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SheaMoisture SuperFruit Shampoo

SheaMoisture

SuperFruit Shampoo

13.0 oz Item 2276693

2 for $16!

Ulta Exclusive! SheaMoisture's SuperFruit Shampoo contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.
  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water,  Decyl Glucoside,  Sodium Lauroyl Lactylate,  Glycol Stearate, Guar Hydroxypropyltrimonium Chloride,  Panthenol,  Biotin,  Butyrospermum Parkii (Shea) Butter*, Fragrance (Essential Oil Blend),  Sclerocarya Birrea Seed Oil,  Aloe Barbadensis Leaf Juice,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract,  Hydrolyzed Rice Protein,  Stearamide AMP,  Glycerin (Vegetable),  Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Shampoo
 
4.2

(based on 89 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Great smell (45)
  • Cleans thoroughly (38)
  • Improves hair health (37)
  • Gentle (36)
  • Lathers well (31)

Cons

  • Doesn't lather well (12)
  • Doesn't work (6)
  • Greasy (4)
  • Dries hair out (3)

Best Uses

  • Curly hair (26)
  • Daily use (26)
  • Thick hair (12)
  • Fine hair (10)
  • Oily hair (6)
    • Hair Type:
    • Wavy hair (22), Very curly hair (19), Straight hair (17)
    • Reviewer Profile:
    • Beauty conscious (30), First time user (14), Product junkie (14), Survivalist / minimalist (13)

Reviewed by 89 customers

Displaying reviews 1-10

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5.0

The best I've ever used

By furmama

from Lancaster, ca

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • helps hair grow and I have less fall out
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about SheaMoisture SuperFruit Shampoo:

    I used to think Ovation Cell Therapy was the best...but this product is my favorite! My hair falls out less when I use it and I have thinner hair so it appears to grow more in thinner places. It also leaves it soft and bouncy...I don't have to worry if it air drys because it still looks nice.

    • Hair Type:
    • Straight Hair
     
    5.0

    I used before and love it.

    By Katie

    from SW Georgia

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Thinner Hair

      Comments about SheaMoisture SuperFruit Shampoo:

      My hair has changed with age. Some curles are coming back and very dry.

      • Hair Type:
      • Wavy Hair
       
      5.0

      love it

      By nana

      from Columbus, Ohio

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair

        Comments about SheaMoisture SuperFruit Shampoo:

        love this shampoo will buy again

        • Hair Type:
        • Very Curly Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Wonderful!

        By Lynn

        from Corvallis, OR

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Has NO coconut product in it
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use

          Comments about SheaMoisture SuperFruit Shampoo:

          I am allergic to all coconut ingredients. This has NO coconut in the ingredients. Shea Moisture products have a few products without coconut, which I love. I have found that most all manufacturers put some sort of coconut in it, but there are a few out there, like this one, that don't. Thank you Shea Moisture!

          • Hair Type:
          • Wavy Hair
           
          4.0

          It was good not supreme.

          By JD

          from Mobile, Al

          About Me Product Junkie

          Verified Buyer

          Pros

          • Gentle

          Cons

          • Doesn't Lather Well

          Best Uses

            Comments about SheaMoisture SuperFruit Shampoo:

            It did an ok job I was not that amazed with it.

            • Hair Type:
            • Very Curly Hair
             
            5.0

            LOVE IT !!!

            By joanie

            from Burbank, Ca

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about SheaMoisture SuperFruit Shampoo:

              SM....any product by this line is GREAT !! you can't go wrong. They have a product for hair type any skin type. Now if they just sell there make-up !!!!

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              2.0

              Was not compatible with my hair

              By Sara

              from Columbus

              About Me Minimalist

              Verified Buyer

              Pros

                Cons

                • Greasy

                Best Uses

                  Comments about SheaMoisture SuperFruit Shampoo:

                  Bought this product because it was sulfate free. I was aware that most of the line is for thick curly hair, so I went with one that was for all hair types. The shampoo seemed to leave a residue in my hair and made its greasier than usual. Would've preferred purchasing a sample size before committing to the entire bottle

                  • Hair Type:
                  • Straight Hair
                   
                  2.0

                  I am going to return this

                  By Deb

                  from San Diego

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                    Cons

                    • Doesn't Lather Well

                    Best Uses

                      Comments about SheaMoisture SuperFruit Shampoo:

                      I have used and loved various products in this hair care line. However, this shampoo lathers very poorly and doesn't seem to clean as well as others I have used. Also, it doesn't have much of a fragrance and the scents I have experienced with the other products have been very pleasant. I am going to exchange this for another shampoo within the same line.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      I would purchase this over and over again!

                      By Barbie

                      from Upland Ca

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Thinner Hair

                        Comments about SheaMoisture SuperFruit Shampoo:

                        Amazing product I have been using it for 3 weeks now and it has really restored my hair ! I'm in love !

                        • Hair Type:
                        • Wavy Hair
                         
                        4.0

                        Think this shampoo is good but looks to be too oily for me.

                        By Merk

                        from NC

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Lathers Well

                        Cons

                        • Greasy

                        Best Uses

                          Comments about SheaMoisture SuperFruit Shampoo:

                          Probably is great for some types of hair but I tried it just to see and have decided it is too oily for my hair type...which is normal and straight.

                          • Hair Type:
                          • Straight Hair

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          21 Questions | 21 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Is this product 100% natural?
                            Asked on 12/30/2016 by Kelly from Freehold, NJ

                            1 answer

                            • Brand Expert

                              A:

                              This product is sulfate-free, paraben-free, and alcohol-free. All SheaMoisture products are formulated without Parabens, Phthalates, Paraffin, Formaldehyde, Propylene Glycol, Mineral Oil, Synthetic Fragrance, Petrolatum, Synthetic Color, and DEA.

                              Answered on 12/31/2016 by Brand Expert from SheaMoisture
                          • Q:

                            Hi my hair is really frizzy and it's getting very thin (falling off) would this product help my situation? Thanks!
                            Asked on 10/12/2016 by Pao

                            1 answer

                            • Brand Expert

                              A:

                              We think the Jamaican Black Castor Oil Collection of products would work a bit better for your hair condition. The Coconut Oil ingredients in these products help to deeply moisturize and prevent breakage, the Rice Protein aids in strengthening your hair back to optimal thickness, the rich omega oil content also helps in the repairing process and the Apple Cider Vinegar is included to balance out the pH levels in both your scalp and hair.

                              Answered on 10/14/2016 by Brand Expert from SheaMoisture
                          • Q:

                            Under normal usage, approx how many washes can I expect to get from this bottle?
                            Asked on 9/4/2016 by Kathie from Citrus heights, CA

                            1 answer

                            • Brand Expert

                              A:

                              it depends on the hair length, thickness, and personal preference but you can get more than a dozen uses.

                              Answered on 9/9/2016 by Brand Expert from SheaMoisture
                          • Q:

                            What is the consistency of the shampoo and conditioner suppost to be like?
                            Asked on 8/20/2016 by beautyconcious from nyc,ny

                            1 answer

                            • Brand Expert

                              A:

                              Consistency and color can vary by batch since we use natural and certified organic ingredients on our products. Also, because our products are sulfate-free, they lather from a natural derivative of Coconut Oil, Decyl Glucoside. In turn, they will not lather the same as products which do contain sulfates.

                              Answered on 8/24/2016 by Brand Expert from SheaMoisture
                          • Q:

                            Hi, i recently got keratin treatment. Which of sheamoisture shampoo would you recommend? Jamaica black castor oil says its clarfying shampoo.. Will that strip away my keratin?
                            Asked on 6/26/2016 by Ruchi from Tampa

                            1 answer

                            • Brand Expert

                              A:

                              All SheaMoisture is Sulfate-Free making them safe for Keratin treated hair. The SuperFruit line adds moisture, shine, and vibrancy, without weighing the hair down. We think it would be a perfect fit.

                              Answered on 6/27/2016 by Brand Expert from SheaMoisture
                          • Q:

                            I have fine wavy hair that tends to be dry and frizzy and I was wondering if this will be moisturizing enough? Or should I use one of the more moisturizing lines? Thanks!
                            Asked on 5/31/2016 by Kelly from Eugene Oregon

                            1 answer

                            • Brand Expert

                              A:

                              We think you'll see great results with this line. For extra moisture, we'd suggest adding the Masque to your routine. It's a great deep conditioner that will smooth and defrizz the hair.

                              Answered on 5/31/2016 by Brand Expert from SheaMoisture
                          • Q:

                            I recently used a hair conditioner that had some silicones in it, will the superfruit shampoo remove the silicones out of my hair? Or would it be best to use a a clairifying shampoo to remove the silicones out of my hair instead?
                            Asked on 4/13/2016 by Juana from Antioch ca

                            1 answer

                            • Brand Expert

                              A:

                              We'd suggest using a clarifying shampoo such as the SheaMoisture Jamaican Black Castor Oil Replenishing Shampoo.

                              Answered on 4/14/2016 by Brand Expert from SheaMoisture
                          • Q:

                            im trying to find the best Shea moisture products for my hair because i am transitioning. Is this product okay for a transitioner?
                            Asked on 2/23/2016 by Lina

                            1 answer

                          • Q:

                            Is this product good for fine hair an dandruff? Can it remove build up? I think I have that. I have tried biolage an too much money an has not helped. My hair is a dirty blonde an middle of my back length. I'm tryn to keep it healthy an grow to my waist. Thank you.
                            Asked on 2/1/2016 by Jaxx from Ma

                            1 answer

                            • Staff Expert

                              A:

                              Yes, SuperFruit Shampoo can be used on fine hair, though SheaMoisture does not claim that it treats dandruff. You may prefer the African Black Soap Dandruff Control Shampoo, which removes buildup from styling products and soothes dry, itchy and flaking scalp:

                              http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12001111

                              Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Does this product usually cause any excess oil in the hair? I have a dry scalp and the ends of my hair are dry and frizzy, but the hair closest to my scalp tends to get oily. Would this work for me?
                            Asked on 1/29/2016 by Syd

                            1 answer

                            • Staff Expert

                              A:

                              The SuperFruit Shampoo, although formulated with natural nourishing oils to hydrate and smooth hair, does not leave behind any oily residue. We definitely recommend it for anyone experiencing dry, frizzy hair. When using in conjunction with the Conditioner, since your scalp tends to get oily, focus application of conditioner on mid-lengths to ends. Hope this helps! :-)

                              Answered on 2/5/2016 by Staff Expert from Ulta Beauty
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