SMASHBOX... THE INSIDE STORY
Long before Smashbox Cosmetics was created, its founders, Dean & Davis Factor, were becoming legends as the ambassadors of style in Los Angeles. It began when these brothers - two very unique entrepreneurs and the great-grandsons of makeup legend Max Factor - combined their talent & heritage to create Smashbox Photo Studios in 1991. With a slew of starlets passing through the Studios daily, Dean & Davis were frequently asked to create a makeup line that met the perfecting needs of a photo shoot. Dean & Davis decided to combine their skills - Dean, a business guru with an MBA, and Davis, a leading celebrity and fashion photographer - and in 1996 created Smashbox Cosmetics.

Today, our state-of the-art facility is inundated with the most sought after artists, celebrities, models & photographers, and is also home to the celeb-studded Mercedes-Benz Fashion Week Los Angeles. From Drew to Charlize, Gisele, Madonna & more, we've seen them all, and more importantly, swapped tips with their makeup artists. This means that we're privy to insider beauty secrets & trends straight from the experts. And best of all? We share. At Smashbox, we believe that knowledge truly is a beautiful thing, and ours is just too good to keep to ourselves. From finding beauty solutions & quick fixes to demystifying makeup application, we're inspired daily to create innovative beauty products for women everywhere.

DEAN FACTOR - CEO & Co-founder, Smashbox Enterprises
Dean oversees all business matters for Smashbox Enterprises. He acquired his expertise while studying at American University and the University of Southern California, where he received his MBA. In 1991 he and his brother Davis combined their talents to create Smashbox Photo Studios, and then founded Smashbox Cosmetics in 1996. Dean acts as Chairman of the Board and CEO of Smashbox Enterprises, sits on the Board of Directors for Covenant House of California, and is Treasurer of the Young Presidents Organization Malibu Chapter. He lives in Los Angeles with his wife, Shannon, and their two children, Claire and Alexander.

DAVIS FACTOR - CCO & Co-founder, Smashbox Enterprises
As one of the world's top celebrity and fashion photographers, Davis travels across the globe on photo shoots, spotting trends in fashion and beauty. He has photographed countless famous faces including Angelina Jolie, Jennifer Lopez, Cameron Diaz, Charlize Theron, and many more. Davis has shot for numerous fashion and beauty magazines such as Italian Vogue, Vanity Fair, Harper's Bazaar, Allure, Esquire, and Marie Claire. In addition to his full-time photography career, he is the Chief Creative Officer of Smashbox Cosmetics.