skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Radiant Hair Color Kit
Madison Reed Radiant Hair Color Kit

Madison Reed

Radiant Hair Color Kit

6NGV Tuscany Brown (medium golden brown)

Item #: 2508777

Meet Madison Reed's genius chatbot. Need help finding your color? Text "hi" to 34757.* Upload your selfie for an instant color match.

Hello Beautiful! Welcome to the fabulous future of hair color. Madison Reed is at-home hair color that delivers salon-quality results. Get beautiful, natural-looking, multi-dimensional color made with ingredients you can feel good about with the first ever smart 6-free permanent hair color-free of: ammonia, parabens, resorcinol, PPD, phthalates, and gluten. Enriched with hair-loving nutrients-keratin, argan oil, and ginseng root extract-to protect and pamper your hair. For best results, stay within two shades of your natural color. With 100% gray coverage, you're guaranteed endless good hair days.

Key Benefits:
  • 100% gray coverage
  • Long-lasting color with beautiful multi-tones
  • Works in just 35 minutes
  • Thick cream color: no drips, no mess, no harsh smell
  • Free of: ammonia, parabens, resorcinol, PPD, phthalates, & gluten
  • Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract
  • Compliments guaranteed

Radiant Hair Color Kit includes:
  • Radiant Cream Color (1.7 oz.)
  • Conditioning Color Activator (2.5 oz.)
  • Gloves (2 pairs)
  • Cap (1 ct.)
  • Barrier Cream (0.14 oz.)
  • Cleansing Wipe (1 ct.)
  • Color Protecting Shampoo and Conditioner (0.5 oz. each)

*Message and data rates may apply

Find Your Perfect Hair Shade
A few tips to help you color with total confidence:

Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.

Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.

Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.

Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)

Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Madison ReedRadiant Hair Color Kit
 
4.3

(based on 41 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Great color (33)
  • Easy to use (32)
  • Gentle (29)
  • Natural look (27)
  • Long-lasting (11)

Cons

  • Time consuming (4)

Best Uses

  • Graying hair (28)
  • New look (16)
  • Touch ups (13)
  • Fine hair (9)
  • Thick hair (9)
    • Commitment To Color:
    • Permanent (31), Semi-permanent (3)
    • Reviewer Profile:
    • Beauty conscious (21), Survivalist / minimalist (8), Product junkie (7)

Reviewed by 41 customers

Displaying reviews 1-10

Back to top

Previous | Next »

(2 of 2 customers found this review helpful)

 
5.0

Best box color

By Color me brunette

from Fox lake Illinois

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • New Look
    • Touch Ups

    Comments about Madison Reed Radiant Hair Color Kit:

    Used today . Seems to be about the best boxed color so far . No smell at all which is a huge plus !
    Pricey but comes w/ some convenient goodies no other box color would .
    Just be interested in seeing how long it lasts . I'm guessing the usual 3 wks or so for me .
    I think I would buy again just for the fact there's no smell that gives me a headache . That's a huge plus for me

    • Commitment To Color:
    • Permanent
     
    4.0

    I was very happy with the product

    By M

    from matawan, NJ

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

    • Color Misrepresented

    Best Uses

    • Graying Hair

    Comments about Madison Reed Radiant Hair Color Kit:

    I dye my own hair and found this product easy to use and the color rich and natural

    • Commitment To Color:
    • Permanent
     
    5.0

    Nice color

    By Luvdogs

    from Los Angeles, CA

    Verified Buyer

    Pros

    • Gentle
    • Great Color

    Cons

    • Difficult To Use
    • Time Consuming

    Best Uses

    • New Look
    • Thicker Hair
    • Thinner Hair
    • Touch Ups

    Comments about Madison Reed Radiant Hair Color Kit:

    This hair dye was significantly better than drug store brands. That being said, it took forever to apply to roots first and then the rest of my head, so beware that it's time consuming. The other thing to watch out for, use the barrier cream! I used it lightly, and my skin definitely stained for a couple of days. Overall, I'm pleased with the results, the smell isn't anywhere near as strong as others, and so far, it looks pretty and shiny.

    • Commitment To Color:
    • Permanent

    (1 of 1 customers found this review helpful)

     
    5.0

    Wonderful product at a fraction of the salon price

    By Saph

    from MI

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • New Look

      Comments about Madison Reed Radiant Hair Color Kit:

      Very easy to apply. no harsh smells. gentle on the hair. great coverage for greys and changing of color. leaves hair silky smooth and glossy. LOVE IT! Was tired of spending the high cost in salons and decided to try to color my hair myself. I was nervous but it was flawless and super easy.

      • Commitment To Color:
      • Permanent
       
      5.0

      I will buy this again

      By Sue

      from Houston, Tx

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Coves grey
      • Great Color
      • Natural Look

      Cons

      • Time Consuming

      Best Uses

      • Graying Hair
      • Thinner Hair

      Comments about Madison Reed Radiant Hair Color Kit:

      My hair looks great. I look forward to using the other products.

      • Commitment To Color:
      • Permanent

      (6 of 6 customers found this review helpful)

       
      5.0

      Best hair color

      By tattybrit

      from New Mexico

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

      • Time Consuming

      Best Uses

      • Graying Hair

      Comments about Madison Reed Radiant Hair Color Kit:

      I have been coloring my hair for 30 + years and hands down this is the best color I have ever used. I color with the Genova Red and the color is lovely, but what has turned me on to this brand is the color LASTS. With previous brands my hair changed to a bleached out look and the original color changed. With this the color stays true and I love that the color takes evenly through the hair. This used to be a problem as the hair at the side of my head is white, whereas the rest is salt and pepper. I used to end up with ginger hair at the sides and my hair screamed " box color"! Yes this kit takes a little longer to use and process, but it so worth it. There is no awful smell and you even are given a hat so I can put my reading glasses on and read to pass the time. I would definitely recommend this brand of hair color. I truly feel that I have hit the jackpot with this and will never use another brand again. The color is even better than when I have had it colored at the salon!

      • Commitment To Color:
      • Permanent
       
      4.0

      It was almost a perfect match

      By Paula

      from Castle Rock, Co

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Natural Look

      Cons

      • Color Misrepresented

      Best Uses

      • New Look

      Comments about Madison Reed Radiant Hair Color Kit:

      I tried this on myself for the first time.
      Being an ex hair stylist I understand color and it was easy to use, went on easy, but left my outgrowth a little brassy!

      • Commitment To Color:
      • Semi-Permanent
       
      2.0

      Eek. Weird color.

      By Watson

      from NH

      Comments about Madison Reed Radiant Hair Color Kit:

      I have naturally light hair but have been coloring it dark brown for 20 years. I was excited to try this and got Ravenna Brown, true darkest brown. I left it on for 40 minutes, 35 on roots and 5 on the rest. My roots are red, some spots are still blond. Not good coverage at all, and not a true dark brown. I'm going to have to recolor with my old reliable drug store hair color.

       
      5.0

      Easy to use..covered my grey. I would buy this again@

      By Audrey

      from Pennsylvania

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color

      Cons

        Best Uses

        • Graying Hair
        • Thinner Hair

        Comments about Madison Reed Radiant Hair Color Kit:

        Easy to use..covered my grey. I would definitely buy this product again.

        • Commitment To Color:
        • Permanent

        (2 of 3 customers found this review helpful)

         
        5.0

        Completely Sold!

        By A new redhead in town!

        from New York, NY

        About Me Beauty Conscious

        Verified Reviewer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Versatile

        Cons

          Best Uses

            Comments about Madison Reed Radiant Hair Color Kit:

            After seeing so many positive reviews about this product I was intrigued. Spend hundreds of dollars each year at an upscale salon on the upper east side in NYC. From the survey to outcome I am totally sold. Easy to apply without any odor. Completely satisfied. Love the color. Received many compliments.

            • Commitment To Color:
            • Permanent

            Displaying reviews 1-10

            Back to top

            Previous | Next »