skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Pure Volume Shampoo
Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

Ask a Question

Options

Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    3.9

    (based on 285 reviews)

    77%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (67)
    • Cleans thoroughly (58)
    • Great smell (42)
    • Gentle (41)
    • Improves hair health (41)

    Cons

    • Pricey / poor value (14)
    • Doesn't lather well (11)
    • Dries hair out (11)
    • Harsh (10)
    • Not effective (10)

    Best Uses

    • Daily use (49)
    • Fine hair (48)
    • Women (15)
    • Oily hair (8)
    • Thick hair (7)
      • Was this a gift?:
      • No (27)
      • Hair Type:
      • Straight hair (64), Wavy hair (25)
      • Reviewer Profile:
      • Beauty conscious (42), Survivalist / minimalist (33), Brand buyer (31), Budget shopper (9), Product junkie (8)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 285 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

    (1 of 1 customers found this review helpful)

     
    5.0

    Love love love

    By Kel

    from St Augustine

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Pure Volume Shampoo:

      Smells so good and gives body to straight hair - worth the price!

      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      4.0

      I would purchase again

      By Terri

      from Southampton PA

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Pure Volume Shampoo:

        Love the way my hair feels

        • Hair Type:
        • Straight Hair

        (2 of 2 customers found this review helpful)

         
        1.0

        I love pureology! i do not like the formula you changed it.

        By Tammy

        from Tulsa, Ok

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Volume
        • Cleans Thoroughly

        Cons

        • Doesn't Lather Well

        Best Uses

        • Daily Use
        • Thinner Hair

        Comments about Pureology Pure Volume Shampoo:

        You have changed the formula on the shampoo. When I use it my hair clumps together. I can't even run my fingers through it.

        • Hair Type:
        • Straight Hair
         
        5.0

        I would by this again

        By Terry

        from Las Vegas

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Oily Hair
          • Thicker Hair
          • Thinner Hair

          Comments about Pureology Pure Volume Shampoo:

          Love the feel of the shampoo it has a rich thick feeling when applying.

          • Hair Type:
          • Straight Hair
           
          5.0

          I will buy again!

          By Diane

          from Lakeland,Florida

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use
            • Thinner Hair

            Comments about Pureology Pure Volume Shampoo:

            Very good product!!

            • Hair Type:
            • Wavy Hair
             
            4.0

            Great shampoo

            By jkjk

            from CO

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Pureology Pure Volume Shampoo:

              Used daily...adds volume to otherwise very straight hair.

              • Hair Type:
              • Straight Hair
               
              5.0

              Awesome product for fine hair

              By LIZZI

              from Tinley Park IL

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use
                • Thinner Hair

                Comments about Pureology Pure Volume Shampoo:

                Use it everyday and it never makes my hair greasy plus the volume is incredible. My only complaint is that it make my hair tangle but that is quickly solved with the conditioner from the same line.

                • Hair Type:
                • Straight Hair
                 
                5.0

                I would buy this again

                By Robin

                from Mohrsville pa

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use
                  • Thinner Hair

                  Comments about Pureology Pure Volume Shampoo:

                  I have very fine , thin hair and it gives me volume

                  • Hair Type:
                  • Straight Hair
                   
                  1.0

                  Not what it's cracked up to be!

                  By Rose

                  from Lexington, KY

                  Comments about Pureology Pure Volume Shampoo:

                  Absolutely hated this! Very greasy, no volume for my fine hair! Would not recommend this to anyone and way over priced!!!

                   
                  5.0

                  Great for fine hair

                  By Jan

                  from Williamsburg, Virginia

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Thinner Hair

                    Comments about Pureology Pure Volume Shampoo:

                    This product is great for fine hair. It does not weigh it down and helps amplify each hair which produces a more full look.

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    4 Questions | 4 Answers
                    Displaying questions 1-4
                    • Q:

                      Is this product free of sulfates?
                      Asked on 7/22/2016 by Lisa from Schwenksville, PA

                      1 answer

                      • Brand Expert

                        A:

                        This is right. All Pureology products are sulfate-free.

                        Answered on 7/22/2016 by Brand Expert from Pureology
                    • Q:

                      If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                      Asked on 5/18/2016 by Sandi

                      1 answer

                      • Brand Expert

                        A:

                        Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                        Answered on 5/18/2016 by Brand Expert from Pureology
                    • Q:

                      Are the ingredients organic?
                      Asked on 7/26/2015 by Bird from Champaign,Il

                      1 answer

                      • Staff Expert

                        A:

                        This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                        Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                      Asked on 7/13/2015 by Smith

                      1 answer

                      • Staff Expert

                        A:

                        The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                        Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                    Displaying questions 1-4

                    Do you have a question about this product?