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SheaMoisture SuperFruit Shampoo

SheaMoisture

SuperFruit Shampoo

Item #: 2276693 Size: 13.0 oz

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Ulta Exclusive! SheaMoisture's SuperFruit Shampoo contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.
  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water,  Decyl Glucoside,  Sodium Lauroyl Lactylate,  Glycol Stearate, Guar Hydroxypropyltrimonium Chloride,  Panthenol,  Biotin,  Butyrospermum Parkii (Shea) Butter*, Fragrance (Essential Oil Blend),  Sclerocarya Birrea Seed Oil,  Aloe Barbadensis Leaf Juice,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract,  Hydrolyzed Rice Protein,  Stearamide AMP,  Glycerin (Vegetable),  Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Shampoo
 
4.1

(based on 83 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Great smell (40)
  • Cleans thoroughly (33)
  • Improves hair health (32)
  • Gentle (31)
  • Lathers well (26)

Cons

  • Doesn't lather well (11)
  • Doesn't work (6)
  • Greasy (4)
  • Dries hair out (3)

Best Uses

  • Curly hair (23)
  • Daily use (23)
  • Thick hair (12)
  • Fine hair (8)
  • Oily hair (6)
    • Hair Type:
    • Wavy hair (20), Very curly hair (17), Straight hair (15)
    • Reviewer Profile:
    • Beauty conscious (27), First time user (14), Product junkie (13), Survivalist / minimalist (11)

Reviewed by 83 customers

Displaying reviews 1-10

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2.0

Was not compatible with my hair

By Sara

from Columbus

About Me Minimalist

Verified Buyer

Pros

    Cons

    • Greasy

    Best Uses

      Comments about SheaMoisture SuperFruit Shampoo:

      Bought this product because it was sulfate free. I was aware that most of the line is for thick curly hair, so I went with one that was for all hair types. The shampoo seemed to leave a residue in my hair and made its greasier than usual. Would've preferred purchasing a sample size before committing to the entire bottle

      • Hair Type:
      • Straight Hair
       
      2.0

      I am going to return this

      By Deb

      from San Diego

      About Me Beauty Conscious

      Verified Buyer

      Pros

        Cons

        • Doesn't Lather Well

        Best Uses

          Comments about SheaMoisture SuperFruit Shampoo:

          I have used and loved various products in this hair care line. However, this shampoo lathers very poorly and doesn't seem to clean as well as others I have used. Also, it doesn't have much of a fragrance and the scents I have experienced with the other products have been very pleasant. I am going to exchange this for another shampoo within the same line.

          • Hair Type:
          • Wavy Hair
           
          5.0

          I would purchase this over and over again!

          By Barbie

          from Upland Ca

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about SheaMoisture SuperFruit Shampoo:

            Amazing product I have been using it for 3 weeks now and it has really restored my hair ! I'm in love !

            • Hair Type:
            • Wavy Hair
             
            4.0

            Think this shampoo is good but looks to be too oily for me.

            By Merk

            from NC

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Lathers Well

            Cons

            • Greasy

            Best Uses

              Comments about SheaMoisture SuperFruit Shampoo:

              Probably is great for some types of hair but I tried it just to see and have decided it is too oily for my hair type...which is normal and straight.

              • Hair Type:
              • Straight Hair
               
              5.0

              I will buy this product again

              By Cyndi Lou

              from Hanover, MD

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Gentle

              Cons

                Best Uses

                • Curly Hair

                Comments about SheaMoisture SuperFruit Shampoo:

                I liked this product I also got the conditioner and the hair treatment love them!!!

                • Hair Type:
                • Very Curly Hair
                 
                5.0

                It's my go to.

                By Dawn

                from Boise ID

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                  • Daily Use

                  Comments about SheaMoisture SuperFruit Shampoo:

                  All good things for hair and scalp. No harsh naughty chemicals

                  • Hair Type:
                  • Wavy Hair
                   
                  3.0

                  Pretty good.

                  By Nirekays

                  from Albany, NY

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health

                  Cons

                  • Doesn't Lather Well

                  Best Uses

                  • Daily Use

                  Comments about SheaMoisture SuperFruit Shampoo:

                  Pretty good shampoo, basic every day formula. Smells good!

                  • Hair Type:
                  • Very Curly Hair

                  (1 of 1 customers found this review helpful)

                   
                  4.0

                  awesome gentle cleanser

                  By Nicole

                  from VA

                  Comments about SheaMoisture SuperFruit Shampoo:

                  Been using this shampoo for around a month and I really enjoy it! It suds up a little (pretty good for a sulfate free shampoo) and leaves my scalp feeling clean. The scent is great and smells like the rest of the line. I'll likely rebuy this once it finishes

                  (0 of 3 customers found this review helpful)

                   
                  1.0

                  Awful.

                  By rachealkizz

                  from North Carolina

                  Pros

                    Cons

                    • Doesn't Lather Well
                    • Greasy
                    • Ineffective

                    Best Uses

                      Comments about SheaMoisture SuperFruit Shampoo:

                      I wanted so badly to like this product that I continued use for a month even though I knew I hated it. I thought that it would only be fair to continue use for an extended period to get my hair accustomed to this new system. Shampoo was not effective; I have fine straight hair that I wash every other day and it never felt like it cleaned my hair. Several times I would have to re-wash with a different shampoo because once my hair was dry it still felt and looked greasy. Worst of all was the hair fallout. Having fine hair you really need all the strands you have, the fallout made me sick. Once I discontinued use, the fallout ceased. Absolutely would not recommend for my fine haired ladies.

                      • Hair Type:
                      • Straight Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Delish

                      By Middlemc

                      from Orlando

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Curly Hair
                        • Thinner Hair

                        Comments about SheaMoisture SuperFruit Shampoo:

                        Best smelling product.

                        • Hair Type:
                        • Very Curly Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        21 Questions | 21 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Is this product 100% natural?
                          Asked on 12/30/2016 by Kelly from Freehold, NJ

                          1 answer

                          • Brand Expert

                            A:

                            This product is sulfate-free, paraben-free, and alcohol-free. All SheaMoisture products are formulated without Parabens, Phthalates, Paraffin, Formaldehyde, Propylene Glycol, Mineral Oil, Synthetic Fragrance, Petrolatum, Synthetic Color, and DEA.

                            Answered on 12/31/2016 by Brand Expert from SheaMoisture
                        • Q:

                          Hi my hair is really frizzy and it's getting very thin (falling off) would this product help my situation? Thanks!
                          Asked on 10/12/2016 by Pao

                          1 answer

                          • Brand Expert

                            A:

                            We think the Jamaican Black Castor Oil Collection of products would work a bit better for your hair condition. The Coconut Oil ingredients in these products help to deeply moisturize and prevent breakage, the Rice Protein aids in strengthening your hair back to optimal thickness, the rich omega oil content also helps in the repairing process and the Apple Cider Vinegar is included to balance out the pH levels in both your scalp and hair.

                            Answered on 10/14/2016 by Brand Expert from SheaMoisture
                        • Q:

                          Under normal usage, approx how many washes can I expect to get from this bottle?
                          Asked on 9/4/2016 by Kathie from Citrus heights, CA

                          1 answer

                          • Brand Expert

                            A:

                            it depends on the hair length, thickness, and personal preference but you can get more than a dozen uses.

                            Answered on 9/9/2016 by Brand Expert from SheaMoisture
                        • Q:

                          What is the consistency of the shampoo and conditioner suppost to be like?
                          Asked on 8/20/2016 by beautyconcious from nyc,ny

                          1 answer

                          • Brand Expert

                            A:

                            Consistency and color can vary by batch since we use natural and certified organic ingredients on our products. Also, because our products are sulfate-free, they lather from a natural derivative of Coconut Oil, Decyl Glucoside. In turn, they will not lather the same as products which do contain sulfates.

                            Answered on 8/24/2016 by Brand Expert from SheaMoisture
                        • Q:

                          Hi, i recently got keratin treatment. Which of sheamoisture shampoo would you recommend? Jamaica black castor oil says its clarfying shampoo.. Will that strip away my keratin?
                          Asked on 6/26/2016 by Ruchi from Tampa

                          1 answer

                          • Brand Expert

                            A:

                            All SheaMoisture is Sulfate-Free making them safe for Keratin treated hair. The SuperFruit line adds moisture, shine, and vibrancy, without weighing the hair down. We think it would be a perfect fit.

                            Answered on 6/27/2016 by Brand Expert from SheaMoisture
                        • Q:

                          I have fine wavy hair that tends to be dry and frizzy and I was wondering if this will be moisturizing enough? Or should I use one of the more moisturizing lines? Thanks!
                          Asked on 5/31/2016 by Kelly from Eugene Oregon

                          1 answer

                          • Brand Expert

                            A:

                            We think you'll see great results with this line. For extra moisture, we'd suggest adding the Masque to your routine. It's a great deep conditioner that will smooth and defrizz the hair.

                            Answered on 5/31/2016 by Brand Expert from SheaMoisture
                        • Q:

                          I recently used a hair conditioner that had some silicones in it, will the superfruit shampoo remove the silicones out of my hair? Or would it be best to use a a clairifying shampoo to remove the silicones out of my hair instead?
                          Asked on 4/13/2016 by Juana from Antioch ca

                          1 answer

                          • Brand Expert

                            A:

                            We'd suggest using a clarifying shampoo such as the SheaMoisture Jamaican Black Castor Oil Replenishing Shampoo.

                            Answered on 4/14/2016 by Brand Expert from SheaMoisture
                        • Q:

                          im trying to find the best Shea moisture products for my hair because i am transitioning. Is this product okay for a transitioner?
                          Asked on 2/23/2016 by Lina

                          1 answer

                        • Q:

                          Is this product good for fine hair an dandruff? Can it remove build up? I think I have that. I have tried biolage an too much money an has not helped. My hair is a dirty blonde an middle of my back length. I'm tryn to keep it healthy an grow to my waist. Thank you.
                          Asked on 2/1/2016 by Jaxx from Ma

                          1 answer

                          • Staff Expert

                            A:

                            Yes, SuperFruit Shampoo can be used on fine hair, though SheaMoisture does not claim that it treats dandruff. You may prefer the African Black Soap Dandruff Control Shampoo, which removes buildup from styling products and soothes dry, itchy and flaking scalp:

                            http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12001111

                            Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this product usually cause any excess oil in the hair? I have a dry scalp and the ends of my hair are dry and frizzy, but the hair closest to my scalp tends to get oily. Would this work for me?
                          Asked on 1/29/2016 by Syd

                          1 answer

                          • Staff Expert

                            A:

                            The SuperFruit Shampoo, although formulated with natural nourishing oils to hydrate and smooth hair, does not leave behind any oily residue. We definitely recommend it for anyone experiencing dry, frizzy hair. When using in conjunction with the Conditioner, since your scalp tends to get oily, focus application of conditioner on mid-lengths to ends. Hope this helps! :-)

                            Answered on 2/5/2016 by Staff Expert from Ulta Beauty
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