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AG Hair Smooth Set It Straight Argan Straightening Lotion

AG Hair

Smooth Set It Straight Argan Straightening Lotion

Item 2242262

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AG's argan-infused Smooth Frizzproof Argan Anti-Humidity Finishing Spray wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day and is also an effective thermal protector.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.
Water (Aqua, Eau), PVP/VA Copolymer, Cetrimonium Chloride, PEG/PPG-18/18 Dimethicone, Hydroxyethylcellulose, PEG-8 Amodimethicone, Argania Spinosa Kernel Oil, PEG 40 Hydrogenated Castor Oil, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Polyquaternium-10, Panthenol, Tetrasodium EDTA, Polysorbate 20, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairSmooth Set It Straight Argan Straightening Lotion
 
4.0

(based on 56 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to use (35)
  • Smells great (21)
  • Lightweight (19)
  • Effective (15)
  • Non-greasy (15)

Cons

  • Doesn't work (3)

Best Uses

  • Daily use (13)
  • Frizziness/flyaways (13)
  • Curly hair (9)
  • Color-treated hair (8)
  • Dry/damaged hair (5)
    • Hair Type:
    • Wavy hair (19), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (16), Brand buyer (7), Budget shopper (7), Product junkie (7), Survivalist / minimalist (7)
    • My Beauty Routine Takes:
    • 30 minutes (4), 10 minutes (3)

Reviewed by 56 customers

Displaying reviews 1-10

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3.0

terrible.

By reviewit

from Indiana

Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

I used a dime sized amount on half of my hair. I have very thick, very long, naturally wavy hair. While blow drying, using a flat brush to pull my hair flat to straighten while I dry, my hair became so tangled I lost a small knot trying to get it out. My hair never tangles like this. It was this horrible product. After that experience, I used a tresseme product on the other side, because I really didn't feel like ruining both sides for the day. When finished, the ag side was frizzy and felt very dry. A huge difference. This product went in the garbage and I apologized to my hair for trying it.

 
3.0

terrible.

By reviewit

from Indiana

Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

I used a dime sized amount on half of my hair. I have very thick, very long, naturally wavy hair. While blow drying, using a flat brush to pull my hair flat to straighten while I dry, my hair became so tangled I lost a small knot trying to get it out. My hair never tangles like this. It was this horrible product. After that experience, I used a tresseme product on the other side, because I really didn't feel like ruining both sides for the day. When finished, the ag side was frizzy and felt very dry. A huge difference. This product went in the garbage and I apologized to my hair for trying it.

 
3.0

awful!!!!

By nope

from Indiana

Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

What a waste of money.

 
5.0

I would buy this again, keeps my curly hair straight

By loudleo

from Peoria,AZ

About Me Beauty Conscious

Verified Buyer

Pros

  • Controls Frizz
  • Easy To Use
  • Lightweight
  • Non-Greasy
  • Smells Great

Cons

    Best Uses

    • Curly Hair

    Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

    use it when I want my curly hair straight.

    • Hair Type:
    • Very Curly Hair
     
    5.0

    It is by far the best product I have ever tried

    By Tattortott

    from Mississippi

    About Me Product Junkie

    Verified Buyer

    Pros

    • Controls Frizz
    • Easy To Use
    • Lightweight
    • Non-Greasy
    • Smells Great

    Cons

      Best Uses

        Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

        I have tried cheap to extremely expensive products from over the counter drugstore to salon products
        I have found what I have been looking for controlling my crazy hair

        • Hair Type:
        • Very Curly Hair
         
        5.0

        Really love this product

        By JlS

        from Alabama

        About Me Minimalist

        Verified Buyer

        Pros

        • Controls Frizz
        • Easy To Use
        • Lightweight
        • Smells Great

        Cons

          Best Uses

          • Thicker Hair

          Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

          Regular routine

          (0 of 1 customers found this review helpful)

           
          2.0

          Not the best

          By Ebridgette

          from Toronto, ON, Canada

          About Me Beauty Conscious

          Verified Reviewer

          Pros

          • Non-Greasy

          Cons

          • Doesn't Work

          Best Uses

          • Thinner Hair

          Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

          I have used matrix sleek style for years and wanted to try goldwell kerasilk. The customer service associate talked me into this AG product instead, saying it is best for my thin and fine curly hair. It was a mediocre product and doesn't compare to my usual matrix, it works but is subpar. I am disappointed but will use it in the dryer winter months.

          • Hair Type:
          • Very Curly Hair
           
          5.0

          The ONLY straightening product I will use

          By Dina

          from Peoria Az

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Controls Frizz
          • Lightweight
          • Non-Greasy
          • Strong Hold

          Cons

            Best Uses

            • Curly Hair
            • Daily Use
            • Thicker Hair

            Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

            Love this product

            • Hair Type:
            • Very Curly Hair
             
            5.0

            Excellent product.

            By Carol

            from Harrisburg, Pa.

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Lightweight
            • Non-Greasy
            • Really works
            • Smells Great
            • Strong Hold

            Cons

              Best Uses

              • Curly Hair
              • Daily Use

              Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

              This is the product to use if you have wavy hair like mine and want a straight look.

              • Hair Type:
              • Wavy Hair
               
              4.0

              This product works great

              By Conn

              from Minnetonka

              About Me Minimalist

              Verified Buyer

              Pros

              • Controls Frizz
              • Easy To Use
              • Lightweight
              • Non-Greasy
              • Strong Hold

              Cons

                Best Uses

                • Curly Hair

                Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

                I use this product when I want to straighten my curly hair.

                • Hair Type:
                • Very Curly Hair

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                5 Questions | 5 Answers
                Displaying questions 1-5
                • Q:

                  How does it smell? I really love the Smooth Ag shampoo and was wondering if it smelled like that?
                  Asked on 7/24/2017 by Straight hair fanatic from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Set It Straight has a fruity fragrance.

                    Answered on 7/25/2017 by Brand Expert from AG Hair
                • Q:

                  can this be used daily without a straightener and still work with controlling frizz?
                  Asked on 3/31/2017 by gabby

                  1 answer

                  • Brand Expert

                    A:

                    For the best result, apply Set It Straight evenly through damp hair. Blow-dry smooth, applying tension with a brush. This humidity resistant straightening lotion keeps hair smooth and frizz free all day and is also an effective thermal protective barrier.

                    Answered on 3/31/2017 by Brand Expert from AG Hair
                • Q:

                  Can this also be used on dry hair ?
                  Asked on 11/9/2015 by Debbie from Florida

                  1 answer

                  • Staff Expert

                    A:

                    No, Smooth Set It Straight Argan Straightening Lotion should be used on damp hair prior to blow drying for best results.

                    Answered on 11/13/2015 by Staff Expert from ULTA Beauty
                • Q:

                  hi
                  if i put this lotion and strait my hair with strainer is it going to damage my hair?
                  Asked on 10/27/2015 by ello

                  1 answer

                  • Staff Expert

                    A:

                    Smooth Set It Straight Argan Straightening Lotion features built-in thermal protection, so it works great applied prior to heat styling to protect hair from thermal damage. The ingredient that provides heat protection is called dimethicone copolyol. This ingredient softens, shines and smoothes hair while providing thermal protection. This product is also alcohol-free, which will help keep the hair from drying out. We hope this extra info helps! :-)

                    Answered on 10/27/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Will this product work well with other AG shampoos and conditioners or do you have to use with AG Smooth shampoo and AG Sleeek conditioner to get good results to control frizziness?
                  (I have AG Tech Two shampoo and AG Ultramoist conditioner. They work very well, but don't help my frizzy hair from the humid weather.)
                  Asked on 8/8/2014 by Searching High & Low for Frizz Control from Shaker Hts., OH

                  1 answer

                  • Staff Expert

                    A:

                    All AG Hair products are designed to be mixed and matched to meet your hair's specific needs!

                    Answered on 8/15/2014 by Staff Expert from ULTA.com
                Displaying questions 1-5

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