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Pureology Pure Volume Shampoo

Pureology

Pure Volume Shampoo

33.8 oz

Item #: 2161867

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Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • For concentrated natural conditioning
  • Decadent fragrance for a multi-sensorial, spa-like experience
  • Calms and soothes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Lavendar, Ylang Ylang and Sandalwood
    Signature Aromatherapy Blend: Amber, Mandarin and Ylang Ylang

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPure Volume Shampoo
     
    3.9

    (based on 277 reviews)

    77%

    of respondents would recommend this to a friend.

    Pros

    • Adds volume (59)
    • Cleans thoroughly (50)
    • Great smell (38)
    • Gentle (37)
    • Improves hair health (36)

    Cons

    • Pricey / poor value (14)
    • Dries hair out (11)
    • Doesn't lather well (10)
    • Harsh (10)
    • Not effective (10)

    Best Uses

    • Fine hair (43)
    • Daily use (41)
    • Women (15)
    • Oily hair (7)
    • Thick hair (6)
      • Was this a gift?:
      • No (27)
      • Hair Type:
      • Straight hair (57), Wavy hair (24)
      • Reviewer Profile:
      • Beauty conscious (36), Brand buyer (31), Survivalist / minimalist (31), Budget shopper (9), Product junkie (8)
      • My Beauty Routine Takes:
      • 30 minutes (23), 10 minutes (8), 1+ hour (6)

    Reviewed by 277 customers

    Displaying reviews 1-10

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    1.0

    Not what it's cracked up to be!

    By Rose

    from Lexington, KY

    Comments about Pureology Pure Volume Shampoo:

    Absolutely hated this! Very greasy, no volume for my fine hair! Would not recommend this to anyone and way over priced!!!

     
    5.0

    Great for fine hair

    By Jan

    from Williamsburg, Virginia

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Thinner Hair

      Comments about Pureology Pure Volume Shampoo:

      This product is great for fine hair. It does not weigh it down and helps amplify each hair which produces a more full look.

      • Hair Type:
      • Wavy Hair
       
      1.0

      Disappointed

      By Jessica

      from Charlotte, NC

      About Me Product Junkie

      Pros

      • Gentle

      Cons

      • Ineffective

      Best Uses

        Comments about Pureology Pure Volume Shampoo:

        I have healthy, fine, color-treated hair. This did not get product (volumizer) out of my hair, and created a harsh, sticky mess while shampooing. Very difficult to rinse. Needed lots of conditioner after use.

        • Hair Type:
        • Straight Hair
         
        2.0

        Not for me

        By Pattekay

        from Burleson Texas

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Great Smell

        Cons

        • Dries Hair Out

        Best Uses

        • Oily Hair
        • Thinner Hair

        Comments about Pureology Pure Volume Shampoo:

        I thought it might help with my limp flat hair but it just seemed to make it feel like straw. I previously used the same brand but with moisturizing. I will go back to that, I should know better than to try something else when the other was working.

        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        3.0

        No volume, very greasy BUT great for damaged hair

        By Gab

        from New Orleans, LA

        About Me Beauty Conscious

        Pros

        • Improves Hair Health

        Cons

        • Doesn't Lather Well
        • Dries Hair Out
        • Tangles

        Best Uses

        • Along with matching conditioner

        Comments about Pureology Pure Volume Shampoo:

        By itself, this shampoo is terrible. It tangles the hair, it doesn't lather well, and it doesn't leave the hair feeling especially clean (nor terribly dirty... just medium clean.. which may not be a bad thing).

        However, the conditioner, lathers EXTREMELY well, and removes all the tangles almost immediately! A seriously amazing product! and together, your hair is clean and soft and therefore I am happy. I have really really damaged ends due to a bad color job, and this got my straw-like hair feeling very soft and strong.

        However again, the products add build up quickly and my hair gets greasy in about 24 hours ( i can normally last ~36-48). So, I DO NOT recommend this product for daily use unless your hair is seriously dry... and i must say this is the complete OPPOSITE of voluminous, my hair is about as flat as it can be.

        I will continue to use it once a week to promote the hair softness and strength, but buy a more gente less oily voluminous shampoo and conditioner for everyday use.

        • Hair Type:
        • Straight Hair
         
        5.0

        Nourishing and makes my hair feel great!

        By Jboss

        from Sacramento

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

          • Thicker Hair
          • Thinner Hair

          Comments about Pureology Pure Volume Shampoo:

          Use every other day.

          • Hair Type:
          • Straight Hair
           
          3.0

          I would buy thus product again It helps with colored hair

          By Es

          from MA

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Volume
          • Gentle

          Cons

          • This product is never on sale please reccomend

          Best Uses

          • Thinner Hair

          Comments about Pureology Pure Volume Shampoo:

          Please recommend simular products which are discounted

          • Hair Type:
          • Wavy Hair

          (3 of 4 customers found this review helpful)

           
          1.0

          I would never buy this

          By Teal

          from Pennsylvania

          About Me Minimalist

          Verified Reviewer

          Pros

          • Cleans Thoroughly
          • Great Smell

          Cons

          • Dries Hair Out
          • Harsh
          • Ineffective

          Best Uses

            Comments about Pureology Pure Volume Shampoo:

            I received a sample of this product for ordering so much during the May hair event. I'm so glad I didn't actually purchase this or I would be immediately returning it. Yes, it smells amazing. But it dries out my hair, leaves the hair feeling textured, and I lost more hair while washing with this than I do when I use drugstore brand shampoos. Just awful. The conditioner didn't condition and made my hair greasy and weighed down, the opposite of voluminous. The scent of the conditioner was nice but not the same as the shampoo which I found odd.

            • Hair Type:
            • Wavy Hair
             
            5.0

            This is the second bottle I have bought

            By Jane

            from Murfreesboro, TN

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Great Smell

            Cons

              Best Uses

              • Daily Use
              • Thinner Hair

              Comments about Pureology Pure Volume Shampoo:

              Great product

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              2.0

              I didn't care for this product. It made my hair feel rough.

              By Milli

              from Central Valley

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                • Doesn't Lather Well
                • Dries Hair Out
                • Harsh
                • Ineffective

                Best Uses

                  Comments about Pureology Pure Volume Shampoo:

                  Did not care for it at all.

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  4 Questions | 4 Answers
                  Displaying questions 1-4
                  • Q:

                    Is this product free of sulfates?
                    Asked on 7/22/2016 by Lisa from Schwenksville, PA

                    1 answer

                    • Brand Expert

                      A:

                      This is right. All Pureology products are sulfate-free.

                      Answered on 7/22/2016 by Brand Expert from Pureology
                  • Q:

                    If I have short, thin, fine hair that is highlighted, does it make a difference if I use pure volume or pure volume extra care?
                    Asked on 5/18/2016 by Sandi

                    1 answer

                    • Brand Expert

                      A:

                      Great question! Both formulas of Pureology Pure Volume Shampoo provide a gentle, color safe cleanse and added volume. Extra Care Pure Volume also provides extra moisture for sensitized hair. If you feel that your hair needs the extra moisture, then please use the Extra Care.

                      Answered on 5/18/2016 by Brand Expert from Pureology
                  • Q:

                    Are the ingredients organic?
                    Asked on 7/26/2015 by Bird from Champaign,Il

                    1 answer

                    • Staff Expert

                      A:

                      This product is formulated with both natural and synthetic ingredients. It is not claimed to be organic.

                      Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    What is the difference between this product and the Pureology Pure Volume Extra Care Shampoo?
                    Asked on 7/13/2015 by Smith

                    1 answer

                    • Staff Expert

                      A:

                      The Pure Volume Extra Care Shampoo (Item #: 2272875) features an extra mild formula for damaged, sensitized hair such as hair that has been overprocessed by color/chemical treatments or by heat styling.

                      Answered on 7/14/2015 by Staff Expert from ULTA Beauty
                  Displaying questions 1-4

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