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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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FREE mini Better Than Sex Mascara with any $35 Too Faced purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini Better Than Sex Mascara w/any $35 Too Faced purchase

Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1138 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (922)
  • Easy to apply (886)
  • Smooth look (674)
  • Easy removal (443)
  • Blends well (361)

Cons

  • Creases (55)
  • Fades (35)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (918)
  • Going out (509)
  • Sensitive eyes (316)
  • Travel (296)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (422), Natural style (391), Trendy style (220)

Reviewed by 1138 customers

Displaying reviews 1-10

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1.0

Not worth the money

By Me

from Grand Rapids mi

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Creases

    Best Uses

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Tried numerous brands of shadow with this primer. All creased and disappeared very quickly. Very disappointed.

       
      5.0

      If you're not using this... you need to be.

      By Biz

      from Dallas, TX

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I would like to start off by mentioning that I am a VERY oily person. Eye shadows would typically disappear before the end of the day or smudge up in the crease of my eyelid before I found this product. I don't really remember how/why I started using it, BUT it has changed my life. I apply it before I put on my eyeshadow and it makes it last ALL DAY! When I remove the shadow at night, it still looks very fresh & not smudgy. I will ALWAYS use this product as long as they make it. I have tried other brands, but none that I like more than this one. I would highly recommend trying this product.

         
        1.0

        Returning ASAP

        By Kelly

        from Seal Beach, CA

        Verified Buyer

        Pros

          Cons

          • Creases

          Best Uses

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I would never buy this product again. For years I have used the Too Faced Candlelight Shadow Primer and for some unknown reason, they discontinued it leaving only the original primer. This product is thin, watery and creased right away after I applied it. I have no idea why they would discontinue such an amazing product but I will be searching for a new brand of shadow primer and returning this one.

             
            5.0

            Loved this primer. Recommended by the store.

            By Munchkieman

            from Chicago IL

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              Loved it! Great recommendation from the sales gal!

               
              2.0

              Do Not use with eyeliner pens

              By Cassie

              from Hagerstown, MD

              About Me Natural Style

              Pros

              • Easy To Apply
              • Good Colors
              • Long Lasting

              Cons

              • Ruins eyeliner pens

              Best Uses

              • Everyday
              • Going Out

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              Each time I used this primer, my eyeliner pens(stila, bare minerals, etc...) seem to be dried up/clogged when i go to touch up my liner. The last time, the eyeliner pen was only a few days old and was working perfectly before using the primer, and then was like a dried up marker! I will definitely be contacting someone.

               
              3.0

              Solid product

              By MissK

              from Chicago

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                This product does not last 24 hours by any means but it should make your eye makeup last most of your work shift unless you're sweating or getting water on your face. It's better than not using any primer at all.

                 
                5.0

                Where Have You Been All My Life?

                By KameSo

                from Hayward, CA

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look
                • Staying Power

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  OMG! I love this stuff! For once, THIS product actually works. My eye shadows stay ALL day.

                   
                  5.0

                  Great product, would buy again!!

                  By Coco

                  from Dallas

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    Easy to apply

                     
                    5.0

                    Need to Lock in Your Shadows?

                    By Vino Mama

                    from Indiana

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Travel

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      I needed something to lock in my PB&J, and my Peach palette shadows. This matches perfect (of course, because it's also Too Faced). Will definitely purchase more in the future. Locks other shadows in as well.

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      This product is WONDERFUL, especially for women my age (61)!

                      By Deb

                      from Florence, AL

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy Removal
                      • Easy To Apply
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Sensitive Eyes
                        • Travel

                        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                        I use this everytime I apply my makeup and with the wrinkling I have on my eyelids, it makes my eye shadows look wonderful and the color lasts all day, well into the night, with no fading.

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        16 Questions | 16 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Can I use this for a glitter primer?
                          Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                            Thank you :)

                            Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Is this product safe for contact lenses?
                          Asked on 1/12/2017 by Julie from Montana

                          1 answer

                          • Brand Expert

                            A:

                            Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                            Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                          Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi Jennifer... That would defeat the purpose. :)
                            Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                            Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Gluten Free?
                          Asked on 5/31/2016 by Tayber_Leigh from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi Tayber,

                            Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                            Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                          Asked on 5/12/2016 by makeup lover from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi Makeup Lover,

                            Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                            Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                          Asked on 4/28/2016 by Crystal from USA

                          1 answer

                          • Brand Expert

                            A:

                            Hi Crystal,

                            Apply Shadows directly after applying Shadow Insurance Eye Primer.

                            Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          If I purchase the face primer, do I still need the eyeshadow primer??
                          Asked on 4/6/2016 by Erica from Georgia, US

                          1 answer

                          • Brand Expert

                            A:

                            Hi Erica,

                            Yes. Shadow Insurance is made for the eye.
                            Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                            Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                        • Q:

                          I also use concealer on my eyes will this product work over concealer?
                          Asked on 10/31/2015 by maggie from Discovery Bay

                          1 answer

                          • Staff Expert

                            A:

                            When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                            Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Is this primer water or oil based?
                          Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                          1 answer

                          • Staff Expert

                            A:

                            This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                            Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                            Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Is this good for oily eyelids?
                          Asked on 5/25/2015 by syd

                          1 answer

                          • Staff Expert

                            A:

                            Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                            Answered on 5/26/2015 by Staff Expert from ULTA Beauty
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