skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Raw Shea Butter Moisture Retention Shampoo
SheaMoisture Raw Shea Butter Moisture Retention Shampoo

SheaMoisture

Raw Shea Butter Moisture Retention Shampoo

Item #: 2271860 Size: 13.0 oz

Ask a Question
SheaMoisture's Raw Shea sulfate-free shampoo gently cleanses while deeply moisturizing and repairing dry, damaged or over-processed hair.

SheaMoisture's Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.
  • Ethically Traded Ingredients Sustainably Produced.
  • Pioneering Community Commerce and Fair Trade Since 1912.
  • Tested on the Tucker family for four generations. Never on animals.
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary.

Precautions: Natural and certified organic ingredients may vary in color and consistency. If irritation occurs, discontinue use.
Deionized Water, Decyl Glucoside(Coconut Oil), African Butyrospermum Parkii (shea Butter)*, Aloe Vera Leaf Juice, Argan Oil, Panthenol (Pro-Vitamin B-5), Rosemary Extract, Sea Kelp Extract, Vitamin E, Guar Gum, Lonicera Capifloium (Honeysuckle) Flower (and) Lonicera Japonica (Japanese Honeysuckle) Flower Extract, Avacado Oil *Certified Organic Ingredients.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureRaw Shea Butter Moisture Retention Shampoo
 
3.9

(based on 147 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Gentle (91)
  • Improves hair health (83)
  • Cleans thoroughly (75)
  • Great smell (74)
  • Adds shine (62)

Cons

  • Doesn't lather well (27)
  • Doesn't work (16)
  • Greasy (13)
  • Smells bad (13)
  • Dries hair out (7)

Best Uses

  • Curly hair (60)
  • Thick hair (47)
  • Daily use (44)
  • Fine hair (26)
  • Oily hair (10)
    • Hair Type:
    • Wavy hair (61), Very curly hair (37), Straight hair (27)
    • Reviewer Profile:
    • Beauty conscious (55), Product junkie (36), Survivalist / minimalist (35), Professional stylist (3)

Reviewed by 147 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Awesome for really damagedc hair

By Kat

from Florida

About Me Minimalist

Verified Buyer

Pros

  • Great Smell

Cons

    Best Uses

      Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

      Great for really damaged hair

      • Hair Type:
      • Wavy Hair

      (2 of 2 customers found this review helpful)

       
      5.0

      ❤️❤️❤️

      By LJ

      from Maryland

      About Me Professional Stylist

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Thicker Hair
        • Thinner Hair

        Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

        I use this for myself & my daughter. I'm natural now(African American type hair) I also used this when I was relaxing(perm)my hair before going natural(no relaxer/perm) This & the conditioner has helped my hair to grow & stay healthy! I love the smell it is refreshing & last for days! My daughter has naturally curly thick hair(bi-racial) Her hair gets dry often, so this is the best system for her hair. It adds moisture & shine & makes it more manageable(I use it with the conditioner as well as the growth & restore leave in conditioner) The results are awesome! & again it smell great! O & to get it to lather good wet hair,squeeze access water out/off, apply shampoo to your hands & rub on the scalp first massaging the scalp & roots of hair, then apply to the hair shaft. If still not soapy or sudsy as you would like add some water to the palm of your hands & apply to the scalp & hair to get your desired lather! Your welcome!!

        • Hair Type:
        • Very Curly Hair
         
        5.0

        LOVE it, so moisturizing!

        By Clurr

        from Trenton, MI

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

        • Doesn't Lather Well

        Best Uses

        • Curly Hair
        • Dry Hair

        Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

        This shampoo is so moisturizing! You won't be stripping your hair with this. It is gentle yet cleans. Fair warning- if you go a long time between washes or use a ton of product leaving grease and oils in your hair, that stuff will eat this up and make lathering difficult. It'll take a few tries to get some good suds growing. If you use it daily it will be better. Not having the harsh ingredients that cause the easy lather is a blessing and a curse. I love that my hair and scalp get clean without being stripped of everything keeping it soft and helping it grow.

        • Hair Type:
        • Very Curly Hair
         
        5.0

        Would buy this again & again

        By California girl

        from California

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

          • Curly Hair

          Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

          So gentle can use every day & will not dry out your hair. Has all natural ingredients

          • Hair Type:
          • Very Curly Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Improved Hair Growth and Cures Dry Ends!?!

          By Drytomoistued

          from San Diego

          About Me Beauty Conscious

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well
          • Moisturizes

          Cons

          • Doesn't Lather Well

          Best Uses

          • Curly Hair
          • Daily Use
          • Thinner Hair

          Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

          I've been trying to grow my hair out for a life-time and I finally decided to do what it takes to take care of my hair. I have been using the shampoo and conditioner due to the what sounded like me, an AWESOME list. I have been using for 3 weeks and have stopped using hot tools on my hair and honestly my hair hasn't looked this healthy in a long time!! It looks like cut all the dead ends off! I can't wait to continue using. Worth the price!!

          • Hair Type:
          • Wavy Hair
           
          5.0

          raw shea butter moisture retention shampoo

          By kk

          from psl;fl

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Volume
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

          • Doesn't Lather Well

          Best Uses

          • Curly Hair
          • Thicker Hair

          Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

          love this shampoo AND conditioner smellsGREAT,too!

          • Hair Type:
          • Wavy Hair
           
          5.0

          Nice fluffy hair!

          By D.J.

          from Coeur d'Alene, ID

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Daily Use
            • Oily Hair
            • Thicker Hair
            • Thinner Hair

            Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

            My hair responds so well to the Raw Shea Butter Moisture Retention Shampoo. It's like having a salon visit every time I wash my hair. It's so fluffy and so easy to style. I just bought another set of the shampoo and conditioner. I rarely buy the same products unless I really really like them. The affordable price is fantastic too!

            • Hair Type:
            • Wavy Hair

            (2 of 2 customers found this review helpful)

             
            1.0

            i dont like it

            By Josie

            from Australia

            About Me Minimalist

            Pros

              Cons

              • Doesn't Lather Well
              • Dries Hair Out
              • Ineffective

              Best Uses

                Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

                honestly an awful product. My hair is a mixture of curly and wavy, and my sister has very curly hair (curlier then mine) and we have both noticed a difference in formula. We used to love this but it isnt as great anymore. For me it has left my curls un defined and for my sister very dry and just kind of limp.
                Would not recommend this product anymore and will not buy again.

                • Hair Type:
                • Wavy Hair

                (1 of 4 customers found this review helpful)

                 
                1.0

                Horrible broke off my hair i started balding dont buy

                By Peaches

                from Atlanta ga

                About Me Professional Stylist

                Pros

                  Cons

                  • My hair is gone

                  Best Uses

                    Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

                    Hate the product switched to many different types of brands within the brand and all had the same affect horrible horrible horrible

                    • Hair Type:
                    • Wavy Hair

                    (3 of 3 customers found this review helpful)

                     
                    5.0

                    Holy Grail Shampoo

                    By ULTAjunkie

                    from Omaha, NE

                    About Me Product Junkie

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health

                    Cons

                      Best Uses

                      • Curly Hair
                      • Daily Use
                      • Thicker Hair

                      Comments about SheaMoisture Raw Shea Butter Moisture Retention Shampoo:

                      I have struggled with seborrheic dermatitis for most of my life, and no products I used ever seemed to clear it up or provide relief. I decided to transition over into a more natural and holisitic lifestyle. I started using this shampoo over a year ago because it is sulfate, silicone, synthetic fragrance, paraben, preservative, and a whole array of other things free. It has changed my hair and has helped to calm my scalp down tremendously. I will admit that when I first started using this product I noticed a little bit of dryness and frizziness. I attribute that to the lack of silicone in the formula. After about a month or so of use and a trim, I no longer experience this. This shampoo is not going to lather up like conventional shampoos. You have to work with it and actually massage the product into your scalp and hair shaft. I highly recommend this along with other Shea Moisture products to my friends and family because it has changed my life. I can't speak for curly haired individuals, but it strengthens, moisturizers, detangles, and products my wavy causcasian hair.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      25 Questions | 25 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        If i style my hair with styling gel everyday before work will this product be good to help wash out the gel everyday? And will it change my curl pattern?
                        Asked on 3/30/2017 by Fontay from New jersey

                        1 answer

                        • Brand Expert

                          A:

                          This shampoo will gently cleanses while deeply moisturizing and repairing dry, damaged or over-processed hair. It will not change your curl pattern.

                          Answered on 4/5/2017 by Brand Expert from SheaMoisture
                      • Q:

                        I have dry, coarse, wavy, thick Caucasian hair. Which shampoo and mask would be best for me?
                        Asked on 3/16/2017 by LolaJ from Portland, Maine

                        1 answer

                        • Brand Expert

                          A:

                          SheaMoisture Raw Shea Butter Moisture Retention Shampoo can be used on all hair types and textures and is especially ideal for dry, damaged, or over-processed hair.

                          Answered on 3/18/2017 by Brand Expert from SheaMoisture
                      • Q:

                        Hi!I would like to start using these products but am not sure if it is only for natural hair or relaxed hair.My hair falls out a lot so am looking for something to strengthen it.What products would you suggest to get?Thank you
                        Asked on 2/24/2017 by Mignonne from Wa

                        1 answer

                        • Brand Expert

                          A:

                          We recommend SheaMoisture Jamaican Black Castor Oil collection as it is great for growth and strengthening.

                          Answered on 2/24/2017 by Brand Expert from SheaMoisture
                      • Q:

                        I have long highlighted color treated fine hair. I am looking for a shampoo and conditioner that is right for me. Note: highlighted pieces are dry.
                        Asked on 2/22/2017 by Shelly from NC

                        1 answer

                        • Brand Expert

                          A:

                          This Shampoo is safe to use on color-treated hair.

                          Answered on 2/22/2017 by Brand Expert from SheaMoisture
                      • Q:

                        I have 2a/2b wavy low porosity dandruff -prone hair.which shea moisture shampoo should I buy?
                        Asked on 2/8/2017 by Raven from India

                        1 answer

                        • Brand Expert

                          A:

                          For dandruff-prone hair, we recommend SheaMoisture African Black Soap Dandruff Control Shampoo.

                          Answered on 2/8/2017 by Brand Expert from SheaMoisture
                      • Q:

                        Do your products contain palm oil?
                        Asked on 2/6/2017 by CBM from San Antonio, TX

                        1 answer

                        • Brand Expert

                          A:

                          The palm oil used in our soaps are sourced from a member of the Roundtable on Sustainable Palm Oil - trade group committed to sustainability in the supply chain of palm oil. No Orangutans or Orangutan habitats are harmed by our use of palm oil. Palm oil is also produced in West Africa where there are no Orangutan habitats.

                          Answered on 2/7/2017 by Brand Expert from SheaMoisture
                      • Q:

                        I have 2A/ 2B wavy,curly hair.which sheamoisture product will work for me without weighing my dry hair down?
                        Asked on 2/5/2017 by Raven from India

                        1 answer

                        • Brand Expert

                          A:

                          We recommend SheaMoisture Fruit Fusion Weightless Shampoo.

                          Answered on 2/8/2017 by Brand Expert from SheaMoisture
                      • Q:

                        I have very damaged transitioning hair. Which line would you recommend?
                        Asked on 1/29/2017 by Jm from Seattle, wa

                        1 answer

                        • Brand Expert

                          A:

                          The Raw Shea Butter collection is especially ideal for transitioning hair.

                          Answered on 1/30/2017 by Brand Expert from SheaMoisture
                      • Q:

                        I am gonna used this for the first time. I have dry scalp and breakage which line is best?
                        Asked on 11/27/2016 by Yellow from AL

                        1 answer

                        • Brand Expert

                          A:

                          This line would give you spectacular results. This shampoo gently cleanses while deeply moisturizing and repairing dry, damaged or over-processed hair.The same applies with the rest of the line.

                          Answered on 11/29/2016 by Brand Expert from SheaMoisture
                      • Q:

                        Which sheamoisture shampoo and conditioner is suitable to moisturise,define curls,give shine and give volume to wavy hair? Can this be used by Indians or is it only for African American hair?
                        Asked on 9/10/2016 by Riya from India

                        1 answer

                        • Brand Expert

                          A:

                          We make products for just about every hair type and we think you will enjoy the benefits of the Superfruit Line.

                          Answered on 9/15/2016 by Brand Expert from SheaMoisture
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?