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SheaMoisture SuperFruit Shampoo

SheaMoisture

SuperFruit Shampoo

Item #: 2276693 Size: 13.0 oz

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Ulta Exclusive! SheaMoisture's SuperFruit Shampoo contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.
  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water,  Decyl Glucoside,  Sodium Lauroyl Lactylate,  Glycol Stearate, Guar Hydroxypropyltrimonium Chloride,  Panthenol,  Biotin,  Butyrospermum Parkii (Shea) Butter*, Fragrance (Essential Oil Blend),  Sclerocarya Birrea Seed Oil,  Aloe Barbadensis Leaf Juice,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract,  Hydrolyzed Rice Protein,  Stearamide AMP,  Glycerin (Vegetable),  Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Shampoo
 
4.1

(based on 75 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Great smell (37)
  • Cleans thoroughly (31)
  • Improves hair health (29)
  • Gentle (27)
  • Lathers well (24)

Cons

  • Doesn't lather well (9)
  • Doesn't work (6)
  • Dries hair out (3)

Best Uses

  • Curly hair (22)
  • Daily use (21)
  • Thick hair (12)
  • Fine hair (7)
  • Oily hair (6)
    • Hair Type:
    • Wavy hair (17), Very curly hair (15), Straight hair (13)
    • Reviewer Profile:
    • Beauty conscious (23), First time user (14), Product junkie (11), Survivalist / minimalist (10)

Reviewed by 75 customers

Displaying reviews 1-10

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(0 of 1 customers found this review helpful)

 
1.0

Awful.

By rachealkizz

from North Carolina

Pros

    Cons

    • Doesn't Lather Well
    • Greasy
    • Ineffective

    Best Uses

      Comments about SheaMoisture SuperFruit Shampoo:

      I wanted so badly to like this product that I continued use for a month even though I knew I hated it. I thought that it would only be fair to continue use for an extended period to get my hair accustomed to this new system. Shampoo was not effective; I have fine straight hair that I wash every other day and it never felt like it cleaned my hair. Several times I would have to re-wash with a different shampoo because once my hair was dry it still felt and looked greasy. Worst of all was the hair fallout. Having fine hair you really need all the strands you have, the fallout made me sick. Once I discontinued use, the fallout ceased. Absolutely would not recommend for my fine haired ladies.

      • Hair Type:
      • Straight Hair
       
      5.0

      Delish

      By Middlemc

      from Orlando

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Thinner Hair

        Comments about SheaMoisture SuperFruit Shampoo:

        Best smelling product.

        • Hair Type:
        • Very Curly Hair
         
        5.0

        FAVORITE SHAMPOO FROM THE SHEA MOISTURE LINE < 3

        By sgmartinez08

        from Round Rock, TX

        About Me Beauty Conscious

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

        • Doesn't Lather Well

        Best Uses

        • Oily Hair
        • Thicker Hair

        Comments about SheaMoisture SuperFruit Shampoo:

        This is my favorite shampoo from the Shea Moisture product line. My hair is thick, coarse and oily and skipping washes can be a struggle sometimes but with this shampoo, I can go up to 4 days without washing and it still smells AMAZING! Yes, it doesn't lather up alot BUT keep in mind, this is an all natural shampoo. I think most of us assume that lather means cleanliness but that's not always the case. Without the lather, it still cleans my hair well, keeps my hair soft and smelling great :) Definitely recommend!!

        • Hair Type:
        • Wavy Hair
         
        1.0

        Absolutely Hated

        By Jax

        from AZ

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Great Ingredients

        Cons

        • Doesn't Lather Well
        • Dries Hair Out
        • Harsh
        • Ineffective
        • Smells Bad

        Best Uses

        • Oily Hair

        Comments about SheaMoisture SuperFruit Shampoo:

        In my opinion there is nothing redeeming about this product or the conditioner. Terrible on all counts. Will be returning.

        (0 of 1 customers found this review helpful)

         
        2.0

        it's okay....

        By gg

        from ws-nc

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly

        Cons

          Best Uses

            Comments about SheaMoisture SuperFruit Shampoo:

            it's just okay.. i use other sulfate shampoos that leave the hair softer. As far as the smell.. it doesn't stink, but it doesn't smell great neither.

            (1 of 2 customers found this review helpful)

             
            5.0

            love the brand

            By Kay

            from San Diego, CA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Curly Hair
              • Thinner Hair

              Comments about SheaMoisture SuperFruit Shampoo:

              It improve my hair. It is natural ingredients, low price.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Amazing AND it works wonders

              By Lay

              from Chicago

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Thicker Hair

                Comments about SheaMoisture SuperFruit Shampoo:

                Super gentle on the hair and smells like a rare flower in the rain forest...or at least I think. But I use this everyday and leave the conditioner on my ends all day

                • Hair Type:
                • Wavy Hair

                (2 of 3 customers found this review helpful)

                 
                5.0

                My NEW HOLY GRAIL !!

                By EricaTraci

                from Savannah ,Ga

                About Me Beauty Conscious

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell

                Cons

                  Best Uses

                  • Curly Hair
                  • Thicker Hair

                  Comments about SheaMoisture SuperFruit Shampoo:

                  bought just the Shampoo to try it it out because i feel as if , if the shampoo is good them the whole line will be to . I heard a lot good reviews, so after after a whole year i decided to give it a try ...... and when i tell you i love I LOVE IT made my hair feel so soft and the smell is AWESOME ! now i have to get the whole like first shea moisture line i love !

                  • Hair Type:
                  • Very Curly Hair
                   
                  5.0

                  Great shampoo

                  By Almy

                  from San Antonio, Texas

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Gentle
                  • Great Smell
                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Curly Hair
                    • Thinner Hair

                    Comments about SheaMoisture SuperFruit Shampoo:

                    Love this shampoo. It's gentle and leaves hair soft. Doesn't weigh hair down..

                    • Hair Type:
                    • Very Curly Hair
                     
                    5.0

                    My daughter's favorite

                    By Kimber

                    from Baton Rouge

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about SheaMoisture SuperFruit Shampoo:

                        Every day!!!!

                        • Hair Type:
                        • Straight Hair

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        20 Questions | 20 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Hi my hair is really frizzy and it's getting very thin (falling off) would this product help my situation? Thanks!
                          Asked on 10/12/2016 by Pao

                          1 answer

                          • Brand Expert

                            A:

                            We think the Jamaican Black Castor Oil Collection of products would work a bit better for your hair condition. The Coconut Oil ingredients in these products help to deeply moisturize and prevent breakage, the Rice Protein aids in strengthening your hair back to optimal thickness, the rich omega oil content also helps in the repairing process and the Apple Cider Vinegar is included to balance out the pH levels in both your scalp and hair.

                            Answered on 10/14/2016 by Brand Expert from SheaMoisture
                        • Q:

                          Under normal usage, approx how many washes can I expect to get from this bottle?
                          Asked on 9/4/2016 by Kathie from Citrus heights, CA

                          1 answer

                          • Brand Expert

                            A:

                            it depends on the hair length, thickness, and personal preference but you can get more than a dozen uses.

                            Answered on 9/9/2016 by Brand Expert from SheaMoisture
                        • Q:

                          What is the consistency of the shampoo and conditioner suppost to be like?
                          Asked on 8/20/2016 by beautyconcious from nyc,ny

                          1 answer

                          • Brand Expert

                            A:

                            Consistency and color can vary by batch since we use natural and certified organic ingredients on our products. Also, because our products are sulfate-free, they lather from a natural derivative of Coconut Oil, Decyl Glucoside. In turn, they will not lather the same as products which do contain sulfates.

                            Answered on 8/24/2016 by Brand Expert from SheaMoisture
                        • Q:

                          Hi, i recently got keratin treatment. Which of sheamoisture shampoo would you recommend? Jamaica black castor oil says its clarfying shampoo.. Will that strip away my keratin?
                          Asked on 6/26/2016 by Ruchi from Tampa

                          1 answer

                          • Brand Expert

                            A:

                            All SheaMoisture is Sulfate-Free making them safe for Keratin treated hair. The SuperFruit line adds moisture, shine, and vibrancy, without weighing the hair down. We think it would be a perfect fit.

                            Answered on 6/27/2016 by Brand Expert from SheaMoisture
                        • Q:

                          I have fine wavy hair that tends to be dry and frizzy and I was wondering if this will be moisturizing enough? Or should I use one of the more moisturizing lines? Thanks!
                          Asked on 5/31/2016 by Kelly from Eugene Oregon

                          1 answer

                          • Brand Expert

                            A:

                            We think you'll see great results with this line. For extra moisture, we'd suggest adding the Masque to your routine. It's a great deep conditioner that will smooth and defrizz the hair.

                            Answered on 5/31/2016 by Brand Expert from SheaMoisture
                        • Q:

                          I recently used a hair conditioner that had some silicones in it, will the superfruit shampoo remove the silicones out of my hair? Or would it be best to use a a clairifying shampoo to remove the silicones out of my hair instead?
                          Asked on 4/13/2016 by Juana from Antioch ca

                          1 answer

                          • Brand Expert

                            A:

                            We'd suggest using a clarifying shampoo such as the SheaMoisture Jamaican Black Castor Oil Replenishing Shampoo.

                            Answered on 4/14/2016 by Brand Expert from SheaMoisture
                        • Q:

                          im trying to find the best Shea moisture products for my hair because i am transitioning. Is this product okay for a transitioner?
                          Asked on 2/23/2016 by Lina

                          1 answer

                        • Q:

                          Is this product good for fine hair an dandruff? Can it remove build up? I think I have that. I have tried biolage an too much money an has not helped. My hair is a dirty blonde an middle of my back length. I'm tryn to keep it healthy an grow to my waist. Thank you.
                          Asked on 2/1/2016 by Jaxx from Ma

                          1 answer

                          • Staff Expert

                            A:

                            Yes, SuperFruit Shampoo can be used on fine hair, though SheaMoisture does not claim that it treats dandruff. You may prefer the African Black Soap Dandruff Control Shampoo, which removes buildup from styling products and soothes dry, itchy and flaking scalp:

                            http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12001111

                            Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this product usually cause any excess oil in the hair? I have a dry scalp and the ends of my hair are dry and frizzy, but the hair closest to my scalp tends to get oily. Would this work for me?
                          Asked on 1/29/2016 by Syd

                          1 answer

                          • Staff Expert

                            A:

                            The SuperFruit Shampoo, although formulated with natural nourishing oils to hydrate and smooth hair, does not leave behind any oily residue. We definitely recommend it for anyone experiencing dry, frizzy hair. When using in conjunction with the Conditioner, since your scalp tends to get oily, focus application of conditioner on mid-lengths to ends. Hope this helps! :-)

                            Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          I currently use the Raw Shea Moisture Retention shampoo. I love how gentle it is, but it doesn't quite get my scalp as clean as I would like. Is this one a little bit "stronger"/more cleansing?
                          Asked on 1/2/2016 by Geannie123 from Ontario

                          1 answer

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