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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    4.0

    (based on 320 reviews)

    78%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (92)
    • Cleans thoroughly (83)
    • Great smell (65)
    • Improves hair health (61)
    • Gentle (60)

    Cons

    • Doesn't lather well (17)
    • Dries hair out (14)
    • Pricey / poor value (14)
    • Harsh (12)
    • Not effective (10)

    Best Uses

    • Fine hair (64)
    • Daily use (60)
    • Women (15)
    • Oily hair (10)
    • Thick hair (10)
      • Was this a gift?:
      • No (27)
      • Hair Type:
      • Straight hair (89), Wavy hair (34)
      • Reviewer Profile:
      • Beauty conscious (57), Survivalist / minimalist (49), Brand buyer (31), Budget shopper (9), Product junkie (9)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 320 customers

    Displaying reviews 1-10

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    5.0

    Great shampoo

    By Janie

    from Jackson, TN

    About Me Beauty Conscious

    Verified Reviewer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell

    Cons

      Best Uses

      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      This shampoo was included in a special kit that was made for the holidays. I had been wanting to try it. My hair has the volume it used to have. This shampoo smells good. As for previous posters complaining about lack of suds, that is what color care, no sulfates shampoos are supposed to do. I will purchase again.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love it!

      By Katie

      from Raleigh, NC

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

        • Daily Use
        • Thinner Hair

        Comments about Pureology Pure Volume Shampoo:

        My hair is fine and thin and this makes such a difference. I can tell the difference in volume from this brand to another. This product has never made my hair feel greasy which happens with other brands

        • Hair Type:
        • Straight Hair
         
        5.0

        love this shampoo

        By cleosmom

        from Macon, GA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • NOT SUPPOSED TO LATHER SO IT DOESN'T

        Cons

          Best Uses

          • Thinner Hair

          Comments about Pureology Pure Volume Shampoo:

          This shampoo, used with the matching conditioner, is terrific for my fine, wavy, color-treated hair. It is sulfate-free and therefore does not lather much. That is the best kind of shampoo.

          • Hair Type:
          • Wavy Hair
           
          1.0

          What happened?

          By Minimalist

          from Richmond, VA

          About Me Minimalist

          Pros

          • Adds Volume

          Cons

          • Doesn't Lather Well
          • Dries Hair Out
          • Harsh

          Best Uses

            Comments about Pureology Pure Volume Shampoo:

            I used this product years ago and really liked it, but it was pricey. I started using another product recommended by my stylist which did a great job and cost less than Pureology, but they recently changed the formula, so I went back to this.

            What happened to this product? Oh - they changed the formula. This new shampoo didn't lather well and turned my hair into a knotted mess while I was shampooing! It was dry and crunchy feeling - while wet! I couldn't work the conditioner through the knots and combing through it was painful. My hair had a lot of volume when styled, but the ends were dry and static-y and my scalp was oily by the end of the day. Thank goodness for Ulta's return policy!

            • Hair Type:
            • Straight Hair
             
            1.0

            Is stripping your hair part of its charm?

            By Super disappointed

            from Glendora, CA

            About Me Beauty Conscious

            Verified Buyer

            Pros

              Cons

              • Doesn't Lather Well
              • Dries Hair Out
              • Harsh

              Best Uses

                Comments about Pureology Pure Volume Shampoo:

                I used this product based off of its rave reviews and cruelty free stance. I was horribly disappointed! Didn't lather, my hair felt like it had glue in it and I could not run my fingers through it with the shampoo in and after. It's been a week and my hair is still recovering and that is after 3 different mask treatments (keratin and coconut oil)

                • Hair Type:
                • Straight Hair
                 
                2.0

                not my favorite pureology shampoo

                By Jess

                from Walnut Creek ca

                Comments about Pureology Pure Volume Shampoo:

                Love all of pureology and i have been a loyal user of the hydrate , nano and blonde products. I wanted to try this so I bought the travel size before committing to the full size. Glad I did. I have blonde normal density and pretty healthy hair. This stripped my hair too much . I could feel the effects immediately shampooing. I could barely shampoo my hair because my fingers couldn't run through. The conditioner helped though. I could still get a comb through because of the conditioner and some leave in by "it's a 10." But overall my hair is less manageable and kinda dry. Maybe this is better for someone who has very oily hair. I noticed one of the ingredients is salicylic acid which maybe to blame.

                 
                5.0

                Excellent

                By Jeannie

                from Sarasota, FL

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about Pureology Pure Volume Shampoo:

                  Pureology products are great

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Excellent product - a little goes a long way

                  By Dana

                  from Charleston, SC

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Thicker Hair

                    Comments about Pureology Pure Volume Shampoo:

                    I was hesitant to buy after using Redken products for years. The price is high, but I use much less product each day. I have very long, very thick hair and a tablespoon of shampoo is plenty for a full lather. The scent is lavender which is a favorite of mine. My hair is clean, healthy, and full of volume which isn't easy living in the coastal southeast where the humidity generally leaves me a limp, yet frizzy, mess.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Excellent

                    By anoleslady

                    from Orlando, Fl.

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell

                    Cons

                    • Doesn't Lather Well

                    Best Uses

                    • Daily Use

                    Comments about Pureology Pure Volume Shampoo:

                    I love the way my straight blond hair looks and moves when I use it. I have tried other products of the same type, but nothing works as well as this.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Love it!!

                    By Hillary

                    from Ithaca, NY

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Thinner Hair

                      Comments about Pureology Pure Volume Shampoo:

                      I use it daily and it really cleans my hair and leaves it feeling fuller.

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      8 Questions | 8 Answers
                      Displaying questions 1-8
                      • Q:

                        Is this sulfate free and salt free
                        Asked on 1/4/2017 by Gayle from Las Vegas

                        1 answer

                        • Brand Expert

                          A:

                          Pure Volume Shampoo has a ZeroSulfate formula with the exclusive AntiFadeComplex. For your review please see the ingredient list below.

                          AQUA WATER/EAU, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM/ FRAGRANCE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BENZOIC ACID, LIMONENE, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL ALCOHOL, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, BENZYL SALICYLATE, BENZOPHENONE-4, EUGENOL, COUMARIN, TOCOPHEROL, EUCALYPTUS GLOBULUS EXTRACT/EUCALYPTUS GLOBULUS LEAF EXTRACT, CI 17200/ RED 33, MELANIN, SODIUM HYDROXIDE, CITRIC ACID

                          Answered on 1/4/2017 by Brand Expert from Redken
                      • Q:

                        Is this product good for color treated thin hair
                        Asked on 1/2/2017 by Mel from Newark oh

                        1 answer

                        • Brand Expert

                          A:

                          Pure Volume Shampoo delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.

                          Answered on 1/4/2017 by Brand Expert from Pureology
                      • Q:

                        Just wanted to know can this cleanse oily roots well or should we use someother shampoo?. I have greasy roots but colour my hair often!. Pls suggest.
                        Asked on 10/31/2016 by Sanaa from Ontario, Toronto

                        1 answer

                        • Brand Expert

                          A:

                          You may wish to try Pureology Purify Shampoo. Extra gentle formula cleanses impurities from the hair without stripping the hair.

                          Answered on 11/2/2016 by Brand Expert from Pureology
                      • Q:

                        Is this product safe to use on a brazilian blowout?
                        Asked on 10/3/2016 by MVMommy from Mission Viejo, CA

                        1 answer

                        • Brand Expert

                          A:

                          We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                          We suggest you contact the manufacturer of that treatment and follow their advice.

                          Answered on 10/3/2016 by Brand Expert from Matrix Professional
                      • Q:

                        Is this product free of sulfates?
                        Asked on 7/22/2016 by Lisa from Schwenksville, PA

                        1 answer

                        • Brand Expert

                          A:

                          This is right. All Pureology products are sulfate-free.

                          Answered on 7/22/2016 by Brand Expert from Pureology
                      • Q:

                        If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                        Asked on 5/18/2016 by Sandi

                        1 answer

                        • Brand Expert

                          A:

                          Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                          Answered on 5/18/2016 by Brand Expert from Pureology
                      • Q:

                        Are the ingredients organic?
                        Asked on 7/26/2015 by Bird from Champaign,Il

                        1 answer

                        • Staff Expert

                          A:

                          This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                          Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                        Asked on 7/13/2015 by Smith

                        1 answer

                        • Staff Expert

                          A:

                          The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                          Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                      Displaying questions 1-8

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