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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

0.35 oz Item 2154464

Color:Translucent

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.6

(based on 1345 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1093)
  • Easy to apply (1064)
  • Smooth look (806)
  • Easy removal (524)
  • Blends well (455)

Cons

  • Creases (67)
  • Fades (38)
  • Difficult removal (26)
  • Difficult to apply (20)
  • Smudges (16)

Best Uses

  • Everyday (1095)
  • Going out (584)
  • Sensitive eyes (369)
  • Travel (337)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (502), Natural style (458), Trendy style (253)
    • Was this a gift?:
    • No (3)

Reviewed by 1345 customers

Displaying reviews 1-10

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4.0

I would buy again

By Bola

from Pasco wa

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    First time using it

     
    5.0

    I love this eyeshadow insurance, I think it's the best one!!

    By Kim

    from Memphis ,Tn

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I use this product daily and I love it.

       
      5.0

      5*

      By Never Without Makeup

      from Indiana, PA

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I love this primer, it makes my Eye shadow last ALL DAY LONG. No creasing, I use it under my NAKED palettes.

         
        5.0

        Makeup Staple

        By Real Momma

        from Findlay, OH

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I've used this under my eye shadow for 2 years. The tube lasts a long time even with daily use, and it makes my eye shadow last all day. I like that it doesn't dry out my eyelids.

           
          5.0

          Loooovvvveeee it

          By Shar shar

          from Simpsonville SC

          Verified Buyer

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I have literally fallen asleep with my makeup on and my eye shadow still looked good the next morning

           
          5.0

          The ONLY primer I use

          By Angie Jones

          from Lumberton, NJ

          About Me Classic Style

          Verified Reviewer

          Pros

          • Long Lasting
          • Smooth Look

          Cons

          • Difficult To Apply

          Best Uses

          • Everyday
          • Going Out

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I've been using this consistently for almost three years, and while I've tried other brands, this is still my favorite. It's not as thick as other brands (Urban Decay), which is good, but this can make it difficult to apply. I occasionally end up with it on the bridge of my nose and once it's on, it's on. However, this is no big deal when you weigh it against how amazing it makes eyeshadow look and last. I put on my makeup at 5 am, and it still looks good when I wash my face at 9 pm (if only there was something for foundation that worked like this...sigh). My eyeshadow glides on much more evenly after I've applied the primer, and as a girl with extremely oily skin, it's essential to keeping the creases out of my makeup.

           
          5.0

          Amazing!

          By Fadmad29

          from Michigna

          About Me Trendy Style

          Verified Buyer

          Pros

          • Long Lasting

          Cons

          • changed eyeshadow shade. Harder to blend
          • Difficult Removal

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          Maybe use very tiny drop. It changed the shade of my eye shadow, also made it harder to blend into my eye. Wherever you put shadow it stays. It does last all day/ overnight. Hard to remove

           
          5.0

          I would like to buy this product over and over again!

          By Kayla

          from Plant City, FL

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            This makes my eye shadow stay all day and I get even more color payoff from all of my shadows!

             
            5.0

            What?

            By Angelina

            from NOLA

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              This stuff is a miracle worker. I have hormonal skin issues and have no skin in several spots on my face. Applying this insurance allows me to apply my make-up over the spots without the base just not sticking at all. It actually works! Any blemishes, just apply under base and a little concealer. It doesn't even take a lot. Shadow also stays on till you take it off.

              (1 of 1 customers found this review helpful)

               
              5.0

              Love

              By JustM

              from Cleveland

              About Me Trendy Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  I switched to this from the UD primer and I really prefer it since it blends so much easier and dries down faster.

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  26 Questions | 26 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this eyeshadow primer matt?
                    Asked on 11/27/2017 by Britney from Alaska us

                    1 answer

                    • Brand Expert

                      A:

                      Hi Brittney... The Too Faced Shadow Insurance neutralizes any lid discoloration with a velvety satin texture. Thanks :)

                      Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Is this product waterproof
                    Asked on 11/27/2017 by PATTI from OK

                    1 answer

                    • Brand Expert

                      A:

                      Hi Patti... The Too Faced Shadow Insurance features crease-proof, fade-proof, waterproof wear for up to 24 hours. Thanks :)

                      Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    The old version of this primer goes on sheer and doesn't change the saturation/intensity of eyeshadow applied. It sounds from the tag line like this might have a darkening/intensifying effect. Is that correct? And if so, is there a primer that works like the original?
                    Asked on 11/12/2017 by Genevieve from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi Genevieve... The Shadow Insurance has a crease-proof, fade-proof, waterproof wear for up to 24 hours. It also grabs pigment and intensifies eye shadow color while it neutralizes any lid discoloration. Thanks :)

                      Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Where is this product made?
                    Asked on 11/8/2017 by Meg from FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi Meg... This is made in the USA. Thanks :)

                      Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    When applying, should I let the primer dry first before I apply the shadow?
                    Asked on 10/19/2017 by AlaAvril from AlaAvril

                    1 answer

                    • Brand Expert

                      A:

                      Ala... After you blend this on your lid you are ready to apply shadow. Thanks :)

                      Answered on 10/27/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I am so worried about this primer creasing. Will this product crease or cause my eyeshadow to crease? I have never bought primer before so this would be my first time!
                    Asked on 8/1/2017 by Courtney from Somerville, AL

                    1 answer

                    • Brand Expert

                      A:

                      Hi Courtney... This formula locks down eye shadows, and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time. Thanks :)

                      Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    is this product safe? do i need to wash my hands after applying it to my eyelids with my fingers?
                    Asked on 7/11/2017 by melissa from kansas

                    1 answer

                    • Brand Expert

                      A:

                      Hi Beautiful… Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thanks :)

                      Answered on 7/14/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I'm still confused, is it or is it not oil free?
                    Asked on 3/18/2017 by Jaimalyn from Idaho

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                      Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can I use this for my undereyes before my concealer?
                    Asked on 3/15/2017 by Cherry Pie from Mesquite

                    1 answer

                    • Brand Expert

                      A:

                      Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                      Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                    Asked on 2/21/2017 by Jess from Selden, NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                      Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
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