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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    4.0

    (based on 330 reviews)

    78%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (100)
    • Cleans thoroughly (92)
    • Great smell (71)
    • Improves hair health (68)
    • Gentle (66)

    Cons

    • Doesn't lather well (17)
    • Dries hair out (16)
    • Harsh (14)
    • Pricey / poor value (14)
    • Doesn't work (10)

    Best Uses

    • Fine hair (69)
    • Daily use (64)
    • Women (15)
    • Oily hair (10)
    • Thick hair (10)
      • Was this a gift?:
      • No (27)
      • Hair Type:
      • Straight hair (92), Wavy hair (40)
      • Reviewer Profile:
      • Beauty conscious (59), Survivalist / minimalist (53), Brand buyer (31), Product junkie (12), Budget shopper (9)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 330 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    5.0

    Excellent Product

    By bellabean

    from Media PA

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      Love this product! Have been using it for a few years. A little pricey, but worth it!

      • Hair Type:
      • Straight Hair
       
      5.0

      smells wonderful

      By jenjo

      from milwaukee, wisconsin

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

        • Daily Use
        • Thinner Hair

        Comments about Pureology Pure Volume Shampoo:

        i love the smell of this shampoo!

        • Hair Type:
        • Wavy Hair

        (2 of 2 customers found this review helpful)

         
        1.0

        Love Pureology, HATE this shampoo/conditioner

        By natv

        from CA

        Verified Reviewer

        Pros

          Cons

          • Dries Hair Out
          • Harsh
          • Smells Bad

          Best Uses

            Comments about Pureology Pure Volume Shampoo:

            There aren't strong enough words for how much I hated this shampoo/conditioner. I've tried almost all the other pureology products and have always loved all the of them but wanted a change so I decided I would try this one. After two uses, I can't use it again. The moment the shampoo touches my hair it turns my hair to nasty straw-like tangled mess. None of the other shampoos have felt this way. It's horrible. Maybe it's just my hair type that can't handle it. I have very thick long wavy hair. Oh well, I'll just go back to their other products.

            • Hair Type:
            • Wavy Hair
             
            5.0

            looove the Pureology products

            By Jane

            from Lincoln NE

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

                Comments about Pureology Pure Volume Shampoo:

                hair dresser recommends

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Soft bouncy hair

                By Miss Moni

                from Roseville, CA

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use
                  • Thinner Hair

                  Comments about Pureology Pure Volume Shampoo:

                  Smells so good and leaves my hair feeling soft without the weigh down. Look forward to every shampoo with this stuff.

                  • Hair Type:
                  • Wavy Hair

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Good product

                  By Marsha I am blessed

                  from Wichita ks

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Cleans Thoroughly
                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Thinner Hair

                    Comments about Pureology Pure Volume Shampoo:

                    I use this on a daily baisis.

                    • Hair Type:
                    • Wavy Hair
                     
                    1.0

                    I will never buy this product again!

                    By Pammie

                    from TX

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly

                    Cons

                    • Dries Hair Out
                    • Harsh
                    • Ineffective
                    • Tangles hair and dries it out

                    Best Uses

                    • I'm not sure whose hair would benefit

                    Comments about Pureology Pure Volume Shampoo:

                    I already use the pureology for color treated hair and love it! I cannot say the same about the volumizing. It's absolutely horrible! I was hoping it would add volume on rainy days, but I could hardly get the brush through my hair when blow drying. It totally changed my hair texture. I tried it for one week and gave up!

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Excellent

                    By Sprite

                    from Atlanta

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Pureology Pure Volume Shampoo:

                      Love this product. Have used for years. Always keep on hand wherever I go.

                      • Hair Type:
                      • Straight Hair

                      (0 of 1 customers found this review helpful)

                       
                      5.0

                      Great product

                      By L

                      from Pocatello Idaho

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Pureology Pure Volume Shampoo:

                          Gentle shampoo

                          • Hair Type:
                          • Very Curly Hair

                          (0 of 1 customers found this review helpful)

                           
                          5.0

                          Cannot live without it!!!

                          By San

                          from Dallas,Texas

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Adds Volume
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health

                          Cons

                            Best Uses

                            • Thinner Hair

                            Comments about Pureology Pure Volume Shampoo:

                            I use this product to add volume.

                            • Hair Type:
                            • Wavy Hair

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            8 Questions | 8 Answers
                            Displaying questions 1-8
                            • Q:

                              Is this sulfate free and salt free
                              Asked on 1/4/2017 by Gayle from Las Vegas

                              1 answer

                              • Brand Expert

                                A:

                                Pure Volume Shampoo has a ZeroSulfate formula with the exclusive AntiFadeComplex. For your review please see the ingredient list below.

                                AQUA WATER/EAU, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM/ FRAGRANCE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BENZOIC ACID, LIMONENE, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL ALCOHOL, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, BENZYL SALICYLATE, BENZOPHENONE-4, EUGENOL, COUMARIN, TOCOPHEROL, EUCALYPTUS GLOBULUS EXTRACT/EUCALYPTUS GLOBULUS LEAF EXTRACT, CI 17200/ RED 33, MELANIN, SODIUM HYDROXIDE, CITRIC ACID

                                Answered on 1/4/2017 by Brand Expert from Redken
                            • Q:

                              Is this product good for color treated thin hair
                              Asked on 1/2/2017 by Mel from Newark oh

                              1 answer

                              • Brand Expert

                                A:

                                Pure Volume Shampoo delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.

                                Answered on 1/4/2017 by Brand Expert from Pureology
                            • Q:

                              Just wanted to know can this cleanse oily roots well or should we use someother shampoo?. I have greasy roots but colour my hair often!. Pls suggest.
                              Asked on 10/31/2016 by Sanaa from Ontario, Toronto

                              1 answer

                              • Brand Expert

                                A:

                                You may wish to try Pureology Purify Shampoo. Extra gentle formula cleanses impurities from the hair without stripping the hair.

                                Answered on 11/2/2016 by Brand Expert from Pureology
                            • Q:

                              Is this product safe to use on a brazilian blowout?
                              Asked on 10/3/2016 by MVMommy from Mission Viejo, CA

                              1 answer

                              • Brand Expert

                                A:

                                We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                                We suggest you contact the manufacturer of that treatment and follow their advice.

                                Answered on 10/3/2016 by Brand Expert from Matrix Professional
                            • Q:

                              Is this product free of sulfates?
                              Asked on 7/22/2016 by Lisa from Schwenksville, PA

                              1 answer

                              • Brand Expert

                                A:

                                This is right. All Pureology products are sulfate-free.

                                Answered on 7/22/2016 by Brand Expert from Pureology
                            • Q:

                              If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                              Asked on 5/18/2016 by Sandi

                              1 answer

                              • Brand Expert

                                A:

                                Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                                Answered on 5/18/2016 by Brand Expert from Pureology
                            • Q:

                              Are the ingredients organic?
                              Asked on 7/26/2015 by Bird from Champaign,Il

                              1 answer

                              • Staff Expert

                                A:

                                This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                                Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                            • Q:

                              What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                              Asked on 7/13/2015 by Smith

                              1 answer

                              • Staff Expert

                                A:

                                The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                                Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                            Displaying questions 1-8

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