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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    3.9

    (based on 300 reviews)

    78%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (75)
    • Cleans thoroughly (71)
    • Great smell (50)
    • Improves hair health (50)
    • Gentle (48)

    Cons

    • Pricey / poor value (14)
    • Dries hair out (12)
    • Doesn't lather well (11)
    • Harsh (10)
    • Not effective (10)

    Best Uses

    • Fine hair (55)
    • Daily use (53)
    • Women (15)
    • Oily hair (9)
    • Thick hair (9)
      • Was this a gift?:
      • No (27)
      • Hair Type:
      • Straight hair (75), Wavy hair (29)
      • Reviewer Profile:
      • Beauty conscious (48), Survivalist / minimalist (41), Brand buyer (31), Budget shopper (9), Product junkie (9)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 300 customers

    Displaying reviews 1-10

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    1.0

    Would not buy again

    By Panda

    from Macedonia, OH

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Lathers Well

    Cons

    • Dries Hair Out
    • Greasy
    • Ineffective

    Best Uses

    • Thinner Hair

    Comments about Pureology Pure Volume Shampoo:

    Waste of money and now left with unused product. Would not reccomend.

    • Hair Type:
    • Straight Hair
     
    5.0

    Great Product!

    By semartin

    from Mechanicsville, VA

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      Love, love, love this! It smells fantastic and has helped my hair get back to a healthy look and feel. I had hesitated buying Pureology products in the past because it is a little pricey, but I finally decided to try them and I absolutely love them! Yes, it is a little pricey, but I have learned with beauty products .... you get what you pay for!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love this product!

      By Amby

      from Baltimore, MD

      About Me Minimalist

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Improves Hair Health

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Pure Volume Shampoo:

        Love this shampoo. My hair has been healthier and has more shine since I started using it.

        • Hair Type:
        • Straight Hair

        (0 of 1 customers found this review helpful)

         
        1.0

        SMELLS HORRIBLE!!!

        By Me

        from Eastern washington

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Volume
        • Cleans Thoroughly

        Cons

        • Smells Bad
        • This smells horrible! very disappointed!

        Best Uses

        • Daily Use

        Comments about Pureology Pure Volume Shampoo:

        Great shampoo except for the horrible smell!

        • Hair Type:
        • Straight Hair
         
        4.0

        I would buy again.

        By AK

        from Sptbg SC

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Lathers Well

        Cons

          Best Uses

          • Thinner Hair

          Comments about Pureology Pure Volume Shampoo:

          Daily

          • Hair Type:
          • Straight Hair
           
          4.0

          Good solid product

          By Deeannlin

          from Central Florida

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

          • Didn't add volume
          • Weighed my hair down

          Best Uses

          • Oily Hair
          • Thicker Hair

          Comments about Pureology Pure Volume Shampoo:

          Purelogy is a great product! I've used it in the past when my hair had 2 tone color. It did great at that time! I let my color grow out and wanted to try it again. This time I found that it didn't provide volume and actually weighed my hair down. I would still recommend the product. It just didn't work for me this go around probably because I don't have any chemicals in my hair and hormones might be playing a part as well.

          • Hair Type:
          • Straight Hair
           
          5.0

          I would buy this product again

          By Terri

          from Southampton,PA

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about Pureology Pure Volume Shampoo:

            Daily hair wash

            • Hair Type:
            • Straight Hair
             
            5.0

            Love it

            By Josie

            from El Paso, TX

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly

            Cons

            • None

            Best Uses

            • Daily Use
            • Thinner Hair

            Comments about Pureology Pure Volume Shampoo:

            Use daily. Good care for your hair

            • Hair Type:
            • Straight Hair
             
            5.0

            Best shampoo I have ever tried

            By Ferguson

            from New Orleans

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

                Comments about Pureology Pure Volume Shampoo:

                This shampoo is the first shampoo that I have ever used that allows me to skip a day or two between washings. Before this one, I have to wash my hair every day. My hair looks better, is easier to manage, and I can actually go without additional hair products to maintain my style (bob). My hair is thick, straight, and has lots of body. I use only use this shampoo and the coordinating conditioner. My friends and strangers have even asked me what I use for my hair and I always recommend it to them.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Pureology shampoo

                By Jputts

                from Memphis, TN

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Great Smell

                Cons

                  Best Uses

                    Comments about Pureology Pure Volume Shampoo:

                    Smells great! I feel like it works unlike other shampoos

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    6 Questions | 6 Answers
                    Displaying questions 1-6
                    • Q:

                      Just wanted to know can this cleanse oily roots well or should we use someother shampoo?. I have greasy roots but colour my hair often!. Pls suggest.
                      Asked on 10/31/2016 by Sanaa from Ontario, Toronto

                      1 answer

                      • Brand Expert

                        A:

                        You may wish to try Pureology Purify Shampoo. Extra gentle formula cleanses impurities from the hair without stripping the hair.

                        Answered on 11/2/2016 by Brand Expert from Pureology
                    • Q:

                      Is this product safe to use on a brazilian blowout?
                      Asked on 10/3/2016 by MVMommy from Mission Viejo, CA

                      1 answer

                      • Brand Expert

                        A:

                        We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                        We suggest you contact the manufacturer of that treatment and follow their advice.

                        Answered on 10/3/2016 by Brand Expert from Matrix Professional
                    • Q:

                      Is this product free of sulfates?
                      Asked on 7/22/2016 by Lisa from Schwenksville, PA

                      1 answer

                      • Brand Expert

                        A:

                        This is right. All Pureology products are sulfate-free.

                        Answered on 7/22/2016 by Brand Expert from Pureology
                    • Q:

                      If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                      Asked on 5/18/2016 by Sandi

                      1 answer

                      • Brand Expert

                        A:

                        Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                        Answered on 5/18/2016 by Brand Expert from Pureology
                    • Q:

                      Are the ingredients organic?
                      Asked on 7/26/2015 by Bird from Champaign,Il

                      1 answer

                      • Staff Expert

                        A:

                        This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                        Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                      Asked on 7/13/2015 by Smith

                      1 answer

                      • Staff Expert

                        A:

                        The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                        Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                    Displaying questions 1-6

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