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Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

Item #: 2297624 Size: 0.35 oz

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1238 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1005)
  • Easy to apply (971)
  • Smooth look (732)
  • Easy removal (486)
  • Blends well (406)

Cons

  • Creases (63)
  • Fades (36)
  • Difficult removal (23)
  • Difficult to apply (16)
  • Smudges (15)

Best Uses

  • Everyday (1006)
  • Going out (546)
  • Sensitive eyes (343)
  • Travel (317)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (459), Natural style (426), Trendy style (233)
    • Was this a gift?:
    • No (3)

Reviewed by 1238 customers

Displaying reviews 1-10

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5.0

Best eyeshadow primer.

By SharonB

from Minneapolis

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Sensitive Eyes

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I've been using this product for several years. I would not be without it. Shadow lasts all day. Best primer I've ever used.

     
    5.0

    Best eye shadow primer

    By Katherine

    from Granbury Tx

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I use this everyday and my eyeshadow looks amazing with it and never creases

       
      5.0

      love it!

      By Rita

      from San Pedro

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      love! love! love!

       
      5.0

      Time Tested

      By PopTart

      from Atlanta, GA

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I have used Too Faced Shadow Insurance for about ten years and it has not failed me. It was recommended to me over another cult fave and I have never looked back. I have hooded, greasy lids and could not make it through the day without this product. I preach it to the world.

         
        2.0

        Arg

        By Dj

        from Ft Myers FL

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply

        Cons

        • Creases

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Not all it's cracked up to be

         
        5.0

        ** LOVE **

        By Blingy

        from Kansas City MO

        About Me Trendy Style

        Verified Buyer

        Pros

          Cons

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            Love this stuff! My eyeshadow stays on until I take it off!!

             
            5.0

            Essential product in my daily routine

            By Kim in Montco

            from Montgomery County, PA

            About Me Classic Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I use this every day to keep my eye shadow from creasing. I wear makeup for 14-16 hours per day due to long work hours. I used to use Urban Decay's eye shadow primer but they changed the formula and the product did not work as well. This Too Faced product keeps shadow and liner in place the entire day - love it!

               
              5.0

              I love this product!

              By J

              from Texas

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                So smooth and long lasting as promised!

                 
                5.0

                Best ever lid primer. I will buy it forever

                By Barb

                from Prescott Valley AZ

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Eyes

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  Use every day. Often do not even use eye shadow
                  during daytime hours

                   
                  1.0

                  Yes It Does CREASE!

                  By Jai3Dee

                  from Wisconsin

                  About Me Natural Style

                  Verified Buyer

                  Pros

                    Cons

                    • Creases
                    • Difficult Removal

                    Best Uses

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      Dries immediately makes difficult for Application

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      19 Questions | 19 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I'm still confused, is it or is it not oil free?
                        Asked on 3/18/2017 by Jaimalyn from Idaho

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for my undereyes before my concealer?
                        Asked on 3/15/2017 by Cherry Pie from Mesquite

                        1 answer

                        • Brand Expert

                          A:

                          Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                        Asked on 2/21/2017 by Jess from Selden, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                          Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for a glitter primer?
                        Asked on 2/6/2017 by Unicorn makeup from Santa Ana CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Vanessa... I would recommend using our Glitter Glue for glitter. It has a great consistency that works to keep glitter in place, as well as eyeshadow.
                          Thank you :)

                          Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this product safe for contact lenses?
                        Asked on 1/12/2017 by Julie from Montana

                        1 answer

                        • Brand Expert

                          A:

                          Hi Julie... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can you set the primer with a translucent powder or will that defeat the whole purpose of it?
                        Asked on 8/27/2016 by Jennifer_22 from Los Angeles, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennifer... That would defeat the purpose. :)
                          Sometimes it helps to give a smooth surface when you want to just wear blush, and bronzer. Thank you!

                          Answered on 9/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Gluten Free?
                        Asked on 5/31/2016 by Tayber_Leigh from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tayber,

                          Shadow Insurance Anti-Crease Eyeshadow Primer is Gluten Free!

                          Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this make your eyeshadow waterproof? If so, how waterproof (meaning if I was to go swimming, would it stay)?
                        Asked on 5/12/2016 by makeup lover from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Makeup Lover,

                          Too Faced Shadow Insurance Anti-Crease Eye shadow Primer locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours.

                          Answered on 5/16/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does the shadow insurance primer have to dry completely prior to application of eye shadows? Or should I apply eye shadow while the primer is still wet on the eye lid?
                        Asked on 4/28/2016 by Crystal from USA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Crystal,

                          Apply Shadows directly after applying Shadow Insurance Eye Primer.

                          Answered on 5/4/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I purchase the face primer, do I still need the eyeshadow primer??
                        Asked on 4/6/2016 by Erica from Georgia, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Erica,

                          Yes. Shadow Insurance is made for the eye.
                          Shadow insurance, neutralizes lid color, & locks down pigment for up to 24 hours of crease proof, smudge proof wear.

                          Answered on 4/7/2016 by Brand Expert from Too Faced Cosmetics
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