skip to main content
ULTA
  • Home
  • / Skin Care
  • / Moisturizers
  • / Face Moisturizer
  • / Soak It Up Intense Hydrating Moisturizer
PÜR Soak It Up Intense Hydrating Moisturizer

PÜR

Soak It Up Intense Hydrating Moisturizer

Item #: 2261353 Size: 2.0 oz

Ask a Question
Using an intensive, dual-action moisturizer, this oil-free formula delivers both immediate and long-term hydration for a visibly calmer, more comfortable complexion. As Aquaphyline, derived from wild pansy, boosts hyaluronic acid levels to moisturize the skin, naturally derived Cohesium locks in hydration to combat moisture loss. The addition of soothing aloe and lily extract drastically diminish the appearance of irritation, making Soak It Up an ideal moisturizer for even the most sensitive skin.
Apply to clean skin in the morning, at night and whenever added hydration is needed.
Aqua, Cyclopentasiloxane, Propanediol, Aloe Barbadensis Leaf Juice, Glycerin, Cyclohexasiloxane, Hydrolyzed Viola Tricolor Extract, Ophiopogon Japonicus Root Extract, Polysorbate 20, Dimethicone, Sorbitol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Oleth-20, Tocopheryl Acetate, Sodium Hyaluronate, Camellia Sinensis Leaf Extract, Saccharomyces/Silicon Ferment, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Triethanolamine, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Disodium EDTA.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜRSoak It Up Intense Hydrating Moisturizer
 
4.4

(based on 129 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Goes on smoothly (71)
  • Moisturizes well (67)
  • Absorbs quickly (66)
  • Not greasy (62)
  • Long lasting (52)

Cons

  • Not long-lasting (6)
  • Doesn't absorb well (3)
  • Greasy (3)

Best Uses

  • Daily use (65)
  • Deep moisturization (43)
  • After shower/bath (42)
  • Bedtime (22)
  • Dry/chapped skin (18)
    • Reviewer Profile:
    • Brand buyer (31), Budget shopper (26), Beauty conscious (25), Survivalist / minimalist (18), Beauty expert (4)
    • My Beauty Routine Takes:
    • 10 minutes (14), 30 minutes (11)

Reviewed by 129 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I would buy it again

By Roxy

from Corona ca

About Me Beauty Conscious

Verified Buyer

Pros

  • Absorbs Quickly
  • Goes On Smoothly
  • Long Lasting
  • Moisturizes Well

Cons

    Best Uses

    • After Shower/Bath
    • Daily Use
    • Deep Moisturization
    • Dryness

    Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

    I use it every day

     
    4.0

    First time to buy and use it for more moisture at night

    By Dimples

    from Upland CA

    About Me Beauty Conscious, Minimalist

    Verified Buyer

    Pros

    • Absorbs Quickly
    • Goes On Smoothly
    • Moisturizes Well
    • Not Greasy
    • Smells Great

    Cons

      Best Uses

      • Daily Use
      • Deep Moisturization

      Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

      I use after my usual night time routine

       
      5.0

      I love this and I will buy it again.

      By Hopeless

      from Easley, SC

      About Me Minimalist

      Verified Buyer

      Pros

      • Absorbs Quickly
      • Effective Sun Protection
      • Goes On Smoothly
      • Long Lasting
      • Moisturizes Well
      • Not Greasy
      • Smells Great

      Cons

        Best Uses

        • After Shower/Bath
        • Daily Use
        • Deep Moisturization

        Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

        Evening moisturizer

         
        5.0

        Use 2x a Day

        By Alexandria

        from Portland, OR

        About Me Beauty Expert

        Verified Buyer

        Pros

        • Absorbs Quickly
        • Goes On Smoothly
        • Long Lasting
        • Moisturizes Well
        • Not Greasy

        Cons

          Best Uses

          • Daily Use

          Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

          I use this moisturizer in the morning before I apply make-up and in the evening before bed. My skin has been blotchy and uneven lately. This moisturizer used after a fruit acid exfoliant 2 times a day has made my skin more even and saved my life!

           
          5.0

          Highly Recommended

          By Montoyal81

          from Lake In The Hills, IL

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Absorbs Quickly
          • Goes On Smoothly
          • Long Lasting
          • Moisturizes Well
          • Not Greasy

          Cons

            Best Uses

            • After Shower/Bath
            • Daily Use
            • Deep Moisturization
            • Dryness

            Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

            I absolutely LOVE and recommend this product. It really hydrates your skin and is very light. I've been using it for over a year now and cannot go without it.

             
            4.0

            Super hydrating

            By Momonthego

            from Delaware, Ohio

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Goes On Smoothly
            • Long Lasting
            • Moisturizes Well

            Cons

            • Packaging

            Best Uses

            • Daily Use

            Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

            This is very hydrating. I have dry skin. I love the product. It glides on, a little goes a long way. I've been using daily about a week now. My skin feels smoother, lines less noticable. I would rather have it packaged in a pump. I'm not a fan of dipping my finger in.

             
            4.0

            Great Product!

            By Sam

            from Ocean City, NJ

            About Me Minimalist

            Verified Buyer

            Pros

            • Absorbs Quickly
            • Goes On Smoothly
            • Moisturizes Well
            • Not Greasy

            Cons

              Best Uses

              • After Shower/Bath
              • Daily Use

              Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

              I use this product morning and night. I am prone to breakouts and worried that moisturizers would worsen that but this product has helped a lot!

               
              5.0

              I Love this product! will definetly be buying this again

              By Amy

              from Columbus Ohio

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Goes On Smoothly
              • Long Lasting
              • Moisturizes Well
              • Not Greasy

              Cons

                Best Uses

                • After Shower/Bath
                • Daily Use

                Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

                Love this product!

                 
                5.0

                I would buy this product again!

                By Nikki

                from Denham Springs, LA

                About Me Minimalist

                Verified Buyer

                Pros

                • Absorbs Quickly
                • fragrance free
                • Goes On Smoothly
                • Moisturizes Well
                • Not Greasy

                Cons

                  Best Uses

                  • After Shower/Bath
                  • Daily Use
                  • Dryness

                  Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

                  I have normal to dry skin and I use this product in the morning and at night. It's not heavy at all.

                   
                  5.0

                  Will buy again.

                  By Chels

                  from Oregon city, Oregon

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Absorbs Quickly
                  • Goes On Smoothly
                  • Moisturizes Well
                  • Not Greasy
                  • Smells Great

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about PÜR Soak It Up Intense Hydrating Moisturizer:

                    I use this daily works great.

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      I feel like this product does not absorb at all into my face. It feels like I have a thin coating on my face even after hours of applying in morning. My powder does not go smoothly on my face like it always did previously to using this moisturizer.
                      Am I applying to much? Or is it supposed to feel this way? Or should I switch to a different product?
                      Asked on 3/24/2017 by Teri from Marietta, GA

                      1 answer

                      • Brand Expert

                        A:

                        Hi PUR Beauty! Soak It Up is the perfect light weight, oil-free hydrator to quickly quench the skin! You will love how smooth and hydrated your skin feels the instant you apply Soak It Up to the skin! When applying Soak It Up prior to primer or makeup, you will want to use a very tiny amount and let it soak into the skin (approx. 20seconds). If you find that the makeup begins to ball up, you may want to use an even smaller amount of Soak It Up &/or allow additional time for the hydrator to absorb into the skin! It doesn't take much with this product! You may also like Rescue Squad DD Cream SPF25 for day time use!

                        Answered on 4/3/2017 by Brand Expert from PUR
                    • Q:

                      Can this be used as a moisturizer before primer/ makeup application? Also, would this moisturizer be fit for oily skin?
                      Asked on 7/15/2016 by Dianaruby from OR

                      1 answer

                      • Brand Expert

                        A:

                        Hi PUR Beauty! Soak It Up is the perfect light weight, oil-free hydrator to quickly quench the skin! You will love how smooth and hydrated your skin feels the instant you apply Soak It Up to the skin! When applying Soak It Up prior to primer or makeup, you will want to use a very tiny amount and let it soak into the skin (approx. 20seconds). If you find that the makeup begins to ball up, you may want to use an even smaller amount of Soak It Up &/or allow additional time for the hydrator to absorb into the skin!

                        Answered on 7/18/2016 by Brand Expert from PUR Cosmetics
                    • Q:

                      Is this moisturizer non comedogenic? I have acne prone skin and currently using a surge but I feel it's not hydrating my skin. I received a Sample of this moisturizer and I really like it but want to make sure it won't break me out.
                      Asked on 6/25/2015 by Lore from Las Vegas, NV

                      1 answer

                      • Staff Expert

                        A:

                        This moisturizer is oil-free, gluten-free, and formulated for all skin types, so it is a great option for those with acne-prone skin. It is also gentle enough for sensitive skin.

                        Answered on 6/26/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Can this be used with Pur lifting cream? I have sagging facial skin but I also have dry skin and wrinkles. Would like to get rid of all of it. I am also using Pur get bright serum.
                      Asked on 12/8/2014 by Teri64 from US

                      1 answer

                      • Staff Expert

                        A:

                        Get A Lift Firming Facial Cream sounds like the best product for you. It addresses both loss of tone/firmness as well as fine lines and wrinkles using Vitanol, which mimics the effects of anti-aging retinol, and proprietary LiftLine, which minimizes the appearance of fine lines and wrinkles:
                        http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5640356

                        Answered on 12/9/2014 by Staff Expert from ULTA.com
                    • Q:

                      what size jar is the pur moisturizer
                      Asked on 7/21/2014 by chrissy from roseville, ca 95747

                      1 answer

                      • Staff Expert

                        A:

                        This product is 2 oz.

                        Answered on 7/28/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-5

                    Do you have a question about this product?