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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1208 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (982)
  • Easy to apply (947)
  • Smooth look (718)
  • Easy removal (474)
  • Blends well (394)

Cons

  • Creases (59)
  • Fades (35)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (979)
  • Going out (540)
  • Sensitive eyes (336)
  • Travel (314)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (449), Natural style (415), Trendy style (229)

Reviewed by 1208 customers

Displaying reviews 1-10

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5.0

Best

By Lollie

from Alabama

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Sensitive Eyes

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    This is the best eye primer that I've used. I like Urban Decay's potion as well, but it makes my eyelids itch for some reason. This one is excellent! Helps eye makeup go on smooth and blend perfectly and LAST! I love it.

     
    5.0

    LOVE THIS PRODUCT

    By Al

    from Lake Geneva, WI

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Alright, so I've never been truly convinced on eyeshadow primers until I finally got this! I used to just use a cheap drugstore brand, and always accounted for my creased eyeshadow to primers in general not working! I finally decided to give a more name brand primer a go and found good reviews for this one! I put it on at 5:30 this morning, worked a 9 hour shift, took a nap, played sand volleyball for a hour in 80% humidity weather...and my eyeshadow looks exactly the same as it did this morning! Used to crease within 4 or so hours and it hasn't yet! Super in love with this product

       
      5.0

      Excellent product!! Eyeshadow stays put ALL DAY/into Nite!

      By Ricci

      from Newport Beach, CA

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I use a powder shadow. Before this product, my powder didn't go on evenly, wouldn't stay all day and into the nite, or would sometimes crease... Problems eliminated as this product creates a "base coat" for the powder shadow. Powder goes on evenly, smoothly, and stays all day and into the nite! EXCELLENT results!! LOVE IT!

         
        5.0

        Works great

        By Murphy

        from Washington

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          Works like it should, keeping shadow in place, no creases after all day wear

          (0 of 1 customers found this review helpful)

           
          5.0

          absolutely worth the price.

          By Madelyn

          from Green Bay, WI

          Verified Reviewer

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          You won't find eyeshadow primer for cheaper than this that actually works. This is a time where you NEED to pay for quality. This formula is incredible and will make you love doing eye makeup again. I've had times where I've sweated off my contour, highlighter, foundation, and lips during a night out and my eyes still looked fierce - this is a high performing product. Just do it.

           
          5.0

          Love this product! Worth the price!

          By Robyn

          from Texas

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            This is my second time to purchase this eye shadow primer. The first tube I had I used every time I put on my makeup and it lasted over a year and a half! It is definitely worth the price!

             
            5.0

            :-)

            By Rissa

            from Mobile AL

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              Let primer dry all they way. Then I apply neutral shade and build on it...
              Eyeshadow last full 8+ hours of work and some. Well worth it

               
              4.0

              So far so good

              By Cougar Girll Linda

              from Apple Valley, CA

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I've only had it for a week but so far I really like it.

                 
                5.0

                I will totally be buying this again

                By Lynsie

                from GA

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  My eye shadow has never looks better! I have heavy eyes lids and always have trouble with eye shadow smearing or clumping. Using this product has totally changed that for the better.

                   
                  5.0

                  I buy this all the time

                  By Debra Mayes

                  from Corrales

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Sensitive Eyes

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    I bought this a couple years ago , the tube lasts a long time

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    19 Questions | 19 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I'm still confused, is it or is it not oil free?
                      Asked on 3/18/2017 by Jaimalyn from Idaho

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                        Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Can I use this for my undereyes before my concealer?
                      Asked on 3/15/2017 by Cherry Pie from Mesquite

                      1 answer

                      • Brand Expert

                        A:

                        Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                        Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                      Asked on 2/21/2017 by Jess from Selden, NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                        Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Can I use this for a glitter primer?
                      Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                        Thank you :)

                        Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Is this product safe for contact lenses?
                      Asked on 1/12/2017 by Julie from Montana

                      1 answer

                      • Brand Expert

                        A:

                        Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                        Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                      Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jennifer... That would defeat the purpose. :)
                        Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                        Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Gluten Free?
                      Asked on 5/31/2016 by Tayber_Leigh from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Tayber,

                        Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                        Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                      Asked on 5/12/2016 by makeup lover from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Makeup Lover,

                        Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                        Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                      Asked on 4/28/2016 by Crystal from USA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Crystal,

                        Apply Shadows directly after applying Shadow Insurance Eye Primer.

                        Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I purchase the face primer, do I still need the eyeshadow primer??
                      Asked on 4/6/2016 by Erica from Georgia, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Erica,

                        Yes. Shadow Insurance is made for the eye.
                        Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                        Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
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