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Urban Decay Cosmetics Self-Adjusting Complexion Primer

Urban Decay Cosmetics

Self-Adjusting Complexion Primer

Item #: 2502533 Size: 0.95

Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked!

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you¿ll be tempted to wear it alone!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*
  • 100% of participants had a noticeable soft-focus effect.
  • 100% had a reduction in pore visibility.
  • 100% had more even-toned skin.
  • 100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump - so it's easy to get out every last bit of product.
For added benefits, prep skin with UD's B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick on the areas of your skin that tend to get shiny, like the forehead, nose and chin.
Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSelf-Adjusting Complexion Primer
 
4.4

(based on 72 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (60)
  • Lightweight (55)
  • Smooth (47)
  • Blends well (44)
  • Long lasting (41)

Cons

  • Doesn't work (6)
  • Poor coverage (5)

Best Uses

  • Everyday (40)
  • All skin types (30)
  • Going out (18)
  • Sensitive skin (11)
  • Travel (9)
    • Reviewer Profile:
    • Natural style (30), Classic style (17), Trendy style (15)

Reviewed by 72 customers

Displaying reviews 1-10

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5.0

New mainstay

By Christy

from Rochester, NY

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Noncomedogenic
  • Smooth

Cons

  • NONE!!!!

Best Uses

  • All Skin Types
  • Everyday
  • Going Out
  • Sensitive Skin
  • Travel

Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

Love, love this product! Would and have recommended highly.

(0 of 1 customers found this review helpful)

 
3.0

best for non acne prone skin

By faith

from Moulton, AL

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

  • Causes Breakouts

Best Uses

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    i really enjoy this product but unfortunately i can't continue wearing it because i have super oily acne prone skin.

     
    5.0

    Obsessed!!!!!

    By BrokenButterfly

    from Savannah, GA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin

      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

      Recommending to EVERYONE!!!!! I had saw this on UD's website when I saw it in person I had to try it. I applied a little bit on the back of my hand and was stunned. My boyfriend (who couldn't tell you mascara from eyeliner) even noticed the difference. I was sold. I have showed this product to every single female I've come in contact with. This is a MUST HAVE for everyone who does their makeup!!!

       
      3.0

      Not the best primer I've used

      By Nicole

      from Ashburn, Virginia

      About Me Classic Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy To Apply
      • Lightweight
      • Natural Looking
      • Smooth

      Cons

      • Clumpy
      • Doesn't Stay On

      Best Uses

        Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

        I like how soft this primer makes my skin feel, but it pills on my skin a bit, making me feel like I haven't exfoliated, even if I just did.

         
        5.0

        Love this?

        By Liz

        from New Mexico

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Going Out
          • Travel

          Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

          I love this stuff. I'm 34 with combo skin, and small fine lines and wrinkles. It keeps me matte, lasts all day, makes my foundation go on smoothly and look flawless, doesn't sit in lines. Basically it does exactly what it says.

          Only down side is you really have to blend in to skin and let it dry a bit before doing your foundation, which isn't an issue for me but if someone is in a hurry it might take to long.

           
          5.0

          Best primer!

          By Autumn

          from Minnesota

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic

          Cons

            Best Uses

            • All Skin Types

            Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

            This is my favorite primer. It is super lightweight but also creamy. My skin does not feel suffocated when I use this.

             
            5.0

            I'll always have this product in my makeup collection

            By Anna

            from St. Louis, MO

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Smooth

            Cons

              Best Uses

              • Combination skin
              • Everyday
              • Going Out
              • Sensitive Skin

              Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

              I use this under my foundation. Before I used this my foundation always separated on my face but since I started using this, my foundation has stayed in place. Also the self adjusting pigment is no joke, it adjusts to my skin tone if I'm feeling lazy I just put this on and set it with powder. This is an amazing product.

               
              5.0

              I love this!!

              By wanakita

              from Pleasanton, Ca

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Noncomedogenic
              • Oil control
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Travel

                Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                I really love this product. I was afraid to put it on my face at first because it's white but it blends on the skin very well. My skin glows after I put it and I'm tempted on only using this product without any foundation. I'll keep buying it!!

                (0 of 3 customers found this review helpful)

                 
                1.0

                Wouldn't buy this ever again !

                By Lia

                from Long beach

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Ineffective
                  • Poor Coverage

                  Best Uses

                    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                    I was very disappointed

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Love!!!

                    By Rhoni

                    from Des Moines Iowa

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                      Best Uses

                      • Expensive for the small amount

                      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                      Love this product, does exactly what it says. Covers and evens my skin color perfectly. Bought for my daughter and others, they also love.

                      Displaying reviews 1-10

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