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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1224 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (996)
  • Easy to apply (961)
  • Smooth look (725)
  • Easy removal (480)
  • Blends well (401)

Cons

  • Creases (60)
  • Fades (36)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (994)
  • Going out (544)
  • Sensitive eyes (338)
  • Travel (316)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (453), Natural style (423), Trendy style (231)

Reviewed by 1224 customers

Displaying reviews 1-10

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5.0

Definitely a must have product

By Lauren

from Garland Texas

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Holds eyeshadow in place, gives good pigmentation for eyeshadow

     
    5.0

    Best Ever

    By pogo

    from Gainesville, Fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      This is my second tube. It lasts forever because you only need a little bit to be effective. Before I purchased this, my eyeliner would be worn off in a short time. Now, it lasts until I wash it off at night.

       
      1.0

      Too greasy

      By Barbara

      from New Jersey

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • Creases
      • Fades

      Best Uses

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I was looking for an eyeshadow primer that would not crease and allow for smooth eyeshadow application. This product was too greasy/oily for me and I found that it took more eyeshadow to make the color stick. The shadow also creased while using this product.

         
        5.0

        AMAZING!

        By Nurse Anna

        from Washington, D.C.

        About Me Trendy Style

        Pros

        • Blends Well
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          This eyeshadow primer is incredible!!! I used drugstore primer before this and nothing ever did the trick; my eyelids get very oily and the shadow would crease. Ever since trying this product, my eyeshadow stays on ALL DAY long! I am a nurse so I work long days but my eyeshadow NEVER CREASES with this primer! i'm in love! Definitely worth every penny and will last a long time as you only need a small drop!

           
          5.0

          Very nice

          By Ky

          from Wisconsin

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I've only used it for a week, but so far it seems to last long, not even creasing after a long night of waitressing.

             
            5.0

            I would buy this if product again

            By Sam

            from Missouri

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              Use everyday, silky smooth to skin to apply to tender skin all around eyes

               
              4.0

              I've been a user for years!!

              By CJ

              from Cerritos, CA.

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                Like I said, I've been using this for years. A MAC representative is actually the one who shared it with me. He said it was better than their own.

                 
                5.0

                Love it!

                By Bj

                from Los Angeles

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  I use this as a base for my eye shadow and it is really great. It bless fast and keeps your shadow fresh and non bleeding. It makes it easier to blend between shadows. I also put it on my eyebrows as a base for my pencil. Works great there too. Highly recommend.

                   
                  5.0

                  best eyeshadow primer I've found

                  By noblepower

                  from San Rafael, CA

                  About Me Natural Style

                  Verified Reviewer

                  Pros

                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    Before picking this up, I had used a few different eyeshadow primers and wasn't completely happy. This one received great reviews, so I tried it, and now am coming back for a second tube. A little goes a long way, so I've been using this for months now and am very happy with it. It goes on easily, doesn't change the color of my eyeshadow, allows me to blend my shadow nicely and keeps it locked in place - no creasing, no fading.

                     
                    5.0

                    Best Primer Ever!

                    By Syra

                    from Omaha, NE

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      I have been using this primer for awhile and I love it! I've tried the Urban Decay "potion" primer and this too faced primer wins out by far. It makes my eye shadow last all day and I use it every day. It is a MUST have!

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      19 Questions | 19 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I'm still confused, is it or is it not oil free?
                        Asked on 3/18/2017 by Jaimalyn from Idaho

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for my undereyes before my concealer?
                        Asked on 3/15/2017 by Cherry Pie from Mesquite

                        1 answer

                        • Brand Expert

                          A:

                          Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                        Asked on 2/21/2017 by Jess from Selden, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                          Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for a glitter primer?
                        Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                          Thank you :)

                          Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this product safe for contact lenses?
                        Asked on 1/12/2017 by Julie from Montana

                        1 answer

                        • Brand Expert

                          A:

                          Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                        Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennifer... That would defeat the purpose. :)
                          Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                          Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Gluten Free?
                        Asked on 5/31/2016 by Tayber_Leigh from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tayber,

                          Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                          Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                        Asked on 5/12/2016 by makeup lover from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Makeup Lover,

                          Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                          Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                        Asked on 4/28/2016 by Crystal from USA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Crystal,

                          Apply Shadows directly after applying Shadow Insurance Eye Primer.

                          Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I purchase the face primer, do I still need the eyeshadow primer??
                        Asked on 4/6/2016 by Erica from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Erica,

                          Yes. Shadow Insurance is made for the eye.
                          Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                          Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
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