Pureology's award-winning Hydrate helps dry, colour-treated hair retain its vibrancy
Colour-treated hair has special needs. Using a customized, at-home treatment regimen will ensure longer-lasting colour results and shiny, healthy hair from the inside-out.
Purify Shampoo is an essential first step for Pureology’s at-home treatments. Then, follow up with the masque that best fits your hair type. We recommend using a treatment regimen once a week for optimum results.
HYDRATE
HYDRA WHIP
For dry hair, use Hydrate Hydra Whip.
Benefits:
• Maximizes colour retention
• Infuses hair with moisture without weighing it down
• Detangles, conditions and adds shine
ESSENTIAL REPAIR
RESTORATIVE HAIR MASQUE
For distressed hair, use Essential Repair Restorative Hair Masque.
Benefits:
• Maximizes colour retention
• Infuses hair with a balance of strength and moisture
• Repairs and rebuilds damaged hair
SUPER SMOOTH
RELAXING HAIR MASQUE
For unmanageable hair, use Super Smooth Smoothing Hair Masque.
Benefits:
• Maximizes colour retention and protects hair from thermal damage
• Tames frizz and flyaways and softens curl pattern
• Deeply conditions, increases manageability and shine
PERFECT 4 PLATINUM
RECONSTRUCT REPAIR
For high-lifted or highlighted hair, use Perfect 4 Platinum Reconstruct Repair.
Benefits:
• Maximizes colour retention
• Rescues dry, brittle, blonde hair with an intense dose of strength
• Nourishes, adds softness and shine