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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1067 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (864)
  • Easy to apply (826)
  • Smooth look (628)
  • Easy removal (409)
  • Blends well (326)

Cons

  • Creases (50)
  • Fades (32)
  • Difficult removal (21)
  • Difficult to apply (16)
  • Smudges (14)

Best Uses

  • Everyday (860)
  • Going out (474)
  • Sensitive eyes (289)
  • Travel (272)
  • Smokey effect (33)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Classic style (392), Natural style (369), Trendy style (208)

Reviewed by 1067 customers

Displaying reviews 1-10

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5.0

Kept eyeliner in place

By Kate

from MI

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I used this because I have deep set eyes and my eyeliner constantly transfers onto my brow bone. This prevented it and now I don't find black smudges on my upper eyelid :0)

     
    4.0

    First time buyer, will repurchase

    By Moonwhisper

    from TN

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      Shows shadows in their true pigmentation. Great product.

       
      5.0

      Great Product!

      By Gardengal

      from Baltimore, MD

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Great product and does exactly what it claims. Goes on very easily and is very light and doesn't feel tacky at all. Nice shear color so when not wearing eye shadow it works great just to hold eyeliner in place all day. UD used to be my go to primer but it was so heavy on my eye lids that it made them look so crepey and old. This is definitely my new eye shadow primer!

         
        5.0

        A must have for me!!!!

        By Lucky7z

        from Milwaukee,WI

        About Me Trendy Style

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Smokey effect 
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          This stuff is my all time favorite eyeshadow primer!! This really helps keep my eyeshadow last all day,no smudging,creasing,wearing off or smearing at all!! this is worth every cent and you do get your moneys worth!

           
          5.0

          An absolute must! Eye shadow last all day!

          By Mel

          from Muscle Shoals, Al

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Use everyday. Eye shadow never has to be reapplied.

             
            5.0

            Luv this product!!

            By Stephoner

            from Fresno, Ca

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              Luv

               
              5.0

              I love it really keeps my eyeshadow from creasing!

              By Dee

              from El Monte

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I apply it on my eyelid before anything and then let it sit for 2 seconds then start to apply my eyeshadow and it works miracles no creasing and it last a long time!

                 
                5.0

                Love it!

                By Char

                from Owensboro, Kentucky

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  My eyeshadow lasts til the end of my work day, at least. Eyeshadow always creased and was done by the end of day, but not w this awesome stuff. I took a bath and washed my hair, got out of tub, my mascara and eyeliner was smeared but eyeshadow still in place.

                   
                  5.0

                  Love this product!!

                  By Jolie

                  from Austin? TX

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    I use this product daily. It makes my eye shadows last all day long. And since a little goes a long way, you get your money's worth.

                     
                    5.0

                    Absolutely invaluable!!

                    By pmm

                    from Seattle

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      Without this product my eyeshadows, any formula, has faded or melted by 4pm. I find this invaluable for looking just as good at the end of the day as I do in the morning!

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      14 Questions | 14 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                        Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennifer... That would defeat the purpose. :)
                          Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                          Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Gluten Free?
                        Asked on 5/31/2016 by Tayber_Leigh from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tayber,

                          Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                          Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                        Asked on 5/12/2016 by makeup lover from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Makeup Lover,

                          Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                          Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                        Asked on 4/28/2016 by Crystal from USA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Crystal,

                          Apply Shadows directly after applying Shadow Insurance Eye Primer.

                          Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I purchase the face primer, do I still need the eyeshadow primer??
                        Asked on 4/6/2016 by Erica from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Erica,

                          Yes. Shadow Insurance is made for the eye.
                          Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                          Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I also use concealer on my eyes will this product work over concealer?
                        Asked on 10/31/2015 by maggie from Discovery Bay

                        1 answer

                        • Staff Expert

                          A:

                          When used in conjunction with concealer, this product should be applied underneath your concealer for best results.

                          Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this primer water or oil based?
                        Asked on 8/19/2015 by Merry Mermaid from Chino, CA

                        1 answer

                        • Staff Expert

                          A:

                          This product features an anhydrous, silicone-based formula. All ingredients are listed below for easy reference:

                          Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. May Contain: Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

                          Answered on 8/19/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this good for oily eyelids?
                        Asked on 5/25/2015 by syd

                        1 answer

                        • Staff Expert

                          A:

                          Absolutely! For those with oily lids, we definitely recommend using an eye primer such as Shadow Insurance to help extend your eye makeup's wear and to prevent it from creasing, flaking, or transferring.

                          Answered on 5/26/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        does this go on before or after powder foundation?
                        Asked on 5/10/2015 by Melly from US

                        1 answer

                        • Staff Expert

                          A:

                          Too Faced Shadow Insurance Primer is applied to clean eyelids prior to eyeshadow application.

                          Answered on 5/11/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        Is this product recommended for very sensitive eyes? I have chronic dry eye and have had trouble with another popular primer.
                        Asked on 2/11/2015 by natthebratster from Las Vegas

                        1 answer

                        • Staff Expert

                          A:

                          Shadow Insurance is formulated without parabens, synthetic dyes and fragrances which are common requests for those with sensitivities. This product can be tested at your nearest ULTA store:
                          http://www.ulta.com/ulta/stores/storelocator.jsp

                          Answered on 2/16/2015 by Staff Expert from ULTA.com
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