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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1001 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (808)
  • Easy to apply (769)
  • Smooth look (578)
  • Easy removal (383)
  • Blends well (294)

Cons

  • Creases (49)
  • Fades (31)
  • Difficult removal (20)
  • Difficult to apply (16)
  • Smudges (14)

Best Uses

  • Everyday (807)
  • Going out (442)
  • Sensitive eyes (276)
  • Travel (261)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (367), Natural style (349), Trendy style (196)
    • Skin Tone:
    • Fair (335), Medium (266), Deep (16)

Reviewed by 1001 customers

Displaying reviews 1-10

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5.0

Love it

By Megan

from Michigan

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Sensitive Eyes

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Stays on very well

    • Skin Tone:
    • Fair
     
    1.0

    sorry, not for "women of a certain age"

    By Loosie

    from Singer Island, FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

    • Creases

    Best Uses

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Unfortunately, as I suspected, this product only adds another layer to crease in my eyelid…...

      • Skin Tone:
      • Medium
       
      5.0

      Great Product

      By Juls

      from Loganville, GA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I love this product. It keeps my eyeshadow on all day in place.

        • Skin Tone:
        • Fair
         
        5.0

        The BEST!

        By Susan K

        from Dayton ,Ohio

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I sometimes work very long hours.....it can last 24 hours without creasing! This is my absolute favorite primer!

          • Skin Tone:
          • Medium
           
          5.0

          Best eyeshadow primer hands down

          By Punkpeb1

          from Washington state

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I have tried many other eyeshadow primers and they ALL crease, until this one! I have extremely oily, hooded lids so I need an eye primer that really goes the distance because my skin gets oily about 2 hours after I apply. My shadow will legitimately last from 8am until 9pm when I wear this primer. I can't say enough good things about it. It is well worth the price.

            • Skin Tone:
            • Fair
             
            5.0

            Great!

            By Jo

            from Phoenix, AZ

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              A friend recommended this for eyeshadow creasing. It works great! My eyeshadow no longer creases and the pigment matches perfectly.

              • Skin Tone:
              • Fair
               
              5.0

              Always a go to

              By Emi

              from Wpb, Fl

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I used to only use urban decays primer potion but that occasionally would crack on me or crease with too faced I get none of that, I've tried a ton of others including nyx, some drug store and higher ends but this one's my fave!

                • Skin Tone:
                • Medium
                 
                5.0

                Yaaasss

                By Megan

                from San Antonio, TX

                About Me Classic Style

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  One of the best shadow primers out there. Keeps all of my shadows in tact and creaseless, even when I'm working 12 hour shifts in the Hot Texas SUN! Seriously. A round of applause for Too Faced on this one.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  I loved it!! Works good on my clients.

                  By Blanca

                  from Azusa,ca

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    Everything is good aboutique this product.

                    • Skin Tone:
                    • Medium
                     
                    4.0

                    Really like it!

                    By Kim the Skeptic

                    from Colorado

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      I've tried a lot of brands, but this one doesn't come off when you're trying to apply your eyeshadow like a lot of others do.

                      • Skin Tone:
                      • Fair

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      13 Questions | 13 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Gluten Free?
                        Asked on 5/31/2016 by Tayber_Leigh from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tayber,

                          Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                          Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                        Asked on 5/12/2016 by makeup lover from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Makeup Lover,

                          Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                          Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                        Asked on 4/28/2016 by Crystal from USA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Crystal,

                          Apply Shadows directly after applying Shadow Insurance Eye Primer.

                          Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I purchase the face primer, do I still need the eyeshadow primer??
                        Asked on 4/6/2016 by Erica from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Erica,

                          Yes. Shadow Insurance is made for the eye.
                          Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                          Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I also use concealer on my eyes will this product work over concealer?
                        Asked on 10/31/2015 by maggie from Discovery Bay

                        1 answer

                        • Staff Expert

                          A:

                          When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                          Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this primer water or oil based?
                        Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                        1 answer

                        • Staff Expert

                          A:

                          This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                          Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                          Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this good for oily eyelids?
                        Asked on 5/25/2015 by syd

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                          Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        does this go on before or after powder foundation?
                        Asked on 5/10/2015 by Melly from US

                        1 answer

                        • Staff Expert

                          A:

                          Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                          Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                        Asked on 2/11/2015 by natthebratster from Las Vegas

                        1 answer

                        • Staff Expert

                          A:

                          Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                          http://www.ulta.com/ulta/stores/storelocator.jsp

                          Answered on 2/16/2015 by Staff Expert from ULTA.com
                      • Q:

                        Does the primer have a color?
                        Asked on 9/18/2014 by Kel from Grand Rapids, Michigan

                        1 answer

                        • Staff Expert

                          A:

                          This product has a nude tint that, once applied, dries down to a colorless finish. It is suitable for all skin tones.

                          Answered on 9/19/2014 by Staff Expert from ULTA.com
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