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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

0.35 oz Item 2154464

Color:Translucent

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.6

(based on 1332 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1082)
  • Easy to apply (1054)
  • Smooth look (797)
  • Easy removal (519)
  • Blends well (449)

Cons

  • Creases (67)
  • Fades (38)
  • Difficult removal (25)
  • Difficult to apply (19)
  • Smudges (16)

Best Uses

  • Everyday (1084)
  • Going out (581)
  • Sensitive eyes (366)
  • Travel (335)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (499), Natural style (454), Trendy style (248)
    • Was this a gift?:
    • No (3)

Reviewed by 1332 customers

Displaying reviews 1-10

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5.0

Best eyeshadow primer

By Moose

from Sacramento

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    You only need a little bit for each eye and it really helps eyeshadow last all day. I have slightly greasy lids and it works great to keep my shadow from creasing.

     
    5.0

    HOLY GRAIL

    By Adri

    from illinois

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I love this eyeshadow primer.

     
    5.0

    My fav eye primer ever

    By Jaxnette

    from El Cajon, CA

    About Me Classic Style

    Verified Reviewer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I used to use MAC Painterly Paint Pot as a shadow primer, but it just kind of stopped working for me like a year ago. My shadow was always creasing. In the past I have tried Urban Decay which didn't work at all for me, I also have tried both versions of elf primer and neither of which work very well. Too Faced Shadow Insurance actually delivers what it promises even with less than quality shadows. I do my makeup for work at around 630 a.m. When I got home at 10:30 that night after my 3 hour roller derby practice my shadow had still not creased. no joke.

       
      5.0

      Love this

      By Busy Momma

      from Dfw

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Use it every day! It's a must to my necessities

         
        5.0

        Best Eye Primer

        By AhhSumMom

        from Pennsylvania

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Sensitive Eyes

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          This is a re-purchase of this product for me. It goes on smoothly, a little goes a long way. And it lasts all day; I do not have to retouch my eye shadow throughout the day.

           
          5.0

          Love it works great

          By None

          from Mandan ND

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Used it to keep eye shadow on

            (1 of 1 customers found this review helpful)

             
            5.0

            THE BEST EYESHADOW PRIMER ON THE MARKET

            By YR

            from Minneapolis, MN

            About Me Classic Style

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I've tried EVERY eyeshadow primer on the market- high and low and- and this is single handedly the best one. My eyelids are INCREDIBLY oily, which was always weird to me because the rest of my face really isn't much. I was wasting $100s of dollars on amazing eyeshadow pallets, not getting my money's worth because the colors wouldn't even last till noon. Now I'm finally getting use out of my eyeshadows with this primer.

              (2 of 2 customers found this review helpful)

               
              1.0

              Ouch!

              By Linsey

              from Menifee ca

              About Me Trendy Style

              Verified Reviewer

              Pros

                Cons

                • Break out in rash on eye
                • Dry's out eyes

                Best Uses

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  Do not get me wrong I have used this primer in the past, I ran out and decided to buy a new one when I got it the consistency did seem a little off but I thought it was fine and It just need to be shaken up after a couple uses of this my eyes have gotten red irritated and have dry rash all over my eyelids it is painful no I have not used any new products on My eye... and i would send it back if i had return label. If you have sensitve eyes or wanna use this be careful! Because now i have a primer i cannot use!

                   
                  5.0

                  Love it!!

                  By Tbear

                  from San Dimas

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      Makes my shadow last longer without creases

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      I am blown away!

                      By jnsc

                      from Houston, TX

                      About Me Classic Style

                      Verified Reviewer

                      Pros

                      • Blends Well
                      • Easy Removal
                      • Easy To Apply
                      • Good packaging
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Travel

                        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                        11 hours after application, not one crease!! I look in the mirror and can't believe it! I have oily, semi-hooded eyelids and have always struggled with eyeshadow. It fades and creases so quickly on me. My lids are so oily I never bought into the idea that a primer would work. I mean, it's just another layer of product; I thought it was a gimmick. Ha! I got desperate however, and looked up reviews on Shadow Insurance versus NARS Pro Prime and Urban Decay Primer Potion. The packaging of Shadow Insurance (vs NARS), the smoother finish (vs UD), and the somewhat lower price is what made me choose it. I couldn't be happier. This product has completely blown my mind.

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        24 Questions | 24 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          The old version of this primer goes on sheer and doesn't change the saturation/intensity of eyeshadow applied. It sounds from the tag line like this might have a darkening/intensifying effect. Is that correct? And if so, is there a primer that works like the original?
                          Asked on 11/12/2017 by Genevieve from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            Hi Genevieve... The Shadow Insurance has a crease-proof, fade-proof, waterproof wear for up to 24 hours. It also grabs pigment and intensifies eye shadow color while it neutralizes any lid discoloration. Thanks :)

                            Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Where is this product made?
                          Asked on 11/8/2017 by Meg from FL

                          1 answer

                          • Brand Expert

                            A:

                            Hi Meg... This is made in the USA. Thanks :)

                            Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          When applying, should I let the primer dry first before I apply the shadow?
                          Asked on 10/19/2017 by AlaAvril from AlaAvril

                          1 answer

                          • Brand Expert

                            A:

                            Ala... After you blend this on your lid you are ready to apply shadow. Thanks :)

                            Answered on 10/27/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          I am so worried about this primer creasing. Will this product crease or cause my eyeshadow to crease? I have never bought primer before so this would be my first time!
                          Asked on 8/1/2017 by Courtney from Somerville, AL

                          1 answer

                          • Brand Expert

                            A:

                            Hi Courtney... This formula locks down eye shadows, and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time. Thanks :)

                            Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          is this product safe? do i need to wash my hands after applying it to my eyelids with my fingers?
                          Asked on 7/11/2017 by melissa from kansas

                          1 answer

                          • Brand Expert

                            A:

                            Hi Beautiful… Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thanks :)

                            Answered on 7/14/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          I'm still confused, is it or is it not oil free?
                          Asked on 3/18/2017 by Jaimalyn from Idaho

                          1 answer

                          • Brand Expert

                            A:

                            Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                            Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Can I use this for my undereyes before my concealer?
                          Asked on 3/15/2017 by Cherry Pie from Mesquite

                          1 answer

                          • Brand Expert

                            A:

                            Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                            Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                          Asked on 2/21/2017 by Jess from Selden, NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                            Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Can I use this for a glitter primer?
                          Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                            Thank you :)

                            Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Is this product safe for contact lenses?
                          Asked on 1/12/2017 by Julie from Montana

                          1 answer

                          • Brand Expert

                            A:

                            Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                            Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
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