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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    3.9

    (based on 340 reviews)

    78%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (103)
    • Cleans thoroughly (97)
    • Great smell (76)
    • Gentle (69)
    • Improves hair health (69)

    Cons

    • Dries hair out (21)
    • Doesn't lather well (19)
    • Harsh (16)
    • Pricey / poor value (14)
    • Doesn't work (12)

    Best Uses

    • Fine hair (70)
    • Daily use (65)
    • Women (15)
    • Thick hair (13)
    • Oily hair (10)
      • Was this a gift?:
      • No (27)
      • Hair Type:
      • Straight hair (96), Wavy hair (41), Very curly hair (4)
      • Reviewer Profile:
      • Beauty conscious (60), Survivalist / minimalist (57), Brand buyer (31), Product junkie (12), Budget shopper (9)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 340 customers

    Displaying reviews 1-10

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    4.0

    I would buy it

    By Anna

    from Pennsylvania

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Great Smell

    Cons

    • Dries Hair Out

    Best Uses

    • Daily Use
    • Thicker Hair

    Comments about Pureology Pure Volume Shampoo:

    Makes my hair frizzy.

    (1 of 1 customers found this review helpful)

     
    5.0

    Will buy again.

    By Conditioner

    from NC

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle

    Cons

      Best Uses

      • Thicker Hair

      Comments about Pureology Pure Volume Shampoo:

      Great feeling on your head.

      • Hair Type:
      • Straight Hair
       
      5.0

      Love It!

      By Elle

      from Wilmington

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

        • Thinner Hair

        Comments about Pureology Pure Volume Shampoo:

        My hair is fine and curly/frizzy. This shampoo added volume, softness and shine. Smells great without harsh chemicals. Pricey though. That is the only negative but you get a great product for the money.

        • Hair Type:
        • Very Curly Hair
         
        2.0

        Really makes hair dry and stringy.

        By Jules

        from Seattle, WA

        About Me Beauty Conscious

        Verified Reviewer

        Pros

        • Cleans Thoroughly
        • Great Smell
        • Lathers Well

        Cons

        • Dries Hair Out
        • Harsh

        Best Uses

          Comments about Pureology Pure Volume Shampoo:

          In general love the pureology moisture shampoo / cond. and have used for many years. However, my hair is really fine, thin color treated so I wanted a little more lift. After only one washing/conditioning, my hair felt so stripped, dry, stringy. I couldn't imaging using this frequently. Had a difficult time styling since my hair was so dry. Going back to using Pureology moisture.

          • Hair Type:
          • Wavy Hair
           
          5.0

          The best shampoo

          By Blanca

          from Los Angeles ca

          Verified Buyer

          Comments about Pureology Pure Volume Shampoo:

          The best shampoo

           
          1.0

          Shampoo left my hair tangled.

          By Tigger

          from Charlotte

          Verified Buyer

          Pros

            Cons

            • Doesn't Lather Well
            • Dries Hair Out
            • Ineffective

            Best Uses

              Comments about Pureology Pure Volume Shampoo:

              I didn't like this shampoo because it doesn't lather well and made my hair feel like straw. If it wasn't for a lot of conditioner I wouldn't be able to get the knots out of my hair.

              • Hair Type:
              • Straight Hair
               
              2.0

              Not sure

              By Fab 50+ woman

              from Kenosha, wi

              About Me Minimalist

              Verified Buyer

              Pros

              • Great Smell

              Cons

              • Dries Hair Out

              Best Uses

                Comments about Pureology Pure Volume Shampoo:

                I was disappointed. After washing my hair it felt almost like it had been stripped. Conditioner is a must after using this shampoo. I don't remember this from when I used several years ago

                • Hair Type:
                • Straight Hair
                 
                5.0

                My color stays in longer with this product than other hair p

                By Silver

                from Clovis,Ca

                About Me Minimalist

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell

                Cons

                  Best Uses

                  • Curly Hair
                  • Thicker Hair

                  Comments about Pureology Pure Volume Shampoo:

                  This product keeps the hair color in your hair instead of striping it away like other shampoo & conditioners on the shelf. I'm glad my hair stylist recommended this product to me!!! Szves me money on hair coloring!!!

                  • Hair Type:
                  • Very Curly Hair
                   
                  1.0

                  Glad I Kept The Receipt

                  By Florida Girl

                  from Sebastian FL

                  Verified Reviewer

                  Comments about Pureology Pure Volume Shampoo:

                  I bought this shampoo because they sell it at my salon, and since I have "fine, color treated hair," as described on the bottle. I read the reviews, and thought "How bad could it smell." Well, it smells BAD, and it does not rinse out. In addition, it left my fine, thinning hair flat as a pancake. I wanted to continue to try it for a month to see if it got better with each shampoo, but as I sat at my desk at work, I could not stand the smell of my hair. The only good thing about this purchase was that Ulta made it a simple task to return it for a refund.

                   
                  1.0

                  I would not use this product ever

                  By Tara L.

                  from Detroit, Mi

                  Verified Buyer

                  Pros

                    Cons

                    • Doesn't Lather Well
                    • Dries Hair Out
                    • Harsh
                    • Ineffective

                    Best Uses

                      Comments about Pureology Pure Volume Shampoo:

                      Tried to rinse out shampoo and my hair got all tangled up and dry

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      9 Questions | 9 Answers
                      Displaying questions 1-9
                      • Q:

                        Is it safe for everyday use on color treated hair?
                        Asked on 5/1/2017 by Liesel from Denham Springs, LA

                        1 answer

                        • Brand Expert

                          A:

                          Pureology products were created specifically for color-treated hair. All our formulas are sulfate free and feature the AntiFade complex. That means that you can use Pureology Pure Volume Shampoo everyday and know that your hair color is protected.

                          Answered on 5/1/2017 by Brand Expert from Pureology
                      • Q:

                        Is this sulfate free and salt free
                        Asked on 1/4/2017 by Gayle from Las Vegas

                        1 answer

                        • Brand Expert

                          A:

                          Pure Volume Shampoo has a ZeroSulfate formula with the exclusive AntiFadeComplex. For your review please see the ingredient list below.

                          AQUA WATER/EAU, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM/ FRAGRANCE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BENZOIC ACID, LIMONENE, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL ALCOHOL, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, BENZYL SALICYLATE, BENZOPHENONE-4, EUGENOL, COUMARIN, TOCOPHEROL, EUCALYPTUS GLOBULUS EXTRACT/EUCALYPTUS GLOBULUS LEAF EXTRACT, CI 17200/ RED 33, MELANIN, SODIUM HYDROXIDE, CITRIC ACID

                          Answered on 1/4/2017 by Brand Expert from Redken
                      • Q:

                        Is this product good for color treated thin hair
                        Asked on 1/2/2017 by Mel from Newark oh

                        1 answer

                        • Brand Expert

                          A:

                          Pure Volume Shampoo delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.

                          Answered on 1/4/2017 by Brand Expert from Pureology
                      • Q:

                        Just wanted to know can this cleanse oily roots well or should we use someother shampoo?. I have greasy roots but colour my hair often!. Pls suggest.
                        Asked on 10/31/2016 by Sanaa from Ontario, Toronto

                        1 answer

                        • Brand Expert

                          A:

                          You may wish to try Pureology Purify Shampoo. Extra gentle formula cleanses impurities from the hair without stripping the hair.

                          Answered on 11/2/2016 by Brand Expert from Pureology
                      • Q:

                        Is this product safe to use on a brazilian blowout?
                        Asked on 10/3/2016 by MVMommy from Mission Viejo, CA

                        1 answer

                        • Brand Expert

                          A:

                          We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                          We suggest you contact the manufacturer of that treatment and follow their advice.

                          Answered on 10/3/2016 by Brand Expert from Matrix Professional
                      • Q:

                        Is this product free of sulfates?
                        Asked on 7/22/2016 by Lisa from Schwenksville, PA

                        1 answer

                        • Brand Expert

                          A:

                          This is right. All Pureology products are sulfate-free.

                          Answered on 7/22/2016 by Brand Expert from Pureology
                      • Q:

                        If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                        Asked on 5/18/2016 by Sandi

                        1 answer

                        • Brand Expert

                          A:

                          Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                          Answered on 5/18/2016 by Brand Expert from Pureology
                      • Q:

                        Are the ingredients organic?
                        Asked on 7/26/2015 by Bird from Champaign,Il

                        1 answer

                        • Staff Expert

                          A:

                          This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                          Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                        Asked on 7/13/2015 by Smith

                        1 answer

                        • Staff Expert

                          A:

                          The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                          Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                      Displaying questions 1-9

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