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SheaMoisture SuperFruit Shampoo

SheaMoisture

SuperFruit Shampoo

Item #: 2276693 Size: 13.0 oz

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Ulta Exclusive! SheaMoisture's SuperFruit Shampoo contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.
  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water,  Decyl Glucoside,  Sodium Lauroyl Lactylate,  Glycol Stearate, Guar Hydroxypropyltrimonium Chloride,  Panthenol,  Biotin,  Butyrospermum Parkii (Shea) Butter*, Fragrance (Essential Oil Blend),  Sclerocarya Birrea Seed Oil,  Aloe Barbadensis Leaf Juice,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract,  Hydrolyzed Rice Protein,  Stearamide AMP,  Glycerin (Vegetable),  Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Shampoo
 
4.2

(based on 71 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Great smell (35)
  • Cleans thoroughly (29)
  • Improves hair health (27)
  • Gentle (25)
  • Lathers well (23)

Cons

  • Doesn't lather well (6)
  • Doesn't work (4)

Best Uses

  • Curly hair (21)
  • Daily use (21)
  • Thick hair (11)
  • Fine hair (6)
  • Oily hair (4)
    • Hair Type:
    • Wavy hair (16), Very curly hair (14), Straight hair (12)
    • Reviewer Profile:
    • Beauty conscious (21), First time user (14), Product junkie (11), Survivalist / minimalist (9)

Reviewed by 71 customers

Displaying reviews 1-10

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2.0

it's okay....

By gg

from ws-nc

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly

Cons

    Best Uses

      Comments about SheaMoisture SuperFruit Shampoo:

      it's just okay.. i use other sulfate shampoos that leave the hair softer. As far as the smell.. it doesn't stink, but it doesn't smell great neither.

      (1 of 1 customers found this review helpful)

       
      5.0

      love the brand

      By Kay

      from San Diego, CA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

        • Curly Hair
        • Thinner Hair

        Comments about SheaMoisture SuperFruit Shampoo:

        It improve my hair. It is natural ingredients, low price.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Amazing AND it works wonders

        By Lay

        from Chicago

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Thicker Hair

          Comments about SheaMoisture SuperFruit Shampoo:

          Super gentle on the hair and smells like a rare flower in the rain forest...or at least I think. But I use this everyday and leave the conditioner on my ends all day

          • Hair Type:
          • Wavy Hair

          (1 of 2 customers found this review helpful)

           
          5.0

          My NEW HOLY GRAIL !!

          By EricaTraci

          from Savannah ,Ga

          About Me Beauty Conscious

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell

          Cons

            Best Uses

            • Curly Hair
            • Thicker Hair

            Comments about SheaMoisture SuperFruit Shampoo:

            bought just the Shampoo to try it it out because i feel as if , if the shampoo is good them the whole line will be to . I heard a lot good reviews, so after after a whole year i decided to give it a try ...... and when i tell you i love I LOVE IT made my hair feel so soft and the smell is AWESOME ! now i have to get the whole like first shea moisture line i love !

            • Hair Type:
            • Very Curly Hair
             
            5.0

            Great shampoo

            By Almy

            from Texas

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Curly Hair
              • Thinner Hair

              Comments about SheaMoisture SuperFruit Shampoo:

              Love this shampoo. It's gentle and leaves hair soft. Doesn't weigh hair down..

              • Hair Type:
              • Very Curly Hair
               
              5.0

              My daughter's favorite

              By Kimber

              from Baton Rouge

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                  Comments about SheaMoisture SuperFruit Shampoo:

                  Every day!!!!

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I would buy this product again

                  By Reese

                  from Bristol, pa

                  Verified Buyer

                  Pros

                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Curly Hair

                    Comments about SheaMoisture SuperFruit Shampoo:

                    I have curly thin and frizzy dry hair. This product does wonders

                    • Hair Type:
                    • Very Curly Hair
                     
                    5.0

                    Smells amazing

                    By Maria

                    from Brandon, ms

                    Verified Buyer

                    Comments about SheaMoisture SuperFruit Shampoo:

                    Love this product most of all because it's free of harmful ingredients. Smells great! I have fine thin hair and works great on my hair and my daughters thick hair.

                     
                    4.0

                    I like it.

                    By Kate

                    from Illinois

                    Comments about SheaMoisture SuperFruit Shampoo:

                    Would've given 5 stars but it doesn't lather that well. And at the root it feels like your trying to run your hair thru hard hairspray. But does clean and do well for my long thin and wavy hair.

                     
                    5.0

                    GREAT FOR 2C HAIR

                    By Philosaurs

                    from East Coast, USA

                    Pros

                    • Light
                    • Moisturizing
                    • Softening
                    • Volumnizing

                    Cons

                    • Doesnt Lather

                    Best Uses

                      Comments about SheaMoisture SuperFruit Shampoo:

                      I have 2C hair and it is borderline thin. I was looking for something that would help me fight my dry and frizzy hair. This works great for us 2C's. It isn't drying and it is actually very moisturizing but not heavy and doesn't leave the hair limp. It leaves it soft and manageable. Plus is smells DELICIOUS! The shampoo doesn't contain sulfates so I wasn't surprised that it didn't lather. Overall I recommend this shampoo for everyone who has my same hair type.

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      18 Questions | 18 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        What is the consistency of the shampoo and conditioner suppost to be like?
                        Asked on 8/20/2016 by beautyconcious from nyc,ny

                        1 answer

                        • Brand Expert

                          A:

                          Consistency and color can vary by batch since we use natural and certified organic ingredients on our products. Also, because our products are sulfate-free, they lather from a natural derivative of Coconut Oil, Decyl Glucoside. In turn, they will not lather the same as products which do contain sulfates.

                          Answered on 8/24/2016 by Brand Expert from SheaMoisture
                      • Q:

                        Hi, i recently got keratin treatment. Which of sheamoisture shampoo would you recommend? Jamaica black castor oil says its clarfying shampoo.. Will that strip away my keratin?
                        Asked on 6/26/2016 by Ruchi from Tampa

                        1 answer

                        • Brand Expert

                          A:

                          All SheaMoisture is Sulfate-Free making them safe for Keratin treated hair. The SuperFruit line adds moisture, shine, and vibrancy, without weighing the hair down. We think it would be a perfect fit.

                          Answered on 6/27/2016 by Brand Expert from SheaMoisture
                      • Q:

                        I have fine wavy hair that tends to be dry and frizzy and I was wondering if this will be moisturizing enough? Or should I use one of the more moisturizing lines? Thanks!
                        Asked on 5/31/2016 by Kelly from Eugene Oregon

                        1 answer

                        • Brand Expert

                          A:

                          We think you'll see great results with this line. For extra moisture, we'd suggest adding the Masque to your routine. It's a great deep conditioner that will smooth and defrizz the hair.

                          Answered on 5/31/2016 by Brand Expert from SheaMoisture
                      • Q:

                        I recently used a hair conditioner that had some silicones in it, will the superfruit shampoo remove the silicones out of my hair? Or would it be best to use a a clairifying shampoo to remove the silicones out of my hair instead?
                        Asked on 4/13/2016 by Juana from Antioch ca

                        1 answer

                        • Brand Expert

                          A:

                          We'd suggest using a clarifying shampoo such as the SheaMoisture Jamaican Black Castor Oil Replenishing Shampoo.

                          Answered on 4/14/2016 by Brand Expert from SheaMoisture
                      • Q:

                        im trying to find the best Shea moisture products for my hair because i am transitioning. Is this product okay for a transitioner?
                        Asked on 2/23/2016 by Lina

                        1 answer

                      • Q:

                        Is this product good for fine hair an dandruff? Can it remove build up? I think I have that. I have tried biolage an too much money an has not helped. My hair is a dirty blonde an middle of my back length. I'm tryn to keep it healthy an grow to my waist. Thank you.
                        Asked on 2/1/2016 by Jaxx from Ma

                        1 answer

                        • Staff Expert

                          A:

                          Yes, SuperFruit Shampoo can be used on fine hair, though SheaMoisture does not claim that it treats dandruff. You may prefer the African Black Soap Dandruff Control Shampoo, which removes buildup from styling products and soothes dry, itchy and flaking scalp:

                          http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12001111

                          Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product usually cause any excess oil in the hair? I have a dry scalp and the ends of my hair are dry and frizzy, but the hair closest to my scalp tends to get oily. Would this work for me?
                        Asked on 1/29/2016 by Syd

                        1 answer

                        • Staff Expert

                          A:

                          The SuperFruit Shampoo, although formulated with natural nourishing oils to hydrate and smooth hair, does not leave behind any oily residue. We definitely recommend it for anyone experiencing dry, frizzy hair. When using in conjunction with the Conditioner, since your scalp tends to get oily, focus application of conditioner on mid-lengths to ends. Hope this helps! :-)

                          Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I currently use the Raw Shea Moisture Retention shampoo. I love how gentle it is, but it doesn't quite get my scalp as clean as I would like. Is this one a little bit "stronger"/more cleansing?
                        Asked on 1/2/2016 by Geannie123 from Ontario

                        1 answer

                      • Q:

                        Hi,
                        Would you recommend the Superfruit line or the Jamaican Black Castor Oil products for permed hair? I love my [permed] curls, but my hair is a bit dry so I'm looking for a shampoo/conditioner that will moisturize my hair without stripping the perm too much. Thanks!
                        Asked on 5/26/2015 by Chris from San Francisco, CA

                        1 answer

                        • Staff Expert

                          A:

                          Both are safe to use on permed hair without any stripping effect (they are both sulfate-free and sodium chloride-free). The Jamaican Black Castor Oil Strengthen Grow & Restore Shampoo (Item #: 2281362) features a more intensive formula for hair that has been damaged by over-processing, heat styling, etc. If your hair is simply dry and not particularly damaged, SuperFruit Shampoo may be the most suitable.

                          Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product gentle enough to use daily ???
                        Thank you for your time !!!!
                        Asked on 2/19/2015 by Gotta be curly from USA

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! SuperFruit Shampoo features a sulfate-free and sodium chloride-free formula that is ultra gentle and safe for daily use.

                          Answered on 2/19/2015 by Staff Expert from ULTA.com
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