows color correct, neutralize and smooth for perfectly prepped lids! Wear alone or as your all-over base color.
  • Superhero Nudes give you a flawlessly gorgeous, "no-makeup" look! Wear alone or with other shadows.
  • Superhero Neutrals complement the twinkle in your eyes and make your eye color come alive! Wear alone or as your contour crease color.
  • Superhero Liners are super-intensely pigmented for beautiful definition! Wear wet or dry, as your eyeliner or contour crease color.

Key Benefits:
  • 12 all-new, must-have Superhero-inspired shades, perfect for all skin tones!
  • Superhero Pigment Power Technology for super saturated, velvety, skin-loving color that lasts.
  • Revolutionary Superhero Eye Foundation Eyeshadows color correct, neutralize and smooth lids.
  • Easy how-to guide gives you the power to create limitless eye looks, from natural to classic to smokey.
  • Anti-aging peptides, antioxidants, silk and hydrolyzed collagen.

Shades:

Eye Foundation Eyeshadows:
  • Confidence
  • Pow
  • Magical

Superhero Nudes:
  • Limitless
  • Powerful
  • Aura

Superhero Neutrals:
  • Unstoppable
  • Superstar
  • Fearless

Superhero Liners:
  • Bold
  • Daring
  • Superhero

Get The Look! - Click here

Superhero Natural:
  • Dust Superhero Eye Foundation Eyeshadow in Pow onto lid and up to brow bone as base shade.
  • Sweep Superhero Nudes in Powerful over entire lid.
  • Apply IT Cosmetics Superhero Elastic Stretch Volumizing Mascara to lashes for super volume, super length and super elastic stretch!

Superhero Classic:
  • Dust Superhero Eye Foundation Eyeshadow in Confidence onto lid and up to brow bone as base shade.
  • Sweep Superhero Neutrals in Unstoppable over entire lid.
  • Dip an IT Cosmetics eyeliner brush into your Superhero Liners in Daring and create a line along upper/lower lashline.
  • Buff Superhero Liners in Fearless into your crease using circular motions.
  • Apply IT Cosmetics Superhero Elastic Stretch Volumizing Mascara to lashes for super volume, super length and super elastic stretch!

Superhero Smokey:
  • Dust Superhero Eye Foundation Eyeshadow in Magical onto lid and up to brow bone as base shade.
  • Sweep Superhero Neutrals in Superstar over entire lid.
  • Buff Superhero Liners in Daring into your crease using circular motions.
  • Dip a dampened eyeliner brush into your Superhero Liners in the Superhero shade and create a bold line along upper/lower lashline.
  • Apply IT Cosmetics Superhero Elastic Stretch Volumizing Mascara to lashes for super volume, super length and super elastic stretch!
Confidence, Magical, Aura, Superstar, & Fearless: Mica, Magnesium Stearate, Hydrogenated Polyisobutene, Dimethicone, Isopropyl Myristate, Polybutene, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Aqua/Water/Eau, Camellia Sinensis Leaf Extract, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Butylene Glycol, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, 77492, 77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

Pow, Limitless, Powerful, Unstoppable, Bold, Daring, Superhero: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Eye Transforming Anti-Aging Super Palette
 
4.5

(based on 120 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (104)
  • Blends easily (97)
  • Great color (95)
  • Silky texture (89)
  • Long lasting (87)

Cons

  • Too sparkly (9)
  • Wears off easily (7)
  • Creases (4)
  • Cheap compact case (3)
  • Smudges or flakes (3)

Best Uses

  • Everyday (97)
  • Natural effect (62)
  • Work (62)
  • Going out (60)
  • Smokey effect (53)
    • Reviewer Profile:
    • Classic style (55), Natural style (36), Trendy style (17)

Reviewed by 120 customers

Displaying reviews 1-10

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5.0

love

By Susan

from Florida

Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

I Absolutely love this make up palette I use it every day,with only three colors I can make a great eye look. I love the foundation eye shadows they cover up my veins and saggy skin

well . I will buy it again

 
5.0

Wild buy again

By Grammies

from Seeley Lake

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

    Just what I wanted!

     
    5.0

    Superhero Palette

    By Rena

    from Gainesville, FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

      I absolutely LOVE this palette - it's great for day or night!!!

      (0 of 1 customers found this review helpful)

       
      5.0

      i love Eye transforming anti-aging palette.

      By Lida

      from Chula Vista, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Going Out

        Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

        Great

        (3 of 3 customers found this review helpful)

         
        2.0

        Too shimmery

        By Melissa

        from Duluth

        About Me Classic Style

        Pros

          Cons

          • Too Sparkly

          Best Uses

          • Everyday
          • Work

          Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

          I adore the Superhero mascara and I really wanted to adore this eye shadow set. But I could not. The shimmery shadow somehow made my eyelids look like crocodile skin. I can't explain it, but my eyelids looked like I had aged ten years in 20 seconds. Very sad.

           
          4.0

          Great product!

          By Brwnize

          from Commerce Twp, MI

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Silky Texture

          Cons

          • Too Sparkly

          Best Uses

          • Everyday
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

          I enjoy mixing the colors and experimenting with them. Only drawback - for the price, it would be nice if it came with brushes to apply.

           
          5.0

          It Eye

          By Sunny

          from Fallon, Nv

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect

            Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

            I love It .......... I wear this every day

             
            1.0

            Wasn't as advertised!

            By Candie

            from Sylvania OH

            About Me Trendy Style

            Verified Buyer

            Pros

              Cons

              • Cheap Compact Case
              • Colors didn't blend well
              • Creases
              • Too shiny for targeted audience
              • Too Sparkly
              • Wasn't ageless as advertised

              Best Uses

              • Doesn't apply

              Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

              Very disappointed in IT on this product. They're usually very nice shadows. But this time. First time I returned one of their products. It also started falling apart right away.

               
              5.0

              STAYING POWER

              By Forest flower

              from Eastern Washington

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Natural Effect
                • Work

                Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

                I put these shadows on over my Urban Decay primer and it literal lasts all day. Well worst the investment

                • Skin Tone:
                • Medium

                (0 of 2 customers found this review helpful)

                 
                4.0

                Great product. Wonderful coverage! Beautiful color selection

                By Ann

                from Toledo

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Going Out
                  • Natural Effect
                  • Work

                  Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

                  Beautiful color selection! Great coverage! Good product for the money!

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  17 Questions | 17 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    What makes this product anti-aging?
                    Asked on 9/20/2016 by Bel from Catawissa,PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to us! Like all of our products, these shadows are formulated with anti-aging ingredients such as collagen, silk, peptides, and antioxidants to keep your eyes looking smooth and healthy. These shadows contains skin loving, super smoothing luxe velvet finish for young looking lids. IT is truly your superhero palette! XOXO

                      Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this palette come with a brush?
                    Asked on 9/16/2016 by CJ from Fultonville, New York

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Superhero Eye Transforming Anti-Aging Super Palette does not come with a brush. Try IT out and let us know what you think! XOXO

                      Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Can all of the shades be used wet or dry? It only mentions using wet for the liner shades.
                    Asked on 9/5/2016 by Jill from Lexington KY

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jill, that's a great question! You can absolutely use each of these shades wet or dry, not just the liners! Hope that helps! XOXO

                      Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this set completely neutral? I like cool tones, but never warm.
                    Asked on 9/4/2016 by Lesli from Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi Lesli, thank you so much for your question! Our brand new Superhero Palette has both warm and cool tones to IT that are meant to look amazing on a large range of skin tones! Hope this helps. XOXO

                      Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Are the IT Superhero eyeshadows matte, shimmer, or a mixture of both?
                    Asked on 9/1/2016 by Just want to know from Wisconsin

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! We're happy to help with this. There are five matte shades and seven shades with a radiance to them in this palette. Hope that helps! XOXO

                      Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Are all of these colors matte? Is there mica in any?
                    Asked on 9/1/2016 by Desert girl

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! We're happy to help with this. There are five matte shades and seven shades with a radiance to them in this palette. Additionally, they are formulated with mica. Hope that helps! XOXO

                      Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    are these shimmer or matte?
                    Asked on 9/1/2016 by aj from houston,tx

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! We're happy to help with this. There are five matte shades and seven shades with a radiance to them in this palette. Hope that helps! XOXO

                      Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Are the shadows shimmering or matte?
                    Asked on 9/1/2016 by Karen from Pittsburgh, PA 15216

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your interest in IT! There are five matte shades and seven shades with a radiance to them in this palette. Hope that helps! XOXO

                      Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is an eyeshadow primer needed for these shadows?
                    Asked on 8/31/2016 by Kathryn from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! As with any eye shadow, priming your eye lid will help to keep IT in place all day! A great trick that many of our IT Girls use is taking just a dot of Bye Bye Under Eye Concealer and applying that right onto your lid as a primer! XOXO

                      Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Are the eyeshadows matte or not?
                    Asked on 8/30/2016 by mombear from Tulsa, OK

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, this is a great question! There are five matte shades and seven shades with a soft radiance in them. All of them are super smooth and velvety for perfect application! XOXO

                      Answered on 9/2/2016 by Brand Expert from IT Cosmetics
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