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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

0.35 oz Item 2297624

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.6

(based on 1323 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1075)
  • Easy to apply (1047)
  • Smooth look (793)
  • Easy removal (515)
  • Blends well (445)

Cons

  • Creases (67)
  • Fades (38)
  • Difficult removal (25)
  • Difficult to apply (19)
  • Smudges (16)

Best Uses

  • Everyday (1078)
  • Going out (579)
  • Sensitive eyes (364)
  • Travel (333)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (495), Natural style (453), Trendy style (245)
    • Was this a gift?:
    • No (3)

Reviewed by 1323 customers

Displaying reviews 1-10

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5.0

I am blown away!

By jnsc

from Houston, TX

About Me Classic Style

Verified Reviewer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good packaging
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    11 hours after application, not one crease!! I look in the mirror and can't believe it! I have oily, semi-hooded eyelids and have always struggled with eyeshadow. It fades and creases so quickly on me. My lids are so oily I never bought into the idea that a primer would work. I mean, it's just another layer of product; I thought it was a gimmick. Ha! I got desperate however, and looked up reviews on Shadow Insurance versus NARS Pro Prime and Urban Decay Primer Potion. The packaging of Shadow Insurance (vs NARS), the smoother finish (vs UD), and the somewhat lower price is what made me choose it. I couldn't be happier. This product has completely blown my mind.

     
    5.0

    Worth it

    By Sam

    from Spring, TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I usually do drugstore brands because I don't always believe that expensive means better. but this is definitely something to invest in and you get your money's worth for the amount and the high quality. Eyeshadow lasts all day now!

       
      1.0

      I wouldn't buy this product again

      By Kim

      from Richmond

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • Creases
      • Difficult Removal
      • Difficult To Apply
      • Fades

      Best Uses

      • No Best Uses

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      After applying it, it made my whole eyelid numb and almost closed it shut.

       
      5.0

      My go to product

      By Amanda

      from Lee's Summit

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Does what it promises keeps my eye shadow from creasing and clumping

         
        5.0

        Yes

        By Heather

        from Coon rapids, mn

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          Love

           
          5.0

          Love this

          By Lindss

          from Philadelphia, Pennsylvania

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Love this eyeshadow primer!! Definitely locks down my eyeshadows! Doesn't crease.. Lasts ALL day!!

             
            5.0

            10/10 would buy again.

            By Lindsay

            from Dallas, TX

            About Me Natural Style

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              This stuff is incredible. Makes concealer and eyeshadow stay forever. You can combine with your powder shadows to make a cream shadow as well. 10/10 would recommend and buy over and over again.

               
              5.0

              I would absolutely buy this product again!

              By Elizabeth

              from Olympia, WA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I do not wear make-up everyday, but when I do for work or other outings, this primer is amazing!!

                 
                5.0

                love it

                By GO

                from Texas

                About Me Trendy Style

                Verified Buyer

                Pros

                • Long Lasting
                • Smooth Look

                Cons

                • smooth

                Best Uses

                • apply before eyeshadow

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                Before applying eyeshadow

                 
                5.0

                Best primer yet

                By Nanita

                from Florida

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  I love me a good eyeshadow primer and this might be my new favorite

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  21 Questions | 21 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I am so worried about this primer creasing. Will this product crease or cause my eyeshadow to crease? I have never bought primer before so this would be my first time!
                    Asked on 8/1/2017 by Courtney from Somerville, AL

                    1 answer

                    • Brand Expert

                      A:

                      Hi Courtney... This formula locks down eye shadows, and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time. Thanks :)

                      Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    is this product safe? do i need to wash my hands after applying it to my eyelids with my fingers?
                    Asked on 7/11/2017 by melissa from kansas

                    1 answer

                    • Brand Expert

                      A:

                      Hi Beautiful… Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thanks :)

                      Answered on 7/14/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I'm still confused, is it or is it not oil free?
                    Asked on 3/18/2017 by Jaimalyn from Idaho

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                      Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can I use this for my undereyes before my concealer?
                    Asked on 3/15/2017 by Cherry Pie from Mesquite

                    1 answer

                    • Brand Expert

                      A:

                      Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                      Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                    Asked on 2/21/2017 by Jess from Selden, NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                      Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can I use this for a glitter primer?
                    Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                      Thank you :)

                      Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Is this product safe for contact lenses?
                    Asked on 1/12/2017 by Julie from Montana

                    1 answer

                    • Brand Expert

                      A:

                      Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                      Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                    Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jennifer... That would defeat the purpose. :)
                      Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                      Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Gluten Free?
                    Asked on 5/31/2016 by Tayber_Leigh from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Tayber,

                      Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                      Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                    Asked on 5/12/2016 by makeup lover from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Makeup Lover,

                      Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                      Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
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