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Urban Decay Cosmetics Self-Adjusting Complexion Primer

Urban Decay Cosmetics

Self-Adjusting Complexion Primer

Item #: 2502533 Size: 0.95

Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked!

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you'll be tempted to wear it alone!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*
  • 100% of participants had a noticeable soft-focus effect.
  • 100% had a reduction in pore visibility.
  • 100% had more even-toned skin.
  • 100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump - so it's easy to get out every last bit of product.
For added benefits, prep skin with UD's B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick on the areas of your skin that tend to get shiny, like the forehead, nose and chin.
Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSelf-Adjusting Complexion Primer
 
4.4

(based on 98 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (82)
  • Lightweight (74)
  • Smooth (69)
  • Long lasting (61)
  • Blends well (60)

Cons

  • Doesn't work (7)
  • Poor coverage (6)

Best Uses

  • Everyday (53)
  • All skin types (40)
  • Going out (24)
  • Sensitive skin (16)
  • Travel (13)
    • Reviewer Profile:
    • Natural style (41), Classic style (23), Trendy style (21)

Reviewed by 98 customers

Displaying reviews 1-10

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3.0

Didn't last

By The Mrs

from Kansas

Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

I have just started the journey to find a primer. I tried this based on reviews. My skin is oily, acne prone, and large pores. This didn't break me out, but it didn't help my makeup stay. I used UD All Nighter foundation and setting spray and still got greasy, fading, and sliding off. It made my pores even more noticeable even after following tips on patting it in instead of rubbing and waiting 3-5 minutes before applying foundation. I tried applying it with fingers, brush, sponge, and beauty blender. I won't repurchase.

 
5.0

If your tired of the silicone feel primers , give this a try

By sabbyrina

from ct

Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

I have never been a fan of traditional primers. I felt like they just sat on top of my skin. I feel like this one actually sinks in and creates a smooth surface for other products. my skin is slightly mature, blurring effect is awesome! Now I am vert fair skinned, but this even helps minimize my grayish tones. it may not be the best for darker completions, but wow I am impressed. this is also my first urban decay purchase.

 
5.0

A must in everyone's bag!

By Cat

from Castle Rock, Co

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Noncomedogenic
  • Smooth

Cons

  • Needs more moisture

Best Uses

  • All Skin Types
  • Everyday
  • Going Out
  • Travel

Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

I use to work at a high end makeup store and I've tried almost every primer out there. This one is by far my fav. It makes my skin so smooth for my foundation. If I feel like going natural, I can wear this alone since it adjusts to my skin tone. If I do a full face, this is a great base. I just wish it had a little more moisture in it. All in all very good product for everyone!

 
5.0

Amazing

By Donnamo

from Milton fl

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

      Have really red cheeks and when I apply this to my face it tones down the red amazing....

       
      1.0

      No didnt like it

      By Whitney

      from Florida

      About Me Trendy Style

      Verified Buyer

      Pros

        Cons

        • Ineffective
        • Poor Coverage

        Best Uses

          Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

          Before foundation

          (1 of 1 customers found this review helpful)

           
          2.0

          wanted to love it

          By Luna24

          from Columbus, Ohio

          Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

          this was recommended by an associate, along with some other UD products. I wear the same foundation every day. this caused it to separate. it also made me break out, and I was more oily later in the day than I normally am. it did adjust to my skin color, but overall I was very disappointed.

           
          2.0

          Not for me

          By KimFitness

          from PA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Smooth

          Cons

          • Drying

          Best Uses

          • Oily skin

          Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

          Didn't like this face primer. My skin looked too white and I have a lighter medium complexion with my summer color. Went on well but my dry skin felt really dry after an hour or so. For me, smashbox and benefit primers are less drying.

          (2 of 2 customers found this review helpful)

           
          5.0

          This is MAGIC!

          By BEST

          from Southern Illinois

          About Me Natural Style

          Verified Reviewer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

              Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

              I am over 40 and can't seem to find products that work for my premenopausal oily, sometimes dry skin. I also have delved into skincare as my main focus so I don't wear a lot of face makeup (concealer, some powder) but needed something to smooth out and fill in fine lines and pores. This stuff does the trick and then some. When you put it on it's a bit whitish but then magically turns into a soft glow. Not a lot of color but it adds a warmth to my skin. This has actually replaced foundation for me since it really does a great job making the skin look beautiful and very natural.

              How I use this: I cleanse my face, use my serums (matriyxl 3000, argireline, vitamin c), then Alba Mineral Sunscreen (makes the skin a bit pale) followed by Cerave Moisturizer. After I finish all the skincare business and wait about 15 minutes for the sunscreen/moisturizer combo to sink in I put on the UD Self Adjusting Primer. This is a very important step for me because this primer takes away the white cast the mineral sunscreen leaves behind and gives me a nice soft glow. NO WHITE FACE!! LOVE!! I then conceal, do my eyeballs, bronze and highlight the face a bit and finally a light dusting of mineral finishing powder also with a mineral SPF, spritz with UD All nighter finishing spray and DONE! My skin looks gorgeous when I am done and not much makeup. The glow I get is from this primer.

              (1 of 1 customers found this review helpful)

               
              5.0

              Best primer I've used! Will purchase again!

              By Lissa

              from Woods cross

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Travel

                Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                I used a beauty blender to apply. I was sure to dab the product more into my t-zone because my pores are bigger there and the coverage was awesome! My skin looked flawless!

                 
                5.0

                EXCELLENT PRIMER!

                By Gypsyjunkie

                from Texas

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                    This stuff is amazing I live in Texas and let me tell y'all LORD ITS HOT DOWN HERE!! so anything that gives me a lightweight coverage and stays there is ok in my book! This stuff just evens out my skin tone like a normal primer except this stuff changes/blends to your natural skin tone, I literally just wear this some matte powder and a setting spray and bam makeup done in the summer, no cake face because in Texas the heat will melt that stuff right off your face Love this stuff

                    Displaying reviews 1-10

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