skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Styling Tools
  • / Flat Irons
  • / STRAIGHT UP Ceramic Straightening Brush
InStyler STRAIGHT UP Ceramic Straightening Brush

InStyler

STRAIGHT UP Ceramic Straightening Brush

Item #: 2305024

The STRAIGHT UP Ceramic Straightening Brush gives you smooth, straight, frizz - free hair in half the time it takes to use a flat iron. Ceramic heated plates surround individual ionic bristles that simultaneously section and straighten as they glide down the hair. Powerful, instant ceramic heat is evenly distributed across the surface to deliver super straight, shiny hair in one pass.

Gets Hot. Stays Hot.

Unlike most heated straightening brushes, STRAIGHT UP's powerful 65 ceramic heated plates deliver instant, even temperature across the entire surface. As you brush through section after section of hair, STRAIGHT UP always maintains a consistent level of heat to provide maximum straightening power with every pass.

Key Features:
  • 65 Powerful Ceramic Heated Plates
  • 7 Heat Settings from 330F to 450F
  • Cool Tip Ionic Bristles
  • Digital Temperature Display
  • Professional Swivel Cord
  • Automatic Shut Off

Place STRAIGHT UP close to the roots of a section of hair and hold the hair firmly with your free hand to create tension as you brush the length of the hair from roots to ends. Make sure each section is flush against the brush so that the 65 powerful ceramic heated plates are surrounding the hair and working on all sides at once. To give your hair a more voluminous blowout style, brush your hair from underneath to give it a slight curl inwards at the end. Alternate brushing under and over for a look with more movement. You can also add flips to the ends by using STRAIGHT UP to curl the hair away from your face.

Details+

How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
InStylerSTRAIGHT UP Ceramic Straightening Brush
 
4.2

(based on 733 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Heats up fast (121)
  • Works great (95)
  • Smooths frizz (85)
  • Good quality (82)
  • Multiple settings (81)

Cons

  • Not effective (23)
  • Snags (23)
  • Heavy / bulky (18)
  • Time consuming (13)
  • Poor quality (10)

Best Uses

  • Frizzy hair (75)
  • Thick hair (72)
  • Curly hair (53)
  • Long hair (51)
  • Thin hair (43)
    • Time it Takes Product to Heat Up:
    •  
    • Overall Performance of Product:
    •  
    • Value of Product:
    •  
    • Product's Ability to Straighten:
    •  
    • Was this a gift?:
    • No (57)
    • Reviewer Profile:
    • Beauty conscious (77), Survivalist / minimalist (61), Product junkie (26)

Reviewed by 733 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Easy to use

By Hailee

from Joplin, Mo

About Me Product Junkie

Verified Buyer

Pros

  • Heats Up Fast
  • Multiple Settings
  • Smooths Frizz
  • Works Great

Cons

    Best Uses

    • Frizzy Hair
    • Long Hair
    • Straight Hair
    • Thick Hair

    Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

    It works best when my hair is completely dry. I use it everyday.

     
    4.0

    Works pretty good!

    By Janice B.

    from Long Beach, CA

    Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

    Very easy to use. Surprisingly good at straightening out the frizz.

    • Overall Performance of Product:
    •  
    • Product's Ability to Straighten:
    •  
    • Time it Takes Product to Heat Up:
    •  
    • Value of Product:
    •  
     
    5.0

    Love this brush!

    By Pb

    from Clearwater Fla

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Creates Shine
    • Durable
    • Good Quality
    • Heats Up Fast
    • Multiple Settings
    • Smooths Frizz
    • Works Great

    Cons

    • Alittle heavy

    Best Uses

    • Frizzy Hair
    • Humid Conditions
    • Straight Hair

    Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

    Love this brush. Great price. Nice design and no more frissies

    (0 of 1 customers found this review helpful)

     
    5.0

    Awesome!

    By MK

    from Texas

    About Me Minimalist

    Verified Buyer

    Pros

    • Creates Shine
    • Good Quality
    • Heats Up Fast
    • Multiple Settings
    • Works Great

    Cons

      Best Uses

        Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

        I love this straightening brush - doesn't seem as harsh as a straightener. My hair is naturally wavy/straight/does whatever it wants, and this is quick and easy for straight styles!

         
        5.0

        Really does work

        By Jolene

        from Atlanta, GA

        About Me Beauty Conscious

        Verified Reviewer

        Pros

        • Good Quality
        • Heats Up Fast
        • Smooths Frizz
        • Works Great

        Cons

          Best Uses

          • Frizzy Hair
          • Long Hair
          • Thick Hair

          Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

          This won't make your hair board straight, but it will tame your hair and is easy to use. I used a friend's before buying. I have thick hair and let it air dry. My hair is half wavy (very) and half straight. It does work. Don't have unrealistic expectations of it looking flat ironed within an inch of its life.

           
          5.0

          Affordable and straighten long curly hair within 15 minutes.

          By Kim

          from Trussville, Alabama

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Good Quality
          • Heats Up Fast
          • Multiple Settings
          • Smooths Frizz
          • Versatile
          • Works Great

          Cons

            Best Uses

            • Curly Hair
            • Frizzy Hair
            • Humid Conditions
            • Straight Hair

            Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

            Easy-to-use and effective for beautiful hair.

            (0 of 1 customers found this review helpful)

             
            1.0

            Did Not Work

            By Angela

            from Charlotte

            About Me Beauty Conscious

            Verified Buyer

            Pros

              Cons

              • Damages Hair
              • Not Effective
              • Time Consuming

              Best Uses

                Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

                Not effective

                (1 of 2 customers found this review helpful)

                 
                3.0

                Works well, but bulky

                By Ahan33

                from San Jose, CA

                About Me Product Junkie

                Verified Buyer

                Pros

                • Heats Up Fast
                • Smooths Frizz
                • Works Great

                Cons

                • Bulky

                Best Uses

                • Curly Hair

                Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

                Bought this to cut down on time for straightening my hair, and it definitely worked. I have complexity straight hair in about 10 mins, flat iron usually takes me about an hour.

                The only down side is because it's filled with electronics to heat up the brush, I found myself smacking my own head because of the weight.

                 
                5.0

                Work Great!

                By Alexandra

                from Miami, Fl

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Good Quality
                • Heats Up Fast
                • Multiple Settings
                • Smooths Frizz
                • Works Great

                Cons

                  Best Uses

                  • Frizzy Hair

                  Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

                  I was sceptical about the purchase, but I'm glad I made it. It straightened hair in half the time! I love that there's temperature control as most straightening brushes do not.

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Great Product! Wish I had it years ago!

                  By Donna

                  from Sarasota, Florida

                  About Me Minimalist

                  Verified Reviewer

                  Pros

                  • Creates Shine
                  • Good Quality
                  • Heats Up Fast
                  • Multiple Settings
                  • Smooths Frizz
                  • Versatile
                  • Works Great

                  Cons

                    Best Uses

                    • Frizzy Hair
                    • Humid Conditions
                    • Long Hair
                    • Thin Hair

                    Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

                    I hate to do anything to my hair. I want to be done quickly in the morning. This product is great! I love it and have already recommended it to many of my friends. It takes me no time to straighten my hair snd give it a little flip curl at the ends. I wash my hair in the evenings and let it air dry. In the morning it is very frizzy and is sticking out in every direction. I just brush thru on top and under my hair and I have beautiful straight shiny hair in about 5 minutes. I have long hair, right below my shoulders. Frizzy and not curly but not straight either. My hair is the thinner side, and not a lot of it. Wonderful, wonderful! Highly recommend!

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »