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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Translucent

Item #: 2154464 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1196 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (971)
  • Easy to apply (936)
  • Smooth look (710)
  • Easy removal (468)
  • Blends well (388)

Cons

  • Creases (58)
  • Fades (35)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (968)
  • Going out (535)
  • Sensitive eyes (333)
  • Travel (311)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (445), Natural style (412), Trendy style (227)

Reviewed by 1196 customers

Displaying reviews 1-10

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5.0

yea...it works

By La Toya

from Newbury Park

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Going Out

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    a lil goes a long way with this product. i have suuuuppper oily skin, right down to my eyelids and this product keeps my shadows colorful and in place for hours! no oily crease anymore:)

     
    5.0

    Love this Primer!!!!

    By Tina

    from Cleveland, Ohio

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Love this primer! It leaves my eyes looking great all day/night long! Makes my anastasia palette eyeshadows pop and look smooth! No creasing on my combo skin. Easy to apply in my 31 year old delicate eyes, even application, simple squeeze tube that works as it should. Love this packaging and formula way more than the UD primer potion with wand. Ud's wand was awful and the formula was thicker and harder to spread evenly on my eyelids. If choosing between the two go with this one you will not regret it!

       
      5.0

      Very impressed

      By Misty

      from San Diego

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        First time trying...worked better than expectations

         
        5.0

        Excellent product. Goes on smoothly. Eyeshadow never creases

        By Beauty maven

        from Newport, TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          Long wearing
          Smooth application

           
          5.0

          Amazing!!!

          By Auntie Reedie!

          from Chico

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Love this product!!

             
            5.0

            Tried & true for years

            By Steph

            from Austin TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I have combo skin & this product really helps keep my shadow & liner in place, as well as keep mascara off my skin under the brow bone ( I have long lashes).

               
              5.0

              Best eyeshadow primer I've tried

              By Grace

              from Wisconsin

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                Works well! 10/10

                 
                5.0

                Definitely a Must Have!

                By Suzeee

                from Olympia WA

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  I use this product daily. It keeps my eyeshadow from creasing for the whole day. I love it! I have never had a primer that worked as well as this one does.

                   
                  5.0

                  This is a great product! This is the second time I have pu!

                  By Jewels

                  from Lexington, KY

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    This product last all day and I have even slept (yes, I know I'm supposed to take my makeup off at night) and my eyeshawdow is still there in the morning! Also you just need a little and this tube will last a long time!

                     
                    5.0

                    Excellent eye primer

                    By Cindy Leigh Nimmo

                    from Missouri

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      This makes ANY eyeshadow stay on for hours!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      19 Questions | 19 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I'm still confused, is it or is it not oil free?
                        Asked on 3/18/2017 by Jaimalyn from Idaho

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for my undereyes before my concealer?
                        Asked on 3/15/2017 by Cherry Pie from Mesquite

                        1 answer

                        • Brand Expert

                          A:

                          Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                        Asked on 2/21/2017 by Jess from Selden, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                          Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for a glitter primer?
                        Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                          Thank you :)

                          Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this product safe for contact lenses?
                        Asked on 1/12/2017 by Julie from Montana

                        1 answer

                        • Brand Expert

                          A:

                          Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                        Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennifer... That would defeat the purpose. :)
                          Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                          Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Gluten Free?
                        Asked on 5/31/2016 by Tayber_Leigh from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tayber,

                          Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                          Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                        Asked on 5/12/2016 by makeup lover from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Makeup Lover,

                          Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                          Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                        Asked on 4/28/2016 by Crystal from USA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Crystal,

                          Apply Shadows directly after applying Shadow Insurance Eye Primer.

                          Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I purchase the face primer, do I still need the eyeshadow primer??
                        Asked on 4/6/2016 by Erica from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Erica,

                          Yes. Shadow Insurance is made for the eye.
                          Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                          Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
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