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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Translucent

Item #: 2154464 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1161 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (942)
  • Easy to apply (905)
  • Smooth look (687)
  • Easy removal (453)
  • Blends well (373)

Cons

  • Creases (57)
  • Fades (35)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (938)
  • Going out (519)
  • Sensitive eyes (323)
  • Travel (300)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (432), Natural style (399), Trendy style (222)

Reviewed by 1161 customers

Displaying reviews 1-10

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5.0

Works Well! Lasts through work day

By ParkerJ

from Buffalo,NY

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Made my eyeshadow last throughout the day.
    I Like it better than another very popular primer Ive used.

     
    5.0

    OMG yes!!!

    By Mayhem01

    from UT

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    OMG where has this been all my life? I have VERY oily skin, I used to use the Urban Decay Love Potion but I noticed that my eyeshadow would still fade during the middle of the day. It's not fun when your face is so oily you can't enjoy your make up. An associate at ULTA referred me to this primer and I am so glad she did.

     
    1.0

    Not a fan

    By Ash

    from Mishawaka, Indiana

    Verified Buyer

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Honestly was not thrilled with this product. I can't say that it worked or did not work because I did not try it out on my eyelids.The reason that I didn't try it was because as soon as I opened it, water came pouring out. It took me awhile to get any product out of the tube because the product separates within the tube and you have to give it a pretty good long shake in order to get it mixed up well enough to even squeeze out of the tube. So that was a huge no for me. I felt like if the product separates like that in the tube, what if it separates on the eyelid & how well is it going to actually work? My eyelids are pretty oily so I wanted a really good high end eye shadow primer but because of this, I decided to just stick to my 1$ elf primer that I have been using for years and hasn't failed me yet.

     
    1.0

    would not buy again!

    By KJ

    from Frackville, PA

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Creases

      Best Uses

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Was hopeful about this product as it was recommended by a salesperson who said she uses and loves the product. Creased really bad; better off using no primer.

         
        5.0

        Will never be without this. Amazing!

        By Ulta Fan

        from Port St Lucie Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I have very oily eyelids & this is a lifesaver. I wear it everyday with or without eyeshadow.

           
          5.0

          Omg found the right primer

          By Sexiired

          from Hamden CT

          About Me Natural Style

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Omg im so I love with this too faced eye shadow primer I just started using this brand and I did a comparison to wet and wild eyeshadow primer and this primer is the best eye shdow primer brightens up my non name brand eyeshadows I'll will definitely be buying more thanks

             
            5.0

            Can't apply eye make up without it.

            By anto

            from Gautier, MS

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Not greasy
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Sensitive Eyes
              • Sensitive skn

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I love how I don't need a lot to get good coverage and not feel greasy. It works great even with our humid weather here in the south.

               
              5.0

              Saves my life every weekend

              By Me

              from Richmond, VA

              About Me Classic Style

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                Let me tell you about this magic. The last few weekends this product has saved my life. Even when I'm three sheets to the wind, crying, puking, & not having my life together, my eyes are still good. If you've ever been through a rough breakup you KNOW how much those tears flow. Thanks to this, I'm still able to talk to cute boys after I'm done with my meltdown. 10/10 would recommend.

                 
                5.0

                Love it!

                By KateJ

                from Northern, IL

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  I have never purchased an eyeshadow primer before this. I asked a consultant what primer she likes best, because her makeup looked amazing! She quickly said the too faced primer and showed me. The color is awesome, it goes on smooth, and makes my eyeshadow last all day. I'm in love. Will definitely keep buying this.

                   
                  4.0

                  I have been purchasing this product for years

                  By Chris

                  from Lino Lakes, MN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    I use this every day.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    17 Questions | 17 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                      Asked on 2/21/2017 by Jess from Selden, NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                        Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Can I use this for a glitter primer?
                      Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                        Thank you :)

                        Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Is this product safe for contact lenses?
                      Asked on 1/12/2017 by Julie from Montana

                      1 answer

                      • Brand Expert

                        A:

                        Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                        Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                      Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jennifer... That would defeat the purpose. :)
                        Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                        Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Gluten Free?
                      Asked on 5/31/2016 by Tayber_Leigh from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Tayber,

                        Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                        Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                      Asked on 5/12/2016 by makeup lover from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Makeup Lover,

                        Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                        Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                      Asked on 4/28/2016 by Crystal from USA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Crystal,

                        Apply Shadows directly after applying Shadow Insurance Eye Primer.

                        Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I purchase the face primer, do I still need the eyeshadow primer??
                      Asked on 4/6/2016 by Erica from Georgia, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Erica,

                        Yes. Shadow Insurance is made for the eye.
                        Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                        Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I also use concealer on my eyes will this product work over concealer?
                      Asked on 10/31/2015 by maggie from Discovery Bay

                      1 answer

                      • Staff Expert

                        A:

                        When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                        Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this primer water or oil based?
                      Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                      1 answer

                      • Staff Expert

                        A:

                        This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                        Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                        Answered on 8/19/2015 by Staff Expert from ULTA Beauty
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