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It Cosmetics Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Superhero Elastic Stretch Volumizing Mascara

0.3 oz Item 2298659

Color:Jet Black

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  •  
  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how with the IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Elastic Stretch Volumizing Mascara
 
4.3

(based on 3490 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2670)
  • Adds volume (2611)
  • Defines & separates (2130)
  • Applies evenly (2090)
  • Great brush (1911)

Cons

  • Flakes (426)
  • Dries out quickly (275)
  • Difficult to remove (253)
  • Sticky texture (212)
  • Smudges or runs (198)

Best Uses

  • Anytime (2643)
  • Daytime (663)
  • Going out (592)
  • Never (3)
    • Reviewer Profile:
    • Classic style (1425), Natural style (1211), Trendy style (419)
    • Was this a gift?:
    • No (20)

Reviewed by 3490 customers

Displaying reviews 1-10

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5.0

LOVE

By TSB

from Missouri

Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

This mascara is amazing!! I received the travel size for my free birthday gift and loved it! I don't have very long eye lashes but this mascara gave them length and volume without clumping in just one coat!

 
5.0

Voluminous and lengthening!

By jdavis00123

from Springfield, MO

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

    I am usually very picky about my mascara and only used Benefit or other similar mascaras. I recieved IT Superhero in one of my monthly Ipsy glam bags and gave it a try. I fell in love with it from the first application. This mascara adds both volume and length to my lashes. The brush is great because it does clump your lashes or apply the mascara too thick. This is a perfect everyday mascara! When I am going out I just add some eyeliner and an extra coat and my lashes look great in pics.

     
    5.0

    I loved it

    By Marlin

    from Grand junction

    About Me Natural Style

    Verified Reviewer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Flakes

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

    I have short lashes but this mascara really thickens and lengthens them. I love it

    (1 of 1 customers found this review helpful)

     
    1.0

    Only a month old-Dried out

    By Ash

    from Oklahoma City, OK

    About Me Classic Style

    Pros

    • Adds Volume
    • Defines & Separates
    • Great Brush

    Cons

    • Dries Out Quickly
    • Flakes

    Best Uses

    • Anytime

    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

    I got this only 1 month ago and it is already dried out. Sure it is a fantastic mascara but for the price if it is going to dry out after 1 month it is NOT worth it.

    (0 of 1 customers found this review helpful)

     
    2.0

    Skip This Mascara!

    By JH

    from Scottsdale, AZ

    About Me Natural Style

    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

    I rarely review products but thought maybe I could save someone else the trouble if I reviewed this one -- DON'T GET IT.

    It was awesome for the first few uses and quickly became a horrible mess after that -- way too much product goes on the wand.

    Even with taking some of the product off and applying it that way left my eyelashes with clumps and once dry feeling brittle.

     
    5.0

    Excellent product!

    By Barb

    from Sun City Center, FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Lengthens

    Cons

    • Dries Out Quickly
    • Flakes

    Best Uses

    • Anytime

    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

    I'm highly allergic to mascara but have found this product to work wonderfully for me. While I wished it did not clump and was waterproof, it is still better than going without mascara. If you are sensitive to such products, please consider trying this one.

    (2 of 2 customers found this review helpful)

     
    5.0

    Very smooth application

    By Office Lady

    from Michigan

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

      Love this quick, easy to apply mascara. One application is all I need. It does everything it promises. Easy to remove. For those who say it flakes ...... I've only had that happen first thing in the morning if I don't remove it at night. I would recommend it. I purchased it after receiving a free sample.

       
      5.0

      Best mascara i have ever used!

      By Patti

      from Philadelphia

      About Me Classic Style

      Verified Reviewer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

        Tired of trying cheap drug store brands. This really is a hero. It is worth the expense!

         
        5.0

        I am in love

        By Melly

        from Tucson

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

          I am a fan of IT Cosmetics it is almost all I use. SuperHero NEVER lets me down!! I tried another brand and while I like them they can't touch the look I get with SuperHero!!

           
          5.0

          Awesome Mascara!

          By OKRN

          from Tulsa, OK

          About Me Classic Style

          Verified Reviewer

          Pros

          • Adds Volume
          • Defines & Separates
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

            Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

            This mascara is amazing! My lashes have been noticeably thinning and for the past year I used 2 Cover Girl mascaras every day to try to get length and volume without clumping, but it was time consuming and not very effective. I'm a loyal IT girl but always figured higher-priced mascaras were a waste of money. Out of desperation I tried Superhero a couple of weeks ago and my lashes and mornings are transformed! I now simply swipe one or two coats and I'm good to go. My lashes look long and thick again and I couldn't be happier!

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            60 Questions | 60 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Why does so much mascara come out on the wand?
              Asked on 12/6/2017 by Karen from Fayetteville, AR

              1 answer

              • Brand Expert

                A:

                Hi there! Thank you so much for reaching out. We are so sorry to hear that this happened to your Superhero Mascara.

                Build up on the wand can form towards the middle to end of the mascara's life generally after two months of use. When clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. Using quality  makeup remover will work wonders to keep your lashes from clumping. Try our Confidence In A Cleanser to remove stubborn, waterproof makeup and mascara! Using too many coats of mascara will create too many layers and begin to clump your lashes, 2-3 coats maximum should get IT done.

                Typically a mascara should only be used for three months, so if it is giving you trouble beyond that time period, IT's time for a new one. We hope these tips and tricks help to improve your mascara application and wear.

                We hope this helps! XOXO

                Answered on 12/6/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is the super heros mascara waterproof or water resistant? What is the recommended way to remove it?
              Asked on 8/19/2017 by Sharon from Fort Smith, AR

              1 answer

            • Q:

              does this mascara help your lashes grow?
              Asked on 8/17/2017 by kym from US

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! Superhero Mascara is not a lash growing mascara, however IT is formulated to help condition and nourish your lashes as IT contains lash loving ingredients. XOXO

                Answered on 8/17/2017 by Brand Expert from IT Cosmetics
            • Q:

              which IT mascara lengthens and thickens best?
              Asked on 8/15/2017 by cookie from ocala, fl.

              1 answer

              • Brand Expert

                A:

                Hi there! Superhero Mascara is the most lengthening, volumizing, and thickening mascara in our line! IT lifts your lashes to new heights. XOXO

                Answered on 8/17/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is the wand small enough to apply mascara to bottom lashes?
              Asked on 8/13/2017 by Charonya from Florida

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! The Superhero Mascara wand is small enough to apply to the lower lashes. We recommend using a light hand to apply IT so you can build it up! XOXO

                Answered on 8/14/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is this mascara waterproof or normal?
              Asked on 8/9/2017 by Aly from undisclosed

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! Superhero Mascara is not waterproof, however IT is long wearing and holds a curl until you remove IT! XOXO

                Answered on 8/9/2017 by Brand Expert from IT Cosmetics
            • Q:

              Hi I have bought this several times but it seems to get thicker in the container after a couple months. I still use for six months but always love the way a new container works.
              Is there something I can add (just a little bit) to make it less thick (I imagine the answer is no ha). Maybe I am imagining it.
              Also....is it best to remove applicator and put directly on lashes or scrape off excess and then do a couple coats? Your advice is welcome.
              Asked on 8/1/2017 by bigmouth from potomac, MD

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to IT! The lifespan of Superhero Mascara once opened is between 2-3 months. This is best practice to avoid health concerns when using mascara in direct contact with the eye. By nature, mascaras tend to thicken up and dry out after 2-3 months of use. We advise discarding your current tube and replacing it with a fresh one. For best application, remove the wand from the tube- if you see excess product on the wand, scrape it against the inner portion of the tube to remove it! XOXO

                Answered on 8/2/2017 by Brand Expert from IT Cosmetics
            • Q:

              can you remove this with water?
              Asked on 6/27/2017 by Karrie from Berkeley Heights NJ

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to IT! Superhero Mascara is not waterproof, however it is best to remove with makeup remover to ensure IT is completely removed. Water alone will not remove it properly. XOXO

                Answered on 6/29/2017 by Brand Expert from IT Cosmetics
            • Q:

              Does this come in waterproof
              Asked on 6/20/2017 by Toni from Michigan

              1 answer

              • Brand Expert

                A:

                Hi there! Thank you so much for reaching out. While Superhero mascara is not waterproof, IT is long-lasting and holds a curl for all day volume! We hope this helps! XOXO

                Answered on 6/21/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is IT Superhero Mascara waterproof and a lengthening mascara?
              Asked on 6/19/2017 by Trish from Dunkirk, MD

              1 answer

              • Brand Expert

                A:

                Hi there! This is a great question! While Superhero Mascara is not waterproof, IT is long-lasting and holds a curl for all day wear! With ITs Elastic Stretch Technology, IT lengthens while also volumizing. We're confident you'll love IT! XOXO

                Answered on 6/21/2017 by Brand Expert from IT Cosmetics
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