skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Purify Shampoo
Pureology Purify Shampoo

Pureology

Purify Shampoo

Item 2241025

Special Free Gift with Purchase! Click for Offer Details

Size:8.5 oz

GIFT WITH PURCHASE

FREE travel size Hydrate Superfood Treatment with any $50 Pureology purchase (offer valid 11/5/17-11/25/17 or while supplies last)

FREE travel size Hydrate Superfood Treatment w/any $50 Pureology purchase

Find in Store-

Pureology Purify Shampoo prevents colour oxidation and removes impurities. This ZeroSulfate detoxifying treatment shampoo is essential for maintaining colour-treated hair. The extra gentle formula clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • Gently cleanse and thoroughly remove all build-up including, chlorine, hard water minerals, and styling residue
  • Act as antiseptic, detoxifying and antibacterial ingredients
  • For concentrated natural conditioning
  • Rejuvenates and refreshes the senses
  • Lets vivid colour shine through
  • Apply to wet hair and lather. Wait 1-2 minutes. Rinse. Repeat if necessary. Tip: To remove extreme build-up or "swimmers' green", shampoo hair again but don't rinse. Place a cap over hair and place under a dryer for 20 minutes, then rinse.
    ZeroSulfate
    Triple Chelators
    Purifying blend of Witch Hazel, Baking Soda, and Tea Tree Oil
    Organic Botanicals: Chamonile, Aloe and Rosemary
    Signature Aromatherapy Blend: Tea Tree Oil, Witch Hazel, Rosemary and Peppermint

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPurify Shampoo
     
    4.2

    (based on 64 reviews)

    83%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (27)
    • Lathers well (18)
    • Adds shine (11)
    • Improves hair health (11)
    • Gentle (9)

    Cons

    • Dries hair out (7)
    • Harsh (4)
    • Doesn't lather well (3)
    • Smells bad (3)

    Best Uses

    • Oily hair (9)
    • Weekly use (8)
    • Thick hair (7)
    • Fine hair (6)
    • Curly hair (4)
      • Hair Type:
      • Wavy hair (17), Straight hair (14)
      • My Beauty Routine Takes:
      • 30 minutes (4), 10 minutes (3)
      • Reviewer Profile:
      • Beauty conscious (15), Product junkie (9), Brand buyer (7), Survivalist / minimalist (6)

    Reviewed by 64 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    5.0

    Love this!!!'

    By Ballen

    from Ok

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Thicker Hair

      Comments about Pureology Purify Shampoo:

      I have been searching for a good clarifier for a very long time. I have tried so many from salon to drugstore and none of them did a good job. This product is amazing!!! It cleans so well without stripping hair. I follow it with the smoothing shampoo and conditioner and my hair feels so great!! This is my new go to!!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Great product

      By Allie

      from Flordia

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Improves Hair Health

      Cons

        Best Uses

          Comments about Pureology Purify Shampoo:

          I use it once a week to remove product build up.

          • Hair Type:
          • Wavy Hair
           
          5.0

          A very good product

          By Pat

          from OH

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • A stylist suggested this product once a week

            Comments about Pureology Purify Shampoo:

            I use this once a week to remove any products and it lightens the weight on hair and becomes fresher again

            • Hair Type:
            • Straight Hair
             
            4.0

            Great clarifying Shampoo.

            By NanB

            from New York

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Lathers Well

            Cons

              Best Uses

                Comments about Pureology Purify Shampoo:

                I use this to remove product buildup weekly on my silver hair

                • Hair Type:
                • Straight Hair

                (2 of 2 customers found this review helpful)

                 
                5.0

                Removes the gunk, restores the shine

                By Blondbliss

                from Los Angeled, CA

                About Me Beauty Conscious

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Lathers Well

                Cons

                • Expensive, but worth the price.

                Best Uses

                • Thinner Hair

                Comments about Pureology Purify Shampoo:

                As a girl with colored blond, highlighted hair that is also wavy and fine, I struggle to find products that don't dry out my hair or leave it flat and hard to manage. Mine recently had a lot of build up from styling products, so I needed a clarifying shampoo for colored locks. This one performed as described. I used a quarter sized amount, lathered it up, and rinsed thoroughly. My hair did not feel stripped, but I used a conditioner with melon oil afterwards, and It's a 10 for blond hair. My air dried hair was very soft, shiny, and bouncy after these treatments. The Pureology did not damage my color at all. Very pleased with the product. Oh, it has a minty scent.

                • Hair Type:
                • Wavy Hair

                (2 of 2 customers found this review helpful)

                 
                4.0

                Good cleansing shampoo but...

                By Lido50

                from Pennsylvania

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Lathers Well

                Cons

                • Dries Hair Out

                Best Uses

                • Oily Hair
                • Thinner Hair

                Comments about Pureology Purify Shampoo:

                I was looking for a shampoo to replace Colorproof Detox shampoo and saw this. I love Pureology Nano products so I thought this would work well. It definitely took out all the product buildup in my hair and gave it volume but it also dried my hair out even with a regular conditioner. I would suggest using a deep conditioner with this product if you tend to have dry hair. I would purchase again.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Pureology Purify Is Awesome

                By bestoldies

                from Chicago, IL

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Cleans Thoroughly
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Oily Hair
                  • Thicker Hair
                  • Thinner Hair

                  Comments about Pureology Purify Shampoo:

                  My hair is high lighted this is the best shampoo that I have ever used to keep my blonde hair looking it's best. It was recommended by a Ulta Stylists because I told her violet shampoos had made my hair violet. She said to mix with a little baking soda to make a paste apply to hair, it removed all the violet My blonde hair is now beautiful. She recommended using the Pureology Purifying shampoo when my blonde hair started looking golden instead of platinum.

                  • Hair Type:
                  • Wavy Hair

                  (1 of 2 customers found this review helpful)

                   
                  1.0

                  Never repurchase, very harsh

                  By Cindy

                  from Waynesburg

                  Verified Buyer

                  Pros

                    Cons

                    • Dries Hair Out
                    • Harsh
                    • Smells Bad

                    Best Uses

                      Comments about Pureology Purify Shampoo:

                      Never repurchase or use again one wash dried my hair out

                      • Hair Type:
                      • Very Curly Hair

                      (3 of 5 customers found this review helpful)

                       
                      1.0

                      Extremely Harsh and Drying

                      By Misty

                      from Miami, FL

                      About Me Minimalist

                      Pros

                        Cons

                        • Doesn't Lather Well
                        • Dries Hair Out
                        • Harsh
                        • Ineffective
                        • Smells Bad

                        Best Uses

                          Comments about Pureology Purify Shampoo:

                          I was hoping that this shampoo might be useful before my monthly salon color. Unfortunately, it is so drying that even with Pureology moisture conditioner, it is impossible to run a comb through my hair. In fact, I now have frizzy broken brittle hair that I did not have before using this product. It will probably take several years to grow out! This product also removed my color. After using it, my hair was so dry and damaged that I had to wait a month before I could shampoo again - using another shampoo. Unless you want damaged dry hair, do not use this product.

                          • Hair Type:
                          • Straight Hair
                           
                          5.0

                          Love, love, love this shampoo!

                          By Just a Girl

                          from Louisiana

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Adds Volume
                          • Cleans Thoroughly
                          • Great Smell
                          • Lathers Well

                          Cons

                            Best Uses

                            • Daily Use
                            • Oily Hair
                            • Thinner Hair

                            Comments about Pureology Purify Shampoo:

                            I love this shampoo! It is minty and leaves the scalp feeling cool and refreshed.

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

                            Back to top

                            Previous | Next »

                            Q&A

                            Product Q&A

                            Ask a question

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            16 Questions | 16 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              My hair is oily and I have dandruff and itchy scalp. Since this says purify, I'm hoping it can help with all 3 of those? Please let me know if Pureology purify shampoo is a good solution for oily, flaky, itchy scalp.

                              Please! Thank you!
                              Asked on 11/9/2017 by Renee from Ogden, UT

                              1 answer

                              • Brand Expert

                                A:

                                Pureology Purify Shampoo is a detoxifying shampoo that removes impurities. It is not formulated to address dandruff or relieve an itchy scalp. We do not currently have an anti-drandruff shampoo to suggest. Our creative teams are hard at work coming up with new and exciting products. Please continue to visit the Ulta website to learn about our latest products.

                                Answered on 11/10/2017 by Brand Expert from Pureology
                            • Q:

                              Is this shampoo a clarifying shampoo for oily scalp?
                              Asked on 11/5/2017 by Renee from utah

                              1 answer

                              • Brand Expert

                                A:

                                Purify Shampoo clarifies thoroughly removing all build-up including, chlorine, hard water minerals, and styling residue. It acts as antiseptic for oily scalps because of its detoxifying and antibacterial ingredient.

                                Answered on 11/8/2017 by Brand Expert from Pureology
                            • Q:

                              I dye my hair red and use red shampoo. I have been looking for a clarifying shampoo . Since red is hard to maintain will this fade it?
                              Asked on 8/29/2017 by Michelle from AZ

                              1 answer

                              • Brand Expert

                                A:

                                Pureology Purify Shampoo is a sulfate free clarifying shampoo suitable for colour treated hair. It gentle cleanses the hair without stripping

                                Answered on 9/6/2017 by Brand Expert from Matrix Professional
                            • Q:

                              The only reason i looked at this product is because it is sulfate free. I just recently dyed my hair and now have a full head of highlights and am looking to go lighter in the future and also want to have my highlight color last as long as possible. What is the best sulfate free clarifying shampoo out there for a reasonable price? This is the only one i could find that specifically says sulfate free. I just want a clarifying shampoo that is suitable for blonde hair :) also - how often do you use a clarifying shampoo?
                              Asked on 8/26/2017 by christie from Thousand Oaks, Ca

                              1 answer

                              • Brand Expert

                                A:

                                Pureology Purify Shampoo is a great sulfate free clarifying shampoo. It gently removes impurities from the hair while preventing color fading. You may follow up with any of our PureOlogy conditioners that best meets your needs.

                                Answered on 8/30/2017 by Brand Expert from Pureology
                            • Q:

                              Would this product work for somone in process of growing natural color (salt and pepper) out while still trying to protect remaining color and highlights? How will it affect non-colored hair?
                              Asked on 6/21/2017 by Need help from Florida

                              1 answer

                              • Brand Expert

                                A:

                                Yes, Pureology Purify Shampoo provides a beautiful. deep clean that removes buildups and impurities from all types. It is gentle enough to use on color treated hair, and it will provide the same great results on hair that has not been color-treated, too.

                                Answered on 6/21/2017 by Brand Expert from Pureology
                            • Q:

                              Is this shampoo good for oily, flaky hair?
                              Asked on 5/29/2017 by bob from Virginia Illinois

                              1 answer

                              • Brand Expert

                                A:

                                Pureology Purify Shampoo is a clarifying formula that removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products. Purify offers gentle yet effective cleansing and extraordinary colour protection.

                                Answered on 6/1/2017 by Brand Expert from Pureology
                            • Q:

                              Can I use this product on a briard dog hair
                              Asked on 3/4/2017 by Janyce from Rhinebeck ny

                              1 answer

                              • Brand Expert

                                A:

                                We do not recommend the usage of our products on animals

                                Answered on 3/7/2017 by Brand Expert from Matrix Professional
                            • Q:

                              Is the shampoo appropriate for swimmers to remove chlorine and other chemicals?
                              Asked on 2/11/2017 by Chi from Vernon Hills, il

                              1 answer

                              • Brand Expert

                                A:

                                Pureology Purify Shampoo offers an extra gentle formula that clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.

                                Answered on 2/24/2017 by Brand Expert from Pureology
                            • Q:

                              Is this product silicone free?
                              Asked on 2/8/2017 by Sara from Independence, MO

                              1 answer

                              • Brand Expert

                                A:

                                Pureology products are sulfate free and vegan. Pureology products may contain silicone. Please consult the list of ingredients that is printed on each product.

                                Answered on 2/9/2017 by Brand Expert from Pureology
                            • Q:

                              I have very hard water. I am starting to feel a build up on my hair when I blow dry it especially. Is the the shampoo to help reduce the hard water build up? I wash my hair daily, how often would you use this product?
                              Asked on 1/5/2017 by Stacy from Michigan

                              1 answer

                              • Brand Expert

                                A:

                                Yes, Pureology Purfiy Shampoo can remove the buildup in your hair from hard water. Apply to wet hair, lather and wait 2 minutes before rinsing. Repeat if necessary. You may need to use this a few days in a row to remove the initial buildup in your hair. Then you can use it 1-2 times per week, as needed to prevent future buildup.

                                Answered on 1/5/2017 by Brand Expert from Pureology
                            Displaying questions 1-10Previous | Next »

                            Do you have a question about this product?