skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Smoothing
  • / Smooth Set It Straight Argan Straightening Lotion
AG Hair Smooth Set It Straight Argan Straightening Lotion

AG Hair

Smooth Set It Straight Argan Straightening Lotion

Item #: 2290236 Size: 5.0 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE Dry Wax 1.5oz with any AG Hair purchase (offer valid 11/29/16-12/24/16 or while supplies last)

Travel Size Dry Wax
AG's argan-infused Smooth Frizzproof Argan Anti-Humidity Finishing Spray wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day and is also an effective thermal protector.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.
Water (Aqua, Eau), PVP/VA Copolymer, Cetrimonium Chloride, PEG/PPG-18/18 Dimethicone, Hydroxyethylcellulose, PEG-8 Amodimethicone, Argania Spinosa Kernel Oil, PEG 40 Hydrogenated Castor Oil, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Polyquaternium-10, Panthenol, Tetrasodium EDTA, Polysorbate 20, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairSmooth Set It Straight Argan Straightening Lotion
 
4.0

(based on 39 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to use (26)
  • Effective (15)
  • Smells great (15)
  • Lightweight (9)
  • Gentle (7)

Cons

No Cons

Best Uses

  • Frizziness/flyaways (13)
  • Color-treated hair (8)
  • Daily use (8)
  • Dry/damaged hair (5)
  • Curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (11), Brand buyer (7), Budget shopper (7), Survivalist / minimalist (5), Product junkie (3)
    • Hair Type:
    • Wavy hair (13), Very curly hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (4), 10 minutes (3)

Reviewed by 39 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

love this

By Cassidy

from New York

Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

I bought this because the store was out of what I usually buy & am so happy I did. Works so well taming the frizz in my color treated hair. Will buy it again for sure.

 
4.0

I have to have this stuff!

By Jules

from Roanoke

About Me Minimalist

Verified Buyer

Pros

  • Controls Frizz
  • Easy To Use
  • Lightweight
  • Non-Greasy

Cons

    Best Uses

    • Daily Use

    Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

    Glad that I found this. Was using a similar product that was about twice the price.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Love It!

    By Rican1

    from Springfield, VA

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Hair is straight
    • Lightweight
    • Non-Greasy

    Cons

    • Doesn't control friz

    Best Uses

    • Curly Hair

    Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

    This product truly makes your hair straighter, I have recommended it to several of my friends.

    • Hair Type:
    • Very Curly Hair
     
    5.0

    Smoothe delivery

    By Jill

    from Seattle, WA

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Lightweight
    • Non-Greasy

    Cons

      Best Uses

      • Daily Use

      Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

      I bought it to control the frizzy from color treatment. Still, my hair is a bit frizzy. But it is smoother than before.

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      A new favorite!

      By Vexx23

      from Pensacola, FL

      About Me Product Junkie

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use
      • Lightweight
      • Non-Greasy
      • Strong Hold

      Cons

        Best Uses

        • Curly Hair
        • Daily Use

        Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

        I went in to buy this and my normal product as a back up just in case this didn't work out...it's happened plenty of times before...needless to say, the back up is going back and AG Hair Smooth Set is now a must! It goes on light, I can put on as much as needed, which isn't much, and not worry if I put on a little too much by accident, and my hair won't be greasy, or weighed down. It's light and smooth and goes great with my hair products that I use. I let my hair dry naturally over night and smooth it with a flat iron in the morning, and it only takes two maybe three passes and I have really curly hair, where as the previous product weighed my hair down, left it a times greasy, and still curly with quite a few passes. Now my hair is light, not greasy, continues to shine and blows in the wind…when we have one. I'm loving this product! I'm not sure about the smell, it's not bad, it's different, I'm just not sure. I have already told a few people about it and I've been using it for a few weeks.

        • Hair Type:
        • Very Curly Hair

        (0 of 1 customers found this review helpful)

         
        5.0

        Would buy product again.

        By Da!!

        from New York

        Verified Buyer

        Pros

        • Controls Frizz
        • Easy To Use
        • Lightweight
        • Non-Greasy
        • Smells Great
        • Strong Hold

        Cons

          Best Uses

          • Curly Hair

          Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

          To control frizz and curl.
          As has happened with other similar products I have used, if you decrease the amount in the bottle and increase the price, I will move onto another product!!

          • Hair Type:
          • Wavy Hair
           
          2.0

          Build-up :(

          By Sparkles 1001

          from Highlands Ranch, CO

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Controls Frizz
          • Easy To Use
          • Smells Great

          Cons

          • Heavy
          • Sticky

          Best Uses

          • Straight Hair

          Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

          The product is more of a styling gel than a 'lotion.' It creates a substantial build-up when used daily. :(

          • Hair Type:
          • Wavy Hair
           
          5.0

          I don't know what I did without this

          By Liz

          from Gulfport, Ms

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Lightweight

          Cons

            Best Uses

            • Daily Use
            • Women

            Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

            My hair is ridiculously frizzy because it breaks off from being so thin and brittle. This lotion (more like a serum) works wonders when used correctly and leaves a great shine

            • My Beauty Routine Takes:
            • 30 Minutes
             
            3.0

            It's ok

            By Kara

            from LaPlata, MD

            About Me Budget Buyer

            Verified Buyer

            Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

            This felt good in the salon, but it's not as soft and easy to spread as I thought it would be.

            • My Beauty Routine Takes:
            • 10 Minutes

            (1 of 1 customers found this review helpful)

             
            4.0

            Love

            By Mj

            from Jackson, mi

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Lightweight
            • Smells Great

            Cons

              Best Uses

              • Daily Use
              • Women

              Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

              I have fine, curly hair. I have tried other products & this works the best!

              • My Beauty Routine Takes:
              • 30 Minutes

              Displaying reviews 1-10

              Back to top

              Previous | Next »

              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              3 Questions | 3 Answers
              Displaying questions 1-3
              • Q:

                Can this also be used on dry hair ?
                Asked on 11/9/2015 by Debbie from Florida

                1 answer

                • Staff Expert

                  A:

                  No, Smooth Set It Straight Argan Straightening Lotion should be used on damp hair prior to blow drying for best results.

                  Answered on 11/13/2015 by Staff Expert from ULTA Beauty
              • Q:

                hi
                if i put this lotion and strait my hair with strainer is it going to damage my hair?
                Asked on 10/27/2015 by ello

                1 answer

                • Staff Expert

                  A:

                  Smooth Set It Straight Argan Straightening Lotion features built-in thermal protection, so it works great applied prior to heat styling to protect hair from thermal damage. The ingredient that provides heat protection is called dimethicone copolyol. This ingredient softens, shines and smoothes hair while providing thermal protection. This product is also alcohol-free, which will help keep the hair from drying out. We hope this extra info helps! :-)

                  Answered on 10/27/2015 by Staff Expert from ULTA Beauty
              • Q:

                Will this product work well with other AG shampoos and conditioners or do you have to use with AG Smooth shampoo and AG Sleeek conditioner to get good results to control frizziness?
                (I have AG Tech Two shampoo and AG Ultramoist conditioner. They work very well, but don't help my frizzy hair from the humid weather.)
                Asked on 8/8/2014 by Searching High & Low for Frizz Control from Shaker Hts., OH

                1 answer

                • Staff Expert

                  A:

                  All AG Hair products are designed to be mixed and matched to meet your hair's specific needs!

                  Answered on 8/15/2014 by Staff Expert from ULTA.com
              Displaying questions 1-3

              Do you have a question about this product?