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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1021 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (821)
  • Easy to apply (784)
  • Smooth look (592)
  • Easy removal (389)
  • Blends well (303)

Cons

  • Creases (50)
  • Fades (31)
  • Difficult removal (20)
  • Difficult to apply (16)
  • Smudges (14)

Best Uses

  • Everyday (821)
  • Going out (450)
  • Sensitive eyes (280)
  • Travel (264)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (374), Natural style (354), Trendy style (198)
    • Skin Tone:
    • Fair (345), Medium (271), Deep (16)

Reviewed by 1021 customers

Displaying reviews 1-10

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5.0

Love this eyeshadow primer!

By Claudine

from Clovis, CA

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    An absolute staple in my makeup routine. I have repurchased this product many times and will continue to do so. You don't need a lot of primer to achieve its staying power. Eyeshadows do not budge. I also apply it to my lower lash line and inner corners for concealor.

    • Skin Tone:
    • Fair
     
    5.0

    Love it

    By Maxwell

    from NC

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Going Out

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Purchased this based on recommendation of beauty associate. Love it!

      • Skin Tone:
      • Medium
       
      5.0

      My favorite eye primer!

      By Michelle S.

      from Oklahoma, USA

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I needed to find a good long lasting eyeshadow primer. I tried the concealer trick and tried a drugstore primer. Both didn't work out for me and made my eyeshadows crease and fade away so I have heard this primer is one of the top best eye primers so I thought to give it a try. The longest I have had this on was 12 hours and that's more than enough for me! Through working in the heat, working out, it stays right on! I love this primer and will definitely keep repurchasing! It is long lasting, I believe it's waterproof and CREASEPROOF! ☺️☺️ Doesn't fade!

        • Skin Tone:
        • Fair
         
        3.0

        Pretty good!

        By Cclv

        from Las Vegas

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply

        Cons

        • Creases

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Id say 3.5 stars

        • Skin Tone:
        • Fair
         
        5.0

        I really like this. It works.

        By Mart

        from Garden City KS

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          you apply a small amount on the eyelid, then apply eye shadow. It helps fill in the creases.

          • Skin Tone:
          • Medium
           
          5.0

          I "elle - oh - vee - eee" this product!!!

          By eyeshaveit

          from Portland, OR

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Keeps shadow in place without ceases.
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Anytime you wear eyeshadow
            • Everyday
            • Going Out

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            If you want amazing lasting eye color, this is for you! My shadows do not crease at all. I have fallen asleep with a full face of makeup to wake up with perfect shadow still on my lids!! It lasts and lasts.

            • Skin Tone:
            • Medium
             
            5.0

            Loved It!

            By MotherTeresa

            from Oklahoma

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Keeps your Shadow all Day
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I can't get over how much better my shadow blends when I first apply this primer. Then, I can put it on at 7am, run errands and shop all day and at 6pm it looks the same way. No fading, no creasing. Love it!

              • Skin Tone:
              • Medium
               
              5.0

              Great!

              By Karen

              from USA

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I have used, this hands-down is the best eyeshadow primer and it does last for 20 hours on me. I'm 44 years old and it makes the shadow keep from showing the sad aging process. I've used all top line primers and this has become my #1 go to.

               
              5.0

              Love it!

              By Dani

              from Mpls, MN

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I love this product, it works really well! I have been using it for years.

                • Skin Tone:
                • Fair
                 
                5.0

                Love xInfinite

                By Vero

                from SJ

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                • wish they had more colors

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I absolutely love this product. I wish they had more light colors. They have Ivory but that is a pink undertone and I am a yellow undertone.

                • Skin Tone:
                • Fair

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                14 Questions | 14 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                  Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Jennifer... That would defeat the purpose. :)
                    Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                    Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Gluten Free?
                  Asked on 5/31/2016 by Tayber_Leigh from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Tayber,

                    Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                    Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                  Asked on 5/12/2016 by makeup lover from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Makeup Lover,

                    Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                    Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                  Asked on 4/28/2016 by Crystal from USA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Crystal,

                    Apply Shadows directly after applying Shadow Insurance Eye Primer.

                    Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                • Q:

                  If I purchase the face primer, do I still need the eyeshadow primer??
                  Asked on 4/6/2016 by Erica from Georgia, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Erica,

                    Yes. Shadow Insurance is made for the eye.
                    Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                    Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I also use concealer on my eyes will this product work over concealer?
                  Asked on 10/31/2015 by maggie from Discovery Bay

                  1 answer

                  • Staff Expert

                    A:

                    When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                    Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this primer water or oil based?
                  Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                  1 answer

                  • Staff Expert

                    A:

                    This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                    Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this good for oily eyelids?
                  Asked on 5/25/2015 by syd

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                    Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                • Q:

                  does this go on before or after powder foundation?
                  Asked on 5/10/2015 by Melly from US

                  1 answer

                  • Staff Expert

                    A:

                    Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                    Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                • Q:

                  Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                  Asked on 2/11/2015 by natthebratster from Las Vegas

                  1 answer

                  • Staff Expert

                    A:

                    Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    Answered on 2/16/2015 by Staff Expert from ULTA.com
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