Gentle exfoliation leaves your skin smooth and supple while imparting a healthy glow
Our Company
We are the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. We focus on providing affordable indulgence to our customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. Key aspects of our business include:
One-Stop Shopping.
We offer a unique combination of over 21,000 prestige and mass beauty products across all beauty categories. We also offer a full-service salon in all of our stores.
Our Value Proposition.
We focus on delivering a compelling value proposition to our customers including gift certificates for our mass brands and multi-product gift sets for our prestige brands, and a comprehensive customer loyalty program.
An Off-Mall Location.
We are conveniently located in high-traffic, off-mall locations across 26 states.
We are the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. We focus on providing affordable indulgence to our customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. Key aspects of our business include:
One-Stop Shopping.
We offer a unique combination of over 21,000 prestige and mass beauty products across all beauty categories. We also offer a full-service salon in all of our stores.
Our Value Proposition.
We focus on delivering a compelling value proposition to our customers including gift certificates for our mass brands and multi-product gift sets for our prestige brands, and a comprehensive customer loyalty program.
An Off-Mall Location.
We are conveniently located in high-traffic, off-mall locations across 26 states.
ULTA strives to offer an uplifting shopping experience through what we refer to as "The Four E's": Escape, Education, Entertainment and Esthetics.
Escape.
We strive to offer our customer a timely escape without the intimidating, commission-oriented and brand-dedicated sales approach found in most department stores and with a level of service typically unavailable in drug stores and mass merchandisers.
Education.
We staff our stores with a team of well-trained beauty consultants and professionally licensed estheticians and stylists whose mission is to educate, inform and advise our customers regarding their beauty needs.
Entertainment.
Our catalogs are invitations for our customers to come to ULTA to play, touch, test, learn and explore. We further enhance the shopping experience through live demonstrations, customer makeovers and in-store videos.
Esthetics.
Our store design features sleek, modern lines, wide aisles that make the store easy to navigate and pleasant lighting to create a luxurious and welcoming environment.
Escape.
We strive to offer our customer a timely escape without the intimidating, commission-oriented and brand-dedicated sales approach found in most department stores and with a level of service typically unavailable in drug stores and mass merchandisers.
Education.
We staff our stores with a team of well-trained beauty consultants and professionally licensed estheticians and stylists whose mission is to educate, inform and advise our customers regarding their beauty needs.
Entertainment.
Our catalogs are invitations for our customers to come to ULTA to play, touch, test, learn and explore. We further enhance the shopping experience through live demonstrations, customer makeovers and in-store videos.
Esthetics.
Our store design features sleek, modern lines, wide aisles that make the store easy to navigate and pleasant lighting to create a luxurious and welcoming environment.