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Urban Decay Cosmetics Self-Adjusting Complexion Primer

Urban Decay Cosmetics

Self-Adjusting Complexion Primer

0.95 Item 2502533

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Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked!

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you'll be tempted to wear it alone!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*
  • 100% of participants had a noticeable soft-focus effect.
  • 100% had a reduction in pore visibility.
  • 100% had more even-toned skin.
  • 100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump - so it's easy to get out every last bit of product.

Urban Decay is 100% cruelty-free.
For added benefits, prep skin with UD's B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick on the areas of your skin that tend to get shiny, like the forehead, nose and chin.
Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSelf-Adjusting Complexion Primer
 
4.4

(based on 122 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (105)
  • Lightweight (90)
  • Smooth (86)
  • Long lasting (77)
  • Blends well (75)

Cons

  • Doesn't work (8)
  • Poor coverage (6)
  • Clumpy (4)
  • Irritates skin (3)

Best Uses

  • Everyday (67)
  • All skin types (53)
  • Going out (31)
  • Sensitive skin (20)
  • Travel (18)
    • Reviewer Profile:
    • Natural style (51), Classic style (35), Trendy style (23)

Reviewed by 122 customers

Displaying reviews 1-10

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3.0

I may change it up a bit

By Sue

from Tulsa Ok

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Smooth

Cons

  • Don't keep you as Matteify as it says

Best Uses

  • Everyday
  • Going Out

Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

It's great but it doesn't keep u as matte as it says but if u dry skin it will definitely help you out

(1 of 1 customers found this review helpful)

 
5.0

Will definitely purchase this primer again.

By Chargerfan104

from San Diego, Ca

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Noncomedogenic
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Travel

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    I had been using covergirl with oly primer, I thought I would up my game and try this brand, I will continue to use and buy again. Will definitely buy again, very easy, soft and smooth to apply.

     
    5.0

    I would buy thus product again

    By Lala

    from San Jacinto,Ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Lightweight
    • Long Lasting
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

      This primer is great to use with or without makeup.

       
      5.0

      Newly discovered primer

      By MC

      from Las Vegas, NV

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

          Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

          I love this product! I have recently discovered primer, before this I would just use concealer and foundation on my skin. Crazy right?! I have only used this product about 5 times because I don't put foundation all over my face usually just my problem areas. On special occasion I do glam up and go all out and this is when I break out the primer. A little goes a long way and be sure to rub in well into your skin. It makes my make up look fresh & last. I love the soft look it gives too. I did previously try a sample primer from smashbox but that left my face looking cake and even flaked. After that one I didn't attempt primer again up until I found this one and I see what all the hype is about with using primer before putting any make up on your face.

           
          4.0

          Great for people with discoloration

          By Salos3

          from Kingsville,TX

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting

          Cons

            Best Uses

            • Skin pigmentation

            Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

            Great for evening skin tone

             
            5.0

            Must have primer

            By Caroline

            from Florida

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Smooth

            Cons

              Best Uses

              • All Skin Types

              Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

              This primer transforms my skin, eliminates redness, discoloration and makes my foundation look flawless. It can be used alone to make your skin look stunning in a second. I cannot be without it.

               
              5.0

              Great Product

              By Breezy Girl

              from Forman ND

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Lightweight
              • Makes my makeup feel and look much better.

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                This product makes my makeup look and feel like its more natural because it blends so well. It also helps to make my foundation not feel so heavy on my skin.

                 
                4.0

                Silky

                By TRS

                from West Seneca, NY

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday

                  Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                  Never used a primer until this and I am hooked.

                   
                  5.0

                  love

                  By caylin

                  from Ga

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Lightweight
                  • Long Lasting
                  • Natural Looking

                  Cons

                    Best Uses

                    • All Skin Types

                    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                    if you have very red skin then this is the way to go

                     
                    5.0

                    Yes

                    By Kelli

                    from Gadsden alabama

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Noncomedogenic
                    • Smooth

                    Cons

                      Best Uses

                      • All Skin Types
                      • Everyday
                      • Going Out
                      • Sensitive Skin
                      • Travel

                      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                      I use before I add my foundation

                      Displaying reviews 1-10

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