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Pureology Purify Shampoo

Pureology

Purify Shampoo

8.5 oz

Item #: 2241025

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Pureology Purify Shampoo prevents colour oxidation and removes impurities. This ZeroSulfate detoxifying treatment shampoo is essential for maintaining colour-treated hair. The extra gentle formula clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • Gently cleanse and thoroughly remove all build-up including, chlorine, hard water minerals, and styling residue
  • Act as antiseptic, detoxifying and antibacterial ingredients
  • For concentrated natural conditioning
  • Rejuvenates and refreshes the senses
  • Lets vivid colour shine through
  • Apply to wet hair and lather. Wait 1-2 minutes. Rinse. Repeat if necessary. Tip: To remove extreme build-up or "swimmers' green", shampoo hair again but don't rinse. Place a cap over hair and place under a dryer for 20 minutes, then rinse.
    ZeroSulfate
    Triple Chelators
    Purifying blend of Witch Hazel, Baking Soda, and Tea Tree Oil
    Organic Botanicals: Chamonile, Aloe and Rosemary
    Signature Aromatherapy Blend: Tea Tree Oil, Witch Hazel, Rosemary and Peppermint

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPurify Shampoo
     
    4.1

    (based on 60 reviews)

    82%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (23)
    • Lathers well (15)
    • Adds shine (9)
    • Gentle (9)
    • Great smell (8)

    Cons

    • Dries hair out (7)
    • Harsh (4)
    • Doesn't lather well (3)
    • Smells bad (3)

    Best Uses

    • Oily hair (9)
    • Weekly use (8)
    • Fine hair (6)
    • Thick hair (6)
    • Daily use (4)
      • Hair Type:
      • Wavy hair (15), Straight hair (12)
      • My Beauty Routine Takes:
      • 30 minutes (4), 10 minutes (3)
      • Reviewer Profile:
      • Beauty conscious (14), Product junkie (8), Brand buyer (7), Survivalist / minimalist (4)

    Reviewed by 60 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    5.0

    Removes the gunk, restores the shine

    By Blondbliss

    from Los Angeled, CA

    About Me Beauty Conscious

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Lathers Well

    Cons

    • Expensive, but worth the price.

    Best Uses

    • Thinner Hair

    Comments about Pureology Purify Shampoo:

    As a girl with colored blond, highlighted hair that is also wavy and fine, I struggle to find products that don't dry out my hair or leave it flat and hard to manage. Mine recently had a lot of build up from styling products, so I needed a clarifying shampoo for colored locks. This one performed as described. I used a quarter sized amount, lathered it up, and rinsed thoroughly. My hair did not feel stripped, but I used a conditioner with melon oil afterwards, and It's a 10 for blond hair. My air dried hair was very soft, shiny, and bouncy after these treatments. The Pureology did not damage my color at all. Very pleased with the product. Oh, it has a minty scent.

    • Hair Type:
    • Wavy Hair
     
    4.0

    Good cleansing shampoo but...

    By Lido50

    from Pennsylvania

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Lathers Well

    Cons

    • Dries Hair Out

    Best Uses

    • Oily Hair
    • Thinner Hair

    Comments about Pureology Purify Shampoo:

    I was looking for a shampoo to replace Colorproof Detox shampoo and saw this. I love Pureology Nano products so I thought this would work well. It definitely took out all the product buildup in my hair and gave it volume but it also dried my hair out even with a regular conditioner. I would suggest using a deep conditioner with this product if you tend to have dry hair. I would purchase again.

    • Hair Type:
    • Straight Hair
     
    5.0

    Pureology Purify Is Awesome

    By bestoldies

    from Chicago, IL

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Cleans Thoroughly
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Oily Hair
      • Thicker Hair
      • Thinner Hair

      Comments about Pureology Purify Shampoo:

      My hair is high lighted this is the best shampoo that I have ever used to keep my blonde hair looking it's best. It was recommended by a Ulta Stylists because I told her violet shampoos had made my hair violet. She said to mix with a little baking soda to make a paste apply to hair, it removed all the violet My blonde hair is now beautiful. She recommended using the Pureology Purifying shampoo when my blonde hair started looking golden instead of platinum.

      • Hair Type:
      • Wavy Hair

      (0 of 1 customers found this review helpful)

       
      1.0

      Never repurchase, very harsh

      By Cindy

      from Waynesburg

      Verified Buyer

      Pros

        Cons

        • Dries Hair Out
        • Harsh
        • Smells Bad

        Best Uses

          Comments about Pureology Purify Shampoo:

          Never repurchase or use again one wash dried my hair out

          • Hair Type:
          • Very Curly Hair

          (0 of 2 customers found this review helpful)

           
          1.0

          Extremely Harsh and Drying

          By Misty

          from Miami, FL

          About Me Minimalist

          Pros

            Cons

            • Doesn't Lather Well
            • Dries Hair Out
            • Harsh
            • Ineffective
            • Smells Bad

            Best Uses

              Comments about Pureology Purify Shampoo:

              I was hoping that this shampoo might be useful before my monthly salon color. Unfortunately, it is so drying that even with Pureology moisture conditioner, it is impossible to run a comb through my hair. In fact, I now have frizzy broken brittle hair that I did not have before using this product. It will probably take several years to grow out! This product also removed my color. After using it, my hair was so dry and damaged that I had to wait a month before I could shampoo again - using another shampoo. Unless you want damaged dry hair, do not use this product.

              • Hair Type:
              • Straight Hair
               
              5.0

              Love, love, love this shampoo!

              By Just a Girl

              from Louisiana

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Daily Use
                • Oily Hair
                • Thinner Hair

                Comments about Pureology Purify Shampoo:

                I love this shampoo! It is minty and leaves the scalp feeling cool and refreshed.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Love this product!

                By Jenni P

                from Wisconsin

                About Me Product Junkie

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Improves Hair Health

                Cons

                • Smells Bad

                Best Uses

                • Thicker Hair

                Comments about Pureology Purify Shampoo:

                I have bright blonde hair with bleach blonde highlights. We have iron in our water that tends to give it a red tint and made it difficult for the stylist to color my hair. She recommended this to me. It has been two months and I am still bleach blonde!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                I buy this product on a regular basis?

                By TM

                from Houston TX

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Lathers Well

                Cons

                • Dries Hair Out

                Best Uses

                  Comments about Pureology Purify Shampoo:

                  Cleans hair well

                   
                  4.0

                  This product seems to work well so far.

                  By On the go girl

                  from San Marcos, Ca

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly

                  Cons

                    Best Uses

                      Comments about Pureology Purify Shampoo:

                      I use this product every other day to clean hair.

                      • Hair Type:
                      • Wavy Hair
                       
                      1.0

                      If you have coarse hair don't purchase this shampoo

                      By Mary

                      from Illinois

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                        Cons

                        • Doesn't Lather Well
                        • Dries Hair Out
                        • Harsh

                        Best Uses

                          Comments about Pureology Purify Shampoo:

                          Not good for coarse hair

                          • Hair Type:
                          • Wavy Hair

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          12 Questions | 12 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Would this product work for somone in process of growing natural color (salt and pepper) out while still trying to protect remaining color and highlights? How will it affect non-colored hair?
                            Asked on 6/21/2017 by Need help from Florida

                            1 answer

                            • Brand Expert

                              A:

                              Yes, Pureology Purify Shampoo provides a beautiful. deep clean that removes buildups and impurities from all types. It is gentle enough to use on color treated hair, and it will provide the same great results on hair that has not been color-treated, too.

                              Answered on 6/21/2017 by Brand Expert from Pureology
                          • Q:

                            Is this shampoo good for oily, flaky hair?
                            Asked on 5/29/2017 by bob from Virginia Illinois

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Purify Shampoo is a clarifying formula that removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products. Purify offers gentle yet effective cleansing and extraordinary colour protection.

                              Answered on 6/1/2017 by Brand Expert from Pureology
                          • Q:

                            Can I use this product on a briard dog hair
                            Asked on 3/4/2017 by Janyce from Rhinebeck ny

                            1 answer

                            • Brand Expert

                              A:

                              We do not recommend the usage of our products on animals

                              Answered on 3/7/2017 by Brand Expert from Matrix Professional
                          • Q:

                            Is the shampoo appropriate for swimmers to remove chlorine and other chemicals?
                            Asked on 2/11/2017 by Chi from Vernon Hills, il

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Purify Shampoo offers an extra gentle formula that clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.

                              Answered on 2/24/2017 by Brand Expert from Pureology
                          • Q:

                            Is this product silicone free?
                            Asked on 2/8/2017 by Sara from Independence, MO

                            1 answer

                            • Brand Expert

                              A:

                              Pureology products are sulfate free and vegan. Pureology products may contain silicone. Please consult the list of ingredients that is printed on each product.

                              Answered on 2/9/2017 by Brand Expert from Pureology
                          • Q:

                            I have very hard water. I am starting to feel a build up on my hair when I blow dry it especially. Is the the shampoo to help reduce the hard water build up? I wash my hair daily, how often would you use this product?
                            Asked on 1/5/2017 by Stacy from Michigan

                            1 answer

                            • Brand Expert

                              A:

                              Yes, Pureology Purfiy Shampoo can remove the buildup in your hair from hard water. Apply to wet hair, lather and wait 2 minutes before rinsing. Repeat if necessary. You may need to use this a few days in a row to remove the initial buildup in your hair. Then you can use it 1-2 times per week, as needed to prevent future buildup.

                              Answered on 1/5/2017 by Brand Expert from Pureology
                          • Q:

                            Is this ph balanced?
                            Asked on 12/26/2016 by hp08 from Utah

                            1 answer

                            • Brand Expert

                              A:

                              All Pureology products are developed to be compatible with the natural biology of the hair and skin. It is our unique formula and technology that provides the desired result.

                              We hope this information is helpful.

                              Answered on 12/28/2016 by Brand Expert from Pureology
                          • Q:

                            What conditioner do you recommend with this shampoo
                            Asked on 6/22/2016 by Rhonda from Texas

                            1 answer

                            • Brand Expert

                              A:

                              When using Pureology Purify Shampoo, you can use any conditioner that you like. Pureology Hydrate Conditioner is one of my personal favorites. It is a luxurious dose of moisture and conditioning!

                              Answered on 6/22/2016 by Brand Expert from Pureology
                          • Q:

                            Why does the product make your hair feel waxy when washing it out?
                            Asked on 5/21/2016 by bb from hammond,la

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Purify Shampoo is a clarifying shampoo that removes product build-up, toxins, mineral deposits and any other residues that don't belong on your hair. It is possible that the "wax" you feel washing out of your hair is actually the build up that is being removed from your hair.
                              Please be sure to use your favorite conditioner after using Purify Shampoo.

                              Answered on 5/23/2016 by Brand Expert from pureology
                          • Q:

                            Could this product make your hair at all brassy?
                            Asked on 10/30/2015 by Alyssalady

                            1 answer

                            • Staff Expert

                              A:

                              Pureology Purify Shampoo actually helps to prevent color oxidation, so it will not cause any brassiness!

                              Answered on 11/4/2015 by Staff Expert from ULTA Beauty
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