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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

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Item #: 2154464 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 987 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (797)
  • Easy to apply (757)
  • Smooth look (568)
  • Easy removal (378)
  • Blends well (285)

Cons

  • Creases (47)
  • Fades (30)
  • Difficult removal (20)
  • Difficult to apply (16)
  • Smudges (14)

Best Uses

  • Everyday (796)
  • Going out (438)
  • Sensitive eyes (271)
  • Travel (258)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (360), Natural style (346), Trendy style (193)
    • Skin Tone:
    • Fair (328), Medium (260), Deep (16)

Reviewed by 987 customers

Displaying reviews 1-10

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5.0

In love!!!

By Carrie

from Auburn, wa

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I have been looking for a primer for me at wedding day. Read all the reviews and they said this was the best so I thought let's give it a try. They were right. I have tried it on cold days, hot days, what days, and even sleeping in it ( yes I know this is bad but I had to make sure it would work for the wedding ). My make up stayed put. Normal make up remover it was easy coming off but only when you wanted to. This is a new staple item for my chest of makeup ❤️❤️❤️

    • Skin Tone:
    • Fair
     
    5.0

    Does it's job!

    By PiscesQueen16

    from VA

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    First & only eye shadow primer that I've used that actually works! Feels great & long lasting. Would highly recommended & will be buying again.

     
    5.0

    Best eyeshadow primer ever!!!

    By I❤️Makeup

    from Texas

    About Me Classic Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      My eyeshadow has creased my entire life...until now. This is a miracle product for me. I do squish it around in the tube before I take the cap off and then apply a very small amount to clean, dry eyelids. It has not failed to work once, and I work 10 hour days. Also, my skin is pretty oily.

      • Skin Tone:
      • Fair
       
      5.0

      My eyeshadow lasted

      By Cynthia

      from Leander.TX

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      With this Two Face eye primer. My eye shadow last 12 hours. It stayed on until I removed it.

       
      4.0

      Yes, I would buy again

      By Chris

      from 17363

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I liked it a lot

        • Skin Tone:
        • Fair
         
        5.0

        Excellent product!

        By D

        from TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          This is the absolute best eye shadow primer on the market! It goes on as smooth as silk, you can still blend your eye shadow, and it stays put until taken off at night.

          • Skin Tone:
          • Fair
           
          5.0

          I don't know how I lived without this product

          By Taylor

          from Detroit, MI

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I put this on every morning before my eye shadow. It lasts all day, and comes off easily with make up remover. It even helps my eyeliner to stay in place and not get smudged.

            • Skin Tone:
            • Fair
             
            5.0

            Love this eyeshadow primer!

            By Late Bloomer

            from Milwaukee, WI

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I have tried many eye primers and this is the best one that I have found. It blends well onto the eyelid and doesn't leave it cakey or chalky. The one thing that you have to make sure is that you don't put too much of the product onto your eyelid or else it will cake and flake at the end of the day. If you put the small amount as directed, you will be fine. The primer makes your eyeshadow and liner stay on all day without creasing.

              • Skin Tone:
              • Fair
               
              4.0

              Good product

              By Lorie

              from San Antonio TX

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                Easy to use

                • Skin Tone:
                • Medium
                 
                5.0

                I love this product and would buy it again!

                By Casey

                from Newport, TN

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  My eyeshadow tends to come off during the day no matter what brand I use, but I wore this Sunday and it lasted! I put it on Sunday before Church and wore it all day until I got home from the midnight parade in Gatlinburg around 2 in the morning and it was still as perfect as when I put it on that morning! Wonderful stuff. Easy to use and goes on easily.

                  • Skin Tone:
                  • Fair

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  13 Questions | 13 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Gluten Free?
                    Asked on 5/31/2016 by Tayber_Leigh from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Tayber,

                      Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                      Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                    Asked on 5/12/2016 by makeup lover from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Makeup Lover,

                      Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                      Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                    Asked on 4/28/2016 by Crystal from USA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Crystal,

                      Apply Shadows directly after applying Shadow Insurance Eye Primer.

                      Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    If I purchase the face primer, do I still need the eyeshadow primer??
                    Asked on 4/6/2016 by Erica from Georgia, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Erica,

                      Yes. Shadow Insurance is made for the eye.
                      Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                      Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I also use concealer on my eyes will this product work over concealer?
                    Asked on 10/31/2015 by maggie from Discovery Bay

                    1 answer

                    • Staff Expert

                      A:

                      When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                      Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this primer water or oil based?
                    Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                    1 answer

                    • Staff Expert

                      A:

                      This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                      Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                      Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this good for oily eyelids?
                    Asked on 5/25/2015 by syd

                    1 answer

                    • Staff Expert

                      A:

                      Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                      Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    does this go on before or after powder foundation?
                    Asked on 5/10/2015 by Melly from US

                    1 answer

                    • Staff Expert

                      A:

                      Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                      Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                    Asked on 2/11/2015 by natthebratster from Las Vegas

                    1 answer

                    • Staff Expert

                      A:

                      Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                      http://www.ulta.com/ulta/stores/storelocator.jsp

                      Answered on 2/16/2015 by Staff Expert from ULTA.com
                  • Q:

                    Does the primer have a color?
                    Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                    1 answer

                    • Staff Expert

                      A:

                      This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                      Answered on 9/19/2014 by Staff Expert from ULTA.com
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