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Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

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It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 4302 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1933)
  • Defines & separates (1909)
  • Great brush (1852)
  • Applies evenly (1850)
  • Doesn't clump (1653)

Cons

  • Difficult to remove (236)
  • Smudges or runs (150)
  • Sticky texture (136)
  • Not effective (133)
  • Dries out quickly (107)

Best Uses

  • Anytime (2077)
  • Daily use (757)
  • Daytime (579)
  • Going out (460)
  • Women (440)
    • Reviewer Profile:
    • Natural style (1097), Classic style (918), Brand buyer (619), Budget shopper (409), Trendy style (301)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)
    • Was this a gift?:
    • No (378), Yes (25)

Reviewed by 4302 customers

Displaying reviews 1-10

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5.0

AMAZING

By Nikki

from Las Vegas

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    This brush separates my lashes so well and I love how full it makes them look. This has been by far my favorite mascara.

     
    5.0

    A Must Have!

    By Sandy L

    from Plainfield, IL

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      After trying many many mascaras, I finally found one I love. I received one as a sample last year and haven't used anything but this one. My lashes look so much fuller.

       
      5.0

      new fav

      By kayla

      from north Dakota

      About Me Trendy Style

      Verified Buyer

      Pros

      • Great Brush

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I have very long lasheslashes (yes I was born with them) so I preferprefer a mascara that dries fast and coasts my lashes well. I haven't struggled with it getting on my lid which is always a huge problem. So with that I'm very impressed.

         
        5.0

        Love it. Lengthens and separates

        By K

        from Bakersfield

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Reccommended!

           
          3.0

          Okay product

          By KP

          from Sand springs

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

          • Is not water proof
          • Leaves black under eyes
          • Smudges or Runs

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          This product is very good it keeps your eyelashes curled but is not water proof and come off very easily when rubed.

           
          5.0

          BEST MASCARA EVER

          By Vio

          from Atlanta, GA

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            This mascara is amazing! I used to never use mascara but now this is the only thing I wear! Honestly the best mascara ever!

             
            4.0

            Top Quality!

            By abarbee

            from Cullman, AL

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Both my friend and I purchased this during the 21 days of Ulta sale & it lives up to the hype! I personally still curl my lashes before use, but it holds my lashes in place pretty much all day! It doesn't smudge any more than any other mascara I have tried before.

               
              3.0

              Ends up under my eyes

              By Vanessa

              from Fort Wayne IN

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush

              Cons

              • Difficult To Remove
              • Smudges or Runs

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              My lashes look great with this, BUT it ends up under my eyes and looks like I haven't slept in a week. It's hard to remove so it stays on my skin until I can get to make up remover.

               
              5.0

              Definitely buying this as my must have mascara!

              By Mia

              from Kingsville, tx.

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Curls
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                I went over my lashes just to see if it would clump up and every stroke was flawless.

                 
                5.0

                Love This Product!!!!!

                By Renie

                from Pa

                About Me Natural Style

                Verified Buyer

                Pros

                • Actually curls!
                • Applies Evenly
                • Doesn't Clump
                • Great Brush

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  This mascara is amazing!!!

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  43 Questions | 43 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    is this product better than the better than sex masacra?!
                    Asked on 4/15/2017 by sab from new york

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I would recommend trying our Roller Lash in store to compare! xoxo B

                      Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this come in waterproof?
                    Asked on 4/1/2017 by Tracey from Manhattan, KS

                    1 answer

                  • Q:

                    I'm really, really picky about my mascara and am considering trying Benefit Roller Lash because my current formula seems to be irritating my eyes. Is the Roller Lash mascara a relatively 'wet' or 'dry' mascara? Is the brush stiff or flexible? Thanks in advance, Gorgeous!
                    Asked on 3/22/2017 by Cmo from Milwaukee

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is a "wet" mascara that gives you a satin finish. The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Of course you can test/sample our Roller Lash in-store! xoxo B

                      Answered on 4/21/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I love the roller lash, but I need a lash primer to make roller lash waterproof.
                    Suggestions PLEASE!!!!!!����
                    Asked on 2/25/2017 by Annette from 3132

                    1 answer

                  • Q:

                    I have short, straight Asian lashes that will droop down no matter how many times I curl them or put on waterproof mascara. Will this mascara keep the curl on my lashes?
                    Asked on 2/9/2017 by Sashiiimiii from Chula Vista, CA

                    1 answer

                  • Q:

                    How long will this last if used daily?
                    Asked on 1/15/2017 by Meghan from Wisconsin

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                      Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                    Asked on 12/28/2016 by KM from LA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                      Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product hypoallergenic?
                    Asked on 11/23/2016 by Er from Ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                      Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                    Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                      Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is Benefit Roller Lash a waterproof mascara?
                    Asked on 9/11/2016 by NORA from Punta Gorda, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

                      Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-10Previous | Next »

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