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AG Hair Smooth Set It Straight Argan Straightening Lotion

AG Hair

Smooth Set It Straight Argan Straightening Lotion

Item 2242262

AG's argan-infused Smooth Frizzproof Argan Anti-Humidity Finishing Spray wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day and is also an effective thermal protector.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.
Water (Aqua, Eau), PVP/VA Copolymer, Cetrimonium Chloride, PEG/PPG-18/18 Dimethicone, Hydroxyethylcellulose, PEG-8 Amodimethicone, Argania Spinosa Kernel Oil, PEG 40 Hydrogenated Castor Oil, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Polyquaternium-10, Panthenol, Tetrasodium EDTA, Polysorbate 20, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairSmooth Set It Straight Argan Straightening Lotion
 
4.0

(based on 52 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to use (34)
  • Smells great (20)
  • Lightweight (18)
  • Effective (15)
  • Non-greasy (14)

Cons

  • Doesn't work (3)

Best Uses

  • Daily use (13)
  • Frizziness/flyaways (13)
  • Color-treated hair (8)
  • Curly hair (8)
  • Dry/damaged hair (5)
    • Hair Type:
    • Wavy hair (19), Very curly hair (13)
    • Reviewer Profile:
    • Beauty conscious (15), Brand buyer (7), Budget shopper (7), Product junkie (7), Survivalist / minimalist (7)
    • My Beauty Routine Takes:
    • 30 minutes (4), 10 minutes (3)

Reviewed by 52 customers

Displaying reviews 1-10

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5.0

It is by far the best product I have ever tried

By Tattortott

from Mississippi

About Me Product Junkie

Verified Buyer

Pros

  • Controls Frizz
  • Easy To Use
  • Lightweight
  • Non-Greasy
  • Smells Great

Cons

    Best Uses

      Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

      I have tried cheap to extremely expensive products from over the counter drugstore to salon products
      I have found what I have been looking for controlling my crazy hair

      • Hair Type:
      • Very Curly Hair
       
      5.0

      Really love this product

      By JlS

      from Alabama

      About Me Minimalist

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use
      • Lightweight
      • Smells Great

      Cons

        Best Uses

        • Thicker Hair

        Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

        Regular routine

        (0 of 1 customers found this review helpful)

         
        2.0

        Not the best

        By Ebridgette

        from Toronto, ON, Canada

        About Me Beauty Conscious

        Verified Reviewer

        Pros

        • Non-Greasy

        Cons

        • Doesn't Work

        Best Uses

        • Thinner Hair

        Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

        I have used matrix sleek style for years and wanted to try goldwell kerasilk. The customer service associate talked me into this AG product instead, saying it is best for my thin and fine curly hair. It was a mediocre product and doesn't compare to my usual matrix, it works but is subpar. I am disappointed but will use it in the dryer winter months.

        • Hair Type:
        • Very Curly Hair
         
        5.0

        The ONLY straightening product I will use

        By Dina

        from Peoria Az

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Controls Frizz
        • Lightweight
        • Non-Greasy
        • Strong Hold

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Thicker Hair

          Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

          Love this product

          • Hair Type:
          • Very Curly Hair
           
          5.0

          Excellent product.

          By Carol

          from Harrisburg, Pa.

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Lightweight
          • Non-Greasy
          • Really works
          • Smells Great
          • Strong Hold

          Cons

            Best Uses

            • Curly Hair
            • Daily Use

            Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

            This is the product to use if you have wavy hair like mine and want a straight look.

            • Hair Type:
            • Wavy Hair
             
            4.0

            This product works great

            By Conn

            from Minnetonka

            About Me Minimalist

            Verified Buyer

            Pros

            • Controls Frizz
            • Easy To Use
            • Lightweight
            • Non-Greasy
            • Strong Hold

            Cons

              Best Uses

              • Curly Hair

              Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

              I use this product when I want to straighten my curly hair.

              • Hair Type:
              • Very Curly Hair
               
              4.0

              Good smoother/straightener

              By Lisa

              from Sioux Falls SD

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Controls Frizz
              • Easy To Use
              • Lightweight
              • Non-Greasy
              • Strong Hold

              Cons

                Best Uses

                • Straight Hair

                Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

                Good smoother/straightener

                • Hair Type:
                • Wavy Hair
                 
                1.0

                Did not like

                By Jacquie

                from MD

                About Me Product Junkie

                Verified Buyer

                Pros

                  Cons

                  • Heavy
                  • Makes hair stiff

                  Best Uses

                    Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

                    This product made my hair feel very stiff and dry. I had to return it!

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Love it!

                    By Aliza

                    from Harbeson, De

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Controls Frizz
                    • Easy To Use
                    • Lightweight
                    • Non-Greasy
                    • Smells Great

                    Cons

                      Best Uses

                      • Daily Use
                      • Straight Hair

                      Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

                      Put on before I style! Works great!

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      I would buy this product again and again

                      By A

                      from Denver

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Controls Frizz
                      • Easy To Use
                      • Lightweight
                      • Non-Greasy
                      • Smells Great

                      Cons

                        Best Uses

                        • Curly Hair
                        • Daily Use
                        • Thinner Hair

                        Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

                        I have used a lot of different products to straighten my naturally curly hair and this one is amazing!

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        5 Questions | 5 Answers
                        Displaying questions 1-5
                        • Q:

                          How does it smell? I really love the Smooth Ag shampoo and was wondering if it smelled like that?
                          Asked on 7/24/2017 by Straight hair fanatic from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            Set It Straight has a fruity fragrance.

                            Answered on 7/25/2017 by Brand Expert from AG Hair
                        • Q:

                          can this be used daily without a straightener and still work with controlling frizz?
                          Asked on 3/31/2017 by gabby

                          1 answer

                          • Brand Expert

                            A:

                            For the best result, apply Set It Straight evenly through damp hair. Blow-dry smooth, applying tension with a brush. This humidity resistant straightening lotion keeps hair smooth and frizz free all day and is also an effective thermal protective barrier.

                            Answered on 3/31/2017 by Brand Expert from AG Hair
                        • Q:

                          Can this also be used on dry hair ?
                          Asked on 11/9/2015 by Debbie from Florida

                          1 answer

                          • Staff Expert

                            A:

                            No, Smooth Set It Straight Argan Straightening Lotion should be used on damp hair prior to blow drying for best results.

                            Answered on 11/13/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          hi
                          if i put this lotion and strait my hair with strainer is it going to damage my hair?
                          Asked on 10/27/2015 by ello

                          1 answer

                          • Staff Expert

                            A:

                            Smooth Set It Straight Argan Straightening Lotion features built-in thermal protection, so it works great applied prior to heat styling to protect hair from thermal damage. The ingredient that provides heat protection is called dimethicone copolyol. This ingredient softens, shines and smoothes hair while providing thermal protection. This product is also alcohol-free, which will help keep the hair from drying out. We hope this extra info helps! :-)

                            Answered on 10/27/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Will this product work well with other AG shampoos and conditioners or do you have to use with AG Smooth shampoo and AG Sleeek conditioner to get good results to control frizziness?
                          (I have AG Tech Two shampoo and AG Ultramoist conditioner. They work very well, but don't help my frizzy hair from the humid weather.)
                          Asked on 8/8/2014 by Searching High & Low for Frizz Control from Shaker Hts., OH

                          1 answer

                          • Staff Expert

                            A:

                            All AG Hair products are designed to be mixed and matched to meet your hair's specific needs!

                            Answered on 8/15/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-5

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