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SheaMoisture SuperFruit Masque

SheaMoisture

SuperFruit Masque

Item #: 2276706 Size: 12.0 oz

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Only at ULTA! SheaMoisture's SuperFruit Masque contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.

 

  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil*,  Behentrimonium Methosulfate,  Glycerin (Vegetable),  Butyrospermum Parkii (Shea) Butter*,  Stearyl Alcohol,  Sclerocarya Birrea Seed Oil,  Behentrimonium Chloride, Panthenol,  Biotin,  Cetrimonium Chloride,  Persea Gratissima (Avocado) Oil,  Mangifera Indica (Mango) Seed Butter*, Fragrance (Essential Oil Blend), Tocopherol,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract, Hydrolyzed Rice Protein, Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Masque
 
4.4

(based on 115 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Smells great (47)
  • Easy to use (42)
  • Effective (25)
  • Gentle (22)
  • Good value (22)

Cons

No Cons

Best Uses

  • Curly hair (26)
  • Dry/damaged hair (19)
  • Thick hair (19)
  • Color-treated hair (17)
  • Deep conditioning (17)
    • Was this a gift?:
    • No (25)
    • Hair Type:
    • Very curly hair (43), Wavy hair (15), Straight hair (7)
    • Reviewer Profile:
    • Beauty conscious (29), Product junkie (28), Survivalist / minimalist (9), Budget shopper (4)

Reviewed by 115 customers

Displaying reviews 1-10

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5.0

LOVE IT!!!!!

By MOM IN DENVER

from Colorado

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Detangles
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Improves Texture
  • Smooths & Softens

Cons

    Best Uses

    • Curly Hair
    • Deep Conditioning
    • Dry Hair

    Comments about SheaMoisture SuperFruit Masque:

    LOVE THE WAY IT MAKES MY HAIR FEEL!!!

    • Hair Type:
    • Very Curly Hair

    (0 of 2 customers found this review helpful)

     
    3.0

    just used tiwce, still no results

    By Jacky

    from Miami

    About Me Product Junkie

    Verified Buyer

    Pros

    • Gentle

    Cons

      Best Uses

        Comments about SheaMoisture SuperFruit Masque:

        I bought it after having to put my hair in a mission, I still haven't received any results, i'll keep trying it since I already spent the money.

        • Hair Type:
        • Very Curly Hair
         
        5.0

        Literally my new staple!

        By E

        from Milwaukee, Wi

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Great Smell
        • Improves Hair Health
        • Improves Texture
        • Smooths & Softens

        Cons

          Best Uses

          • Deep Conditioning
          • Dry Hair

          Comments about SheaMoisture SuperFruit Masque:

          I am African American and I keep my hair in it's natural state. I use this as a deep conditioner, (I have very dry hair), I used to use the "Raw Shea Butter Deep Conditioning Masque" from Shea Moisture as well, but this is 10x better!

          (3 of 4 customers found this review helpful)

           
          4.0

          Light Moisture, doesn't weigh down hair

          By jesslevinabox

          from CA

          Comments about SheaMoisture SuperFruit Masque:

          From the spectrum of heaviest+most moisturizing to lightest+least moisturizing this masque sits just about in the middle of the SheaMoisture masques. Won't weigh down hair but I've noticed a "squeaky" clean feeling a few times when using this.

          Not really related to this review per-se but what is up with the nonsensical name of this product? What are the ten things this masque is doing in addition to just being on my head? I suggest coming up with ideas on what those ten things could be while you let this sit in your hair for 5-10 minutes.

          1. Not being dry. Also not completely wet.

          2. Having no color.

          3. Smelling like the fruit from sangria.

          4. Spreading unwarranted confidence resulting from hair shininess.

          5. Making another person smell you a little more deeply when they hug you.

          6. Making strangers on the bus tell you they're enjoying your smell and can they have your number.

          7. Going down the drain.

          8. Getting all over your body as it's being washed out making you daydream about being a dolphin.

          9. Moisturizing.

          10. ???

           
          5.0

          great product

          By cara

          from florida

          Comments about SheaMoisture SuperFruit Masque:

          Applied this after washing my hair and let it sit for about an hour before rinsing out. Provided lots of slip and left my hair tangle free and moisturized. I would definitely buy this again

           
          5.0

          Silky

          By Teach

          from Oviedo

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Great Smell
          • Improves Hair Health
          • Improves Texture
          • Smooths & Softens

          Cons

            Best Uses

            • Curly Hair

            Comments about SheaMoisture SuperFruit Masque:

            After one use hair felt smooth and looked shiny. Surprised and happy.

            • Hair Type:
            • Very Curly Hair
             
            4.0

            Met expectations

            By Ang

            from FL

            About Me Minimalist

            Verified Buyer

            Pros

            • Detangles
            • Improves Texture
            • Smooths & Softens

            Cons

            • The smell was ok

            Best Uses

            • Daily Use
            • Dry Hair

            Comments about SheaMoisture SuperFruit Masque:

            NA

            • Hair Type:
            • Wavy Hair

            (3 of 3 customers found this review helpful)

             
            5.0

            Awesome hydration for curls

            By CurlyJen

            from Portland, OR

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Detangles
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Improves Texture
            • Smooths & Softens

            Cons

              Best Uses

              • Curly Hair
              • Deep Conditioning
              • Dry Hair

              Comments about SheaMoisture SuperFruit Masque:

              I tried this product b/c a website recommended it for curly hair hydration. I have long naturally curly hair, and I'm Caucasian. My hair curls just fine, but by the end of the day it's a little frizzy in areas, and the curls tend to fall. Plus I live where it rains and is humid most days. This product I've used TWICE so far (in one week) and my hair has responded with bouncy curls, minimal frizz, and it smells amazing. I HIGHLY recommend this to anyone looking for hyrdation. I straighten my hair as well on occasion and it was also much softer and shinier with this product. Again, only used it 2 times this past week (every 3-4 days)... and it's great. WELL worth the money, and it really isn't that much money.

              • Hair Type:
              • Wavy Hair

              (0 of 7 customers found this review helpful)

               
              1.0

              never again

              By lola

              from concord ca

              Comments about SheaMoisture SuperFruit Masque:

              i live for hair masks cause i constantly bleach my hair. This mask was a disaster for me. before putting it on, my hair was mildly dry and i decided to pamper myself and use this. washing it out was a nightmare and it didnt stop there. so much of my hair looked and felt fried and was breaking off just from sleeping on a pillow. i had to put globs of a miracle hair oil in my hair multiple times a day for weeks and then follow up with an Aussie 3 minute miracle mask. my hair is slowly going back to normal. even after bleaching my hair has never felt like that.

              (3 of 3 customers found this review helpful)

               
              5.0

              Soft & Pretty

              By MEOWMiNA

              from San Francisco, CA

              About Me Product Junkie

              Pros

              • Detangles
              • Great Smell
              • Improves Hair Health
              • Smooths & Softens
              • Yummy (Smelling)

              Cons

              • A little extra effort to completely rinse off

              Best Uses

              • Color treated bleached hair/purple hair
              • Deep Conditioning
              • Dry Hair

              Comments about SheaMoisture SuperFruit Masque:

              I LOVE THIS HAIR MASK!! I recently got my hair dyed to purple/ultraviolet at my local salon. I originally had lonnngg black hair with blonde ombre so my whole head had to be bleached to get my desired hair color. After all the torture I put through my hair, it needed some TLC!! I naturally have reallllyy dry scalp and get a lot of dandruff but also get very oily hair...really weird. This definitely gave my hair some much needed TLC annndd its SMELLS SOOO WONDERFUL!! I love love love the smell of this. It smells so pretty and girly.

              I use this product once a week after I wash my scalp with some shampoo under some super cold water. Then I slather a generous amount of this stuff all around my scalp to my ends. I clip my hair up and put a shower cap on and proceed with my shower. When I'm done I just rinse this off with the cold cold water. It does take some great effort completely rinsing this off but I think that's expected from a deep moisture hair mask like this. I definitely needed to get used to freezing water very quickly! This procedure makes me hair color last longer and stay vibrant while this hair mask helps repair all the damage I've put it through for vanity. LOL!!

              In the end, I'd recommend this for people with color treated, damaged hair; itchy, dry scalp with dandruff; oily hair; bleached hair; and anyone who wants to smell pretty and still be able to enjoy the benefits of smooth, baby soft hair!

              P.S.
              This doesn't weight my hair down either & I usually have limp hair. Rinse well and have patience.

              • Hair Type:
              • Straight Hair

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              17 Questions | 17 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Does this product contain keratin?
                Asked on 11/23/2016 by ash1992 from US

                1 answer

                • Brand Expert

                  A:

                  No, this product does not contain Keratin. Our Tahitian Noni and Monoi Line contains Keratin.

                  Answered on 11/29/2016 by Brand Expert from SheaMoisture
              • Q:

                If this product is chemical free and natural why won't I be able to use it as a leave in?
                Asked on 11/18/2016 by Kierra from Maryland

                1 answer

                • Brand Expert

                  A:

                  The hair masque is designed to perform differently than that of a leave in product. For an overnight treatment, we would recommend trying the hair & scalp oil.

                  Answered on 11/29/2016 by Brand Expert from SheaMoisture
              • Q:

                Does this mask help repair or prevent breakage?
                Asked on 10/1/2016 by rocky from channelview,US

                1 answer

                • Brand Expert

                  A:

                  For repairing and preventing breakage, we highly suggest using our Jamaican Black Castor Oil Strengthen Grow & Restore Treatment Masque. This product works to reduce the appearance of breakage and assists in fortifying and restoring strength to your hair.

                  Answered on 10/4/2016 by Brand Expert from SheaMoisture
              • Q:

                I have thin hair that is oily at the scalp but very dry at the ends will this be ok to use just on the ends of my hair?
                Asked on 8/6/2016 by Dk787

                1 answer

                • Brand Expert

                  A:

                  Yes. This is a great deep conditioning treatment that works to nourish and moisturize the hair. It can be left on for up to 30 minutes without heat.

                  Answered on 8/9/2016 by Brand Expert from SheaMoisture
              • Q:

                Does this mask compatible with hair treated with keratin?
                Asked on 7/13/2016 by khanssa from UAE

                1 answer

                • Brand Expert

                  A:

                  Yes, since this product does not contain any sulfates, it is compatible with hair treated with keratin.

                  Answered on 7/13/2016 by Brand Expert from SheaMoisture
              • Q:

                Can you leave this product in overnight?
                Asked on 6/6/2016 by kaylierose from Colton, CA

                1 answer

                • Brand Expert

                  A:

                  For the Superfruit Masque, We wouldn't suggest any more than 30 mins under heat. For an overnight treatment, we would recommend trying the hair & scalp oil.

                  Answered on 6/7/2016 by Brand Expert from SheaMoisture
              • Q:

                Iv tried every mask out there and nothing works. Will this truly work?
                Asked on 4/23/2016 by stacee95

                1 answer

                • Brand Expert

                  A:

                  Although we can not guarantee this product will work for you because everyone's hair is different, if you follow the directions accordingly, you should see the hair benefits listed for this product. It is one of our most highly rated products and has shown to have the following benefits: support for hair elasticity, deep nourishment for stronger fuller hair, and a deep moisturizing and conditioning effect for your hair and scalp health.

                  Answered on 4/24/2016 by Brand Expert from SheaMoisture
              • Q:

                i recently cut my hair short after going blonde to get rid of the blonde and dead ends.. although my hair is growing i want it to grow faster will this help in that factor?
                Asked on 3/29/2016 by anhelica from mesa,AZ

                1 answer

                • Brand Expert

                  A:

                  The Masque does contains Biotin which nourishes individual strands for thicker, stronger hair.

                  Answered on 4/1/2016 by Brand Expert from SheaMoisture
              • Q:

                I have blue hair and I was wondering if this product would strip the color out of my hair?
                Asked on 1/30/2016 by Alex

                1 answer

                • Staff Expert

                  A:

                  The SuperFruit Masque is safe to use on all shades of color-treated hair!

                  Answered on 2/5/2016 by Staff Expert from Ulta Beauty
              • Q:

                Can i use this product as a leave in conditioner?
                Asked on 1/16/2016 by arirari from Los Angeles, CA

                1 answer

                • Staff Expert

                  A:

                  No, it is not recommended as a leave-in. Here is how to use it:

                  Section clean, wet hair. Apply generously. Use a wide tooth comb to distribute evenly from root to ends. Leave in for 5 minutes. Rinse thoroughly. For deep penetrating treatment, cover hair with plastic cap and apply moderate heat for 30 minutes. Rinse thoroughly. When using hair steamer do not cover, moist heat will add to masque's hydration.

                  Answered on 1/19/2016 by Staff Expert from Ulta Beauty
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