skip to main content
ULTA
  • Home
  • / Hair
  • / Treatment
  • / Masks
  • / SuperFruit Masque
SheaMoisture SuperFruit Masque

SheaMoisture

SuperFruit Masque

Item #: 2276706 Size: 12.0 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Ask a Question

Only at ULTA! SheaMoisture's SuperFruit Masque contains powerful antioxidant properties that support and protect aging hair for the effect of UV exposure and other environmental aggressors. Nourishing oils hydrate and smooth coarse hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was the Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.

 

  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.
Water, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil*,  Behentrimonium Methosulfate,  Glycerin (Vegetable),  Butyrospermum Parkii (Shea) Butter*,  Stearyl Alcohol,  Sclerocarya Birrea Seed Oil,  Behentrimonium Chloride, Panthenol,  Biotin,  Cetrimonium Chloride,  Persea Gratissima (Avocado) Oil,  Mangifera Indica (Mango) Seed Butter*, Fragrance (Essential Oil Blend), Tocopherol,  Rubus Idaeus (Raspberry) Fruit Extract,  Lycium Barbarum Fruit Extract,  Euterpe Oleracea Fruit Extract,  Psidium Guajava Fruit Extract, Hydrolyzed Rice Protein, Caprylhydroxamic Acid,  Caprylyl Glycol,  Citric Acid,  Sodium Citrate,  Ipomoea Batatas Extract,  Cinnamidopropyltrimonium Chloride *Certified Organic Ingredient.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureSuperFruit Masque
 
4.4

(based on 120 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Smells great (47)
  • Easy to use (42)
  • Gentle (26)
  • Effective (25)
  • Good value (22)

Cons

No Cons

Best Uses

  • Curly hair (28)
  • Deep conditioning (22)
  • Thick hair (20)
  • Dry/damaged hair (19)
  • Color-treated hair (17)
    • Was this a gift?:
    • No (25)
    • Hair Type:
    • Very curly hair (47), Wavy hair (15), Straight hair (7)
    • Reviewer Profile:
    • Beauty conscious (30), Product junkie (30), Survivalist / minimalist (11), Budget shopper (4)

Reviewed by 120 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Top 5 of my favorite deep conditioners!!!

By Shilee

from Albuquerque, NM

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Detangles
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Improves Texture
  • Smooths & Softens

Cons

    Best Uses

    • Curly Hair
    • Deep Conditioning

    Comments about SheaMoisture SuperFruit Masque:

    Amazing I love the Deep Condtioner!

    • Hair Type:
    • Very Curly Hair
     
    5.0

    I Absolutely LOVE This Product!

    By Tee

    from Florida

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Detangles
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Improves Texture
    • Smooths & Softens

    Cons

      Best Uses

      • Curly Hair
      • Deep Conditioning
      • Dry Hair
      • Fine Hair
      • Thick Hair

      Comments about SheaMoisture SuperFruit Masque:

      I Needed A Deep Conditioner For My Extremely Curly Hair And This One Was Amazing. It Smells Great And Removed All The Dryness From My Hair. This Will Become A Staple Product For Me .

      • Hair Type:
      • Very Curly Hair
       
      2.0

      Not a Fan

      By Pam Halpert

      from Baltimore, Maryland

      About Me Product Junkie

      Verified Buyer

      Pros

      • Gentle

      Cons

      • Ineffective
      • Leaves Residue
      • Smells Bad

      Best Uses

      • Deep Conditioning
      • Fine Hair

      Comments about SheaMoisture SuperFruit Masque:

      It smelled bad and made my hair feel terrible with a weird residue.

      • Hair Type:
      • Very Curly Hair

      (1 of 1 customers found this review helpful)

       
      4.0

      Excellent for detangling/moisture.

      By KK

      from PHILLY

      About Me Minimalist

      Verified Buyer

      Pros

      • Detangles
      • Gentle
      • Great Smell
      • Improves Texture

      Cons

        Best Uses

        • Deep Conditioning

        Comments about SheaMoisture SuperFruit Masque:

        I used this as a deep conditioner and it was great. If you blow dry and have 4c hair I recommend using a leave in conditioner/ moisturizer right after

         
        4.0

        My maybe new weekly deep conditioner

        By Avbrown

        from Knoxville, Tennessee

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Great Smell
        • Smooths & Softens

        Cons

          Best Uses

          • Deep Conditioning

          Comments about SheaMoisture SuperFruit Masque:

          This product worked really well used once or twice so far. Just wish this product had more slip to it for the detangling process. Like the thickness of it so I would recommend this for naturalistas with thick low porosity hair

          • Hair Type:
          • Very Curly Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          LOVE IT!!!!!

          By MOM IN DENVER

          from Colorado

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Detangles
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Improves Texture
          • Smooths & Softens

          Cons

            Best Uses

            • Curly Hair
            • Deep Conditioning
            • Dry Hair

            Comments about SheaMoisture SuperFruit Masque:

            LOVE THE WAY IT MAKES MY HAIR FEEL!!!

            • Hair Type:
            • Very Curly Hair

            (0 of 2 customers found this review helpful)

             
            3.0

            just used tiwce, still no results

            By Jacky

            from Miami

            About Me Product Junkie

            Verified Buyer

            Pros

            • Gentle

            Cons

              Best Uses

                Comments about SheaMoisture SuperFruit Masque:

                I bought it after having to put my hair in a mission, I still haven't received any results, i'll keep trying it since I already spent the money.

                • Hair Type:
                • Very Curly Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Literally my new staple!

                By E

                from Milwaukee, Wi

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Great Smell
                • Improves Hair Health
                • Improves Texture
                • Smooths & Softens

                Cons

                  Best Uses

                  • Deep Conditioning
                  • Dry Hair

                  Comments about SheaMoisture SuperFruit Masque:

                  I am African American and I keep my hair in it's natural state. I use this as a deep conditioner, (I have very dry hair), I used to use the "Raw Shea Butter Deep Conditioning Masque" from Shea Moisture as well, but this is 10x better!

                  (5 of 9 customers found this review helpful)

                   
                  4.0

                  Light Moisture, doesn't weigh down hair

                  By jesslevinabox

                  from CA

                  Comments about SheaMoisture SuperFruit Masque:

                  From the spectrum of heaviest+most moisturizing to lightest+least moisturizing this masque sits just about in the middle of the SheaMoisture masques. Won't weigh down hair but I've noticed a "squeaky" clean feeling a few times when using this.

                  Not really related to this review per-se but what is up with the nonsensical name of this product? What are the ten things this masque is doing in addition to just being on my head? I suggest coming up with ideas on what those ten things could be while you let this sit in your hair for 5-10 minutes.

                  1. Not being dry. Also not completely wet.

                  2. Having no color.

                  3. Smelling like the fruit from sangria.

                  4. Spreading unwarranted confidence resulting from hair shininess.

                  5. Making another person smell you a little more deeply when they hug you.

                  6. Making strangers on the bus tell you they're enjoying your smell and can they have your number.

                  7. Going down the drain.

                  8. Getting all over your body as it's being washed out making you daydream about being a dolphin.

                  9. Moisturizing.

                  10. ???

                   
                  5.0

                  great product

                  By cara

                  from florida

                  Comments about SheaMoisture SuperFruit Masque:

                  Applied this after washing my hair and let it sit for about an hour before rinsing out. Provided lots of slip and left my hair tangle free and moisturized. I would definitely buy this again

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  17 Questions | 17 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does this product contain keratin?
                    Asked on 11/23/2016 by ash1992 from US

                    1 answer

                    • Brand Expert

                      A:

                      No, this product does not contain Keratin. Our Tahitian Noni and Monoi Line contains Keratin.

                      Answered on 11/29/2016 by Brand Expert from SheaMoisture
                  • Q:

                    If this product is chemical free and natural why won't I be able to use it as a leave in?
                    Asked on 11/18/2016 by Kierra from Maryland

                    1 answer

                    • Brand Expert

                      A:

                      The hair masque is designed to perform differently than that of a leave in product. For an overnight treatment, we would recommend trying the hair & scalp oil.

                      Answered on 11/29/2016 by Brand Expert from SheaMoisture
                  • Q:

                    Does this mask help repair or prevent breakage?
                    Asked on 10/1/2016 by rocky from channelview,US

                    1 answer

                    • Brand Expert

                      A:

                      For repairing and preventing breakage, we highly suggest using our Jamaican Black Castor Oil Strengthen Grow & Restore Treatment Masque. This product works to reduce the appearance of breakage and assists in fortifying and restoring strength to your hair.

                      Answered on 10/4/2016 by Brand Expert from SheaMoisture
                  • Q:

                    I have thin hair that is oily at the scalp but very dry at the ends will this be ok to use just on the ends of my hair?
                    Asked on 8/6/2016 by Dk787

                    1 answer

                    • Brand Expert

                      A:

                      Yes. This is a great deep conditioning treatment that works to nourish and moisturize the hair. It can be left on for up to 30 minutes without heat.

                      Answered on 8/9/2016 by Brand Expert from SheaMoisture
                  • Q:

                    Does this mask compatible with hair treated with keratin?
                    Asked on 7/13/2016 by khanssa from UAE

                    1 answer

                    • Brand Expert

                      A:

                      Yes, since this product does not contain any sulfates, it is compatible with hair treated with keratin.

                      Answered on 7/13/2016 by Brand Expert from SheaMoisture
                  • Q:

                    Can you leave this product in overnight?
                    Asked on 6/6/2016 by kaylierose from Colton, CA

                    1 answer

                    • Brand Expert

                      A:

                      For the Superfruit Masque, We wouldn't suggest any more than 30 mins under heat. For an overnight treatment, we would recommend trying the hair & scalp oil.

                      Answered on 6/7/2016 by Brand Expert from SheaMoisture
                  • Q:

                    Iv tried every mask out there and nothing works. Will this truly work?
                    Asked on 4/23/2016 by stacee95

                    1 answer

                    • Brand Expert

                      A:

                      Although we can not guarantee this product will work for you because everyone's hair is different, if you follow the directions accordingly, you should see the hair benefits listed for this product. It is one of our most highly rated products and has shown to have the following benefits: support for hair elasticity, deep nourishment for stronger fuller hair, and a deep moisturizing and conditioning effect for your hair and scalp health.

                      Answered on 4/24/2016 by Brand Expert from SheaMoisture
                  • Q:

                    i recently cut my hair short after going blonde to get rid of the blonde and dead ends.. although my hair is growing i want it to grow faster will this help in that factor?
                    Asked on 3/29/2016 by anhelica from mesa,AZ

                    1 answer

                    • Brand Expert

                      A:

                      The Masque does contains Biotin which nourishes individual strands for thicker, stronger hair.

                      Answered on 4/1/2016 by Brand Expert from SheaMoisture
                  • Q:

                    I have blue hair and I was wondering if this product would strip the color out of my hair?
                    Asked on 1/30/2016 by Alex

                    1 answer

                    • Staff Expert

                      A:

                      The SuperFruit Masque is safe to use on all shades of color-treated hair!

                      Answered on 2/5/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Can i use this product as a leave in conditioner?
                    Asked on 1/16/2016 by arirari from Los Angeles, CA

                    1 answer

                    • Staff Expert

                      A:

                      No, it is not recommended as a leave-in. Here is how to use it:

                      Section clean, wet hair. Apply generously. Use a wide tooth comb to distribute evenly from root to ends. Leave in for 5 minutes. Rinse thoroughly. For deep penetrating treatment, cover hair with plastic cap and apply moderate heat for 30 minutes. Rinse thoroughly. When using hair steamer do not cover, moist heat will add to masque's hydration.

                      Answered on 1/19/2016 by Staff Expert from Ulta Beauty
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?