skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Roller Lash Super Curling & Lifting Mascara
Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

0.3 oz Item 2285068

Special Free Gift with Purchase! Click for Offer Details

Color:Black

Options

View All Options
GIFT WITH PURCHASE

FREE deluxe They're Real! Lipstick in Pink Thrills with any $35 Benefit Cosmetics purchase (offer valid 11/5/17-11/25/17 or while supplies last)

FREE Deluxe They're Real! Lipstick in Pink Thrills w/any $35 Benefit Cosmetics purchase

It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 4636 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2186)
  • Defines & separates (2164)
  • Applies evenly (2096)
  • Great brush (2078)
  • Doesn't clump (1868)

Cons

  • Difficult to remove (270)
  • Smudges or runs (176)
  • Sticky texture (153)
  • Not effective (133)
  • Dries out quickly (121)

Best Uses

  • Anytime (2352)
  • Daily use (757)
  • Daytime (662)
  • Going out (523)
  • Women (440)
    • Reviewer Profile:
    • Natural style (1222), Classic style (1053), Brand buyer (619), Budget shopper (409), Trendy style (347)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)
    • Was this a gift?:
    • No (378), Yes (25)

Reviewed by 4636 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Awesome Mascara

By Mom2Boys2

from Oakland Park, FL

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Lengthens

Cons

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    Too much comes out on brush; takes time to obtain smooth lashes, Takes a little more than just water to remove.

     
    1.0

    I would never repurchase this product

    By Ms m

    from Las vegas,n.v.

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Flakes
      • Smudges or Runs

      Best Uses

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        Smudges and flakes

         
        5.0

        Best Mascara Yet!!!!

        By Lc

        from Bakersfield, Ca

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I decided kn trying this product because of its awesome reviews! This is definitly the best mascara for me! On the first application i seen great length, nice curl and the color is very bold! I am extremely happy with this purchase!!

         
        5.0

        Best Mascara Yet!!!!

        By Lc

        from Bakersfield, Ca

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I decided kn trying this product because of its awesome reviews! This is definitly the best mascara for me! On the first application i seen great length, nice curl and the color is very bold! I am extremely happy with this purchase!!

         
        5.0

        Best Mascara brush ever

        By kdeangello

        from Clearwater Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          I am still loving the Roller Lash mascara after using it for 2wks now. It hasn't got clumpy, it's easy to apply. It's not water proof but it doesn't flake or smudge and it comes off super easy when taking your makeup off. I highly recommend it!

           
          5.0

          My new fav mascara!

          By Ce.

          from NH

          About Me Natural Style

          Verified Buyer

          Pros

          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            Really lengthens lashes.

             
            5.0

            Love this product! Would definitely buy again and suggest

            By Shelley

            from Iowa

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Great product would suggest to all!

               
              5.0

              love it!

              By carol

              from vienna, ga

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Great Brush
              • Lengthens

              Cons

              • Smudges or Runs

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              i like how it makes me look like i have lashes!

               
              5.0

              Great Mascara!

              By Texaz

              from Roanoke, TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

              • Sticky Texture

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              This mascara is awesome! I have used it in the past and then bounced around trying to find something less expensive. I came back to this on a recommendation and I am glad I did! It can be sticky, and because my eyelashes are long, it can leave mascara on my eyelid by my eyebrows, but if you use an eyeshadow primer that will help minimize said issue.

               
              5.0

              Good product

              By Miranda

              from Odebolt Iowa

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Lengthens

              Cons

              • Difficult To Remove

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              I love this product, a little expensive though.

              Displaying reviews 1-10

              Back to top

              Previous | Next »

              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              44 Questions | 44 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                is the brown a dark brown? i usually us black/brown since i am pale but not sure if this brown will work
                Asked on 10/24/2017 by Patricia from NJ

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                  Answered on 10/26/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                is this product better than the better than sex masacra?!
                Asked on 4/15/2017 by sab from new york

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I would recommend trying our Roller Lash in store to compare! xoxo B

                  Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this come in waterproof?
                Asked on 4/1/2017 by Tracey from Manhattan, KS

                1 answer

              • Q:

                I'm really, really picky about my mascara and am considering trying Benefit Roller Lash because my current formula seems to be irritating my eyes. Is the Roller Lash mascara a relatively 'wet' or 'dry' mascara? Is the brush stiff or flexible? Thanks in advance, Gorgeous!
                Asked on 3/22/2017 by Cmo from Milwaukee

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our Roller Lash mascara is a "wet" mascara that gives you a satin finish. The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Of course you can test/sample our Roller Lash in-store! xoxo B

                  Answered on 4/21/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                I love the roller lash, but I need a lash primer to make roller lash waterproof.
                Suggestions PLEASE!!!!!!����
                Asked on 2/25/2017 by Annette from 3132

                1 answer

              • Q:

                I have short, straight Asian lashes that will droop down no matter how many times I curl them or put on waterproof mascara. Will this mascara keep the curl on my lashes?
                Asked on 2/9/2017 by Sashiiimiii from Chula Vista, CA

                1 answer

              • Q:

                How long will this last if used daily?
                Asked on 1/15/2017 by Meghan from Wisconsin

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                  Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                Asked on 12/28/2016 by KM from LA

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                  Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this product hypoallergenic?
                Asked on 11/23/2016 by Er from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                  Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                  Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
              Displaying questions 1-10Previous | Next »

              Do you have a question about this product?