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It Cosmetics Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Superhero Elastic Stretch Volumizing Mascara

0.3 oz Item 2298659

Special Free Gift with Purchase! Click for Offer Details

Color:Jet Black

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FREE mini CC+ Cream with any $35 IT Cosmetics purchase (offer valid 10/1/17-10/21/17 or while supplies last)

FREE mini CC+ Cream w/any $35 IT Cosmetics purchase

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  •  
  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how with the IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Elastic Stretch Volumizing Mascara
 
4.3

(based on 3299 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2517)
  • Adds volume (2468)
  • Defines & separates (2003)
  • Applies evenly (1980)
  • Great brush (1804)

Cons

  • Flakes (407)
  • Dries out quickly (252)
  • Difficult to remove (234)
  • Sticky texture (199)
  • Smudges or runs (188)

Best Uses

  • Anytime (2503)
  • Daytime (632)
  • Going out (568)
  • Never (3)
    • Reviewer Profile:
    • Classic style (1348), Natural style (1143), Trendy style (398)
    • Was this a gift?:
    • No (20)

Reviewed by 3299 customers

Displaying reviews 1-10

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1.0

I would not buy again

By Unhappy buyer

from Missouri

About Me Classic Style

Pros

    Cons

    • Sticky Texture

    Best Uses

      Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

      Very thick and clumps

       
      5.0

      Yes

      By None

      from Seville Ohio

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

        Daily great masacara

         
        5.0

        This stuff is the bomb!

        By Nodoubt1981

        from Erath, LA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

          Doesn't budge. I feel like I've tried every mascara on the planet. This is the only one that makes me look like I actually have long lashes!

           
          5.0

          Would buy again

          By Bananne

          from Lake Orion, MI

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

            I love IT cosmetics

             
            5.0

            Best Mascara Ever!!!

            By shell

            from nc

            Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

            I've tried so many mascara some high end and some low. This one is the best.The only other mascara i like is essence princess. This superhero beats that one. I got the sample size and now will purchase the regular size.

             
            1.0

            Would not purchase again

            By Gg

            from Colorado

            Verified Buyer

            Pros

              Cons

              • Clumps
              • Sticky Texture

              Best Uses

                Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                Did not like at all

                 
                5.0

                Awesome lashes with a few strokes of this mascara

                By Bruny the vegan puertorrican

                from Arlington, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Doesn't Clump
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                  It is my new favorite mascara. I got a sample and it is a great brush and color. Super volume with a few strokes. I love it!!

                   
                  5.0

                  Would definitely buy again!

                  By Nan

                  from San Antonio TX

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                    Love the way it goes on smoothly and lengthens lashes.

                     
                    5.0

                    Good Gracious

                    By Pamster

                    from Los Angeles

                    About Me Classic Style

                    Pros

                    • Adds Volume
                    • Defines & Separates
                    • Great Brush
                    • Lengthens

                    Cons

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                      I got a sample in my IPSY bag, good lawd this is the best mascara. I am a better than sex user, but I'm switching over. This stuff lengthens your lashes like crazy! I have to buy a full size now. A must try!!!!

                       
                      1.0

                      Expected better

                      By Susan

                      from New York

                      About Me Trendy Style

                      Pros

                        Cons

                        • Clumps
                        • Too much product in tube

                        Best Uses

                          Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                          I expected great things from this product when a friend mentioned it to me. I have really long eye lashes to begin with and usually stick to drug store mascaras because I feel they're just as good if not better. This mascara has so much product in the tube that it collects on the brush creating legit black clumps on your lashes. I've tried to remove some or allow the tube to dry out- no luck. After separating lashes by myself to save my full face of makeup the mascara looks worse than drug store brands. Save your money.

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          57 Questions | 57 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            which IT mascara lengthens and thickens best?
                            Asked on 8/15/2017 by cookie from ocala, fl.

                            1 answer

                            • Brand Expert

                              A:

                              Hi there! Superhero Mascara is the most lengthening, volumizing, and thickening mascara in our line! IT lifts your lashes to new heights. XOXO

                              Answered on 8/17/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            Is the wand small enough to apply mascara to bottom lashes?
                            Asked on 8/13/2017 by Charonya from Florida

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! The Superhero Mascara wand is small enough to apply to the lower lashes. We recommend using a light hand to apply IT so you can build it up! XOXO

                              Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this mascara waterproof or normal?
                            Asked on 8/9/2017 by Aly from undisclosed

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Superhero Mascara is not waterproof, however IT is long wearing and holds a curl until you remove IT! XOXO

                              Answered on 8/9/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            Hi I have bought this several times but it seems to get thicker in the container after a couple months. I still use for six months but always love the way a new container works.
                            Is there something I can add (just a little bit) to make it less thick (I imagine the answer is no ha). Maybe I am imagining it.
                            Also....is it best to remove applicator and put directly on lashes or scrape off excess and then do a couple coats? Your advice is welcome.
                            Asked on 8/1/2017 by bigmouth from potomac, MD

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for reaching out to IT! The lifespan of Superhero Mascara once opened is between 2-3 months. This is best practice to avoid health concerns when using mascara in direct contact with the eye. By nature, mascaras tend to thicken up and dry out after 2-3 months of use. We advise discarding your current tube and replacing it with a fresh one. For best application, remove the wand from the tube- if you see excess product on the wand, scrape it against the inner portion of the tube to remove it! XOXO

                              Answered on 8/2/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            can you remove this with water?
                            Asked on 6/27/2017 by Karrie from Berkeley Heights NJ

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for reaching out to IT! Superhero Mascara is not waterproof, however it is best to remove with makeup remover to ensure IT is completely removed. Water alone will not remove it properly. XOXO

                              Answered on 6/29/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            Does this come in waterproof
                            Asked on 6/20/2017 by Toni from Michigan

                            1 answer

                            • Brand Expert

                              A:

                              Hi there! Thank you so much for reaching out. While Superhero mascara is not waterproof, IT is long-lasting and holds a curl for all day volume! We hope this helps! XOXO

                              Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            Is IT Superhero Mascara waterproof and a lengthening mascara?
                            Asked on 6/19/2017 by Trish from Dunkirk, MD

                            1 answer

                            • Brand Expert

                              A:

                              Hi there! This is a great question! While Superhero Mascara is not waterproof, IT is long-lasting and holds a curl for all day wear! With ITs Elastic Stretch Technology, IT lengthens while also volumizing. We're confident you'll love IT! XOXO

                              Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            Is it waterproof?
                            Asked on 5/31/2017 by Wendys32 from Hurricane, WV

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! Superhero Mascara is not waterproof. IT is very long lasting and holds a curl for your most voluminous lashes! XOXO

                              Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this mascara oil free?
                            Asked on 5/26/2017 by Lash envy from Iowa

                            1 answer

                          • Q:

                            is this vegan?
                            Asked on 4/26/2017 by emy from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! IT Cosmetics products are not vegan, however they are completely cruelty free. IT products are never tested on animals and are certified by PETA! XOXO

                              Answered on 4/28/2017 by Brand Expert from IT Cosmetics
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