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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1113 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (903)
  • Easy to apply (867)
  • Smooth look (659)
  • Easy removal (432)
  • Blends well (348)

Cons

  • Creases (52)
  • Fades (34)
  • Difficult removal (22)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (898)
  • Going out (499)
  • Sensitive eyes (311)
  • Travel (289)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (413), Natural style (385), Trendy style (214)

Reviewed by 1113 customers

Displaying reviews 1-10

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4.0

Just what I needed.

By Chrissy

from Bronx, NY

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Going Out

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Use it when going out at night. Works just fine thus far. No complaints.

     
    4.0

    I would buy this product again.

    By Carmenv

    from Galt, ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Going Out

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      This eyeshadow insurance enhances your eyeshadow makes it last longer & is a reasonable price.

       
      4.0

      Delivers

      By Sam loves Dogs

      from Sarasota Florida

      About Me Natural Style

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

      • Separates in tube and comes out oily.

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      This product delivers when it comes to easy application and long wearing shadow. Also keeps shadow true to color and is crease proof. I have mature eyes and it also helps to minimize the crepey skin a bit. It also does not clump or ball up into little beads as every Urban Decay formula I tried did. The only negative I experienced is that the formula separates and when the tube is squeezed sometimes an oily substance squirts out. It is important to squeeze the tube well with the cap on to mix it up but that usually works but it can make you wonder if the product has gone bad. Very little is needed so it lasts a long time. Tarte also makes a great one but it has been unavailable lately. I have literally tried this one on one eye and Tarte one the other and they wear comparably.

       
      5.0

      amazing!!!!!!

      By taylor

      from howell,NJ

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I was watching a makeup tutorial and the girl used too face shadow insurance so of course i bought it. I ended up running our of makeup wipes that same day and me being me didn't get any so i slept in it, i had perfect makeup still!

         
        5.0

        Really works

        By PH

        from Glendale, Az

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I love it when a product works as it's supposed to

           
          5.0

          The only shadow primer that works for me

          By Thsplays

          from Parsippany, NJ

          About Me Classic Style

          Verified Buyer

          Pros

          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Even though it's pricey, a little goes a long way and it's worth not looking like a mess at the end of the day. It glides on so smoothly and it's the only eyeshadow primer that ever worked on me. Just be sure it's completely dry before putting on your shadow! ;)

             
            5.0

            Love this product!!

            By J-working mom

            from Pittsburgh

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I love how the product goes on so smoothly and does not leave creases with my eyeshadows. A little dot goes a long way!

               
              5.0

              Stays on all day

              By Miss Benna

              from East Tennessee

              About Me Trendy Style

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I was recommended this product by a friend of mine after getting frustrated with my shadow not lasting all day. The first time I tried the primer I used a very bright burnt orange color to see how long the product would last and well, it lasted all day. I wore my makeup for a good 13 hours and even went to the gym wearing it and the shadow held up during an hour long cardio session! I'm very happy with this product and would highly recommend it!

                 
                5.0

                Awesome

                By Bianca

                from New Orleans, La

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  I use this daily since I've bought it! My makeup stays on all day. Absolutely amazing.

                   
                  5.0

                  I have found my saving grace

                  By Racquel

                  from Flagler Beach, FL

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    I have hooded eyes and have suffered from getting eyeshadow in my crease before I've even finished with my makeup for years. Now? Problem. Solved.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    14 Questions | 14 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                      Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jennifer... That would defeat the purpose. :)
                        Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                        Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Gluten Free?
                      Asked on 5/31/2016 by Tayber_Leigh from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Tayber,

                        Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                        Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                      Asked on 5/12/2016 by makeup lover from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Makeup Lover,

                        Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                        Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                      Asked on 4/28/2016 by Crystal from USA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Crystal,

                        Apply Shadows directly after applying Shadow Insurance Eye Primer.

                        Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I purchase the face primer, do I still need the eyeshadow primer??
                      Asked on 4/6/2016 by Erica from Georgia, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Erica,

                        Yes. Shadow Insurance is made for the eye.
                        Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                        Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I also use concealer on my eyes will this product work over concealer?
                      Asked on 10/31/2015 by maggie from Discovery Bay

                      1 answer

                      • Staff Expert

                        A:

                        When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                        Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this primer water or oil based?
                      Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                      1 answer

                      • Staff Expert

                        A:

                        This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                        Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                        Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this good for oily eyelids?
                      Asked on 5/25/2015 by syd

                      1 answer

                      • Staff Expert

                        A:

                        Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                        Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      does this go on before or after powder foundation?
                      Asked on 5/10/2015 by Melly from US

                      1 answer

                      • Staff Expert

                        A:

                        Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                        Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                      Asked on 2/11/2015 by natthebratster from Las Vegas

                      1 answer

                      • Staff Expert

                        A:

                        Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        Answered on 2/16/2015 by Staff Expert from ULTA.com
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