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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Translucent

Item #: 2154464 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1182 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (959)
  • Easy to apply (923)
  • Smooth look (701)
  • Easy removal (462)
  • Blends well (383)

Cons

  • Creases (58)
  • Fades (35)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (956)
  • Going out (528)
  • Sensitive eyes (328)
  • Travel (307)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (437), Natural style (407), Trendy style (227)

Reviewed by 1182 customers

Displaying reviews 1-10

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5.0

Love!

By Madie

from Akron, ohio

Verified Buyer

Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

When it says "24 hours" it's not a joke! My eyeshadow is last all day and even left it on at night to se... IT WAS STILL THERE IN THE AM!

 
5.0

It works!

By Whit

from Wylie

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    My eye shadow lasted all day and it didnt crease at all

     
    5.0

    best product

    By glenguguli

    from los angeles ca

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I have try a lot of primers but this is the one I promise is the best ever im in love with my eyeshadow primer . it last all day and does not make my eyeshadow sticky . is just great product too faced

       
      5.0

      Love it!

      By Wendygh72

      from Brigham City, UT

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Love how this helps make the pigment of my eye shadow pop and I no longer get creases in it!

         
        5.0

        I can finally wear eyeshadow

        By Makeup junkie

        from No where, pa

        About Me Trendy Style

        Verified Reviewer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I love playing around with eyeshadow and different looks, but as I have gotten older EVERYTHING creases. And no eye primer delivers in their promise. I can finally wear eyeshadow again. And for that, it is worth every last penny!

           
          5.0

          Best product I have bought

          By jbrowncountry

          from Portland, OR

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I always have mascara smudges on my upper lid but this protected the lid so that the mascara didn't smudge. Best thing ever!

             
            5.0

            Eyeshadow stays all day

            By Patty C

            from Las Vegas, NV

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I've always had to refresh my eye shadow but with this primer, it lasts all day

               
              4.0

              Great

              By Elise

              from Pittsburgh PA

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                Just need to use very little amount. Also try this product before you are on the go. I wear eyeliner on my top lid. This product made it so dark and noticeable. I had to take my makeup off and redo it again.

                 
                5.0

                Loving too faced

                By Janelle

                from Saint Paul,MN

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  I love too faced very good

                   
                  5.0

                  ❤❤❤

                  By Zee❤'sMU

                  from New Jersey

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  This should be in everyone's makeup bag. It keeps your eyeshadow in place and you only need a drop. I LOVE LOVE LOVE and never want to live without. I would recommend and I will definitely be purchasing again.

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  19 Questions | 19 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I'm still confused, is it or is it not oil free?
                    Asked on 3/18/2017 by Jaimalyn from Idaho

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                      Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can I use this for my undereyes before my concealer?
                    Asked on 3/15/2017 by Cherry Pie from Mesquite

                    1 answer

                    • Brand Expert

                      A:

                      Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                      Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                    Asked on 2/21/2017 by Jess from Selden, NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                      Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can I use this for a glitter primer?
                    Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                      Thank you :)

                      Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Is this product safe for contact lenses?
                    Asked on 1/12/2017 by Julie from Montana

                    1 answer

                    • Brand Expert

                      A:

                      Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                      Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                    Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jennifer... That would defeat the purpose. :)
                      Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                      Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Gluten Free?
                    Asked on 5/31/2016 by Tayber_Leigh from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Tayber,

                      Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                      Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                    Asked on 5/12/2016 by makeup lover from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Makeup Lover,

                      Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                      Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                    Asked on 4/28/2016 by Crystal from USA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Crystal,

                      Apply Shadows directly after applying Shadow Insurance Eye Primer.

                      Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    If I purchase the face primer, do I still need the eyeshadow primer??
                    Asked on 4/6/2016 by Erica from Georgia, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Erica,

                      Yes. Shadow Insurance is made for the eye.
                      Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                      Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
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