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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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FREE deluxe Sweet Peach Lip Gloss with any $35 Too Faced purchase (offer valid 5/14/17-6/3/17 or while supplies last)

FREE deluxe Sweet Peach Lip Gloss w/any $35 Too Faced Purchase

Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1194 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (969)
  • Easy to apply (934)
  • Smooth look (708)
  • Easy removal (466)
  • Blends well (386)

Cons

  • Creases (58)
  • Fades (35)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (967)
  • Going out (533)
  • Sensitive eyes (332)
  • Travel (310)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (445), Natural style (410), Trendy style (227)

Reviewed by 1194 customers

Displaying reviews 1-10

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5.0

Very impressed

By Misty

from SAN DIEGO

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    First time trying...worked better than expectations

     
    5.0

    Excellent product. Goes on smoothly. Eyeshadow never creases

    By Beauty maven

    from Newport, TN

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Long wearing
      Smooth application

       
      5.0

      Amazing!!!

      By Auntie Reedie!

      from Chico

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Love this product!!

         
        5.0

        Tried & true for years

        By Steph

        from Austin TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I have combo skin & this product really helps keep my shadow & liner in place, as well as keep mascara off my skin under the brow bone ( I have long lashes).

           
          5.0

          Best eyeshadow primer I've tried

          By Grace

          from Wisconsin

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Works well! 10/10

             
            5.0

            Definitely a Must Have!

            By Suzeee

            from Olympia WA

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I use this product daily. It keeps my eyeshadow from creasing for the whole day. I love it! I have never had a primer that worked as well as this one does.

               
              5.0

              This is a great product! This is the second time I have pu!

              By Jewels

              from Lexington, KY

              About Me Classic Style

              Verified Buyer

              Pros

              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                This product last all day and I have even slept (yes, I know I'm supposed to take my makeup off at night) and my eyeshawdow is still there in the morning! Also you just need a little and this tube will last a long time!

                 
                5.0

                Excellent eye primer

                By Cindy Leigh Nimmo

                from Missouri

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  This makes ANY eyeshadow stay on for hours!

                   
                  5.0

                  Must Have

                  By TR

                  from Hutchinson, KS

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    I haven't stop using it since I bought it.

                     
                    5.0

                    diffently would purchase again

                    By Allura

                    from MassPequa New York

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      Use it everyday

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      19 Questions | 19 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I'm still confused, is it or is it not oil free?
                        Asked on 3/18/2017 by Jaimalyn from Idaho

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for my undereyes before my concealer?
                        Asked on 3/15/2017 by Cherry Pie from Mesquite

                        1 answer

                        • Brand Expert

                          A:

                          Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                        Asked on 2/21/2017 by Jess from Selden, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                          Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for a glitter primer?
                        Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                          Thank you :)

                          Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this product safe for contact lenses?
                        Asked on 1/12/2017 by Julie from Montana

                        1 answer

                        • Brand Expert

                          A:

                          Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                        Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennifer... That would defeat the purpose. :)
                          Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                          Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Gluten Free?
                        Asked on 5/31/2016 by Tayber_Leigh from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tayber,

                          Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                          Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                        Asked on 5/12/2016 by makeup lover from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Makeup Lover,

                          Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                          Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                        Asked on 4/28/2016 by Crystal from USA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Crystal,

                          Apply Shadows directly after applying Shadow Insurance Eye Primer.

                          Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I purchase the face primer, do I still need the eyeshadow primer??
                        Asked on 4/6/2016 by Erica from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Erica,

                          Yes. Shadow Insurance is made for the eye.
                          Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                          Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
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