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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Translucent

Item #: 2154464 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1105 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (895)
  • Easy to apply (860)
  • Smooth look (654)
  • Easy removal (427)
  • Blends well (345)

Cons

  • Creases (52)
  • Fades (34)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (892)
  • Going out (494)
  • Sensitive eyes (307)
  • Travel (286)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (410), Natural style (381), Trendy style (213)

Reviewed by 1105 customers

Displaying reviews 1-10

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5.0

Awesome

By Bianca

from New Orleans, La

About Me Trendy Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I use this daily since I've bought it! My makeup stays on all day. Absolutely amazing.

     
    5.0

    I have found my saving grace

    By Racquel

    from Flagler Beach, FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I have hooded eyes and have suffered from getting eyeshadow in my crease before I've even finished with my makeup for years. Now? Problem. Solved.

       
      5.0

      Love this product

      By Marty

      from Rio Rancho, NM

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Love this product

         
        5.0

        LOVE IT!

        By CATMiNA

        from S

        About Me Trendy Style

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

        • Pricey

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I received a sample size of this from a Too Faced beauty break and it was awesome! I'm trying to make the tube I have last so I bounce back and forth from this to a more affordable one that works well too. What I love about this one is that it doesn't make my eyelids sticky/tacky so blending is smooth and easy. Without it being sticky or tacky, I don't have to take an extra moment to apply a layer of powder overtop it. This really does make your eyeshadow last all day! It just stays as perfect as when you first put your eyeshadow on. Although the staying power is amazing, it doesn't make it a pain when its time to get unready and remove your makeup. Just really pricey for me to purchase but it will still be a great buy!

         
        5.0

        Love love love this product

        By Autumn

        from Orlando,fl

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I have oily skin and this eye primer keeps my eyeshadow on all day!

           
          4.0

          I would buy a cheaper one

          By Mel

          from Visalia, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Eyelid primer works great.

             
            5.0

            I love this primer

            By Emma ❤

            from Tennessee

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              This is my favorite primer! It goes on so smoothly, and it really makes a difference in the color of your eye shadow! I've tried other primers, but this one is definitely the best!

               
              5.0

              Impressed

              By Mom of 4 girls

              from West Fargo

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I have been using Bareminerals eye primer for almost a decade. (I had tried other brands that didn't compare) I had heard of this one which is similar price point but a lot more product. I was impressed and it gives me the same all day wear that I was accustomed to.

                 
                5.0

                Love this eye primer

                By Pm

                from Brighton, mi

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  Love the price and quality

                   
                  5.0

                  Love it!

                  By Kim

                  from Miamisburg Ohio

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Good Variety of Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    Use mainly when going out and I love it

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    14 Questions | 14 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                      Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jennifer... That would defeat the purpose. :)
                        Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                        Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Gluten Free?
                      Asked on 5/31/2016 by Tayber_Leigh from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Tayber,

                        Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                        Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                      Asked on 5/12/2016 by makeup lover from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Makeup Lover,

                        Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                        Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                      Asked on 4/28/2016 by Crystal from USA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Crystal,

                        Apply Shadows directly after applying Shadow Insurance Eye Primer.

                        Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I purchase the face primer, do I still need the eyeshadow primer??
                      Asked on 4/6/2016 by Erica from Georgia, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Erica,

                        Yes. Shadow Insurance is made for the eye.
                        Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                        Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I also use concealer on my eyes will this product work over concealer?
                      Asked on 10/31/2015 by maggie from Discovery Bay

                      1 answer

                      • Staff Expert

                        A:

                        When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                        Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this primer water or oil based?
                      Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                      1 answer

                      • Staff Expert

                        A:

                        This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                        Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                        Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this good for oily eyelids?
                      Asked on 5/25/2015 by syd

                      1 answer

                      • Staff Expert

                        A:

                        Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                        Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      does this go on before or after powder foundation?
                      Asked on 5/10/2015 by Melly from US

                      1 answer

                      • Staff Expert

                        A:

                        Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                        Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                      Asked on 2/11/2015 by natthebratster from Las Vegas

                      1 answer

                      • Staff Expert

                        A:

                        Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 2/16/2015 by Staff Expert from ULTA.com
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