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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    4.0

    (based on 312 reviews)

    79%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (86)
    • Cleans thoroughly (78)
    • Great smell (60)
    • Improves hair health (58)
    • Gentle (55)

    Cons

    • Doesn't lather well (15)
    • Pricey / poor value (14)
    • Dries hair out (12)
    • Harsh (10)
    • Not effective (10)

    Best Uses

    • Fine hair (60)
    • Daily use (59)
    • Women (15)
    • Oily hair (10)
    • Thick hair (9)
      • Was this a gift?:
      • No (27)
      • Hair Type:
      • Straight hair (84), Wavy hair (32)
      • Reviewer Profile:
      • Beauty conscious (53), Survivalist / minimalist (46), Brand buyer (31), Budget shopper (9), Product junkie (9)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 312 customers

    Displaying reviews 1-10

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    5.0

    Excellent

    By anoleslady

    from Orlando, Fl.

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell

    Cons

    • Doesn't Lather Well

    Best Uses

    • Daily Use

    Comments about Pureology Pure Volume Shampoo:

    I love the way my straight blond hair looks and moves when I use it. I have tried other products of the same type, but nothing works as well as this.

    • Hair Type:
    • Straight Hair
     
    5.0

    Love it!!

    By Hillary

    from Ithaca, NY

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      I use it daily and it really cleans my hair and leaves it feeling fuller.

      • Hair Type:
      • Straight Hair
       
      4.0

      One Good One

      By Magicmermaid

      from Sanger, Ca

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Great Smell

      Cons

      • Doesn't Lather Well

      Best Uses

      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      Good product amongst many not so wonderful ones. But pricey

      • Hair Type:
      • Wavy Hair
       
      5.0

      Won't use anything else!

      By Sfbfgram

      from Fort Worth, TX

      About Me Beauty Conscious

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

          Comments about Pureology Pure Volume Shampoo:

          I've tried so many different shampoo and conditioners for color treated hair and did not like any of them until I purchased this set. I love these products! My hair is short and I get color about every two months. This shampoo and conditioner have really helped my color last longer and my hair is definitely healthier! I won't use anything else even if it is a little pricey!

          • Hair Type:
          • Straight Hair
           
          5.0

          Love this shampoo.

          By Going silver and loving it.

          from Mobile, Al

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

          • Somewhat pricey !

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about Pureology Pure Volume Shampoo:

          Daily. Have had thin, fine hair my entire life. Now that I'm 65 and it's changing to silver it's even a little more challenging. However these products make it better. Give a definite sheen to my hair. Feels great.

          • Hair Type:
          • Straight Hair
           
          5.0

          Pureology Shampoo

          By Jude

          from Greenville, SC

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about Pureology Pure Volume Shampoo:

            Having color on my hair for years has taken its toll. This shampoo helps maintain the color and replenish stripped oils from coloring.

            • Hair Type:
            • Wavy Hair
             
            4.0

            Awesome!!!!

            By Cheryl

            from Pensacola FL. 32571

            Verified Buyer

            Pros

            • Adds Volume

            Cons

              Best Uses

              • Daily Use

              Comments about Pureology Pure Volume Shampoo:

              Great product for volume

              • Hair Type:
              • Straight Hair
               
              5.0

              Been using this product for 10 years

              By Trudy

              from Allentown, PA

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use
                • Thinner Hair

                Comments about Pureology Pure Volume Shampoo:

                I've been using this product for about 10 years and would not consider changing. My hair is fine but this product seems to add some volume and keeps my hair from drying out. It also helps to protect my hair color.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Best shampoo for color treated hair

                By Fedder21

                from Pittsburgh

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Volume
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                    Comments about Pureology Pure Volume Shampoo:

                    This is the absolute best shampoo for color treated hair. It is non stripping but still leaves your hair clean and non greasy!
                    Although it's expensive 1 bottle lasts 6-7 months because it's so concentrated. Would definitely recommend

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Adds volume and shine

                    By Color Connie

                    from Greenville, SC

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use
                      • Oily Hair
                      • Thinner Hair

                      Comments about Pureology Pure Volume Shampoo:

                      Love using this shampoo and conditioner! Makes my hair feel soft. Also, I feel it extends how often I have to color my hair!

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      8 Questions | 8 Answers
                      Displaying questions 1-8
                      • Q:

                        Is this sulfate free and salt free
                        Asked on 1/4/2017 by Gayle from Las Vegas

                        1 answer

                        • Brand Expert

                          A:

                          Pure Volume Shampoo has a ZeroSulfate formula with the exclusive AntiFadeComplex. For your review please see the ingredient list below.

                          AQUA WATER/EAU, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM/ FRAGRANCE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BENZOIC ACID, LIMONENE, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL ALCOHOL, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, BENZYL SALICYLATE, BENZOPHENONE-4, EUGENOL, COUMARIN, TOCOPHEROL, EUCALYPTUS GLOBULUS EXTRACT/EUCALYPTUS GLOBULUS LEAF EXTRACT, CI 17200/ RED 33, MELANIN, SODIUM HYDROXIDE, CITRIC ACID

                          Answered on 1/4/2017 by Brand Expert from Redken
                      • Q:

                        Is this product good for color treated thin hair
                        Asked on 1/2/2017 by Mel from Newark oh

                        1 answer

                        • Brand Expert

                          A:

                          Pure Volume Shampoo delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.

                          Answered on 1/4/2017 by Brand Expert from Pureology
                      • Q:

                        Just wanted to know can this cleanse oily roots well or should we use someother shampoo?. I have greasy roots but colour my hair often!. Pls suggest.
                        Asked on 10/31/2016 by Sanaa from Ontario, Toronto

                        1 answer

                        • Brand Expert

                          A:

                          You may wish to try Pureology Purify Shampoo. Extra gentle formula cleanses impurities from the hair without stripping the hair.

                          Answered on 11/2/2016 by Brand Expert from Pureology
                      • Q:

                        Is this product safe to use on a brazilian blowout?
                        Asked on 10/3/2016 by MVMommy from Mission Viejo, CA

                        1 answer

                        • Brand Expert

                          A:

                          We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                          We suggest you contact the manufacturer of that treatment and follow their advice.

                          Answered on 10/3/2016 by Brand Expert from Matrix Professional
                      • Q:

                        Is this product free of sulfates?
                        Asked on 7/22/2016 by Lisa from Schwenksville, PA

                        1 answer

                        • Brand Expert

                          A:

                          This is right. All Pureology products are sulfate-free.

                          Answered on 7/22/2016 by Brand Expert from Pureology
                      • Q:

                        If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                        Asked on 5/18/2016 by Sandi

                        1 answer

                        • Brand Expert

                          A:

                          Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                          Answered on 5/18/2016 by Brand Expert from Pureology
                      • Q:

                        Are the ingredients organic?
                        Asked on 7/26/2015 by Bird from Champaign,Il

                        1 answer

                        • Staff Expert

                          A:

                          This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                          Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                        Asked on 7/13/2015 by Smith

                        1 answer

                        • Staff Expert

                          A:

                          The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                          Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                      Displaying questions 1-8

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